Tag: Madison Media Omega

Madison Media Omega wins media mandate for Farmley

MUMBAI: Madison Media Omega, a unit of Madison World, has recently won the media mandate for Farmley for Tamil Nadu. Under this mandate, the agency will manage Farmley’s traditional media responsibilities, including Print, Radio, Cinema, Television and Outdoor.

Farmley, a wellness snack brand founded in 2017, is at the forefront of a new era of healthy indulgence—reimagining premium dry fruits, nuts, seeds and makhanas into innovative and flavourful snack options. This partnership comes at a pivotal moment as Farmley aims to light up Tamil Nadu with its vibrant snacking portfolio. By leveraging Madison’s deep media expertise and on-ground understanding of regional markets, this collaboration is set to unlock powerful visibility and accelerate Farmley’s growth in the South and beyond. Together, the two brands are poised to reach new heights- amplifying joyful snacking experiences across India.

Speaking on the win, Madison Media Omega Dinesh Rathod said, “We’re truly excited to partner with Farmley. Our team is eager to harness the power of media to build meaningful consumer connections and amplify Farmley’s presence across the country.”

Speaking about the agency’s appointment, Farmley head of marketing, Aman Gupta commented, “We’re excited to partner with Madison Media Omega as we scale into new markets. Their strategic expertise and strong media network will help us take the Farmley promise to more homes across India.”

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July 3, 2025
KukuFM unveils charming Kuku character in exciting collaboration with Studio Eeksaurus and Madison Media Omega

Mumbai: KukuFM, the country’s biggest homegrown platform for regional audio content, spanning across 8 Indian languages and two international languages, has unveiled its new animated character through a series of Telugu language ad films.

This six-part ad film series created by Studio Eeksauru showcases the strategic positioning of the dynamic character, capturing the brand’s iconic catchphrase, “Kya baat hai!”. Kuku, the new animated character, guides listeners on an educational and entertaining journey that resonates with diverse audiences.

“Our vision is to build a truly wholesome brand that reaches every household”, said KukuFM head of brand marketing; Growth Durgesh Nandan. He further adds “Our product is consumed alone, and our brand personality is magician, hence we thought of creating a magical world of Kuku users. They are able to experience what others can’t, introducing a character which is only visible to Kuku users, communicates that well. We developed this in record time, and it has been absolute fun. We are thrilled to share the outcome.”

Studio Eeksaurus founder Suresh Eriyat added, “The idea to have a character onboard is to build a face to the audio brand, and not needing a dependency on any celebrity. KukuFM is a magical brand, and the character we built will ensure this magic stays alive and more! We had a blast working on the project. It was very refreshing, as we saw all stakeholders work on the same table from day one. Decision-making was quick, and our team loved bringing this magical script to life. It’s these kinds of projects that truly showcase the synergy possible in creative collaborations.”

Studio Eeksaurus creative producer Nilima Eriyat commented, “It has been an exhilarating experience to see this character come to life and integrate into KukuFM’s dynamic narrative. This campaign is set to redefine engagement in the digital content landscape.”

The media planning and buying for the campaign is done by Madison Media Omega to drive awareness and develop deep engagement among Telugu listeners across the state.

June 3, 2024
Ki Mobility hands over media AOR to Madison Media Omega

Mumbai: The digital subsidiary of TVS Automobile Solutions Ki Mobility has appointed Madison World’s Madison Media Omega for its media AOR. The account was won in a multi-agency pitch.

“As a part of the association, the agency will handle traditional media and digital media mandate for the client including TV, print and online video media buying and planning,” said the statement.

Ki Mobility is India’s first full-stack online-to-offline digital platform in the automotive aftermarket that would offer quality, standardised and cost-effective service to vehicle owners of two-wheelers, passenger cars and commercial vehicles across the country as well as being an automotive parts and accessories behemoth.

On this association, Ki Mobility Solutions CEO Narasimhan Eswar said, “We are delighted to have Madison on board as our above-the-line media partner. We believe that Madison with its incredible scale and talented personnel will add substantial value to Ki’s future plans to pioneer explosive growth in the Indian automotive aftermarket.”

Talking of this partnership, Madison Media Omega CEO Dinesh Rathod commented, “We are very excited by Ki’s vision and plans to revolutionize the Indian automotive aftermarket and we are delighted to partner Ki Mobility and help make it a preferred destination for all vehicle owners.”

May 19, 2022
Madison Media wins Media AOR for Racetrack.ai

MUMBAI: India’s foremost media agency, Madison Media today announced that it has been appointed as the Media AOR for Racetrack. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega. The agency has won the entire media mandate including outdoor and digital media.

Racetrack.ai is the pioneer of Artificial Intelligence in India. Working on technologies such as NLP/NLG/NLU, Machine Learning, Deep Learning and Machine Vision, Racetrack has been behind several innovative AI based products focusing on BFSI, real estate, hospitality, healthcare, Education and aviation sectors among others.

With multiple tech innovation awards in its kitty, Racetrack.ai boasts of some of the biggest names in the aforementioned sectors as its clients. With presence across major Indian cities, Racetrack is now looking at a global expansion.

Futemind Technologies CEO Subrat Parida said, “As an organization which works with a fast developing, innovative technology, we have a very aggressive expansion plan. Having covered the Metros and Tier-1 cities in India, we want, not just to make Racetrack a household name in our country but also expand across the international borders. With Madison on board, we are sure that our effort to capture the business as well as the consumer mind-space would be adequately accelerated.”

Futemind Technologies chief marketing officer Joydeep Biswas said, “Since Racetrack’s inception, we have seen how the market sentiments towards AI have changed from just excitement to seeing it as a tool of supreme business relevance. And not just business, I feel that AI can have significant positive impact for the human life in general. Given the accelerated growth phase that we are in now, I feel that this is the right time that the success stories of Racetrack get known to the world and a deeper understanding about AI is built amongst the masses. With a partner like Madison which shares the same vision, we feel that we have made the right decision towards achieving our goal”

Madison Media & OOH partner and group CEO Vikram Sakhuja said, “We are delighted to partner Racetrack.ai and are looking forward to working with them to build this brand in the B2B2C space in India.”

Madison Media Omega chief operating officer Dineshsingh Rathod said, “We are delighted with this win and are confident to make Racetrack.ai a name to reckon with in the Banking, Real estate and Hospitality sectors.”

Madison Media has been ranked the 2nd Most Admired Media Agency by the Economic Times Brand Equity Ad Agency Reckoner, 2018-19. Madison Media has also been voted the Ideal Media Agency, the Most Attractive Media Agency, and No. 1 in Creative Media Thinking, by R3 Scopen Study amongst 59 advertisers in India.

Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, Marico, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Blue Star, Piramal Healthcare, Domino’s, McDonald’s, Gaana.com, Timesjobs.com, Tata Chemicals, Crompton, Indian Oil, Snapdeal, Gowardhan Dairy and many others. Madison Media, is a part of Madison World which through its 11 companies served last year as many as 500 advertisers.

September 9, 2019
NestAway: Madison Media bags media mandate

MUMBAI: Madison Media Omega, a part of Madison Media Group, has bagged the media mandate for Bangalore-based NestAway, a leader in managed home rentals.

NestAway Technologies CMO Rishi Dogra said they look forward to a great partnership and some iconic work with Madison AOR. Madison Media & OOH group CEO Vikram Sakhuja said Nestaway was bringing a revolution to India in providing rooms on lease to the young urban Indian workforce working away from home.

NestAway has operations in Bangalore, Delhi NCR, Hyderabad, Pune and Mumbai with over 25,000 tenants and 7,000 owners.

Madison Media has been in the news recently for winning the TV Media Agency of the Year Award for the second consecutive year. It is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet and Domino’s, among other.

January 30, 2017
NestAway: Madison Media bags media mandate

MUMBAI: Madison Media Omega, a part of Madison Media Group, has bagged the media mandate for Bangalore-based NestAway, a leader in managed home rentals.

NestAway Technologies CMO Rishi Dogra said they look forward to a great partnership and some iconic work with Madison AOR. Madison Media & OOH group CEO Vikram Sakhuja said Nestaway was bringing a revolution to India in providing rooms on lease to the young urban Indian workforce working away from home.

NestAway has operations in Bangalore, Delhi NCR, Hyderabad, Pune and Mumbai with over 25,000 tenants and 7,000 owners.

Madison Media has been in the news recently for winning the TV Media Agency of the Year Award for the second consecutive year. It is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet and Domino’s, among other.

January 30, 2017
Madison Media wins LeEco Media AOR

MUMBAI Madison Media Omega, a part of Madison Media Group recently announced the win of yet another mega account, LeEco in Bangalore. The estimated size of the account is around Rs 150 crores and it will be handled out of the agency’s Bangalore office.LeEco, a global new age company of Chinese origin with market capitalization of more than USD 12 billion , recently debuted with two smartphones – the Le 1 s and Le Max, the world’s first handsets to have a mirror-surfaced fingerprint recognition technology and other compelling features at disruptive prices. The multimedia aggressive launch that used print, digital and outdoor drew a phenomenal response and surpassed the expectation of the company.

Founded in 2004, LeTV (subsequently, name changed to LeEco) has grown into a global conglomerate over the years. It offers live streaming, cloud, e-commerce, and smart TVs among other products and services.

LeEco director Marcom Meera Krishnan said on choosing Madison Media, “We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison’s meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation. We now are now on course to roll out more smartphone models as well as other exciting products from our Ecosystem in India..

Madison Media & OOH group CEO Vikram Sakhuja said, “Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding smartphone category. We are delighted that our first campaign delivered extra-ordinary response in terms of bookings and sales”.

Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015, including Snapdeal, OYO Rooms, Peppertap, Shaadi.com, Viber, Lenskart.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL and Bandhan Bank among others.

March 28, 2016
Madison Media wins LeEco Media AOR

MUMBAI Madison Media Omega, a part of Madison Media Group recently announced the win of yet another mega account, LeEco in Bangalore. The estimated size of the account is around Rs 150 crores and it will be handled out of the agency’s Bangalore office.LeEco, a global new age company of Chinese origin with market capitalization of more than USD 12 billion , recently debuted with two smartphones – the Le 1 s and Le Max, the world’s first handsets to have a mirror-surfaced fingerprint recognition technology and other compelling features at disruptive prices. The multimedia aggressive launch that used print, digital and outdoor drew a phenomenal response and surpassed the expectation of the company.

Founded in 2004, LeTV (subsequently, name changed to LeEco) has grown into a global conglomerate over the years. It offers live streaming, cloud, e-commerce, and smart TVs among other products and services.

LeEco director Marcom Meera Krishnan said on choosing Madison Media, “We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison’s meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation. We now are now on course to roll out more smartphone models as well as other exciting products from our Ecosystem in India..

Madison Media & OOH group CEO Vikram Sakhuja said, “Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding smartphone category. We are delighted that our first campaign delivered extra-ordinary response in terms of bookings and sales”.

Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015, including Snapdeal, OYO Rooms, Peppertap, Shaadi.com, Viber, Lenskart.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL and Bandhan Bank among others.

March 28, 2016
Pro Kabaddi League season 2 witnesses improved ratings: TAM

MUMBAI: The first 14 matches substantiate Mashal Sports and Star India’s aspiration to make Pro Kabaddi League season 2 bigger and better.

And the ratings sing a happy tune too. As per TAM Sports in CS4+ target group in All India market, while the average TVR after 14 matches in 2014 was 0.75 per cent, in 2015 the number went up to 1.23 per cent TVR.

The average reach also bettered. The average reach after 14 matches in 2015 stood at 4.53 per cent as compared to 4.09 per cent in 2014.

The average time spent also registered a magnificent incline as it went up to 19.36 minutes in the 2015 edition as compared to 14.56 minutes in 2014.

This year in the second season of Pro Kabaddi League, Star India involved regional feeds, which is one of the major factors behind securing enhanced ratings.

Speaking to Indiantelevision.com Madison Media Omega COO Dinesh Rathore says, “After cricket, at this stage when it comes to money making opportunities, Kabaddi is certainly making a mark. The sport looks like it’s here to stay though it’s little too early to predict the future.”

July 30, 2015