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Tag: Madison Media Alpha

  • Madison Media Alpha bags Zouk account, rides IPL and CTV wave with bold brand blitz

    Madison Media Alpha bags Zouk account, rides IPL and CTV wave with bold brand blitz

    MUMBAI: Fashion met function, and now it’s meeting Madison. The proudly Indian and 100 per cent vegan lifestyle brand, Zouk has awarded its media duties to Madison Media Alpha after a tightly contested multi-agency pitch. With the deal sealed, the agency has wasted no time launching a full-blown campaign across IPL, Connected TV, Google, and Meta.

    The high-decibel campaign aims to scale Zouk’s presence among conscious, fashion-forward consumers by targeting them across platforms that dominate young India’s screen time. From cricket lovers to binge-watchers and digital dwellers, Zouk is taking its blend of Indian design and practical style straight to the pulse points.

    Zouk, known for handcrafted office bags, slings, luggage, and backpacks featuring Indian prints, is riding this campaign to expand brand salience and reach. Zouk co-founder Disha Singh said, “We’re excited to partner with Madison Media Alpha at a time when Zouk is scaling its brand story through a bold new campaign across IPL, CTV, and digital. With Madison’s strategic thinking and deep media expertise, we look forward to reaching millions of new consumers and solidifying Zouk’s position as a Proudly Indian, 100 per cent Vegan lifestyle brand”.

    At the Madison end, the media muscle is flexing. Madison Media & OOH group CEO Vikram Sakhuja noted, “We are delighted to partner with Zouk, a brand that stands at the intersection of innovation and style. This collaboration is a perfect fit for our expertise in creating data-driven, creative media strategies. Our goal is to elevate Zouk’s presence and amplify its voice in the market, helping it reach new heights by connecting with conscious consumers who value both fashion and sustainability”.

    With IPL serving the eyeballs and Madison steering the ship, Zouk’s multi-touchpoint media sprint is poised to turn heads and unlock wallets.

  • Sun Neo Hindi GEC announces the appointment of Madison Media Alpha as its media agency on record

    Sun Neo Hindi GEC announces the appointment of Madison Media Alpha as its media agency on record

    Mumbai: Madison Media Alpha, a unit of Madison World, has recently won the Media AOR of Sun Neo Hindi GEC. The agency has been working for Sun Bangla and Sun Marathi channels under Sun Network.

    As the latest launch under the leading broadcaster Sun TV Network, Sun Neo Hindi GEC is the first Hindi channel under the network, aiming to solidify its position as a powerhouse in the national television landscape.

    Speaking on Madison’s appointment, Sun TV Network’s Official Spokesperson, commented, “We are delighted to launch Sun Neo, our flagship Hindi General Entertainment Channel across Hindi speaking markets. We have been currently partnering with Madison on other channels and look forward to leveraging their expertise to make Sun Neo, a household name across the Hindi heartlands of India”.

    “Madison’s long-standing association with Sun TV Network is a testament to the strong bond we have developed over time. With Sun Neo Hindi GEC now appointing us as their Agency on Record, we are committed to delivering impactful media solutions that will elevate the brand’s awareness in Hindi markets”, said Madison Digital & Madison Media Alpha CEO Vishal Chinchankar about the newest association.

  • Madison Media Alpha and PMG enable Atomberg to become the Official Partner for BCCI

    Madison Media Alpha and PMG enable Atomberg to become the Official Partner for BCCI

    Mumbai: Atomberg Technologies, India’s fast-growing home appliance manufacturer, has partnered with the Board of Control for Cricket in India (BCCI). The deal was consulted by Madison Media Alpha and Professional Management Group (PMG), which are part of Madison World, India’s largest homegrown communications network.

    The partnership between BCCI and Atomberg will begin in 2024 and will cover all major BCCI events until 2026, including domestic and international tournaments.

    On this announcement, Atomberg Technologies founding member & chief business officer Arindam Paul said, “There is no comparison to the reach and credibility that any association with cricket brings to brands looking to scale up pan India. Atomberg with its revolutionary products have captured the imagination and love of consumers across the length and breadth of the country and built a 1000 cr ARR business in less than a decade. In the last couple of years, we have used the power of bilateral cricket by being broadcast sponsors for many marquee series. And looking at the excellent results in both brand and business metrics, this official partnership with BCCI was the next logical step for us. We hope the visibility offered by the sport and the association will go a long way in building brand awareness and brand love for Atomberg”.

    “At Madison, we firmly believe that association with cricket gives an unparallel reach and I strongly believe that Atomberg’s association with cricket embarks on a journey to be one of the most prominent brands in the country. With Atomberg’s association with BCCI events on ground, it signifies a great deal of prestige”, commented Madison Digital and Madison Media Alpha CEO Vishal Chinchankar on this association.

  • Madison Digital announces it new creative & social media unit ‘Madison Loop’

    Madison Digital announces it new creative & social media unit ‘Madison Loop’

    Mumbai: Madison World’s digital arm has announced the launch of its creative unit, Madison Loop, to offer social media management, digital creative & solutions, SEO, ASO, website development, technology solutions, influencer management, and content collaborations.

    Madison Loop will be led by Madison Digital vice president Kosal Malladi, who will continue to report to Madison Digital and Madison Media Alpha CEO Vishal Chinchankar.

    The unit has already developed a portfolio of work for clients including McDonald’s, Vicco, Joy Cosmetics, Raymonds, Pidilite, ePay Later, Godrej Properties, Bandhan Bank, Asian Paints, Zee5, Glide Invest, and Zee Bangla, among others.

    Commenting on the development, Madison Media and OOH group CEO Vikram Sakhuja said, “For any creative idea to be successful, it needs to be adapted to the syntax of the platform. In digital, the creative idea needs to be expressed across platforms as varied as in-stream video, break bumpers, display, social media posts, microsites, social messaging, influencers, content, etc. Under Malladi’s leadership, we are very excited to launch Madison Loop, which will not only create a platform for the relevant expression of a creative, but also link it to outcomes using data and tech.”

    “We need creativity now more than ever. This digital multiverse finally allows us to have a dedicated division to cater to all our clients’ creative needs under one roof. The new expansion of Madison Digital under Malladi’s leadership will be a great step forward for the company,” commented Vishal Chinchankar.

    Madison Digital is a part of Madison World, which also has specialist units in advertising, business analytics, out-of-home, PR, mobile, retail, sports, and entertainment, employing over 1,000 communication professionals across India.

    Speaking about his expanded role, Malladi said, “I have been a part of Madison since 2014. I have seen digital evolve from a ‘good to have’ to an ‘absolute must have.’ Today, digital cannot be limited to a single video or banner. Media and creativity need to work hand in hand to tap into the digital consumer. Madison Loop’s focus is on solving business problems by layering creative magic with ‘data and technology’ solutions.”

    “Madison Connect and Madison Automate are tools that have been built by Loop to scale influencer management and creative automation, respectively. I am really excited to scale Madison Loop,” he added.

    Madison Digital has grown 10x in terms of billing in the last three years, to become a 200+ employees’ strong outfit with capabilities in branding, performance & creative solutions.

    Madison Digital has built its own proprietary cloud marketing and automation tools and is one of the few agencies with its own data & tech solutions. Madison Digital was declared the Best Digital & Social Media Agency of the Year 2020 at IDMA 2020. The digital arm of Madison World was also voted Agency of the Year at the Digies Digital Awards 2019 and Mobile Media Agency of the Year at the IDMA Digital Awards 2019, in addition to winning over 150 awards since January 2020.

  • Madison Media Alpha wins the integrated media AOR of Godrej & Boyce

    Madison Media Alpha wins the integrated media AOR of Godrej & Boyce

    Mumbai: Madison Media Alpha, a unit of Madison World, has just announced the win of Godrej & Boyce integrated media AOR.

    The account was won in a multi- agency pitch and the agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations.

    Speaking about the agency’s appointment, Mehernosh Pithawalla, senior vice president and head – brand and strategic insights, Godrej & Boyce said, “Madison World has been an industry leader in the realm of communications for several years, now. During the pitch, we observed a lot of synergies, brand resonance and a strong intent by the Madison team to work on Godrej & Boyce. We couldn’t have thought of a better ally to further business metrics and propel brand growth.”

    Commenting on this development Madison World chairman Sam Balsara said, “My association with Godrej goes back to 1985, even before Madison came into being and I am delighted that Madison World has won this business in a competitive pitch and G&B has found our expertise and capabilities a cut above the rest and handed over the media AOR of this much respected company to us. We look forward to growing their brands with our innovative and client first approach.”

    For the record, Godrej & Boyce Manufacturing Co Ltd (G&B) was set-up way back in 1897 by Ardeshir Godrej. Since its inception the company has played a pioneering and crucial role in India’s economic growth and created sustainable value for all its stakeholders through its products and services across ten industries. The company right from its inception has launched new and innovative products and consistently contributed to the country’s journey of self-reliance.

    G&B is a highly diversified company operating across as many as 10 industries and 14 businesses ranging from critical industries like aerospace, defense, clean energy, railway and automotive to a range of consumer products. The company offers a range of high quality modern furniture under the brand name of Interio, appliances, like washing machines, refrigerators, microwaves, and air-conditioners, security systems, safes, CCTV cameras, locks and now digital locks too.

    G&B was the first to patent a springless lock, build a fire and burglar resistant safe in the early 1900s and the same spirit of innovation has remained with the company all through.

  • Madison Media Alpha bags media mandate for Uncle Delivery

    Madison Media Alpha bags media mandate for Uncle Delivery

    Mumbai: Uncle Delivery has appointed Madison Media Alpha, a unit of Madison World, as their official media agency on record. The account was won by Madison after a multi-agency pitch. As the media agency for the brand, the agency will strategize and manage all forms of media, including outdoor, digital, and traditional media.

    As a way of empowering small and medium enterprises (SMEs), Uncle Delivery entered the market in 2021. With a mobile and web app, a network of trusted drivers, and a fleet of couriers just a click away, Uncle Delivery is on its way to becoming the fastest on-demand delivery service in India.

    Speaking of this association, Uncle Delivery founder & executive director Sourabh Chatterjee said, “As a start-up in a highly competitive on-demand delivery domain, we were looking forward to having an agency as a partner who would not only help us in the execution of different campaigns but also advise us on how to utilise our resources effectively and efficiently. I think Madison has got that perfect understanding of local dimensions and that is helping us a lot, and of course, the association of Sam Balsara and Vishal Chinchankar gives us much more confidence.”

    Commenting on this new partnership, Madison Digital & Madison Media Alpha chief executive officer Vishal Chinchankar said, “It is fascinating to me that Uncle Delivery strives to deliver fast and reliably while prioritising the safety of its partners in this competitive market. I’m thrilled to have Uncle Delivery on board and look forward to working with them to deliver innovative and meaningful projects.”

  • Shobhit Gaur joins Madison Digital as VP

    Shobhit Gaur joins Madison Digital as VP

    Mumbai: Madison World’s digital unit, Madison Digital, has announced the return of Shobhit Gaur as vice president. Gaur will report to Madison Digital & Madison Media Alpha CEO Vishal Chinchankar.

    Gaur has over 14 years of experience in various facets of the digital world including ROI, business development, data science, integrated, online, mobile and performance marketing, social media, brand planning, digital strategy and analytics. He joins the agency after a brief stint with PHD. In addition to PHD, he has also worked at MEC, Interactive Avenues, Starcom – Mediavest Group and Omnicom. He holds a bachelor’s degree in commerce from the Delhi University, a master’s degree in business administration from Sydenham Institute of Management, Mumbai and an IT diploma from National Institute of Information Technology (NIIT).

    Madison Digital & Madison Media Alpha CEO Vishal Chinchankar said, “We’re glad to have Shobhit back on board. Having worked with various categories, he brings a wealth of experience to Madison. I am confident that we will be able to take our work to the next level with new business and continue to delight existing clients.”

    Says Gaur on rejoining Madison, “I am excited to be returning to Madison Digital and look forward to contributing to the organisation in my new role and responsibilities. Madison Digital offers me exciting challenges and opportunities as I look forward to unlocking our clients’ growth with data, technology, and talent.”

  • NMIMS appoints Madison Media as media AOR

    NMIMS appoints Madison Media as media AOR

    Mumbai: SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) has appointed Madison Media as its media agency on record, following a multi-agency pitch. The mandate will be handled by Mumbai-based Madison Media Alpha.

    The agency is tasked with scaling up media presence and generating higher reach for NMIMS across the country. It will handle traditional and digital media services including visibility in print media and radio for the institute, said the statement.

    “NMIMS is well known for its consistent academic quality and research-focused approach along with developing a sense of community among students, to achieve holistic education,” said NMIMS director – marketing and PR Burzeen Bhathena. “I am confident that Madison Media will help us establish an impactful media presence and build a strong brand with its innovative approach. I look forward to working with them.”

    “We are looking forward to this exciting opportunity with NMIMS, which is one of the few universities in the country to have established a global footprint. NMIMS’ continuous endeavour to develop and achieve new education and research milestones is in line with the radically changing landscape of the education sector. By leveraging our digital-first and outcome-driven approach, we are confident that NMIMS will achieve its goals and surpass industry expectations. Madison is committed to further NMIMS media presence with strategic planning at all levels,” added Madison Digital VP Chintan Soni.

  • Madison Media wins media mandate for Obeetee

    Madison Media wins media mandate for Obeetee

    MUMBAI: Madison Media has been appointed as the Media AOR for the online carpet store, Obeetee. The Agency will manage the entire media gambit for the client including TV, print, radio, OOH, digital, and cinema. The account will be handled by Madison Media Alpha based out of Mumbai.

    Founded in 1920, Obeetee claims to be the largest handmade rug maker in India. The company is a leading producer and exporter of exquisite hand-knotted, hand-tufted, and flatwoven carpets.

    Obeetee CEO Angelique Dhama said, “Carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100-year-old legacy and top-notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media backing our aspirations and walking the path to success with us.”

    “Carpet/rugs category intent has gone up 120 per cent due to the pandemic as people are spending more time at home. This is the right time for Obeetee to make a consumer buying journey seamless across online and offline touchpoints. We are confident that our digital-first and outcome-driven omnichannel approach will help Obeetee surpass industry growth,” said Madison Digital & Madison Media Alpha CEO Vishal Chinchankar.