Tag: Madison Media

Madison Media strengthens digital leadership team

MUMBAI: Madison Media has announced the appointment of two senior level resources to its Digital leadership team. Shobhit Gaur joins the agency as head of North digital and Sandeep Prabhudesai as South Digital and Analytics lead.

Shobhit Gaur comes with over 11 years of experience in digital media having worked across a range of companies such as Starcom, IPG and GroupM. Shobhit will be overseeing the North operations of the agency and has the mandate of enhancing its product offering.

Gaur says, “Madison is witnessing great growth and has great proprietary knowledge, transformative tools and systems and an established and pedigreed roster of clients.”

Prabhudesai comes with 11 years of experience in Analytics & digital marketing and has been an old hand of Madison. He was previously working with MEC on Flipkart business. Says Prabhudesai, “Madison is a strong brand with a roster of extraordinary work; work that’s been awarded in India.”

Madison Media chief digital officer Vishal Chinchankar says: “I am confident that Shobhit & Sandeep will be able to deliver value to our clients through their diverse category experience. Their deep understanding of digital media and strategic skills will help us deliver the best solutions for our clients.”

Madison Media was in the news last week for having acquired a majority stake in digital and performance marketing agency HIVEMINDS in Bangalore. The agency currently works with Marico, Asian Paints, Godrej Properties, Raymond, Levis, Tata Chemicals and many other clients in the digital space.

August 9, 2017
Publicis co. bags ZTE Mobile’s Rs 202-crore India account

MUMBAI: India is soon expected to overtake the U.S. as the world’s second-largest smartphone market after China. Smartphone shipments in India grew 18% last year, compared with just 3% globally.

In a significant move, Team ZTE, powered by Publicis Media and Publicis Communications, has bagged the entire media planning and buying mandate of ZTE Mobile. ZTE plans to launch a whole range of new products in India.

In the pitching process which started early this year, Publicis trumped agencies such as Madison Media, GroupM and IPG Mediabrands to pocket the contract which, some industry state, is worth around Rs 202 crore per year.

ZTE Corporation is a Chinese multinational telecommunications equipment and Systems Company and also the world’s leading mobile phone manufacturer. The company has made several Android smartphones and tablets. While the company mainly sells products under the ZTE brand, it is also an original equipment manufacturer (OEM). One of ZTE’s recent mobile launches is the Hawkeye. The smartphone was launched in January 2017.

Publicis Media co Performics.Resultrix MD Mayoori Kango said, “ZTE is an ambitious, high-tech, result oriented company, operating in a space that is dynamic and exciting. We will further fuel their expansion plans, by helping them forge deep connections with consumers, across all the right touch-points and platforms. Our strong play in areas such as technology, data, content, and analytics coupled with powerful tools and rich consumer insights led to us bagging this business. In the past few months, as a group, we have made significant investments in machine-learning and artificial intelligence, and this has further enhanced our offering. We will harness all our experience in the telecommunications sector to drive market share for ZTE.”

ZTE CMO Sachin Batra said, “We are excited to have found a strategic partner that shares our enthusiasm and vision for the brand and offers the best of both qualitative and quantitative thinking. Team ZTE impressed us early on with their strong, highly differentiated offering and compelling live ROI proposition. They are focused on the entire customer journey, generating real-time strategies and returns on media and marketing investments. Team ZTE comes with extraordinary analytical and media targeting capabilities. Their passion, vision and dedication made them the right partner for our growth plans. We look forward to a long and fruitful partnership.”

June 1, 2017
BJP awards Madison Media assembly election media buying campaign

MUMBAI; The Bharatiya Janata Party is once again relying on the Sam Balsara headed Madison Media to handle its media buying during the upcoming state elections in Uttar Pradesh, Goa and Punjab. The agency had bagged the BJP’s media duties in 2014 for the parliamentary elections too following a multiagency pitch, which included GroupM, Lodestar UM, Prachar Communications, among others. Additionally, it had handled the media duties for the BJP during the assembly elections in Assam and Tamil Nadu.

Estimates place the spends that the BJP is going to splurge during the upcoming polls at anywhere between Rs 120 crore to Rs 200 crore. And Madison Media has been mandated to plan the TV and print media buying for the states.

Prime minister Narendra Modi’s BJP party is going to be tested during the assembly elections as the public sentiment appears to have turned marginally against him following the demonetization exercise and cash shortage thereafter. This has apparently troubled the common Indian who has had to wait for hours and days to take his money out of his own bank account, though the crunch seems to have eased over the past week or so.

The dates of the assembly elections are being decided by the Election Commission.

The Economic Times has stated that the BJP is working with O&M and Crayons as its creative agencies for Uttar Pradesh. And the party is leaving no stone unturned as it is keen to win the assembly elections from the Samajwadi Janta Party and a 2000 billboard strong campaign criticizing the SJP’s performance has commenced. Additionally, 400 video vans have been deployed to communicate the BJP’s message.

December 28, 2016
BJP awards Madison Media assembly election media buying campaign

MUMBAI; The Bharatiya Janata Party is once again relying on the Sam Balsara headed Madison Media to handle its media buying during the upcoming state elections in Uttar Pradesh, Goa and Punjab. The agency had bagged the BJP’s media duties in 2014 for the parliamentary elections too following a multiagency pitch, which included GroupM, Lodestar UM, Prachar Communications, among others. Additionally, it had handled the media duties for the BJP during the assembly elections in Assam and Tamil Nadu.

Estimates place the spends that the BJP is going to splurge during the upcoming polls at anywhere between Rs 120 crore to Rs 200 crore. And Madison Media has been mandated to plan the TV and print media buying for the states.

Prime minister Narendra Modi’s BJP party is going to be tested during the assembly elections as the public sentiment appears to have turned marginally against him following the demonetization exercise and cash shortage thereafter. This has apparently troubled the common Indian who has had to wait for hours and days to take his money out of his own bank account, though the crunch seems to have eased over the past week or so.

The dates of the assembly elections are being decided by the Election Commission.

The Economic Times has stated that the BJP is working with O&M and Crayons as its creative agencies for Uttar Pradesh. And the party is leaving no stone unturned as it is keen to win the assembly elections from the Samajwadi Janta Party and a 2000 billboard strong campaign criticizing the SJP’s performance has commenced. Additionally, 400 video vans have been deployed to communicate the BJP’s message.

December 28, 2016
Madison Media appoints Vinay Hegde as SVP – buying

MUMBAI: Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency from Starcom Mediavest Group, where he was national trading director.

Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

Madison Media & OOH group CEO Vikram Sakhuja said, “I am delighted to have Hegde join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious Buying strength.”

On his appointment Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallization of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”

Madison Media Group handles media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton, Indian Oil, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,750 crores.

October 18, 2016
Madison Media appoints Vinay Hegde as SVP – buying

MUMBAI: Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency from Starcom Mediavest Group, where he was national trading director.

Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

Madison Media & OOH group CEO Vikram Sakhuja said, “I am delighted to have Hegde join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious Buying strength.”

On his appointment Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallization of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”

Madison Media Group handles media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton, Indian Oil, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,750 crores.

October 18, 2016
Lower e-commerce spending slows down TV ad growth: Madison

MUMBAI: H1 2016 has not been a good time for the advertising industry – TV specially – according to leading Indian ad agency Madison Media.

Against the projected 20 per cent TV ad growth for the full year, only 11 per cent growth has been achieved in H1 2016. This compares poorly with the gee-whiz 35 per cent growth rate achieved in H1 2015 over H1 2014 on the back of a substantial increase in e-commerce spends and the ICC World Cup.

The drop in the TV ad growth rate is also the main reason why the total ad market growth in H1 2016 has only been 12.9 per cent, says Madison Media. This has led to a downgrade of the earlier projected growth rate for 2016 from 16.8 per cent to 13.2 per cent. The drop in value of advertising growth has been accompanied by a reduction in the volumes of adverts on most TV programming genres, with the exception of Hindi movie and Kannada channels.

The Madison-Pitch report says that the TV industry attracted around Rs 10,198 crore in ad spending in H1 2016 as compared to Rs 9186 crore in H12015. FMCG advertisers splurged 16 per cent more in H1 2016 at Rs 5,346 crore (Rs 4,622 crore in H1 2015) but contributed 72 per cent to the growth rate of the industry. E-commerce as a category shaved spending by 37 per cent as it fell from Rs 629 crore in H1 2015 to Rs 394 crore in H1 2016.

“The drop in growth rates in TV is led by a lower contribution of e-commerce which is a category known to pick and choose high priced inventory / impact programmes and substituted by FMCG users who resort to everyday advertising and seek high value for money,” explained Madison Media & OOH CEO Mr Vikram Sakhuja.

Clothing fashion and jewelry ad spending also slipped into the negative zone with a 22 per cent plunge from Rs 308 crore in H1 2015 to Rs 241 crore in H1 2016.

The telco internet and DTH segment, however, maintained its growth of last year with spends of Rs Rs 1198 crore (Rs 1068 crore in H1 2015),

In a release sent out last week, Madison Media said it expects this trend to continue and if it does, the overall ad industry should be on course to hit a spend of Rs 50,000 crore by end 2016. However, the agency says it is culling down its TV growth rate number from 20 per cent to 11 per cent.

Which Madison World chairman Sam Balsara says is not good news at all. “The drop in growth rate of TV advertising does not augur well for the economy as generally a spurt in ad spends leads to higher GDP growth.”

August 16, 2016
Lower e-commerce spending slows down TV ad growth: Madison

MUMBAI: H1 2016 has not been a good time for the advertising industry – TV specially – according to leading Indian ad agency Madison Media.

Against the projected 20 per cent TV ad growth for the full year, only 11 per cent growth has been achieved in H1 2016. This compares poorly with the gee-whiz 35 per cent growth rate achieved in H1 2015 over H1 2014 on the back of a substantial increase in e-commerce spends and the ICC World Cup.

The drop in the TV ad growth rate is also the main reason why the total ad market growth in H1 2016 has only been 12.9 per cent, says Madison Media. This has led to a downgrade of the earlier projected growth rate for 2016 from 16.8 per cent to 13.2 per cent. The drop in value of advertising growth has been accompanied by a reduction in the volumes of adverts on most TV programming genres, with the exception of Hindi movie and Kannada channels.

The Madison-Pitch report says that the TV industry attracted around Rs 10,198 crore in ad spending in H1 2016 as compared to Rs 9186 crore in H12015. FMCG advertisers splurged 16 per cent more in H1 2016 at Rs 5,346 crore (Rs 4,622 crore in H1 2015) but contributed 72 per cent to the growth rate of the industry. E-commerce as a category shaved spending by 37 per cent as it fell from Rs 629 crore in H1 2015 to Rs 394 crore in H1 2016.

“The drop in growth rates in TV is led by a lower contribution of e-commerce which is a category known to pick and choose high priced inventory / impact programmes and substituted by FMCG users who resort to everyday advertising and seek high value for money,” explained Madison Media & OOH CEO Mr Vikram Sakhuja.

Clothing fashion and jewelry ad spending also slipped into the negative zone with a 22 per cent plunge from Rs 308 crore in H1 2015 to Rs 241 crore in H1 2016.

The telco internet and DTH segment, however, maintained its growth of last year with spends of Rs Rs 1198 crore (Rs 1068 crore in H1 2015),

In a release sent out last week, Madison Media said it expects this trend to continue and if it does, the overall ad industry should be on course to hit a spend of Rs 50,000 crore by end 2016. However, the agency says it is culling down its TV growth rate number from 20 per cent to 11 per cent.

Which Madison World chairman Sam Balsara says is not good news at all. “The drop in growth rate of TV advertising does not augur well for the economy as generally a spurt in ad spends leads to higher GDP growth.”

August 16, 2016
Madison Media wins LeEco Media AOR

MUMBAI Madison Media Omega, a part of Madison Media Group recently announced the win of yet another mega account, LeEco in Bangalore. The estimated size of the account is around Rs 150 crores and it will be handled out of the agency’s Bangalore office.LeEco, a global new age company of Chinese origin with market capitalization of more than USD 12 billion , recently debuted with two smartphones – the Le 1 s and Le Max, the world’s first handsets to have a mirror-surfaced fingerprint recognition technology and other compelling features at disruptive prices. The multimedia aggressive launch that used print, digital and outdoor drew a phenomenal response and surpassed the expectation of the company.

Founded in 2004, LeTV (subsequently, name changed to LeEco) has grown into a global conglomerate over the years. It offers live streaming, cloud, e-commerce, and smart TVs among other products and services.

LeEco director Marcom Meera Krishnan said on choosing Madison Media, “We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison’s meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation. We now are now on course to roll out more smartphone models as well as other exciting products from our Ecosystem in India..

Madison Media & OOH group CEO Vikram Sakhuja said, “Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding smartphone category. We are delighted that our first campaign delivered extra-ordinary response in terms of bookings and sales”.

Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015, including Snapdeal, OYO Rooms, Peppertap, Shaadi.com, Viber, Lenskart.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL and Bandhan Bank among others.

March 28, 2016
Madison Media wins LeEco Media AOR

MUMBAI Madison Media Omega, a part of Madison Media Group recently announced the win of yet another mega account, LeEco in Bangalore. The estimated size of the account is around Rs 150 crores and it will be handled out of the agency’s Bangalore office.LeEco, a global new age company of Chinese origin with market capitalization of more than USD 12 billion , recently debuted with two smartphones – the Le 1 s and Le Max, the world’s first handsets to have a mirror-surfaced fingerprint recognition technology and other compelling features at disruptive prices. The multimedia aggressive launch that used print, digital and outdoor drew a phenomenal response and surpassed the expectation of the company.

Founded in 2004, LeTV (subsequently, name changed to LeEco) has grown into a global conglomerate over the years. It offers live streaming, cloud, e-commerce, and smart TVs among other products and services.

LeEco director Marcom Meera Krishnan said on choosing Madison Media, “We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison’s meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation. We now are now on course to roll out more smartphone models as well as other exciting products from our Ecosystem in India..

Madison Media & OOH group CEO Vikram Sakhuja said, “Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding smartphone category. We are delighted that our first campaign delivered extra-ordinary response in terms of bookings and sales”.

Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015, including Snapdeal, OYO Rooms, Peppertap, Shaadi.com, Viber, Lenskart.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL and Bandhan Bank among others.

March 28, 2016