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Tag: Madhuri Dixit

  • The Gulab Gang brings together Madhuri and Juhi

    The Gulab Gang brings together Madhuri and Juhi

    MUMBAI: Anubhav Sinha’s Gulaab Gang features Madhuri Dixit and Juhi Chawla. With Gulaab Gang, Sinha brings for the very first time two bollywood divas – Madhuri Dixit and Juhi Chawla on the big screen.

    The Ra.One director is also the producer of the film and admits that it was not an easy project to put together.

    It was Anubhav Sinha’s long-standing dream to start a production house and he is more than happy to have Gulaab Gang as his first project under his banner, Benaras Media Works.

    “Our film is a self supporting fantasy, a work of fiction where someday women will be strong and self-reliant enough to win every walk of life.” Sinha said.

    Gulab Gang is an all women’s action-thriller-musical. The movie attempts to encompass everything beautiful, simple, soulful and strongly wishes that the Indian woman were empowered in today’s day and age.

    Sinha adds, “The country is not safe today. The women aren’t safe. And we wish to think of a time that will come when women will not need the authority or support of men to fight their own battles.”

    Benaras Media Works is also producing a slate of films including Warning, Gulaab Gang and Zid. Benaras Beat has tied up with Sony Music to market the music of Warning and Zid.

  • Catch the Jhalak Dikhhla Jaa action on-the-move

    Catch the Jhalak Dikhhla Jaa action on-the-move

    MUMBAI: After the roaring success of Jhalak Dikhhla Jaa mobile application last season, Colors has now introduced its version 2.0, a user friendly and interactive app for fans. The app will help audiences relive the on-screen fun and excitement on the cell phone every single day.

    The Jhalak Dikhhla Jaa mobile app has been specially designed for Jhalak fans who do not want to miss the action of their favourite contestants and engage with them even when on-the go! The app will be available on iOS and Android platforms globally.

    This interactive app has a new tap dance game that tests the speed and skill to earn top points on the leader board. Adding onto the excitement of dance are the dance tutorials with the shows celebrity choreographers. Audiences can now learn new dance forms like jazz, locking and popping and contemporary among others on the click of your fingertips.

    Users can also follow the jury Madhuri Dixit, Karan Johar or the celebrity contestants’ real time on the JDJ twitter feed, vote for favourite dancing couples, peek into exclusive behind the scenes videos and episodes along with testing your knowledge with the Dance IQ feature. The application has been developed in association with Mobilox, a mobile technology company.

    Commenting on the launch of the application, Colors digital head Vivek Srivastava said, “With this new season of Jhalak we have not only re-defined dance but all the experiences associated with it. The JDJ mobile app was such a hit last year that we have launched the application again this season with more interactive and unique features. With this app we are not only reaching out to the technology savvy and active users but also the dance fans in the real sense. Even though the show is a weekend property the application is aimed at driving engagement with the brand through the week. Keeping this in mind, we have introduced the Tap Dance Game and dance tutorials to further this experience.”

    With this app, the JDJ fans can update themselves on the show and also follow the action in real time. Blockbuster director Karan Johar, who is one of the judges on the show also said, “I am quite excited about the new Jhalak Dikhhla Jaa mobile app. It’s a great way to catch up on all the behind the scenes action or missed performances. The best feature of the app is the dance tutorials where one can learn their favourite dance forms. I think all Jhalak fans can now update themselves and follow all the action real time.”

    Very soon the application will also be available on Symbian and Java platforms. The app can be downloaded by sending a SMS- APP to 56882.

    On partnering with Colors to develop this app, Mobilox Abhijit Saxena said, “We are really happy to partner with India’s popular celebrity dance reality show on Colors. The JDJ app is a simple and very user friendly app and will be a delight for all Jhalak fans. Mobilox has ensured that audiences apart from getting entertained on television channel also interact with JDJ on their mobile phone on a daily basis. The tap dance feature is extremely addictive.”

    Apart from the app, Jhalak Dikhhla Jaa has partnered with Dancewithmadhuri.com, Madhuri’s online dance academy to run a special online contest that allows fans to learn dance and upload their videos, and win IPads. Not just that, Madhuri Dixit will herself select one lucky winner who will get a chance to dance with the diva herself.

    Jhalak Dikhhhla Jaa, the local adaptation of the BBC Worldwide format Strictly Come Dancing, is produced in over 30 countries worldwide including India.

  • Madhuri Dixit and Juhi Chawla team up with Anubhav Sinha for a campaign

    Madhuri Dixit and Juhi Chawla team up with Anubhav Sinha for a campaign

    NEW DELHI: ‘Believe‘, a campaign that celebrates the triumph of women over their struggles, has been announced by renowned film personalities Madhuri Dixit, Juhi Chawla and Anubhav Sinha.

    An endeavour by Benaras Mediaworks in association with ‘Gulaab Gang‘, the campaign will bring forth stories of valor from across the country and talk about unheard stories and unsung heroines.

    With the hope to inspire the nation, and carry forward acts of courage in everyday life, ‘Believe‘ will invite entries of women across the country who have battled all odds and emerged victorious. The entries will be analysed by a panel of eminent personalities from all walks of life, who will select 20 stories of inspiration that the Nation must hear of. These inspiring stories will be adapted into short films.

    Sinha said, "We have worshipped women as goddesses in this country for time immemorial. Yet strangely enough, we have miles to go when it comes to treating them as equals. Women continue to be oppressed, marginalised, and violated every single day. However despite adverse climes that women in this nation are subject to, we see shining examples of some who have blazed the trail and against all odds have emerged victorious to show us that the term ‘weaker sex‘ is an absolute mistake. Through this campaign we hope to inspire women fighting for their freedom from social injustice or stigma."

    Dixit said, "It goes without saying that the environment and times we live in are sad and hostile. Especially for us women, and yet there are these stories of rising above the odds which the nation must know of. As a creative artiste my job has been to inspire audiences with art and films I am part of. And the ‘Believe‘ campaign allows me to present before you stories that are inspiring for us all. I look forward to saluting the unknown heroines of the country."

    Chawla said "Believe ties in beautifully with the theme of the film, in life too women managing homes, families and careers face challenges and discrimination every day. It‘s always inspiring and uplifting to know a real story of real women who have overcome hardships, extreme hardships and come out as winners"

    Benaras Mediaworks in association with ‘Gulaab Gang‘ directed by Soumik Sen are convinced about making a difference to women by giving a platform to women to narrate their stories. The team looks forward to educating and enlightens women about their rights to freedom and living life to its fullest.

  • Madhuri Dixit and Naseeruddin Shah rejoice their journey in Bollywood with 101 Silver Screen Stars at the set of Dedh Ishqiya

    Madhuri Dixit and Naseeruddin Shah rejoice their journey in Bollywood with 101 Silver Screen Stars at the set of Dedh Ishqiya

    Mumbai: The “ek, do, teen girl” – Madhuri Dixit rejoices her journey in the bollywood with 101 Silver Screen Stars along with Naseeruddin Shah one of the veteran of the Indian film industry.

    At the sets of forthcoming flick “Dedh Ishqiya”, the duo relived their journey in the bollywood when they were gifted a pack of 101 Silver Screen Stars – a mini encyclopedia by Shemaroo. 101 Silver Screen Stars treasures the journey of 101 stars from the galaxy of Bollywood. This audio-visual treat on the life journeys of 101 popular Hindi film heroes and heroines is not merely a compilation but a well-researched Collector’s Edition with interesting anecdotes; more than 550 song clips and 101 full-length songs.

    Madhuri Dixit, the actress expresses herself on the occasion, “Presently, the Celebrations of 100 Years of Indian Cinema are in full swing. All of us have very interesting and distinct memories of the Celluloid world. It is such a sweet gesture on the part of Shemaroo Entertainment to have remembered 101 Superstars of all times who have made these 100 years memorable. I too feel privileged to be a part of these 101 stars and have loved the entire segment devoted to me. It was really wonderful re-living the subtle moments of my life like my love for the B&W CHHAYA GEET during my childhood etc. I wish to congratulate Shemaroo on its completion of 50 Golden years and for bringing out such a wonderful gift to celebrate 2 occasions – its own Golden Jubilee & the Centenary of Indian Cinema.” 

    The actor, Naseeruddin Shah shares his thoughts, “A wonderful effort and a different approach of paying tribute to Superstardom. A very interesting mix of actors & actresses. Would like to congratulate Shemaroo for this research-intensive product in their 50th Year. It has carved its own niche and managed to cut through the clutter surrounding the 100 years of cinema.”

     

  • Clash of the Titans

    Clash of the Titans

    JDJ has targeted the space of ambient marketing as well, with over 500 hoardings across 12 cities. The creatives – both outdoor and print, are spearheaded by creative agency Marching Ants. Iyer says: “Last year we focused on the symbolic shining disco ball as a promotable. The idea this year was to take JDJ outside the environment of the studio to outdoors build scale. You will see that both in our launch promos as well as creatives.”

    Ambient Marketing:

    Colors-500 horadings across 12 cities
    Sony- 4000 horadings across 24 towns
    However, in terms of ambient marketing, Sony is way ahead as it claims to have stationed over 4,000 outdoor advertising units across 24 towns promoting IIJ.

    Seth elaborates: “We have targeted our viewers across their daily touch points from whenever they step out of their houses to when they return. This includes innovative branding and presence on major roads and arteries across 24 key towns of India through large and small format billboards. In addition, we have taken branding inside and outside major transport hubs and vehicles such as trains and buses both intercity and intra-city. We have also targeted malls and shopping centers and even cinemas to ensure all touch points are covered extensively.”

    Sony also has several out-of-box promotional campaigns planned for IIJ. “We will be carrying out an activation titled “Society Idol Junior” across 12 cities in which we will be conducting mini auditions and talent performances judged by local celebrities in various residential societies and colonies. We will then be crowning individual winners from this age group from each of these. In addition we will also be having mega Idol city concerts featuring our final contestants and of course our talented judges,” informs Seth.

    On the online, digital and mobile front, Colors has created a dedicated microsite, web chat and dance tutorials wherein it has tied-up with dancewithmadhuri.com, which is Madhuri Dixit’s online dance academy. There are also plans to create a mobile application for the show.

    “This year we are taking the brand JDJ and our promise to make non-dancer’s dancers to the next level by giving them a taste of true dance with Dance Tutorials & Dance with Madhuri contest,” says Iyer.

    He adds: “Throughout the season every day, we will release one dance tutorial for our viewers. This will be from different dance forms for example seven steps salsa in a week etc. These videos will be released every week on our website, JDJ app and Colors Facebook page for viewers to easily access while on the go. To make this more even more exciting we have tied up with dancewithmadhuri.com. Viewers can now learn practice and upload their videos. Madhuri Dixit will herself select one lucky winner who will get a chance to dance with the Diva herself.”

    Apart from all of the above, Colors has a lot in store for online viewers before the grand premiere- a Live Chat with Madhuri, the video of which will be uploaded on the channel’s official website. A web premiere is also on the lines, wherein 20 minutes of the grand premiere will be uploaded on the channel’s official YouTube channel at 3.00 pm on Saturday. All in all, the online buzz around #Jhalak (the official hash-tag) will be kept alive through live chats, web premiere, contests and the works!

    Sony has also launched several web/digital initiatives for its debutante property. Myindianidoljunior.com is the official website for all news, views and happenings from the show. Seth says: “Exclusive content regarding the contestants, engaging apps etc will only be available there. In addition we launched the IIJ audition app which allowed smartphone users to enter the selection process by auditioning through their mobile device. There are lots of other interesting features on our social media pages and handles as well.”

    Social Media

    Colors- dancewithmadhuri.com
    Sony- Myindianidoljunior.com
    Zee TV: DID Super Moms’mobile App
    Zee TV has also launched several interesting social media initiatives for promoting DID Super Moms. Chawla states: “For Zee, the consumer has always been at the centre of business decisions. The channel has pioneered many digital and mobile initiatives with the intention of interacting with the consumers at every touch point. Committed to presenting out of the box ideas to market its shows, this time around some innovative features have been added in the DID Super Moms mobile app”.

    To amplify viewer engagement, a new feature called Tap on has been introduced. Here a user can hold the phone to capture the songs played during ‘DID Super Moms.’ Every time he does that, some exclusive content that is high on engagement would unlock on his phone giving him additional interesting information about the show. This content can be an exclusive live tutorial, images or some trivia from the show.

    Another feature is a chat room called Check In where everybody watching the show can check in and shares their viewpoints with each other. With the pattern of content consumption becoming more dynamic, the features introduced in the mobile app will keep the viewer engaged throughout the show via his/her mobile phone. This is a more personal way of interaction, engagement and entertainment.

    Talking about a recent online promotional activity, Chawla says: “The Masters of Zee TV’s DID Super Moms, Farah Khan and Marzi Pestonji along with skippers, Raghav, Prince, Jai and Siddhesh kicked off a virtual conversation on Google Hangout with 10 of their lucky fans on 24 May! These lucky winners were selected via a twitter contest where the ‘netizens’ were asked to use #dancingtome and write what dancing meant to them. In this online event, the masters and skippers not only shared interesting trivia’s and anecdotes but also showcased their signature moves to their admirers. For those who didn’t get a spot in the lucky 10, watched the hangout LIVE on Zee TV’s YouTube page.” 

  • Madhuri at 46 shakes a leg with Ranbir in YJHD

    Madhuri at 46 shakes a leg with Ranbir in YJHD

    MUMBAI: The much anticipated first look of Madhuri Dixit‘s special appearance in Ayan Mukherjee‘s next Yeh Jawaani Hai Deewani (YJHD) is revealed on the actor‘s 46th birthday today.

     

    One of Bollywood‘s most splendid dancers will be seen shaking a leg with the youth heartthrob Ranbir Kapoor in the item song ‘Ghaghra‘.

     

    Dixit has come a long way from her debut film Abodh to her upcoming film Gulab Gang and young superstar Kapoor is a self confessed Dixit fan. “While shooting, I wasn‘t trying to compete with her. I was more than happy with Madhuriji take centre stage. When she is in a song, who is going to take a look at me anyway? She has added a lot to the buzz of the film. I‘m sure people will be curious to see her on the big screen,” he said.

  • Madhuri Dixit App now launches on iPad

    Madhuri Dixit App now launches on iPad

    MUMBAI: After launching her mobile apps on the iPhone and Android platforms, actress Madhuri Dixit has now launched her app, Madhuri Dixit HD, on the iPad. The high definition app is sleek and very user friendly and allows its users to get the latest updates on the actress.

    With this app her fans from across the globe can interact with her and can even access her latest pictures, videos and exclusive content on beauty, fashion and dance at their fingertips, all in hi-def.

    With Twitter & Facebook feeds embedded in the app, the charismatic actress who is active on the social media platforms hopes to connect with her fans more often.

    Talking about the iPad app, Madhuri Dixit says, ”It is hard staying in touch with all the fans today. The newest in my app line-up adds high definition to the repertoire while maintaining the same great features of the previous apps including integrated Twitter and Facebook. It’s a very small contribution from my side to acknowledge the love and adulation I receive from my fans and I can’t thank them enough.”

  • Huma Qureshi to star in Dedh Ishqiya

    Huma Qureshi to star in Dedh Ishqiya

    MUMBAI: Huma Qureshi, the Gangs of Wasseypur fame, has replaced Kangama Ranaut in the sequel of Ishqiya.

    The film is under pre-production. While Arshad Warsi and Naseeruddin Shah are returning for the sequel, the film will also star Madhuri Dixit.

     
    It is scheduled to go on the floors in February.

    Vidya Balan had played the lead role in the original comedy thriller which was released in 2010 and produced by Vishal Bhardwaj.

  • Madhuri Dixit set to become a producer

    Madhuri Dixit set to become a producer

    MUMBAI: After enthralling audience for years with her acting skills, Madhuri Dixit Nene is planning her entry into film production.

    The actress, along with her husband, has reportedly bought real estate space in Western suburbs at Maurya Landmark in Andheri.

    Dixit, who made her Bollywood comeback with Aaja Nachle, is in the process of giving direction to the new venture which is still in its infancy.

    The couple has started meeting film directors for their first project that is expected to go on the floors next year.

  • Madhuri Dixit gets Planman Media platinum diva award

    Madhuri Dixit gets Planman Media platinum diva award

    MUMBAI: The Planman Media‘s Powerbrands Hall of Fame Awards has honoured Bollywood actor Madhuri Dixit with the platinum diva award for excellence in the field of acting.

    “It might be my millionth award but it is important to me as it shows that people still think of me,” Dixit said. The actress, who has been in the industry for more than two decades now, said she achieved this position in the industry with a lot of hard work and was happy that people regard her as a good actress.

    “Thank you for the honour. I am very proud. This award proves that even today people think of me as someone substantial and with integrity. I have been here due to a lot of hard work and it is wonderful to know that people see me in that light,” she added.

    Former Miss Universe and Bollywood actress Sushmita Sen was also honoured with the woman entrepreneur award for running her beauty pageant organisation, I Am She. “This is the first time in 18 years in showbiz that I am getting an award for being an entrepreneur. I am very grateful,” the 36-year-old said.

    The Hall of Fame rising star male and female awards were given to actor Prateik Babbar and Parineeti Chopra for Ekk Deewana Tha and Ladies Vs Ricky Bahl respectively.