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Tag: Madison Media

  • Madison Media appoints Dnyanada Chaudhari as COO of new unit

    Madison Media appoints Dnyanada Chaudhari as COO of new unit

    MUMBAI: Madison Media has appointed Dnyanada Chaudhari as COO of a new unit of Madison Media to be formed in Mumbai shortly.

    Dnyanada has 15 years of experience in media, working with media agencies like Lodestar and ZenithOptimedia and on the advertiser side, driving the media mandate for advertisers like Hindustan Unilever, Marico and ICICI Prulife.

    Said Madison Media Group CEO Punitha Arumugam, “Dnyanada is definitely going to be a great asset for us. Her experience spanning agency and client media functions is hopefully going to bring a holistic perspective to our services.”
     
    Added Chaudhari, “I have worked closely with Punitha during my stint at Marico and Sam on many industry related issues. I am happy to be part of the Madison family. I am looking forward to offering my experience to drive disruptive thinking, leverage scale and best practices for our clients.”

    Madison Media Group handles media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Axis Bank, Domino’s, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Times Television Network, Indian Oil and many others. The gross billing of Madison Media is Rs 30 billion.

  • Amandeep Khurana is Madison Media Plus COO

    Amandeep Khurana is Madison Media Plus COO

    MUMBAI: Madison Media has appointed Amandeep Khurana as COO of Madison Media Plus. He will be based in New Delhi and will lead the Bharti AOR.

    Khurana moves in from Spice Global group where he was head of marketing services and consumer insights.
     
    In his 15 years of marketing experience, Khurana has also worked with agencies such as Rediffusion and Bates in brand planning.

    Madison Media Group CEO Punitha Arumugam, “I am delighted to have Amandeep join our team and I am sure he will add a lot of value to our clients’ business through his diverse experience.”

    Khurana added, “My previous roles in creative agencies and on the client side have sensitised me to the need for boundary-less thinking. mining consumer insights and applying them on a continuum of consumer touch-points is the need of the hour. At Madison, there is an opportunity to initiate a practice of “Strategic Planning sans Frontiers”. I am looking forward to this new innings in my career.”
     
    Madison Media handles media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Asian Paints, Tata Tea, Bharti Axa, Dish TV, Imagine TV, Times Television Network and Indian Oil.
     

  • Madison Media appoints Bhattacharyya as director – digital

    Madison Media appoints Bhattacharyya as director – digital

    MUMBAI: Madison Media has appointed Rajdeep Bhattacharyya as director for Delhi‘s digital operations.

    In his current role Rajdeep will oversee the agency‘s digital operations in Delhi for all existing and emerging digital media
    initiatives including display, video, SEM, mobile, social and emerging media.

    A digital media and marketing professional, Bhattacharyya has worked in companies like Wunderman International in India and W3i and Critical Mass in US, apart from being an independent digital consultant. He has extensive work experience in digital branding, social media marketing, mobile, ecommerce, and direct marketing.

    On the agency side, Bhattacharyya has worked on media planning, buying, analytics, web design and content strategy for Fortune 100 clients.

    Madison Media, whose gross billing stands at Rs 30 billion, does digital work for clients such as Airtel, Cadbury, ITC, Levis, Britannia, Godrej, Tata Tea, Bharti AXA and Spice Jet.

    Madison Media group CEO Punitha Arumugam says, “I am delighted to have Rajdeep join our team in Delhi and I am sure he will strengthen our already strong Digital team.”  

    Bhattacharyya added, “I am excited to be a part of the Madison family and to get this opportunity to work with and learn from all of Madison Media‘s digital talent, as we set about growing our digital expertise further. Integrated media approach is at the core of Madison Media‘s offerings and I look forward to play a part in continuing to develop a world class media company.”

    Madison Media handles media planning and buying for clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, Britannia, Asian Paints, Tata Tea, Shriram Transport Finance, SpiceJet, Axis Bank, Domino‘s, Bharti Axa, Acer, Dish TV, Imagine TV, Times Television Network and Indian Oil.
     
     

  • Sushma Jhaveri is Madison Media Infinity COO

    Sushma Jhaveri is Madison Media Infinity COO

    Mumbai: Madison Media has appointed Sushma Jhaveri as COO of Madison Media Infinity.

    Sushma JhaveriJhaveri moves in from Carat Media, where she was senior VP. She will be based in Mumbai and will lead a set of accounts in the Bombay office.

    Jhaveri replaces Mallikarjundas CR, who recently joined Starcom MediaVest Group (SMG) as CEO.
     
    Madison Media Group CEO Punitha Arumugam said, “I have interacted with Sushma at various industry forums in the past and found her perspective and inputs refreshing and concise. With Sushma becoming a Madisonite, I am delighted that we will now have her experience and inputs available to our portfolio of clients.”

    Jhaveri has over 18 years of experience in Media planning and research having worked in companies such as Carat, Mindshare Fulcrum, TME and Synovate.

    Jhaveri has worked with names such as Unilever‘s oral care and deodorant brands, Colgate, Britannia, Godrej Appliances, Heinz, Castrol, Viacom 18, ICICI Bank, Star Network, Shopper‘s Stop and HDFC.

    In her research role, she has been involved with media research, micro market planning softwares, various ad tracking studies and formulating customised research for various brands.
     
    Madison Media handles media planning and buying for various blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald‘s TVS, Britannia, Tata Tea, SpiceJet, Axis Bank, Domino‘s, Bharti Axa, Max Newyork Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Times Television Network and Indian Oil.
     

  • Pidilite appoints Madison as its media AOR

    Pidilite appoints Madison as its media AOR

    MUMBAI: Madison Media has won the media duties of Pidilite Industries. The account size is pegged at Rs 500 million.

    Madison Media chairman and managing director Sam Balsara confirmed the news to Indiantelevision.com.

    “We have won the Pidilite account, ” he said.

    Mediaedge:cia (MEC) was the incumbent agency. There was no multi-agency pitch involved.

    The creative mandate of Pidilite Industries will still remain with Ogilvy.

    Pidilite Industries specialises in adhesives and sealants, construction and paint chemicals, automotive chemicals, art materials and industrial adhesives. Its major brands include Fevicol, Fevikwik, Dr Fixit, M-Seal and Hobby Ideas, among others.

  • Balsara restructures Madison Media

    Balsara restructures Madison Media

    MUMBAI: Sam’s at it again. The chairman of the Madison group, has restructured Madison Media, which has been ranked as the top media agency in the country, in order to “provide focused attention to large businesses and reward the senior talent pool of Madison Media, giving them more authority and responsibility,” says a company press release.

    What Sam has done is that he has made Madison Media the mother brand with four other units under it, Madison Media Alpha, Madison Media Sigma, Madison Media Infinity and Madison Media Plus. Earlier, Madison Media coexisted with Madison Media Infinity and Madison Media Plus. Now two new units – Alpha and Sigma – have been created while the other two existing ones have been brought under the Madison Media Group.

    Each of the four sub units is headed by a chief operating officer. While Alpha is spearheaded by Neelkamal Sharma, Infiinity’s man at the helm is Karthik Lakshminarayan, Sigma’s COO is Vanita Keshwani and Plus has Basabdatta Chowdhuri as its head. All the four will report in to Madison Media group CEO Punitha Arumugam.

    Says Balsara, “An organisation needs to evolve. We respond and shape the environment improve quality of service we provide to our clients. Each of these will function as an SBU.”

    Adds Punitha, “We now have a flatter structure which will provide greater focus to our clients business.”

    While Alpha will have Procter & Gamble and Gillette as its main clients, Sigma will handle other mumbai accounts, Infinity will have Marico and Plus will service Airltel, explains Balsara.

    He adds, “This reorganisation once again re-emphasizes that Madison has developed the ability to develop managerial talent and whenever an opportunity arises we are able to fill the slots with internal resources rather than look outside.”