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Tag: Madison Media Ace

  • Vivo PKL 8 ropes in Dhani app as strategic timeout partner

    Vivo PKL 8 ropes in Dhani app as strategic timeout partner

    Mumbai: Vivo Pro Kabaddi League (PKL) season 8 has roped in Dhani app as its strategic timeout partner in collaboration with Professional Management Group (PMG) and Madison Media Ace.

    The association will provide Dhani with differentiated visibility during the Live matches of PKL. Strategic timeout is taken twice, at the 10th and 15th minute of the game’s second half. Dhani has further strengthened its on-ground association with Vivo PKL 8 through inventory buys on TV as well as Hotstar.

    The 90-second ‘strategic timeout’ fits in seamlessly with Dhani’s proposition of providing the OneFreedom Card to customers in less than two minutes, said the brand in a statement.

    “Getting to be a part of a homegrown sport that brings the entire country together is truly exciting for us at Dhani,” Dhani CMO Ankit Banga remarked. “Since a majority of our customers also stem from the heartland and other smaller pockets of India, we believe it is a great fit for us. Also, it resonates fantastically with our product proposition of giving our customers a timeout from making full payments by splitting their transaction into three interest-free parts.”

    “Dhani – OneFreedom Card is the first kind of a product and needed a unique way to drive benefits of the product beyond standard inventory buys,” stated Madison Media Ace COO Vandana Ramkrishna. “We leveraged PMG’s expertise to get the STO created for the first time ever on Kabaddi for Dhani to help bring out the brand benefits seamlessly. Kabaddi as a sport, has significant unique viewers and driving visibility through both on-air and on-ground will not only help Dhani garner incremental audiences, but would also drive significant business results.”

    “Both Vivo PKL and Dhani are only growing bigger and better in terms of stature and popularity. We have no doubt that the relationship between these two institutions will go the same way in the weeks and months to come,” said Professional Management Group COO Melroy D’Souza.

  • Madison Media promotes Vandana Ramkrishna to COO, Madison Media Ace

    Madison Media promotes Vandana Ramkrishna to COO, Madison Media Ace

    Mumbai: Homegrown media agency Madison Media on Monday elevated Vandana Ramkrishna to the position of chief operating officer (COO), Madison Media Ace. While Ramkrishna heads the Kolkata operations of the agency, she will continue to handle the Mumbai accounts as well.

    “Ramkrishna will continue to lead the businesses of Raymond, Pidilite, Cipla Health, Weikfield, Balaji Wafers, Dhani Services in Mumbai, and those of Joy Personal Care, Bandhan Bank, MP Birla Cement in Kolkata and further strengthen Madison’s east region operations”, said the agency in a statement.

    Ramkrishna is a seasoned media and communication planning specialist with over 22 years of experience spanning across the Indian and overseas markets. She is well-versed with offline as well as the digital ecosystem.

    “Vandana brings rare passion, aggression, and integrated thinking into delivering great client value. This also recognises her evolution from strong client leadership to business leadership,” said Madison Media & OOH, partner & Group CEO, Vikram Sakhuja.

    Speaking on her new role, Ramkrishna shared, “Elevation is the highest form of recognition to one’s ability and contribution to their organisation and I feel honored to be working for a company like Madison that believes in my capability to take on this role. I look forward to strengthening our client relationships by driving their business outcomes to create new milestones within Madison and the industry.”

  • Madison Media’s Vandana Ramkrishna given charge of Kolkata operations

    Madison Media’s Vandana Ramkrishna given charge of Kolkata operations

    NEW DELHI: Madison Media Ace VP Vandana Ramkrishna has been given the additional charge of the group’s Kolkata operations. Ramkrishna, who is based in Mumbai, will now also oversee the Kolkata office in a bid to strengthen the agency's presence in the region. Her key role for Kolkata will be to focus on strategy, digital, business development and ensuring access to Madison World practices of trading, analytics, activation, retail, OOH, sports and content.

    Madison Media has a strong offering in the Kolkata market and services marquee clients like Bandhan Bank, Joy Personal Care and Ganesh grains, amongst others. With this new role, Vandana will directly report to partner and group CEO Madison Media and OOH, Vikram Sakhuja. 

    “Vandana is one of our strongest business leaders and I am delighted to give her the additional charge of the Kolkata office as we make plans to strengthen our presence in the east,” said Sakhuja.

    Ramkrishna added, “I’m delighted to be given the additional responsibility of overseeing the Kolkata operations over and above my current Mumbai portfolio, and look forward to creating a strong foothold for Madison in the Kolkata market." 

    Madison Media group handles media planning and buying for blue-chip clients including Godrej, Marico, Titan, Asian Paints, Viacom 18, BJP, TVS, Raymond, Pidilite, Ceat, Blue Star, McDonald’s, Gaana.com, Timesjobs.com, Tata Consumer Products, Crompton, Indian Oil, Snapdeal, Abbott Nutrition, Cipla Health, Welspun and many others. Madison Media is a part of Madison World which, through its 11 companies, served as many as 500 advertisers last year.