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Tag: Madhuri Dixit

  • Abundantia writes a new script with AI in the director’s chair

    Abundantia writes a new script with AI in the director’s chair

    MUMBAI: Lights, camera, algorithm! Storytelling just got a digital co-writer as Vikram Malhotra’s Abundantia Entertainment takes a bold leap into the future with its brand-new division Abundantia aiON, dedicated to creating and producing stories powered by artificial intelligence.

    With a mission as cinematic as its name, aiON is built on one simple but stirring philosophy “Human First. AI Empowered.” The idea? To prove that technology can fuel imagination, not flatten it. The new division aims to bring together the best of human creativity and machine intelligence to craft films, series, characters and universes that stretch beyond traditional boundaries.

    “AI isn’t here to replace creativity, it’s here to magnify it,” says Abundantia Entertainment founder and CEO Vikram Malhotra “We want storytellers to think beyond the possible and tell stories that are emotionally richer, visually bolder, and globally relevant. We see AI as the ultimate collaborator, a force multiplier for human imagination.”

    Abundantia aiON will harness cutting-edge AI tools across ideation, world-building, visual development and production, working hand-in-hand with top tech platforms and creative talent. But at its core, the division remains committed to human authorship every story will begin with a human creator, a distinct voice and an original point of view.

    The new wing also aims to create opportunities for talent, not replace them. Writers, artists and filmmakers will be upskilled in next-generation storytelling, learning to use AI as a creative accelerator rather than competition.

    The announcement follows Abundantia’s recent partnership with Collective Artists Network to produce Chiranjeevi Hanuman – The Eternal, touted as India’s first Made-In-AI feature film, set for theatrical release in 2026. The new film is already making waves for its audacious ambition to blend mythology, emotion and machine learning in one frame.

    And this is just the beginning. The studio is gearing up to announce aiON’s first slate of projects soon, promising a lineup that fuses cutting-edge innovation with cinematic soul.

    The move adds another chapter to Abundantia’s growing repertoire of daring originals, which includes upcoming titles like Subedaar, an action drama directed by Suresh Triveni and starring Anil Kapoor; Daldal, an Amazon Original led by Bhumi Pednekar; an untitled comedy headlined by Madhuri Dixit, Triptii Dimri, Dharna Durga and Ravi Kishan; and a business drama directed by Hansal Mehta.

    For a studio known for redefining Indian storytelling, aiON marks a new age of cinematic creation where art meets algorithm, and every story begins with a spark of human imagination, amplified by a pulse of artificial intelligence.

    Because in Abundantia’s next act, it’s not man versus machine, it’s man plus machine.

  • Madhuri Dixit and Sneha emphasise protein criticality in I’m Complan Boy-Girl” campaign

    Madhuri Dixit and Sneha emphasise protein criticality in I’m Complan Boy-Girl” campaign

    Mumbai: Complan, a health food drink from Zydus Wellness Ltd announced a new “I’m Complan Boy/Girl” campaign featuring Bollywood superstar Madhuri Dixit and acclaimed South Indian actress Sneha. In the new communication Madhuri & Sneha are highlighting the criticality of Protein for growing kids and recommending Complan, which has 63 per cent more protein than other leading kid’s health food drinks, as the best solution. Madhuri will be the face of the campaign in the Hindi-speaking markets and Sneha will be helming the brand’s new narrative in the southern regions.

    In the new communication, Madhuri & Sneha are shown talking to mothers and their kids during the school annual day function. They share with the audience that doctors emphasised protein critically in growing years of their kid’s and routine daily food is not always enough to cater to kid’s daily protein needs. They recommend Complan because its scientifically developed composition has 63 per cent more protein than the leading kid’s health food drink along with 34 vital nutrients. Hence Complan gives 2X faster growth and supports memory and concentration. The ad ends with brand’s the most recalled iconic tagline “I’m Complan Boy/Girl.”

    Speaking about the Complan’s newly-launched campaign, Zydus Wellness CEO, Tarun Arora said, “Complan is an iconic brand in children’s health food drink category and contains 100 per cent milk protein. Over the years we have highlighted to mothers the need to provide the right quantity of good quality protein for full growth of kids. Madhuri & Sneha are not only known as superstars and acclaimed actresses but also as caring mothers who are completely involved in their kids’ growth & development. Because of this credibility, we decided to partner with them to help educate mothers about the criticality of protein in their children’s growing years & to make the right nutritional choice, and therefore, to highlight how Complan is the superior solution to cater to this need.”

    Speaking about association with Complan, Madhuri Dixit said, “I’m delighted to be associated with this iconic brand because I’m a ‘Complan mom’. As a mother, I can understand the challenges of other mothers in providing optimum nutrition to their kids for their proper growth. Through this new campaign, we are helping them navigate this challenge so that they make an informed nutritional choice and growth of their kids do not get compromised.”

    Speaking about association with Complan, Sneha said, “ Complan as a brand brings a smile to my face because it reminds me of the iconic “I’m Complan Boy/Girl” commercial that I used to watch on TV myself. Now I’m really delighted to associate with the new version of “I’m Complan Boy/Girl” campaign as a “Complan Mom”. With this new campaign, we are providing a solution to every mother for their challenge to provide the right nutrition for their growing kids.”    

    The TVC has been conceptualised by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.

  • Muthoot Finance launches ‘Bharosa India Ka’ campaign with Madhuri Dixit

    Muthoot Finance launches ‘Bharosa India Ka’ campaign with Madhuri Dixit

    Mumbai: Muthoot Finance has launched a new integrated marketing  campaign titled Bharosa India Ka featuring Madhuri Dixit, who came on board as brand ambassador with the brand earlier this year.

    Over the years, with over 72 crore people (including repeat customers) having benefitted  from its products and services, and with over 2.5 lakh people reaffirming faith in the brand  on a daily basis, across the length and breadth of the country, Muthoot Finance enjoys  immense trust of the people. The recent certification granted to Muthoot Finance, as the  No. 1 Most Trusted Financial Services Brand by The Brand Trust Report 2023, for a seventh year running is testimony of the trust the brand has ‘earned’ over a long period of time.

    The 360-degree campaign, Bharosa India Ka, launched on 1 August 2023 is a humble  recognition of this trust, as also a way to express the brand’s gratitude towards people  who have maintained their preference and faith in Muthoot Finance. The campaign  reaffirms the brand’s traditional leadership status in the Gold Loan segment while bringing  attention to its various loan offerings such as Housing Loans, Personal Loans, and Vehicle  Loans as well as providing Gold Loan at Home services.

    Mindshare CEO South Asia Amin Lakhani said, “It is with great excitement that my team  and I look forward to “Bharosa India Ka” which is the latest integrated marketing  campaign from Muthoot Finance. The campaign through its powerful creative effortlessly  brings out the key distinction of Muthoot Finance truly being a Financial supermarket with  an unparalleled distinction of being the most trusted brand. We firmly believe that to create maximum impact, the message as strong as this should  be served to the target audience in its entirety. Through our 360 degree amplification  across all relevant mediums, Mindshare will strive to ensure that this campaign reaches  out to the maximum audiences ensuring maximum exposure and highest ROI for the  brand.”

    Speaking about the campaign, The Muthoot Group joint manager Alexander George Muthoot said, “Muthoot Finance is a financial conglomerate and this TVC with  Madhuri Ji brilliantly showcases some of our main loan products such as Home Loan,  Personal Loan, and Vehicle Loan, in addition to Gold Loans. The main idea of this  campaign is to reinforce our credentials as a financial supermarket – A brand with an  unblemished track record and certified as India’s Most Trusted Financial Services Brand  for 7 years in a row by the prestigious Brand Trust Report. With 20 diversified divisions and  5850+ branches serving +2.5 Lac customers every day, Muthoot Finance has earned the  Trust of crores of Indians since its inception. Hence, we thought of the campaign tagline  as “Bharosa India Ka”.

    Madhuri Ji will showcase the brand in a very interesting and vibrant avatar to connect  with a cross section of audiences and specially female audiences whom Muthoot Finance has truly empowered from a women empowerment perspective too. The flagship product  of Gold loans are a great way to enable women to unlock the true potential of their  emotional currency and realise their dreams and aspirations. The Bharosa India Ka  campaign embodies the larger essence of our brand’s legacy of trust and confidence  customers have in our various products and services.”

    Muthoot Group senior general manager – marketing & strategy Abhinav Iyer further added, “Muthoot Finance Loans – Bharosa India Ka“ is a special campaign for us  since it is our maiden integrated marketing campaign with Madhuri Ji. The campaign  features the charismatic Madhuri Ji in an exciting and visually stunning musical TV  commercial that showcases our diverse product propositions across our various loan  products. Besides amplifying the different loan categories, the ad film also showcases  key features of Muthoot Finance’s services, like minimal documentation, zero hidden  charges, hassle-free process & instant disbursement, Loan at Home facility amongst  many others. Sung by the ever-popular Sunidhi Chauhan, the upbeat and catchy  number is choreographed and directed by the talented duo Piyush & Shazia. Besides TV,  the campaign will also be carried across Print, Outdoor, Digital, Cable and Ground  Activation.” 

  • Godrej Magic hand wash launches new campaign with Madhuri Dixit

    Godrej Magic hand wash launches new campaign with Madhuri Dixit

    Mumbai: Godrej Magic hand wash has announced actress Madhuri Dixit as the brand ambassador for its Godrej Magic Handwash powder-to-liquid handwash.

    The brand also launched a new TVC, conceptualised by Creativeland Asia, that showcases Madhuri highlighting the features of this sustainably viable hygiene product.

    As Bollywood’s reigning diva for a number of years, the actor has a vast and loyal fanbase who look up to her in various aspects. With a new movie in the pipeline, an appearance on a popular dance reality show, and fresh off the success of her OTT debut, Madhuri’s popularity spans across age groups and geographies. This association aims to bring together her legendary charm and Godrej Magic’s brand values to encourage people to prioritise handwashing and make sustainable choices.

    Speaking about this association, Godrej Consumer Products Limited chief marketing officer Somashree Bose said, “Godrej Magic Handwash is a first-of-its-kind product that is a leap in innovation and sustainability in the hygiene category. This product has made adopting a hygienic lifestyle easy, affordable, and fun. Godrej Magic has already taken over one-fifth of the Indian hand wash market by volume. We are delighted to have Madhuri Dixit onboard the Magic brand for the journey ahead. This brand affiliation with Madhuri will further help us penetrate deeper into the Indian market, creating accessibility and promoting a germ-free India.”

    Speaking about this collaboration, Madhuri Dixit said, “I am excited to be associated with Godrej Magic Handwash, which is India’s first powder to liquid hand wash and a pioneer in the category. This handwash format is innovative and an affordable solution to address the pressing social issue of hand hygiene. Magic Handwash is an environmentally friendly product as it reduces plastic and fuel consumption.”

    “I am very particular about hygiene myself and follow it diligently with my family. Hand washing and tooth brushing are the two hygiene routines that I require my children to follow at all times. I, along with the team at Godrej, aim to inspire people to create awareness. Eco-friendly products inspire people not just to protect themselves from germs but also to take a step forward towards sustainability,” she added.

  • Eureka Forbes ropes in Madhuri Dixit for new campaign

    Eureka Forbes ropes in Madhuri Dixit for new campaign

    Mumbai: Eureka Forbes has launched a new campaign with Madhuri Dixit for its leading product Aquaguard. The campaign is planned by Taproot Dentsu and produced by YellowLifafa with the tagline ‘pani mein Zinc aisa kahaan hota hai… jahan Aquaguard hota hai.’

    The newly launched copper and zinc cartridge will be present across the Aquaguard range. The campaign will be launched across all media channels and platforms.

    It features the famous Madhuri-Dadi jodi, both played by the Bollywood actor. The ad showcases Aquaguard’s technological superiority by enriching water with the goodness of copper and zinc. Madhuri as dadi exhibits nonchalant confidence using the line ‘jahan Aquaguard hota hain.’

    The new technology by Eureka Forbes, Active Copper Zinc Booster Cartridge infuses Copper and Zinc ions into the water to give not just pure but enriched healthy water also. When water passes through the cartridge, zinc and copper infuses with it offering the double goodness of both, said the brand in a statement.

    Talking about the campaign, Eureka Forbes managing director Marzin R Shroff said, “Aquaguard as we all know has always been a pioneer in water purification. With copper and zinc ionic infusion, our new range focuses on the goodness of both copper and zinc. We continue our endeavour of developing innovative technologies to meet the ever changing needs of our consumers in order to build a healthier India.”

    Taproot Dentsu India executive creative director Yogesh Rijhwani commented, “When we talk ‘Madhuri’ and ‘Aquaguard,’ the one word that comes to mind is ‘legacy!’ It’s that legacy factor and the bond that India shares with both the actor as well as their home water purifier – that helped us shape this campaign. She was obviously fabulous to pull this off with such ease – it was a pleasure to create this campaign!”

    Eureka Forbes brand ambassador Madhuri Dixit said, “Our generations are changing but certain old-time habits are still intact! Aquaguard’s copper + zinc innovation is something I’ve always believed in – it made the belief in the communication message stronger. It was fun to do another ‘old generation vs new generation’ role yet again!”

  • Madhuri Dixit launches Planet Marathi OTT platform

    Madhuri Dixit launches Planet Marathi OTT platform

    Mumbai: Vistas Media Capital-powered exclusive Marathi OTT platform Planet Marathi was launched on Tuesday by Bollywood actress Madhuri Dixit. The actress officially became the first subscriber to the app at the launch event.

    Marathi content will no longer have to compete against Hollywood and Hindi content for attention on OTT platforms where Marathi is a secondary language, said the platform in a statement. “This app is truly defining its tagline ‘Ma Maanacha Ma Marathicha’ with the offerings,” it added.

    “Planet Marathi thrives to bring meaningful entertainment for every segment of the Marathi audience. With the launch of this app, our offerings will now reach across the world to every user who loves watching Marathi content,” said Planet Marathi, founder and CMD, Akshay Bardapurkar. “Our Original shows are specifically curated for web series binge-viewers who love fast-paced, meaningful, and thrilling content. We have backed our content with the best filmmakers, talented artists and our easily accessible app. The entertainment experience is going to be exciting because Marathi fans have never witnessed such diversity and engagement in Marathi content before. I am delighted to have Madhuri launch our app as she has been the epitome of Marathi talent in both Hindi and Marathi entertainment industry.”

    Planet Marathi currently has a content library of over 1000 hours including films, web shows, plays, and music. Additionally, the launch was accompanied by the greenlighting of five originals namely, “Sopa Nasata Kaahi” – a romantic comedy, “Hing Pustak Talwar” – a light comedy about a group of friends, “Bap Beep Bap” – an emotional family drama revolving around father-son relationships, “Jobless” – a crime thriller about an accused fraudster struggling to prove his innocence and a fantasy thriller “Parees” that is centred around superstitions and supernatural incidents, the platform shared in a statement.

    “Launching an app exclusively for Marathi entertainment is a great step taken by Akshay and his team. This has taken our industry ahead of the curve,” said Madhuri Dixit. “There is so much potential in Marathi feature films and content that the world is yet to experience. This platform has made it easier for filmmakers to find and connect with their audience. I am amazed at the range that Planet Marathi OTT has to offer the audience.”

    “I am a Marathi entertainment enthusiast who binge-watches Marathi films and web series even from the other side of the world. In my opinion, Planet Marathi OTT is exactly what global citizens of Maharashtrian origin were waiting for,” she added.

    Attending the inaugural event were numerous Marathi stalwarts including Amruta Khanvilkar, Sonalee Kulkarni, Prasad Oak, Siddharth Jadhav, Sanjay Jadhav, Tejaswwini Pandit, among many others.

  • Eureka Forbes revamp couldn’t have come at a better time: CTO Shashank Sinha

    Eureka Forbes revamp couldn’t have come at a better time: CTO Shashank Sinha

    NEW DELHI: Joining the league of brands like VI, Intel, and Cadbury, Mumbai-based consumer goods company Eureka Forbes Ltd adopted a new brand positioning and identity in 2020 after three decades of operations. The brand, which pioneered the basic principles of health and hygiene in the category, embarked on a journey in pursuit of thriving in tough times and leaving behind footprints of a positive difference, taking  forward its philosophy of ‘friends for life.’ In a recent conversation with Indiantelevision.com’s Mansi Sharma, Eureka Forbes Ltd chief transformation officer Shashank Sinha talked in detail about this move, the new brand identity, and how 2020 fared for the company. Edited excerpts follow:

    On adopting a new brand identity in 2020

    This revamp was in process for us for quite some time. In fact, our initial plan was to announce it at our 2020 annual general meeting in the month of April. However, the circumstances that we found ourselves in the wake of Covid2019 lockdown did not even allow us to host the meeting. Thus, the announcement was postponed and as things started looking better, we took the call to roll it out. 

    Obviously, it was a challenging year and time, but it also provided us with the right background to better push forwards our improved agenda of ensuring the health and hygiene of the customers with our products. 

    On the rationale behind the rebranding

    Every brand finds itself in our position someday, from where they want to celebrate their successful journey while also preparing for a better future. This is that time for us, when we are looking back proudly on our almost four-decade-long journey and also reflecting on how we are poised for the future. I believe there couldn’t have been a better year than 2020 to start with this new journey. 

    On the new brand positioning

    When we had started our journey in 1982, we were possibly the first ones to pioneer this thought of health, hygiene, and safety with our products. We promised to tackle viruses then, at least for the water and air category. In fact, our brand of water purifiers, Aquaguard, became synonymous with the category. This was made possible because of our commitment to creating a better world with a positive difference. So, this philosophy has been there for quite a while. We are now going ahead to strengthen it in tandem with the times that we are in now. ‘A healthy world. A protected you. A happy us, revisited for the changing times’ is the new vision statement, which spells trust, authenticity and health.

    We will keep functioning standing tall on the three tenets of our identity; people, society, and a better world. 

    So, our focus will be on improving the lives and experiences of people who are working for us. We have always taken pride in building great careers and lives. That will continue. For consumers, we are promising to try and make a difference in their lives. All this will contribute to a better society and overall a better future for the world. 

    On the new brand identity

    We have rolled out a new logo for Eureka Forbes, which we are calling the ‘Posibol’ – a combination of positivity and symbol. This creates an internal focus within ourselves and the forward-looking arrow also shows the direction we are moving in. 

    Secondly, of our four core businesses, we have combined the three – Euroclean, Aeroguard, and Eurovigil – under the brand name Forbes. It was done because of the fact that people identify all these products as Eureka Forbes’ ones and the brand identity is rather strong. 

    Our range of water-related products will continue under the Aquaguard name. We have slightly tweaked the Aquaguard logo as well, to initiate the change yet keep it recognisable to the loyal customer base. 

    We have worked with a number of agencies including Taproot dentsu and Bombay DC for various aspects of this rebranding. Our internal teams have also contributed immensely, right from the new logos to the brand philosophy. As we go ahead, we will bring on newer partners to take forward the vision. 

    On the marketing strategy

    For us, the prime face of our brand are people we call Eurochamps. These are people like me and our on-ground teams who have been assisting our customers on a regular basis. Real people meeting real customers is our core marketing strategy. 

    Apart from that, Madhuri Dixit and her husband Dr (Sriram) Nene have been closely associated with us for years now. I don’t see any change happening there. 

    Additionally, the new logos have already been rolled out on our products and digital platforms. We haven’t rolled out a special corporate campaign for that thus far. 

    2020 was a muted year for us like most brands, but we are certainly planning on a marketing strategy for 2021-22. Both television and digital will play an important role for that. I see the spends getting divided into a 50:50 ratio between traditional and modern platforms. As far as print is concerned, I don’t think it is dead for us. However, its role and relevancy have certainly changed with digital getting in place. 
     

  • Dance With Madhuri partners with BookMyShow to host online dance classes

    Dance With Madhuri partners with BookMyShow to host online dance classes

    NEW DELHI: Madhuri Dixit Nene’s premier dance academy Dance With Madhuri (DWM) has joined hands with BookMyShow, India’s leading entertainment destination, to expand its dance e-learning offerings to dance lovers across the country. Currently, DWM offers its online dance courses via its standalone web/mobile apps and 4 DTH TV networks. This strategic association with BookMyShow is a step forward in reaching out to a wider user base. The initiative, which will kickstart from July 1st, 2020, will empower users to learn dance from the best choreographers & experts including Madhuri Dixit Nene.

    DWM, one of the leading e-learning platforms, has seen exponential growth globally, especially in this period of lockdown and has rolled out a lot of add-on free classes and activities to keep its users engaged from the safety of their homes. Through this association, users across age groups can choose to learn dance from a wide range of forms such as Kathak and Hip-hop, amongst others.

    Dixit said, “With the ongoing global lockdown & social distancing, we didn’t want people losing an opportunity to learn something new. Hence, we teamed up with BookMyShow to empower everyone with dance”

    BookMyShow, COO live entertainment Albert Almeida added, “We are excited to partner with ‘Dance With Madhuri’ to cater to millions of our users during this period. This association is an extension of our wide range of in-home entertainment offerings and we are happy to bring a compelling dance property helmed by the dancing icon Madhuri Dixit Nene, for our users across age groups.”

  • Zee Bollywood celebrates Madhuri Dixit’s birthday with her 101% Shuddh entertainers on 15th May

    Zee Bollywood celebrates Madhuri Dixit’s birthday with her 101% Shuddh entertainers on 15th May

    ‘Dhak Dhak Karne Laga’ This is the exact feeling that one experiences when they see Bollywood’s 101% Shuddh Dhak Dhak girl – Madhuri Dixit. One of the most revered and loved actors in B-town, Madhuri, a star like none other makes our hearts skip a beat even today. Having starred in over 100 films, the evergreen diva time and again has proved her acting prowess with 101% shuddh entertainers like Beta, Khalnayak, Ram Lakhan and many more. Be it her powerful performances, or her impeccable dancing skills or her infectious smile, everything about this ‘Dhak Dhak girl’ is just perfect!

    This 15th May, as the dancing beauty steps into another exciting year of her life, Zee Bollywood – 101% Shuddh Bollywood channel will have a day-long movie festival called ‘Dhak Dhak day’ to celebrate her birthday.

    Date

    Time

    Movie

     

     

    15th May 

     

     

    9:00 am

    Dil

    12:00 pm

    Beta

    3:00 pm

    Aarzoo

    6:00 pm

    Khalnayak

    9:00 pm

    Ram Lakhan

    Kickstarting the ‘Dhak Dhak day’ on a high note will be the 101% Shuddh romantic film ‘Dil’ at 9 am. Starring Aamir Khan along with Madhuri Dixit, the movie showcases how an innocent love story of two individuals is wrecked by the egos of their prejudiced fathers. Second in line is the 101% Shuddh drama film ‘Beta’ at 12 pm that also features Anil Kapoor and Arun Irani. The movie’s soundtrack was quite well appreciated especially the song ‘Dhak Dhak Karne Laga’. In fact, Madhuri received the nick name of ‘Dhak Dhak girl’ because of her spectacular dance performance on this iconic song.

    Next in line at 3pm is the romantic film ‘Aarzoo’ that also features Akshay Kumar and Saif Ali Khan. The film follows the life of Pooja who marries her childhood friend Amar after her fiancé Vijay who is believed to be dead. But, her life takes a U-turn with Vijay’s return. Airing at 6 pm will be Subhash Ghai’s blockbuster crime thriller ‘Khalnayak’ that stars Sanjay Dutt and Jackie Shroff. The story revolves around the escape and attempted capture of terrorist criminal Ballu by inspector Ram. Last but not the least is the 101% Shuddh blockbuster film ‘Ram Lakhan’ at 9pm. Considered as a classic, it’s the story of two brothers who part ways due to their ideological differences, but how they come to each other’s rescue as the story unfolds. Madhuri and Anil Kapoor’s chemistry in this film was the most loved and is considered as one of their memorable films.

    Join Zee Bollywood on 15th May in celebrating Bollywood’s evergreen ‘Dhak Dhak girl’ – Madhuri Dixit’s birthday from 9am onwards! 

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  • EaseMyTrip Teams Up with 20th IIFA Awards as Travel Partner

    EaseMyTrip Teams Up with 20th IIFA Awards as Travel Partner

    New Delhi: EaseMyTrip.com, one of India’s leading online travel aggregators, has partnered with 20th IIFA Awards 2019 for the third time in a row. IIFA, one of the biggest annual awards of Bollywood presented by International Indian Film Academy, will be celebrated at its own deck for the first time in 20 years of its existence. With this association, EaseMyTrip will be taking care of all the travel & stay arrangements for the attendees at IIFA 2019  making them  one of the key sponsors of the event.

    The International Indian Film Academy Awards (primarily known as the IIFA Awards) are presented every year to honour the outstanding performances of actors and experts in the movie business. After hosting the awards in different cities across the globe, the global phenomenon is finally coming to India as the celebration of 20 years of its existence.  The blend of Indian Cinema, fashion, music and dance be held in Mumbai on 16th and 18th September at the Dome NSCI SVP Stadium.

    A press conference recently organized at the Sahara Star Hotel, Mumbai, on 5th September, 2019 to reveal some exciting details witnessing Salman Khan, Katrina Kaif, Madhuri Dixit along with some dignitaries and partners. Mr. Prashant Pitti, Non-Executive Director, EaseMyTrip was also present at this star-studded event.

    Talking about this alliance, Mr. Nishant Pitti, Co-Founder & CEO, EaseMyTrip, said, “IIFA Awards is one of the most celebrated events amongst Bollywood and its fans. By this association, we would be able to increase our brand visibility among celebrities and the viewers at large which would help us in enhancing our audience base and augmenting our position as an innovator in the Indian travel space.”