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Tag: Madison

  • Madison Avenue moment as Havas closes in on Sam Balsara’s empire

    Madison Avenue moment as Havas closes in on Sam Balsara’s empire

    MUMBAI: The curtain is about to rise on one of Indian advertising’s most dramatic acts. After months of speculation, the Havas–Madison deal has now reached the signing stage, with top industry sources confirming that the Rs 700-crore acquisition for a 70 per cent stake is nearly sealed. For Sam Balsara, the man who has kept Madison fiercely independent for over three decades, this could be the turning point of a storied career.

    Industry insiders said that while it is “not right to discuss valuations at this stage,” both sides have agreed on the major terms. “The banker involved has finalised all formalities and the deal is on the verge of completion. Most likely, by early 2026 after regulatory approvals, it will be announced,” one veteran leader said.

    If the deal closes, it will peg Madison’s valuation close to Rs 1,000 crore, nearly double the Rs 500 crore price Balsara once discussed with WPP in 2015 though far short of the lofty numbers once floated.

    The move is no surprise given Havas’s acquisitive streak in India. Led globally by Yannick Bolloré, the network has snapped up five to six agencies in the past eight years and continues to see consolidation as its playbook for India. Bolloré had said earlier this year that cultural unification and strategic partnerships would remain core to Havas’s growth.

    Securing Madison, one of India’s last great independents, would not only give Havas scale but also cement its presence in a fiercely competitive market.

    For Madison, the timing is crucial. Over the past year, it has lost marquee clients including Godrej Consumer Products, McDonald’s, Atomberg, and Raymond, while Marico currently reviews its business. The losses have shaken confidence and intensified pressure on Balsara to secure a future-proof partner with technology, scale, and multinational backing.

    The agency has tried to respond. In August 2025, Madison brought back Ajit Varghese as partner and group CEO of Media and OOH with an equity stake marking his return after senior stints at JioHotstar and WPP. Earlier in the year, Vivek Das, ex-Google India and Southeast Asia executive, joined as chief marketing officer. Madison also completed its 100 per cent acquisition of Hiveminds, the performance marketing specialist it first invested in back in 2017.

    These moves underscored an effort to rebuild digital muscle and shore up bargaining power ahead of negotiations.

    For Balsara, long hailed as Indian advertising’s last independent mogul, the Havas deal may feel bittersweet. But it also signals realism: independence has limits in a world where scale, data, and global platforms dictate the pace.

    As one industry insider put it: “This is not just a deal, it’s an inevitability. Madison’s survival now depends on becoming part of something bigger.”

    If signed, the Havas–Madison marriage would go down as one of Indian advertising’s most significant consolidations marking the end of an era for independents and the dawn of a new one where even icons like Madison must reinvent themselves to stay in the game.

    Because in today’s ad world, survival isn’t about who shouts the loudest, it’s about who scales the fastest.
     

  • Revolving doors keep spinning in television as executives flee for calmer pastures

    Revolving doors keep spinning in television as executives flee for calmer pastures

    MUMBAI: The Indian media and entertainment business is experiencing something of a convulsion. At the heart of the storm sits television, a medium once considered impregnable, now rattled by both economic pressures and shifting consumption patterns. Senior and mid-level executives are walking out of plush offices at an unprecedented rate, turning resignation letters into the industry’s hottest commodity. The revolving doors at general entertainment channels, factual broadcasters and news networks have scarcely stopped spinning.

    Take the case of Rahul Kanwal, who after more than 16 years of high-profile editorial leadership quit India Today TV to join NDTV, in a move that shocked newsroom insiders. Or Ajit Varghese, the revenue chief at JioStar, who traded the corporate heft of a giant for partnership status at Madison, Sam Balsara’s three-and-a-half-decade-old agency. Meanwhile, Ashish Sehgal, a towering presence at Zee Entertainment for two decades and long seen as a confidant of Subhash Chandra and Punit Goenka bowed out just last week, a departure many in the industry still consider unimaginable.

    The Indian entertainment industry has been undergoing a leadership shake-up, particularly at Sony Pictures Networks India (SPNI). Veteran executive Neeraj Vyas exited after decades with the broadcaster to pursue entrepreneurial ambitions, signalling a personal pivot. Leena Lele Dutta, who oversaw the Kids and Animation business, is also stepping down, with Ambesh Tiwari set to replace her—a move that reflects SPNI’s portfolio restructuring. At the same time, the network bolstered its programming muscle by onboarding Nimisha Pandey as Programming Head at Sony SAB, underlining a renewed focus on fresh content creation.

    At Zee Media, a similar churn has unfolded. Manish Kalra and Archana Anand departed from Zee5 amid the platform’s ongoing strategy reset, while Mona Jain, Chief Revenue Officer, stepped down in August, citing industry-wide advertising pressures. Leadership realignment continued with Karan Abhishek Singh taking over as CEO, succeeding Abhay Ojha. These shifts highlight both the turbulence caused by stalled merger talks and the urgent need for sharper digital and ad revenue strategies.

    The news broadcasting sector has also witnessed high-profile exits. Avinash Pandey, CEO of ABP Network, resigned after more than two decades, stating personal reasons and the desire for a new professional chapter, with Sumanta Datta stepping in as his successor. MK Anand, CEO of Times Network, retired after leading the group through market headwinds, paving the way for Varun Kohli, who joined as COO to drive growth. Meanwhile, industry veteran Bobby Pawar shifted gears by joining News18 Studio as a creative consultant, reflecting the increasing importance of branded storytelling and creative content partnerships in newsrooms.

    The exits stretch beyond individual cases. Varun Kohli, who lasted barely a year as chief executive of Times Now, is gone. Aditya Raj Kaul, a stalwart of TV9, has crossed over to NDTV. At Warner Bros Discovery, Uttam Pal Singh, who spearheaded kids’ programming, resigned suddenly earlier this year, followed by Azmat Jagmat, another senior name. And in a particularly symbolic shift, Sanjog Gupta, head of sports at JioStar, has left to take up what one insider calls “a less bruising role” at the International Cricket Conference.

    What explains this exodus? A cocktail of pressures, say industry watchers. “Some of the folks are being let go on account of job redundancies,” observes one long-time media consultant. The wave of mergers and acquisitions JioStar’s consolidation, Zee’s attempted tie-ups, and the global reorganisations at Warner Bros Discovery has created overlapping functions. Where there are two people for one chair, one has to go.

    But redundancies only partly explain the malaise. The sharper truth, argue observers, lies in economics. Television revenues are under siege. Ad growth has slowed dramatically, with TAM Media data showing a 10 per cent decline in the first half of the year. Broadcasters, desperate to offset the slide, are demanding steeper targets from revenue heads and programming chiefs. “The expectations are unreasonable,” says another insider. “Advertisers are spoiled for choice, streaming platforms are eating into budgets, and yet top managements are chasing revenue hikes that are simply not possible. The stress is unbearable.”

    Increments, too, have dried up. Senior executives accustomed to annual rises and bonuses now find themselves fighting merely to hold ground. Worse still, broadcasters have been launching streaming services of their own almost all advertising-driven which has only spread resources thinner and pushed teams into even more brutal competition for a shrinking pool of ad dollars.

    Not all departures are sackings; some are voluntary retreats. As one industry observer puts it: “Executives are not just quitting jobs, they’re choosing health over hypertension. The rat race is too costly.” Indeed, several departures from Sanjog Gupta’s exit to ICC, to executives slipping into agencies or advisory roles bear the hallmark of a search for relative calm.

    Macro forces are compounding the gloom. With Russia’s war in Ukraine dragging on, Israel and Palestine locked in fresh conflict, and US president Donald Trump slapping stiff tariffs on Indian goods, global instability is feeding into local advertising budgets. Brands, particularly multinationals, are cautious, trimming campaigns and deferring big spends. “Belt-tightening will only intensify in the second half of the year,” warns a veteran media planner. “Blood baths are going to continue. Expect more resignations, more forced exits. The churn is far from over.”

    For now, television in India is still a business of scale: hundreds of millions watch every day, advertising still contributes the lion’s share of broadcaster revenues, and regional channels continue to proliferate. But for the men and women running the show, the glamour has dimmed. The executive suite, once the ultimate perch, has become a revolving door. And the more it spins, the less likely it seems to stop anytime soon.

     

  • Efficacy Worldwide bolsters leadership with three senior hires

    Efficacy Worldwide bolsters leadership with three senior hires

    Gurugram: Efficacy Worldwide, the full-service advertising and marketing agency founded in 2021, has added three heavyweights to its top deck as part of an aggressive expansion across India.

    Somnath Sarkarr joins as national investment director, bringing two decades of media-buying expertise from Madison, Vivaki, Lodestar UM and Initiative, where he was most recently vice-president investment. He will oversee digital and traditional media portfolios, blending programmatic with scale, and drive partnerships to squeeze more value out of spends.

    Prajesh Dutta, with over 20 years at Madison, Wavemaker, m/Six, Maxus and GroupM, has been named national director – strategy and innovation. He will spearhead P&L, sharpen strategy and strengthen teams.

    Meanwhile, Raj Choudhary takes charge as business head for the south. He moves from History TV18, where he was regional head, and has stints at Zee Media, Indian Express, Warner Media, Network18, Sony Pictures and Network India.

    “We are at a pivotal point in our journey and these three key senior appointments underscore our commitment to strengthening leadership and scaling operations across India,” said co-founder Sapna Sharma.

    In three years, the agency has bagged mandates from Kohler, Omega, Rado, Hero Cycles, Suzlon Energy, Foundit, Clear Dekho, UP Tourism and more. Efficacy has built a reputation for marrying creativity with technology, wielding AI-led insights, influencer SaaS tools and funnel optimisation to deliver ROI at speed.

    The trio’s combined half-century of experience marks the agency’s latest attempt to turn scale into clout.

  • Birlanu seals the deal with leakproof promise in playful new campaign

    Birlanu seals the deal with leakproof promise in playful new campaign

    MUMBAI: When it comes to plumbing promises, Birlanu isn’t letting a single drop or secret slip. The CKA Birla Group company has rolled out a cheeky new brand campaign built around the pledge of “Infinite peace of mind with Birlanu Leakproof Pipes”, tackling one of homeowners’ biggest frustrations: leakage.

    The star of the show is Birlanu’s Trufit Technology, an engineering precision process that ensures perfect alignment between pipes and fittings, delivering truly leakproof joints. The company’s pipes span more than 20 product categories, from CPVC, uPVC and SWR to silent, underground drainage, HDPE, MDPE, gas lines, water tanks and more.

    The film, conceptualised by DDB Mudra with media handled by Madison, takes a refreshingly light approach: two mischievous kids share secrets through a pipe, with not a whisper or a drop escaping. The metaphor is clear: what happens inside a Birlanu pipe, stays inside a Birlanu pipe.

    Birlanu chief marketing officer Peeyush Bachlaus said the campaign reflects “the trust our customers place in the Birla name every day” and presents the leakproof solution “in a loving manner”. Birlanu chief business officer for Pipes, Arun Kumar Magoo, added that Birlanu is also the first in the industry to adopt Organic Based Stabilizers (OBS) for uPVC pipes and fittings, offering a 100 per cent heavy metal-free formulation, a move that reinforces its nature-positive, safety-first credentials.

    Backed by advanced mould design, precision extrusion, and a future-focused product portfolio, BirlaNu aims to blend engineering excellence with sustainable practice. The integrated campaign is hitting TV, OTT, digital, OOH and BTL channels, targeting both urban and rural markets for maximum reach.

    With its pipes promising to hold water literally and figuratively Birlanu is making sure leakage is nothing more than a childhood game.
     

  • Mahesh Shetty: the unassuming low profile deal maker at JioStar Entertainment

    Mahesh Shetty: the unassuming low profile deal maker at JioStar Entertainment

    MUMBAI: In a media industry obsessed with the limelight, Mahesh Shetty remains an anomaly. No splashy interviews, no endless conference panels, no constant social media updates. Instead, a man who lets numbers and results do the talking. Now, as he takes charge of revenue at JioStar Entertainment, succeeding Ajit Varghese who departs for Madison, Shetty is poised to script the next big chapter of his career.

    For industry insiders, this move feels less like a surprise and more like a natural progression. Over nearly three decades, Shetty has quietly built a résumé that stretches across the most competitive corners of Indian business: FMCG, radio, broadcast television, live events, and OTT streaming. Each stint has added another layer to his arsenal, sharpening a leadership style best described as calm, precise, and relentlessly focused on outcomes.

    When Shetty joined Viacom18 in April 2019, he was already regarded as a heavy hitter in sales and monetisation. Over the next five years, he transformed revenue operations, straddling linear television, Jiocinema, Viacom18 Live, and the Consumer Products and Licensing divisions. But it was the December 2024 merger with Disney Star that truly tested his mettle.

    Handed responsibility for a formidable empire of 90‑plus TV channels and JioHotstar, Shetty got to work without fanfare. While the spotlight stayed firmly on content deals and boardroom machinations, he was busy engineering the rise of the Large Client Sales (LCS) portfolio. Under his watch, LCS swelled until it accounted for over 80 per cent of JioStar’s entertainment revenues, an achievement industry peers describe as “quietly spectacular.”

    Unlike many of his contemporaries, Shetty has never been a fixture on the media circuit. A quick Youtube search throws up barely two interviews in decades of leadership. For him, visibility isn’t the goal revenue is. Colleagues often describe his style as understated but laser‑focused: the kind of leader who invests in people and processes rather than profiles.

    And yet, in boardrooms and client meetings, his presence is anything but muted. Those who have negotiated with him speak of a professional who can combine charm with steely precision, moving effortlessly from big‑picture strategy to the finest of details.

    At JioStar Entertainment, Shetty now steps into the role at a pivotal moment. He continues to oversee LCS while expanding his remit to drive topline performance across verticals. Reporting directly to him are trusted lieutenants Anuradha Mathu Agrawal, Srijith Jagdish, Shubhra Sethi, and Kingshuk Mitra. The wider reporting structure remains unchanged, a signal of stability even amidst transition.

    But the challenges ahead are anything but routine. India’s entertainment market is in flux, with digital consumption soaring, advertisers demanding sharper ROI, and post‑cookie targeting reshaping the playbook. JioStar itself is betting aggressively on original content, hybrid monetisation models, and cutting‑edge audience intelligence. For Shetty, this means crafting not just a revenue plan but a reinvention of value creation in India’s content economy.

    Part of what makes Shetty uniquely suited to the task is the breadth of his experience. Before Viacom18, he spent 12 years with Radio Mirchi, rising to the role of COO, where he built some of radio’s most successful monetisation strategies. Before that, he logged more than a decade at Pepsico India, beginning as an assistant marketing manager in 1995 after earning his B.Com and MBA in Marketing. There, he cut his teeth in senior sales and marketing roles heading marketing for Gujarat, and later serving as GM for National On‑Premise Sales.

    This mix of FMCG discipline, radio agility, broadcast heft, and OTT dynamism has forged a leader uniquely comfortable navigating JioStar’s complex entertainment revenue landscape. From regional advertisers looking to tap India’s heartland, to global partnerships eyeing scale and reach, Shetty has seen and sold it all.

    For JioStar, the stakes could not be higher. With platforms like JioHotstar pushing for scale and viewership habits fragmenting across screens, Shetty’s challenge will be to stay ahead of the curve: innovating in ad formats, deepening client relationships, and ensuring measurement keeps pace with expectations of accountability.

    If the past is any indication, he won’t be chasing headlines or soundbites while doing it. But in boardrooms and balance sheets, his impact will be impossible to ignore.

    For now, all eyes are on Mahesh Shetty not because he craves the spotlight, but because he knows exactly how to deliver when it matters most.

  • Sugosh Iyer plugs into Mindshare to power Unilever’s digital future

    Sugosh Iyer plugs into Mindshare to power Unilever’s digital future

    MUMBAI:  Sugosh Iyer has hit the refresh button, stepping into the hotseat as head of digital trading at Mindshare earlier this year, leading the charge on all things digital for FMCG titan Unilever.

    In his new role, Iyer will pilot negotiations, data and tech partnerships, first-party data strategies, and turbocharge commerce conversations — stitching together the future of media buying across connected ecosystems.

    It’s been quite the pivot-packed journey. Iyer’s career, spanning over 17 years, has crisscrossed industries and continents: from banking at Kotak to media stints at NDTV Media, Starcom, Spatial Access, Flipkart, and senior leadership gigs across Madison, GroupM, and Kansai Nerolac Paints. Most recently, he helmed digital marketing for Grasim Industries (Pulp & Fibre), blending traditional business sense with e-commerce agility.

    Known for his customer acquisition chops, B2B savvy, and an eye for e-commerce acceleration, Iyer has consistently stayed ahead of the curve, whether in the bustling media hubs of Mumbai or navigating client leadership roles in Kuala Lumpur.

    With digital trading now the frontline of advertising wars, Mindshare seems to have found the perfect battering ram — a blend of finance brains, media muscle, and tech-first thinking — to storm the gates of tomorrow’s marketing battlefield.

  • Nick x Fevicreate Idea Labs secures top honours at ANN Awards 2024

    Nick x Fevicreate Idea Labs secures top honours at ANN Awards 2024

    Mumbai: Fevicreate Idea Labs, Pidilite’s annual art and craft competition in partnership with Nick, won the prestigious ANN Award for Best Live Action Program” in the Kids category. Partnering with Nick places brands at the forefront of kids’ entertainment, ensuring unmatched engagement and visibility. Nick’s expertise in connecting with young audiences makes it the ultimate destination for brands looking to build saliency in the kids’ market. As a fellow kids-first brand, Pidilite integrates play and learning into its core values, offering products that inspire imagination while imparting valuable skills. Collaborative initiatives like Fevicreate Idea Labs showcase that a deep understanding of children’s interests and preferences can elevate a brand’s presence and impact.

    Aired on Nick, Sonic and JioCinema, the Kids’ network ensured that the show was out there through a multi-channel marketing blitz including on-air, digital and social media touchpoints. This partnership not only facilitated the creation of a unique, interactive experience but also led to the highest reach ever achieved for a branded content piece in the kids’ category. The competition provided young talents with a platform to showcase creativity and innovation with groundbreaking projects centred around themes such as Marine Life and Space Exploration. This initiative, produced in collaboration with Prisha Arts and facilitated by Madison, offered children across the nation a unique opportunity to innovate and express themselves using Pidilite’s renowned products. With over 1.5 lakh students participating, the show’s recognition underlines its successful blend of art, science, and education.

    Commenting on the win, Viacom18 business head of kids TV Network Anu Sikka said, “We are thrilled that Fevicreate Idea Labs has won the prestigious ANN Award. This recognition comes on the back of the deep synergy between Nick and Pidilite, showcasing how our partnership goes beyond traditional television to deliver out-of-the-box innovation. We excel in providing solutions across various brand categories through a kids-first lens, addressing unique challenges and elevating brand experiences. By leveraging the immense popularity of Nick Toons like Chikoo Aur Bunty, we’ve successfully brought this IP to life, setting a new benchmark in kids’ programming.”

    Pidilite senior vice president of consumer products business Kashyap Gala “At Fevicreate, we wholeheartedly support the concept of ‘learning by doing.’ School boards and NEP guidelines advocate for ‘Art-Integrated Learning,’ emphasizing that more learning should take place through art and craft. We are elated that the Fevicreate Idea Labs initiative has been recognized with the ANN Award for Best Live Action Program. This achievement validates our commitment to nurturing creativity through the perfect blend of art, craft, and science. Partnering with Nickelodeon allowed us to reach countless young creators, and this recognition further boosts our efforts to inspire and empower the next generation of innovators. We look forward to continuing this exciting journey.”

    Madison COO Vandana Ramkrishna said “Winning the ANN Award for Best Live Action Program is an incredible honor for Fevicreate Idea Labs and the entire team involved. At Madison, we take great pride in working on projects that make a difference, and this recognition is a testament to the synergy between Pidilite, Nickelodeon, and ourselves. The success of this initiative not only highlights the impact of our efforts but also motivates us to push the boundaries of creative programming for kids in the future.”

  • Cricket Country Box Cricket League roars into action on 17 and 18 February 2024

    Cricket Country Box Cricket League roars into action on 17 and 18 February 2024

    Mumbai: IndiaDotcom Digital Private Ltd is thrilled to announce the launch of the inaugural Cricket Country Box Cricket League, slated to take place on 17th and 18th February 2024, at the prestigious Fuzolo in Gurugram. This on-ground event promises to redefine the cricketing landscape with its unique blend of sporting prowess and entertainment.

    The upcoming Cricket Country Box Cricket League redefines sporting entertainment through innovative elements that promise an unforgettable experience. By employing tennis balls, the tournament maintains a high-paced and dynamic gameplay, prioritizing safety without compromising excitement. With umpires and digital scoring systems in place, the integrity of each match is upheld, ensuring fairness and accuracy throughout.

    Featuring eight elite teams representing prominent media agencies such as Group M, Madison, Havas Media, InnOcean, Zenith Optimedia, Wavemaker, OMD, and Dentsu. The tournament will showcase thrilling encounters across seven matches. With a knockout format and matches spanning 10 overs in the round stages and 15 overs in the semi-finals and finals, spectators can expect edge-of-the-seat action from start to finish.

    Beyond the thrilling matches, the league also caters to a diverse audience, offering a range of engaging activities and tantalizing food and beverage options. This thoughtful approach aims to enhance the overall spectator experience, making the Cricket Country Box Cricket League a must-attend event for fans of all ages.

    Essel Group CTIO Idris Loya lauded the initiative, stating, “In the Cricket Country Box Cricket League, the amalgamation of sportsmanship and entertainment unfolds like a thrilling rafting adventure, captivating players and spectators alike. This initiative epitomizes a harmonious blend, propelling cricket to unprecedented heights while championing the values of respect and teamwork. With each match, the league sets a new standard for sportsmanship, fostering an environment where the essence of fair play resonates with every stroke and every cheer.”

    Zee Media Corporation Ltd marketing head Anindya Khare further highlighted, “We strongly believe in championing sports culture and enriching community engagement through dynamic experiences. The Cricket Country Box Cricket League embodies our commitment to providing innovative entertainment that unites the media fraternity. As we embark on this journey, we aim not only to entertain but also to inspire unity and camaraderie within our community, showcasing the enduring impact of shared sporting experiences.”

    On-ground integrations such as brand logo presence on team jerseys and boundary branding will provide sponsors with valuable visibility. Additionally, promotional efforts encompass editorial articles, interview videos, reels, match highlights, live commentary, and live streaming on Cricket Country’s Facebook page and YouTube channel.

  • NXTDIGITAL appoints Sooraj Keswani as chief customer experience officer

    NXTDIGITAL appoints Sooraj Keswani as chief customer experience officer

    Mumbai: NXTDIGITAL, the rapidly growing digital media division of technology-led customer experience company Hinduja Global Solutions Ltd. (HGS), with a presence in digital television via cable and satellite, broadband, enterprise services, OTT aggregation and content syndication is in expansion mode – launching a slew of digital products whilst expanding its footprint across India.

    Focusing on changing consumer preferences and enhancing the quality of service to its customers, the group has appointed veteran communications and customer engagement executive Sooraj Keswani as its Chief Customer Experience Officer. With over three decades of experience in media, retail, marketing and enterprise consulting across leading companies like The Indian Express Newspapers, Madison, Concept Communication, Hansa Cequity and Mirum India, Sooraj will lead the organisation’s initiatives in enhancing customer experience across all product portfolios. He will work with the group’s large pan-India franchisee base to develop and deliver products customised to hyperlocal preferences. As an extension of his role, Sooraj will also manage the branding and marketing functions.

    Commenting on this appointment, HGS whole time director and head of the media group, Vynsley Fernandes said, “We are delighted to welcome Sooraj Keswani to HGS and the NXT Media Group. His diverse experience across media, communications, technology-led marketing and building customer experience aligns perfectly with our company’s digital vision for the future. We look forward to the exciting journey ahead with him at the helm driving delightful experiences for our customers.”

    Keswani said, “The Hinduja Group is known for its integrity and customer focus. NXT Media Group has aggressive growth plans across its business verticals and I am very excited to join them in this journey to scale customer experience and brands to the next level.”

  • Madison Media Alpha bags media mandate for Uncle Delivery

    Madison Media Alpha bags media mandate for Uncle Delivery

    Mumbai: Uncle Delivery has appointed Madison Media Alpha, a unit of Madison World, as their official media agency on record. The account was won by Madison after a multi-agency pitch. As the media agency for the brand, the agency will strategize and manage all forms of media, including outdoor, digital, and traditional media.

    As a way of empowering small and medium enterprises (SMEs), Uncle Delivery entered the market in 2021. With a mobile and web app, a network of trusted drivers, and a fleet of couriers just a click away, Uncle Delivery is on its way to becoming the fastest on-demand delivery service in India.

    Speaking of this association, Uncle Delivery founder & executive director Sourabh Chatterjee said, “As a start-up in a highly competitive on-demand delivery domain, we were looking forward to having an agency as a partner who would not only help us in the execution of different campaigns but also advise us on how to utilise our resources effectively and efficiently. I think Madison has got that perfect understanding of local dimensions and that is helping us a lot, and of course, the association of Sam Balsara and Vishal Chinchankar gives us much more confidence.”

    Commenting on this new partnership, Madison Digital & Madison Media Alpha chief executive officer Vishal Chinchankar said, “It is fascinating to me that Uncle Delivery strives to deliver fast and reliably while prioritising the safety of its partners in this competitive market. I’m thrilled to have Uncle Delivery on board and look forward to working with them to deliver innovative and meaningful projects.”