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Tag: Madison Media Plus

  • Saumya Agarwal is appointed as vice president – Madison Media Plus

    Saumya Agarwal is appointed as vice president – Madison Media Plus

    MUMBAI: Madison Media Plus, a unit of Madison World, is delighted to announce the appointment of Saumya Agarwal as vice president. He will report to Madison Media Plus COO Mimi Deb.

    Saumya brings over 18 years of diverse experience in Integrated Marketing Communications. He has previously held leadership roles across GroupM, Dentsu and Publicis Groupe, and has worked with marquee brands such as Nykaa, HUL, Jaguar Land Rover, ICICI Group, HDFC Bank, Louis Vuitton Moët Hennessy, Allied Blenders and Spotify. Prior to joining Madison Media, he served as AVP at Starcom. Along with his deep brand-building expertise, Saumya brings a strong passion for new business initiatives, nurturing talent and crafting purpose-driven narratives.

    “As our client portfolio continues to expand and brand needs evolve, we are realigning our team structure to stay agile, strategic, and future-ready. Saumya’s addition to the leadership team marks a significant step in this direction, strengthening our capabilities to deliver impactful solutions and drive sustained business growth,” said Deb.

    Sharing his excitement, Agarwal said, “I’m excited to join Madison Media Plus at such a dynamic time of growth and transformation. The energy of the team is truly inspiring. I look forward to contributing meaningfully to our clients.”

  • Madison Media Plus CEO Rajul Kulshreshtha moves on

    Madison Media Plus CEO Rajul Kulshreshtha moves on

    Mumbai: Madison Media Plus CEO Rajul Kulshreshtha, who joined in June 2019, has reportedly moved on from the agency. Sources confirming the development said that Kulshreshtha put in his papers two months back and this is his last week at the agency.

    Kulshreshtha has more than two decades of experience in the industry. He started his career with Universal McCann in 1992 and left the organisation after a decade in 2002 as vice president – media services. 

    In 2004, he joined GroupM as general manager – team LG. In 2006, he became the managing director of GroupM agency – Motivator and in 2008, he was promoted to GroupM MD, a position he held till 2010. In 2012, he quit GroupM to join Kinetic India as managing director.

    In 2013, he moved on from Kinetic and started his own media agency Xposure. In 2018 he launched The Consilium a media and marketing consultancy.

    His next move is not known yet.

  • Madison Media promotes Abhik Banerjee to COO, Madison Media Plus Delhi

    Madison Media promotes Abhik Banerjee to COO, Madison Media Plus Delhi

    Mumbai: Homegrown media agency Madison Media on Monday announced the promotion of Abhik Banerjee to chief operating officer (COO), Madison Media Plus to lead its Delhi office.

    Banerjee, who joined Madison Media in 2012, has 17 years of experience in the industry. Over the last nine years, he has played a key role in Madison Media’s Mumbai office and led accounts such as Asian Paints, Abbott, and Leibherr, amongst others.

    “Abhik, who has been acclaimed as a ‘Client leader of the Year’ in our industry awards a few years ago, personifies the Madison spirit of undying client orientation, innovation, passion and executional brilliance,” said Madison Media & OOH –  partner & group CEO, Vikram Sakhuja. “It is very satisfying when we can promote our internal talent to handle new challenges. I have full confidence in Abhik taking our Delhi office to new heights.”

    Banerjee added, “I am excited and look forward to adding value to the organization with my new role and additional responsibilities. I am thrilled to take on the challenges and opportunities it will bring.”

  • E-commerce industry to spend an estimated Rs 2000 cr on marketing festive season sales

    E-commerce industry to spend an estimated Rs 2000 cr on marketing festive season sales

    MUMBAI: Festive season is the best part of the year for e-commerce companies and this year they have recorded 12 times growth in sales as compared to the past year despite the economic slowdown, industry insiders revealed to Indiantelevision.com. The e-commerce sector remained largely immune from the impact of the slowdown as the lucrative offers kept the purchase intent of the consumers intact.

    Logicserve Digital co-founder and CEO Prasad Shejale explained, “Creative messaging coupled with enticing discounts has been successful in convincing the end-user to spend money on the preferred e-commerce platform.  Post the purchase customers feel a sense of satisfaction that they were successful in saving some bucks after the festive season purchase. Hence, boosting consumer sentiments has helped e-commerce players in India to set new industry benchmarks and surpass their sales targets.”

    He added, “Also, if you observe global e-commerce players have started tapping tier-2 and 3 cities of India which have contributed a significant share of growth during the latest sale season. For this, e-commerce companies have been implementing strategies to reach out to the Bottom of the Pyramid (BOP) customers. In emerging markets like India, the consumers in tier-2 and tier-3 cities may be less educated, especially at the bottom of the pyramid, and given the low purchasing experience may find difficulty in resisting offers, affordable and value-driven sale season themes, especially during the festive season.”

    The platforms have been spending extensively to market their online sales during this festive season. As per estimates shared by Havas Media Group India managing director Mohit Joshi the spends by the industry will touch Rs 2000 crore.

    Expectedly, Amazon and Flipkart are spending the most to drive their festive season sales. Shejale reveals that the two spent between Rs 700 – 850 crore, and Rs 400 – 550 crore respectively last year. The numbers are estimated to be the same this year as well.

    Madison Media Plus CEO Rajul Kulshreshtha shares, “Within a span of two months (Aug – Sep), these players had spent considerate amount, especially Amazon. The total spends by this category so far is Rs 204 crore (as per reported spends) Amazon is spending more on print while Flipkart is following a completely opposite strategy. So is in the case of Paytm and Snapdeal where Paytm is not taking the TV route while Snapdeal’s approach is TV and radio.”

    The strategic communication planning for e-commerce platforms is also very tactical during this period as all of them are targeting the same set of consumers with fairly similar offers. Brandintellé Services Pvt Ltd founder and CEO Biswajit Das says that each platform tracks real-time data offers made by its competitors, shared by third-party data providers, based on which they design specific offers and marketing communication.

  • Airtel wooes the Rajni-fans by partnering with ‘Kochadaiiyaan’

    Airtel wooes the Rajni-fans by partnering with ‘Kochadaiiyaan’

    MUMBAI: In a strategic move to delight its consumers in Tamil Nadu, Bharti Airtel has partnered with Rajnikanth starrer – Kochadaiiyaan to launch a range of exclusive products and services.

     

    For the first time, RC299 Airtel 3G data recharge coupons were available as Kochadaiiyaan 3D lenticular collectibles with five different Rajnikanth imagery, along with a Kochadaiiyaan special Super Pack with free hello tunes, wallpapers and 3D lenticular key chain. That apart, the customers got a chance to chat LIVE with movie director Soundarya Rajinikanth on Airtel Talk2Me.

     

    Madison Media Plus spearheaded the planning, envisaging and implementation of this experiential OOH campaign in Chennai, in line with the high-tech treatment of the iconic movie.

     

    The OOH campaign was aimed at giving the customers a glimpse of the 3D animated movie through an innovative use of lenticular billboards at Nungambakkam and Parry’s.

     

    What more, Rajni fans responded to the Airtel campaign by literally garlanding the superstar’s lenticular visuals on the billboard!

     

    A perfect case of two icons joining hands to create that extra delight for their set of audiences!

  • Balsara restructures Madison Media

    Balsara restructures Madison Media

    MUMBAI: Sam’s at it again. The chairman of the Madison group, has restructured Madison Media, which has been ranked as the top media agency in the country, in order to “provide focused attention to large businesses and reward the senior talent pool of Madison Media, giving them more authority and responsibility,” says a company press release.

    What Sam has done is that he has made Madison Media the mother brand with four other units under it, Madison Media Alpha, Madison Media Sigma, Madison Media Infinity and Madison Media Plus. Earlier, Madison Media coexisted with Madison Media Infinity and Madison Media Plus. Now two new units – Alpha and Sigma – have been created while the other two existing ones have been brought under the Madison Media Group.

    Each of the four sub units is headed by a chief operating officer. While Alpha is spearheaded by Neelkamal Sharma, Infiinity’s man at the helm is Karthik Lakshminarayan, Sigma’s COO is Vanita Keshwani and Plus has Basabdatta Chowdhuri as its head. All the four will report in to Madison Media group CEO Punitha Arumugam.

    Says Balsara, “An organisation needs to evolve. We respond and shape the environment improve quality of service we provide to our clients. Each of these will function as an SBU.”

    Adds Punitha, “We now have a flatter structure which will provide greater focus to our clients business.”

    While Alpha will have Procter & Gamble and Gillette as its main clients, Sigma will handle other mumbai accounts, Infinity will have Marico and Plus will service Airltel, explains Balsara.

    He adds, “This reorganisation once again re-emphasizes that Madison has developed the ability to develop managerial talent and whenever an opportunity arises we are able to fill the slots with internal resources rather than look outside.”