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Tag: Madison Media

  • Maxus walks away with Tata Tea account

    MUMBAI: GroupM’s media buying and planning agency, Maxus, has won the media mandate for Tata Tea.

    The annual media spend by the brand is pegged at Rs 500 million.

    Maxus will be in charge of the media buying and planning duties. Madison Media was earlier servicing the account.

    The account was won following a multi-agency pitch. Eight agencies participated in the first round. The contest was then narrowed down to four agencies, including Lodestar, Starcom MediaVest Group and Madison Media, apart from Maxus.

    Maxus‘ Bengaluru office will be servicing the account.

    Maxus business head Sancheeta Ganguly said, “We at Maxus are excited to work with Tata Tea. Both the parties have a similar ideology of keeping the consumer at the heart of the communication and we at Maxus are really enthusiastic about relationship media approach.”

    The agency will start work on the account shortly.

  • Apollo Hospitals consolidates media biz with Mindshare

    MUMBAI: Apollo Hospitals has consolidated its media duties with Mindshare following a multi-agency pitch that took place in early December.

    The GroupM agency was pitted against Madison Media in the final round of the pitch. The account size is pegged at around Rs 200 million.

    Mindshare‘s Chennai office will service the account. Mudra Max was the incumbent agency handling Apollo Hospital Chennai account.

    The agency has already started working on the business. It will soon launch the brand‘s national campaign with focus being on television and digital medium.

    For the record, Lowe Lintas is the creative agency of record (AoR) for Apollo Hospital.

  • MediaCom ropes in Sriram Sharma to head South

    MUMBAI: MediaCom, the joint venture entity of GroupM and Madison Media, has appointed Sriram Sharma as its South head.

    Sharma will be based in Bangalore. His last stint was with Starcom where he was vice president and oversaw the Samsung business and the Bangalore office.

    Sharma replaces Anita Mookerjee who has moved to Jakarta to manage MediaCom Indonesia. She has spent over five years at MediaCom Bangalore and was instrumental in building a successful office from scratch.

    MediaCom India MD Debraj Tripathy said, “Anita was one of the most successful and respected managers in MediaCom India. The speed and manner in which she built and managed MediaCom Bangalore is a testament to her skill and maturity as a manager. I wish her, the very best in her new role. Her move is part of our continuous effort to reward our best talent by growing them into larger roles across our global network.”

    GroupM Indonesia head Ed Thesiger said, “I am delighted to welcome Anita to the GroupM Indonesian leadership team. On the back of her tremendous track record in India, I have every confidence that she possesses the necessary skills and leadership characteristics to replicate that success here and continue to drive full throttle our growth agenda for the Mediacom Indonesia business.”

    Sharma has over 15 years of experience across agencies like McCann, Maxus apart from Starcom.

    Tripathy said, “Sriram is a thorough professional and is best suited for the role. His experience in Bangalore and the other markets in the South gives him an added advantage, which I am confident will help our clients‘ and our business grow at a much faster rate.”

    Sharma said, “I am thrilled to be part of the MediaCom family and look forward to adding value to one of the most vibrant agencies in the country.”

  • Madison Media picks Amit Duggal as director digital

    MUMBAI: Madison Media has appointed of Amit Duggal as digital director to head its Delhi and Kolkata Digital business.

    Duggal‘s last stint was with Mindshare where he was partner invention, leading the digital practice for Pepsico.

    He will report to Madison digital head V Achuthan Kutty.

    Madison Media group CEO Gautam Kiyawat said, “We are delighted to have Amit lead our team in Delhi and are confident that he will be able to add a lot of value to our digital clients and help them make Digital a significant driver of their business and also win new business”.

    Duggal said, “I am excited with this new opportunity and looking forward to contribute to an impressive roster of clients that Madison has.”

    Duggal has about 10 years of experience in advertising and digital, having worked with agencies like Indiatimes.com, Yatra online, Travelguru.com, Geodesic, Attano.com on the digital side and Redifussion DY&R, Leo Burnett and Percept on the agency side.

  • Madison Media is Radikal Rice’s media AoR

    MUMBAI: Madison Media has bagged the media mandate of Radikal Rice following a multi-agency pitch that saw participation of agencies like MEC, Zenith Optimedia and Carat.

    The account size is estimated to be around Rs 250 million and will be handled by Platinum Media in Delhi, Madison said.

    Madison Media group CEO Gautam Kiyawat said, “We are excited to partner with this new age food Company, and are looking forward to helping them gain their rightful share in India’s growing food
    industry.”

    Radikal Overseas managing director Siddharth Chaudhary said, “After reviewing several agencies, we found the right partner in Madison Media, given their expertise of the Indian media market and proven track record. I look forward to a long and mutually beneficial partnership”.

    Radikal is manufacturer and supplier of premium basmati rice with
    nutritive value.

    For the record, Madison Media has also won media duties of brands like Dixcy Textiles, Enamor Lingerie, Gowardhan Dairy and Crompton Greaves this year.

  • ZenithOptimedia wins Jabong.com’s media biz

    MUMBAI: ZenithOptimedia has won the media mandate of e-comerce portal Jabong.com.

    The account win is on the back of multi-agency pitch that saw participation of incumbent agency Mindshare, Madison Media, Lodestar UM and ZenithOptimedia.

    The business will be handled out of the agency‘s Delhi office.

    ZenithOptimedia managing partner Navin Khemka said, “Yes, we have won the account. We will be handling entire media planning and buying portfolio of Jabong including lots of consumer insight and research.”

  • Taproot creates Set Wet’s new ‘Envy’ campaign

    Mumbai: Marico‘s Set Wet has launched a new advertising campaign created by Taproot India.

    Taking a ‘slice of life‘ from the young consumers, the new ‘Envy‘ campaign seeks to breathe freshness in the category by taking a new look at the changing dynamics in the mating game.

    Unlike, other campaigns which focus on the impact the Set Wet guy has on girls, the new campaign focuses on the impact the brand has on the boyfriend of the women charmed by the Set Wet Guy. The insight here being that relationships today are becoming increasingly ephemeral and guys are more insecure now than ever before, the company said.

    Marico EVP and head marketing-Consumer Product Business Sameer Satpathy said, “Ads piggybacking on attracting the opposite sex often look similar. The challenge was to make it stand out, and music being the best connect, it has been used in a manner that makes it colloquial and yet cool.”

    Taproot co-founder Agnello Dias added, “Set Wet was obviously a very robust brand when it came to us and there are quite clear drivers that rule the category. We felt it would be interesting to shift the needle from the tried and trusted Girl‘s-will-lust-for-man-using-brand X to a slightly quirkier space. So the whole thought of layering jealousy over attraction came about. Because when girls love you it‘s natural that their men will not like you too much.”
    Additionally, given that ‘music‘ is in the DNA of the youth today, the campaign seeks to leverage the same with an international mix number composed by Sameer Uddin.

    The media agency working on the account is Madison Media.

  • ZenithOptimedia bags media account of Bharti Retail

    MUMBAI: Bharti Retail, which operates a chain of multiple format stores, has awarded its media duties to ZenithOptimedia.

    Says ZenithOptimedia CEO Satyajit Sen, “It‘s a big win for us. Bharti Retail is a major client and retail is a great space to be in. We are also feeling good about it because we have won it against a media giant like Madison.”

    The account was being serviced by Madison Media. ZenithOptimedia had earlier taken the media account of Yatra.com from Madison.

    Madison Media had won the Bharti Walmart account in 2008 and had been handling it since then.

  • Emvies 2012: Mindshare wears ‘Best Media Agency of the Year’ crown

    MUMBAI: Mindshare, WPP‘s brightest jewel in India, is wearing the media agency crown for the fifth straight year.

    Continuing its winning streak, Mindshare has bagged the title of ‘Best Media Agency of the Year’ at Emvies 2012 with a total of 160 points. The honour list includes four gold metals, seven silver and six bronze awards.

    Madison Media – Pinnacle emerged second in the race with 135 points. The agency‘s all six gold metals were for the work it did for its client Cadbury. Madison also pocketed four silver and one bronze.

    Mindshare took home four gold metals for ‘AXE deo-Fallen Angels!’ (Best Media Innovation (OOH) category), ‘Axe Shower Gel-Axe Shower Gel Launched-VJ Jose Kidnapped’ (Best Media Innovation- Digital (Video) category), ‘Bru Gold-If Morning had an aroma, It would be Coffee’ (Best Media Innovation-Print category) and ‘HSBC-The Day you were Born’ (Best Media Innovation-direct marketing).

    Mindshare also won silvers for ‘Axe Shower Gel-Axe Shower Gel Launched-VJ Jose Kidnapped’ (Best Media Innovation-Branded content and Best Media Innovation- Tv category), ‘Boost-The Story Of India’s Fastest Viral Video’ (Best Media Innovation-Digital (Video)), ‘Pond’s for its Life Is Beautiful-66 Human Lives- Beautiful all over again’ campaign (Best Media Innovation-Print), ‘Kissan-Kissanpur-2.5 People ‘Engaged’ Through print’ (Best Media Innovation-Print), ‘Kissan-Kissanpur-World’s First Crowd Sourced Farm’ (Best Media Innovation-Events) and ‘Kissan Kams-Its Jamlicious’ (Best Media Innovation-Events).

    Madison Media-Pinnacle pocketed the gold metals for ‘Cadbury Celebrations-Disconnect to Connect’ and ‘Cadbury Dairy Milk-The sweet art of Mishti War’ campaign in Best Media Strategy-Consumer Products category, ‘Cadbury Celebrations-Lonely Maa’ in the Best Media Innovation-Digital (Video) category, ‘Cadbury Dairy Milk-Democracy of Chocogulla’ in Best Media Innovation-Ambient Media category, ‘Cadbury Dairy Milk-Friendsbook’ in Best Media Innovation-Radio category and ‘Cadbury Dairy Nilk-When Roshogulla turned Choco-golla’ in Best Media Innovation-Events category.

    Maxus secured the third position accounting 85 points with three gold, two silver and four bronze metals.

    Placed at number 4 was Madison Media Inifinity that earned 65 points with two gold and one silver and bronze each. It also emerged as the winner of Grand Emvie for its campaign ‘Saving Private Heart‘ for client Saffolalife.

    Lodestar UM was ranked fifth collecting 60 points at the finishing line with two gold and six bronze awards. The agency was just five points behind Madison Media Infinity and five ahead of MEC.

    MEC ranked sixth and earned one gold and silver award each. It also six bronze metals.

    GroupM-Dialogue Factory came seventh with 45 points while Mediacom Communications finished at No.8 with 35 points.

    Starcom MediaVest Group took the ninth place with 35 points, followed by DDB Mudra Max that earned 30 points.

    Best Media Agency Of the Year

     

    S.No Agency Gold Silver Bronze Total Metals Grand Emvie
    1 Mindshare 4 7 6 17 0
    2 Madison Media-Pinnacle 6 4 1 11 0
    3 Maxus 3 2 4 9 0
    4 Madison Media Infinity 2 1 1 4 1
    5 Lodestar UM 2 0 6 8 0
    6 MEC 1 1 6 8 0
    7 GroupM-Dialogue Factory 2 1 1 4 0
    8 Mediacom Communications 1 1 2 4 0
    9 Starcom MediaVest Group 1 2 0 3 0
    10 DDB MudraMax 0 2 2 4 0

    Mindshare’s Vineet Nair won the Young Emvie of the year award for the case study titled- Axe & Denim- 1) Male Fantasy Theme Parks, 2) Even Angels Will Fall, 3) Fallen Angels, 4) Denim Doesn’t Pay Salman His Dues.

    The people’s choice award for the best case study presented on 23 August, 2012 Best Media Innovation-Digital (Social Media) was conferred to MEC for Reliance Mobile’s Ego Search. Meanwhile, Mindshare also won the people’s choice award for the best case study presented on 24 August Best Media Innovation- Print for the client Pond’s for its Life Is Beautiful-66 Human Lives- Beautiful all over again campaign.

    Madison Media-Pinnacle bagged the people’s choice award for the best case study presented on 25 August Best Use of a Bollywood celebrity in Media for Cadbury Dairy Milk- Shubharambh by Amitabh Bachchan.

    The award for best media client of the year was won by Cadbury India which collected six gold, four silver and one bronze metal.

    Best Media Agency Of the Year

     

    S.No Client Gold Silver Bronze Total Metals Grand Emvie
    1 Cadbury India 6 4 1 17 0
    2 Hindustan Unilever 3 5 5 13 0
    3 Marico 2 1 1 4 1
    4 Reliance Communications 1 1 6 8 0
    5 Mumbai District Aids Control Society 2 1 1 4 0

  • Madison Media to handle Parag Milk Foods media biz

    MUMBAI: Madison Media Infinity has bagged the media duties for Parag Milk Foods, the makers of Go and Gowardhan milk-based products like cheese, milk and ghee.

    The incumbent agency on the account was Carat.

    Madison Media and Platinum Media group CEO Gautam Kiyawat said, “We are delighted to add Go to our portfolio of clients and are confident of adding a lot of value to their businesses and starting a long and mutually beneficial relationship.”

    Parag Milk Foods chairman Devendra Shah said, “We have partnered with Madison Media considering their strength and hopeful that their strength will definitely help us to draw our future growth path strategically.”

    Madison Media has been winning accounts consistently this year with Dixcy Textiles, Enamor and Crompton Greaves added in their kitty of clients recently. The company‘s gross billing amounts to Rs. 30 billion and has clients like Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald‘s TVS, Britannia, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Domino‘s, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Times Television Network and Indian Oil.