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Tag: Madison Media Infinity

  • Madison Media Infinity wins the media AOR of Polycab India

    Madison Media Infinity wins the media AOR of Polycab India

    Mumbai: Madison World’s unit Madison Media Infinity has won the media agency of record for Polycab India. The account was won in a multi-agency pitch involving several rounds of presentations.

    Polycab India is a manufacturer of wires and cables and a fast growing FMEG (fast moving electrical goods) company with a consolidated turnover of Rs 122+ billion. Polycab India offers a diverse range of lifestyle-enhancing products, such as Polycab BLDC fans, LED lights, water heaters, smart automation solutions (IoT), switches, and switchgears, to name a few. Polycab’s 23 manufacturing facilities are spread over four locations: Halol, Nashik, Roorkee, and Daman.

    On this association, Polycab India executive president and CMO Nilesh Malani said, “We are excited to partner with Madison Media Infinity as our media AOR agency and look forward to their expertise across the media spectrum, which includes media strategy, planning, buying, and partnership. This association will help us in our future growth and brand building.”

    Madison Media Infinity COO Abhik Banerjee added, “In Polycab’s endeavour to be the leading electrical solutions provider, we’re pleased to join forces. Creating amazing work along with Team Polycab will be an incredible experience for us and we look forward to working with them on this journey of growth and success.”

    Madison Media handles media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com, and many others.

    Madison Media Infinity is a part of Madison World, India’s largest homegrown communication agency, established in 1988. As many as 500 advertisers used Madison World through its 11 units last year.

  • Balsara restructures Madison Media

    Balsara restructures Madison Media

    MUMBAI: Sam’s at it again. The chairman of the Madison group, has restructured Madison Media, which has been ranked as the top media agency in the country, in order to “provide focused attention to large businesses and reward the senior talent pool of Madison Media, giving them more authority and responsibility,” says a company press release.

    What Sam has done is that he has made Madison Media the mother brand with four other units under it, Madison Media Alpha, Madison Media Sigma, Madison Media Infinity and Madison Media Plus. Earlier, Madison Media coexisted with Madison Media Infinity and Madison Media Plus. Now two new units – Alpha and Sigma – have been created while the other two existing ones have been brought under the Madison Media Group.

    Each of the four sub units is headed by a chief operating officer. While Alpha is spearheaded by Neelkamal Sharma, Infiinity’s man at the helm is Karthik Lakshminarayan, Sigma’s COO is Vanita Keshwani and Plus has Basabdatta Chowdhuri as its head. All the four will report in to Madison Media group CEO Punitha Arumugam.

    Says Balsara, “An organisation needs to evolve. We respond and shape the environment improve quality of service we provide to our clients. Each of these will function as an SBU.”

    Adds Punitha, “We now have a flatter structure which will provide greater focus to our clients business.”

    While Alpha will have Procter & Gamble and Gillette as its main clients, Sigma will handle other mumbai accounts, Infinity will have Marico and Plus will service Airltel, explains Balsara.

    He adds, “This reorganisation once again re-emphasizes that Madison has developed the ability to develop managerial talent and whenever an opportunity arises we are able to fill the slots with internal resources rather than look outside.”