Tag: Madhur Bhandarkar

  • ‘Backing films like The Kerala Story is essential for filmmakers’ integrity’: Vipul A Shah at Ideas of India Summit 3.0

    ‘Backing films like The Kerala Story is essential for filmmakers’ integrity’: Vipul A Shah at Ideas of India Summit 3.0

    Mumbai: In a key session at Ideas of India Summit 3.0, Bollywood film producer and director Vipul A Shah who is also known for the much discussed, The Kerala Story, shared his perspective on the changing landscape of Indian entertainment industry. “The rise in political consciousness among Indians has significantly influenced the content of films we make and the stories we tell. Supporting films like ‘Kerala Story’ is important, it speaks to the filmmaker’s integrity and the importance of diverse voices and narratives,” he said.

    Vipul Shah, further remarked, ‘As individuals with political leanings, our religious practices should not be misconstrued as communal. It is a fundamental aspect of personal identity.’

    On the inaugural day of ABP Network’s flagship event, the ‘Ideas of India’ Summit 3.0, celebrated filmmakers shared their views on ‘Anatomy of Art: Are Our Movies Dividing or Uniting Us?’ shedding light on controversial topics and the quest for authenticity in storytelling.

    Vipul Shah

    Explaining the complexities within the Indian film industry, Vipul A Shah, expressed, “Despite perceptions of division, the film industry remains a complex ecosystem, where narratives often become politicised. Today, the success of a film hinges not on its controversy, but on its ability to resonate with audiences through genuine, thought-provoking content. Projects like ‘Animal’ challenges societal norms and sparking important discussions. It is through daring, unconventional narratives that we provoke change and global influence.”

    Madhur Bhandarkar

    Sharing his take on whether polarizing movies are a recent trend, filmmaker, producer and scriptwriter Madhur Bhandarkar remarked, “There is no division in the film industry; it remains unified, despite varied political and non-political leanings. While some artists are open and vocal, others choose discretion, a natural aspect of the industry. My films, like ‘Chandani Bar, Traffic signal etc.,’ have addressed issues like poverty and have always maintained a secular stance. However, my personal political alliance led to sidelining and questioning of my secularism. I am a proud practicing Hindu. Our films consistently promote unity between Hindu and Muslim communities. The success of films like ‘Animal’ has revolutionized industry norms, despite controversies surrounding their content. However, actors often hesitate to endorse politically charged projects due to fear of social media backlash and its repercussions on their careers.”

    Leena Yadav

    Known for movies like Parched and OTT series ‘House of Secrets’, Leena Yadav, filmmaker and storyteller, put forth a women’s perspective, stating, “Films cannot be made without politics. The lack of real dialogue between filmmakers is missing, and the social media is creating pressure for people to take action. It is impossible for makers not to include their political bias. Films are driven by commerce, and sentiment-driven cinema is becoming a part of mainstream and social media discussion. There are films with controversial angles which get financing and not all of them are made with conviction.”

    The ABP Network’s ‘Ideas of India’ Summit 3.0 spotlighting the ‘The People’s Agenda’ brought a confluence of ideas and ideators to a common platform celebrating the country’s people and its plurality. The two-day summit hosted policymakers, cultural ambassadors, industry experts, celebrities, business leaders, economists, and leading luminaries to delve into the fundamental ideas of liberty, justice, equality, and diversity that define India, its society, culture, and politics. The meaningful deliberations on diverse topics had the brightest minds across sectors providing insights about the nation’s trajectory and its journey to become Viksit Bharat.

  • Gritty stories depicting the realities of the entertainment industry

    Gritty stories depicting the realities of the entertainment industry

    Mumbai: Many films and shows have depicted the reality of showbiz. Some have romanticised the allure of cinema and the glamour world while others have depicted the heartbreak and disillusion that the industry inflicts upon strugglers. Here are a few such narratives that don’t gloss over the gritty realities strugglers have to face in the city of dreams.

    Heroine: Kareena Kapoor stars in a role that brings back memories of many top actors who shimmered brightly for a while but could not sustain success or find lasting personal happiness. Directed, written, and co-produced by Madhur Bhandarkar, the film also dwells upon gender politics, the role of yellow journalism, publicity gimmicks, and ageism in the industry. It also depicts how veteran actors are mistreated on sets and the way the market value of stars changes on the basis of their last release. It also stars Arjun Rampal, Randeep Hooda, Shahana Goswami, Raqesh Bapat, Divya Dutta, Helen,  Mugdha Godse, and Lillete Dubey in supporting roles. Watch it on Apple TV.

    Bombay Babes (Season 1 and 2): This iTap winner directed by Ashish Bhatia, revolves around a few young women who hope to make it big in Mumbai but then their dream auditions turn into nightmares. And their plans to carve a niche in the frenzied metro are derailed by predatorial men. How these women then join forces to avenge themselves and protect each other makes for a riveting watch. This Hindi web series stars Ruby Bharaj, Navneet Kaur, Surabhi Tiwari, Kanika Gupta and Shipra Dwivedi as the lead characters of Angel, Jenny, Dolly,  Farzeen, and Sandi respectively.  The show is an engrossing story of empowerment and self-discovery and is available on iTap.

    Fashion: Meghna, a small-town girl loses herself in the race to become the face of a top fashion brand on the city’s tallest hoarding. She becomes the most sought-after model,  trades love for success and soon loses her footing when she realises that fame is ephemeral and everyone is dispensable in the world of glamour. How she finds her own authentic self after losing everything is both a cautionary tale and a story of hope. This  Madhur Bhandarkar directorial starred Priyanka Chopra, Kangana Ranaut and Mugdha Godse in lead roles, with Arjan Bajwa, Samir Soni and Arbaaz Khan.  You can stream it on Netflix.

    Jubilee: This period drama created and directed by Vikramaditya Motwane reimagines the birth of the star system in pre and post-independence India through the events in Roy Talkies, a place where ambitious fame seekers flock to realise their dreams of stardom.  The show stars Prosenjit Chatterjee, Aparshakti Khurana, Sidhant Gupta, Aditi Rao Hydari, Wamiqa Gabbi and Ram Kapoor and begins with the search for a new actor who will be named  ‘Madan Kumar’.  In the race to be anointed as the new discovery of Roy Talkies, Binod, a projector boy does the unthinkable and becomes an unlikely star. Watch it on Amazon Prime.  

    Luck by Chance: ‘Luck by Chance’,  Zoya Akhtar’s directorial debut stars Farhan Akhtar as Vikram Jaisingh, a ruthlessly ambitious actor who lives with her disapproving aunt in Mumbai and hopes to make it big one day. A chance meeting with Neena (Dimple Kapadia), a once-famous actress leads to an audition for a solo lead in a big production and he manipulates a rival to bag the role. He then betrays his girlfriend and aspiring actor Sona (Konkona Sen Sharma) and begins a relationship with his co-star. However,  when success arrives, he realises that it alone cannot bring happiness. Glittering with guest stars like Shah Rukh Khan, Aamir Khan, Abhishek Bachchan and Akshaye Khanna, the film also starred Rishi Kapoor, Isha Sharvani, and Juhi Chawla. You can watch it on Netflix.

  • Emergency-based ‘Indu Sarkar’ released, three cases dismissed

    NEW DELHI: ‘Indu Sarkar’, a film which dramatises the period of the National Emergency between 1975 and 1977, was released today after the dismissal of three different cases against the film.

    The Supreme Court yesterday dismissed the plea of a woman, who claims to be the biological daughter of late Sanjay Gandhi, seeking a stay on the release of the film.

    A three-judge bench headed by Justice Dipak Misra said the film is an “artistic expression” within the parameters of law, and there was no justification to stall its release.

    The film had earlier faced problems when the Central Board for Film Certification had demanded 14 cuts in the political drama. Abiding by the revising committee of the CBFC’s suggestions, director Madhur Bhandarkar made revisions to the film, about which Bhandarkar informed the apex court.

    Counsel for the petitioner had submitted that the movie was “full of concocted facts and is totally derogatory.”

    The Bombay High Court had rejected a similar plea by the woman on 24 July on the grounds that the petitioner was unable to make her case seeking stay on the release of the movie. The court had further observed that none of the acknowledged descendant of Sanjay Gandhi had raised an objection to the movie.

    The Delhi High Court also dismissed yesterday the plea by a lawyer to revoke the CBFC’s clearance. Merely stating that one is a strong believer of Gandhis does not give a right to seek a stay on the release of the film, it said. The petition claimed the movie depicted late Indira Gandhi and her late son Sanjay in a bad light and was a “propaganda film.”

  • Nat Geo and Farhan team up, inspire ‘water footprint’ reduction

    MUMBAI: National Geographic is all set to lead the way in its endeavour to go further as a brand and inspire change.

    National Geographic Mission Blue, is an initiative to address the cause of water scarcity. It aims to spread awareness and empower people with knowledge on what they can do to help impact the lives of the millions who are deprived of this precious resource. It underlines the need for collective action to ensure a better tomorrow. Through specially created digital tools, people will get a sense of not just how severe the water problem is, but also how small changes in their daily lives can help reduce their ‘water footprint’.

    National Geographic Mission Blue was announced in Mumbai to mark the occasion of Earth Day, in line with the brand’s objective to lead with purpose and help sustain the planet. Present at the event was Farhan Akhtar, key partner and face of the campaign, as well as renowned Bollywood directors and Water Aid Foundation; who are all part of this initiative.

    Apart from the main film creative and campaign which will run across media, National Geographic will also disseminate the message through various formats of storytelling to reach and appeal to as many people as possible. This includes special documentaries on the water issue; both global and local, as well as specially created short films by award winning directors Imtiaz Ali, Hansal Mehta, Aniruddha Roy Chowdhury and Madhur Bhandarkar who creatively bring out the key message through everyday stories of India.

    Water Aid Foundation, a non-profit known for its exemplary contribution to the cause of water, has also partnered with National Geographic MISSION BLUE, where they will together help provide clean drinking water to schools.

    Speaking on the campaign, National Geographic and FOX Networks Group business head Swati Mohan said, “National Geographic has always been a brand that has stood for driving purposeful change; something we have been doing for over a century now. Today, the water crisis around the world calls for much attention. In India alone, 76 million people lack access to safe drinking water – a problem that is only going to get worse if no immediate action is taken. We are hopeful that this initiative will help enlighten people on what can be achieved by collective action.”

    Commenting on his association with the initiative, Farhan Akhtar said, “I am proud to be associated with an iconic brand that has the legacy of working for the cause of preserving the planet. National Geographic Mission Blue is a very special initiative that is very close to my heart. It has the power to enlighten, inspire and empower people who are unaware of what they can do towards the cause of water scarcity and drive real change. I hope people will realize that the responsibility of conserving water and of their own future is essentially in their own hands.”

  • Gadkari unveils Marathi edition of Subhash Chandra’s ‘The Z Factor’

    MUMBAI: Maharashtra celebrated the birth anniversary of its most beloved poet Kusumagraj as ‘Marathi Bhaasha Diwas’ on 27 February, 2017. Extending the celebrations, prominent political leaders of the country hailing from Maharashtra came together on 2 March to express their love for Marathi Bhaasha and Maharashtra.

    On this auspicious occasion, Essel Group chairman and Rajya Sabha MP Dr. Subhash Chandra released the ‘Marathi Edition’ of his best-selling autobiography ‘The Z Factor – My Journey as the Wrong Man at the Right Time’ as his small contribution towards the Marathi language. The glittering ceremony held at the ITC Grand Central Hotel in Mumbai was graced by eminent politicians including Minister of Road Transport & Highways and Shipping, Govt. of India Nitin Gadkari, CM Devendra Fadnavis, former CM and Rajya Sabha MP Sharad Pawar, and former CM Prithviraj Chavan.

    Stalwarts from the Marathi Film & Television industry including Madhur Bhandarkar, Sonali Kulkarni, Manoj Joshi, Sai Tamhankar, Sunil Barve, Mahesh Kothare and Sidharth Jadhav, were also present at the function.

    The English edition of Dr. Chandra’s best-selling autobiography was launched by PM Narendra Modi in January 2016 followed, by the launch of the Hindi edition by the Nobel Peace prize recipient Kailash Satyarthi in September 2016. The book has greatly influenced the minds of students and aspiring entrepreneurs across the country, encouraging them to pursue their dreams and ambitions.

    Paying a tribute to the city of Mumbai and Marathi culture, Dr. Chandra said, “While Haryana is my ‘janmabhoomi’ (homeland), Mumbai is my ‘karmabhoomi’ (land of work). After living and working in Mumbai for the last 35 years, I feel that I have been accepted as a Maharashtrian. Mumbai is the land of dreams, where like me, millions of people strive to make their dreams come true. At Essel Group, it has always been our endeavour to preserve and promote the true essence of Marathi culture through our various ventures such as Zee Marathi, Zee Talkies, Zee Yuva, Zee 24 Taas and our Marathi films like ‘Natarang’, ‘Fandry, ‘Killa’,‘Lay Bhari’, ‘Natsamrat’ and ‘Sairat’.”

    Unveiling the Marathi edition of ‘The Z Factor – My Journey as the Wrong Man at the Right Time’, Gadkari said:

    “My association with Subhashji has extended for over 30 years. His most striking feature is that he never hides behind his words. It was on my recommendation that he stepped into the infrastructure sector. However, for one road project, I felt that he would lose Rs. 250 crores, so I recommended him not to continue with that project. He then told me that once I have put my hand into a project, I will see it into completion, whether or not there is any loss. And with this resolve and determination, Dr. Chandra has completed more than 2000 kilometres of road projects in the country over the years.”

    Fadnavis said: “Subhash Chandra is a person who has shown us that a common man can do extraordinary work. It is a miracle that Subhashji came to Delhi with only Rs. 17 in his pocket and now he has established such a successful empire.”

    Pawar said: “When I read his book, I got to know various aspects of his personality. The most important aspect of his life is that he is never scared of challenges, he faces all the problems with full determination.”

    Chavan said: “Subhash Chandra’s life is a direct inspiration. Each youth and Marathi person must read his autobiography. Subhashji left his education mid-way but he never got defeated.”

    Even today with his busy schedule, he manages to share his experiences with students and guide them for a better life.”

    From the book:

    It was 14 December 1991 when Ashok Kurien of Ambience ad agency and I reached Star TV’s office in Hong Kong. There were 10 to 12 senior and junior executives in the room. Richard Li, head of Star TV, was not there. So we waited awhile. It was like waiting for the king to come in and give his blessings.

    Richard walked in suddenly and sat opposite me. ‘OK, Indian channel… Hindi channel. Where is the money in India?’ Richard was very dismissive. ‘I am not interested in a joint venture.’

    Most of us in the room, including his executives, were shocked. It appeared that Richard had already made up his mind about the futility of the project.

    So I addressed him directly. ‘Mr Li, if you are not interested in the joint venture, can you consider leasing the [satellite] transponder to us?’

    ‘There is no transponder available for less than $5 million per year,’ Richard said. It was a haughty statement to put me off. ‘That is fine. I will pay $5 million!’ It was a spur-of-the-moment decision. I did not realize the implication of what I had said…

  • ‘Murga’ gets ‘Swachh’ film prize; top producers to support campaign

    ‘Murga’ gets ‘Swachh’ film prize; top producers to support campaign

    NEW DELHI: Eminent filmmakers Madhur Bhandarkar, Radhakrishna Jagarlamudi, Prasoon Pandey, Ramesh Sippy and Shoojit Sircar will produce films on Swachh Bharat providing support and creative ideas to the movement.

    This was announced here on Sunday by the Information and Broadcasting minister M Venkaiah Naidu after presenting the awards at the first Swachh Bharat Short Film Festival here. Minister of State for I and B Rajyavardhan Rathore and secretary Ajay Mittal were present.

    Naidu said the festival was aimed at generating awareness, and motivating participants and citizens towards the Swachh Bharat mission through the most interactive medium of cinema.

    Complimenting the youngsters for the creativity and talent shown, Naidu said the future of India was safe in the hands of the young generation who understood the communication needs on issues such as Swachh Bharat which required mass mobilization.

    Naidu along with Rathore released the book “In the Footsteps of Mahatma: Gandhi & Sanitation” published by Publications Division (I & B ministry) and written by the noted Gandhian Sudarshan Iyengar.

    Mittal said the festival had provided a platform to pool ideas and talent of the creative youngsters.

    The competitive short films festival was for films having duration of not more than three minutes each. A jury comprising eminent theatre and film actor–producer Vani Tripathi, award-winning filmmaker Gitanjali Rao, and celebrated advertising personality Prahlad Kakar selected 20 short films out of the 4346 entries.

    The first prize was pocketed by Katyanan Shivpuri from Maharashtra for the film Murga. The second prize was bagged by Sudhanshu Sharma, KVK Kumar and Akshay Danavale for their films Nahna Doot, Chembuku Moodindi (The Dying Vessel) and Sarkarmi Rati Wadho! respectively. The third prize was awarded to six entries.

    The directors of the top 10 films were rewarded with Rs 10 lakh (first film), Rs 500,000 (next three films) and Rs 200,000 respectively (last six films), while the next 10 were awarded certificates.

    The highlight was a performance by the Advait band and the rendition of Swachh Bharat theme song by the eminent singer Kailash Kher.

  • ‘Murga’ gets ‘Swachh’ film prize; top producers to support campaign

    ‘Murga’ gets ‘Swachh’ film prize; top producers to support campaign

    NEW DELHI: Eminent filmmakers Madhur Bhandarkar, Radhakrishna Jagarlamudi, Prasoon Pandey, Ramesh Sippy and Shoojit Sircar will produce films on Swachh Bharat providing support and creative ideas to the movement.

    This was announced here on Sunday by the Information and Broadcasting minister M Venkaiah Naidu after presenting the awards at the first Swachh Bharat Short Film Festival here. Minister of State for I and B Rajyavardhan Rathore and secretary Ajay Mittal were present.

    Naidu said the festival was aimed at generating awareness, and motivating participants and citizens towards the Swachh Bharat mission through the most interactive medium of cinema.

    Complimenting the youngsters for the creativity and talent shown, Naidu said the future of India was safe in the hands of the young generation who understood the communication needs on issues such as Swachh Bharat which required mass mobilization.

    Naidu along with Rathore released the book “In the Footsteps of Mahatma: Gandhi & Sanitation” published by Publications Division (I & B ministry) and written by the noted Gandhian Sudarshan Iyengar.

    Mittal said the festival had provided a platform to pool ideas and talent of the creative youngsters.

    The competitive short films festival was for films having duration of not more than three minutes each. A jury comprising eminent theatre and film actor–producer Vani Tripathi, award-winning filmmaker Gitanjali Rao, and celebrated advertising personality Prahlad Kakar selected 20 short films out of the 4346 entries.

    The first prize was pocketed by Katyanan Shivpuri from Maharashtra for the film Murga. The second prize was bagged by Sudhanshu Sharma, KVK Kumar and Akshay Danavale for their films Nahna Doot, Chembuku Moodindi (The Dying Vessel) and Sarkarmi Rati Wadho! respectively. The third prize was awarded to six entries.

    The directors of the top 10 films were rewarded with Rs 10 lakh (first film), Rs 500,000 (next three films) and Rs 200,000 respectively (last six films), while the next 10 were awarded certificates.

    The highlight was a performance by the Advait band and the rendition of Swachh Bharat theme song by the eminent singer Kailash Kher.

  • Film artists and intellectuals march to Rashtrapati Bhavan, decry charges of India becoming intolerant

    Film artists and intellectuals march to Rashtrapati Bhavan, decry charges of India becoming intolerant

    New Delhi, 7 November: A large number of filmmakes, intellectuals and artists led by vetran actor Anupam Kher – who had earlier questioned the logic of returning awards – today marched in Rajpath to Rashtrapati Bhavan to counter the protests by those who have been alleging “rising intolerance”.

     

    Kher said the “award-wapsi” campaign was to defame the country by projecting a “wrong” picture of the situation.

    A small delegation which also included Madhur Bhandarkar and some others presented a memorandum in this regard at Rashtrapati Bhavan. Prime Minister Narendra Modi is also meeting a small delegation this evening from amongst those who came for the march.

     

    “India is a very tolerant country. Some people have coined the term ‘growing intolerance’. They are very few. Not every Indian thinks like that. We are secular people. We do not believe in pseudo-secularism, selective outrage or selective patriotism,” Kher, whose wife Kirron is a Bharatiya Janata Party member of Parliament. 

     

    “We had a meeting with a lot of writers, artistes, filmmakers and they also believe that there is no intolerance in the country… This march is a symbolic gesture on part of a lot of people over here who say India is one and free of intolerance,” the 60-year-old said.

     

    Many filmmakers and artistes from the fraternity including Madhur Bhandarkar, Ashoke Pandit, Priyadarshan, Manoj Joshi, Abhijeet Bhattacharya, actor-director Bijoya Jena and writer Madhu Kishwar joined the march to hand over a memorandum signed by more than 40 personalities including actress Raveena Tandon.

     

    Bhandarkar, a National Award winner, alleged that those involved in the protest over intolerance had opposed Prime Minister Narendra Modi before he was elected, which raised questions about their intention.

     

    Kher asserted that they were not associated with any organisation or political party. “This march is led by Indians and for Indians.”

     

    Film-maker Priyadarshan said the act of returning the awards is “childish”. He said these people should use the power of pen. Instances of intolerance have always been there. It is not something that happened yesterday. 

     

    Shah Rukh Khan never said he is returning his award, Priyadarshan said, but he said he disapproved of those critical of Khan who had said that there was extreme intolerance in the country.

    The march also saw some disgruntled voices. Some National Award winning filmmakers and actresses who did not want to be named told indiantelevision.com that tjey felt let down because it was initially meant to be a march of ntellectual National Award Winners and not an Anupam Kher march.

     

     

    At least 75 members of the intelligentsia have returned national or literary awards in an escalation of protests by writers, historians, filmmakers and scientists over “growing intolerance”, voicing fears that the country’s robust democracy might be “coming apart” in the current atmosphere.

     

    The BJP-led government has dismissed the protest as “manufactured rebellion” and “politically” motivated.

    “Nobody has the right to call our country intolerant. We are secular people and don’t believe in selective outrage,” Mr Kher said this morning. “I have right to go to the President and say that we don’t feel India is intolerant. These talks can’t happen only on twitter/ Facebook, they need a personal presence,” the actor has said.

     

    The march follows the decision of a host of filmmakers, including Dibakar Banerjee and Anand Patwardhan, as well as writers and historians to raise voice against the rising intolerance under the BJP-led government and to return various government awards and honors. 

  • Box Office: Kapil Sharma’s debut film rakes in Rs 23.85 crore in opening weekend

    Box Office: Kapil Sharma’s debut film rakes in Rs 23.85 crore in opening weekend

    MUMBAI: TV stand-up comedian Kapil Sharma’s film debut and veteran director duo, Abbas Mustan’s gamble to cast him in a film, has paid off more than expected. Kis Kisko Pyaar Karu opened to an excellent response even as the two other films in contention,Calendar Girls and Bhaag Johnny helped its cause.

     

    Sharma’s debut movie opened to a fantastic Rs 8 crore range on Friday and sustained at the same level on Saturday. The movie managed to peak on Sunday. The film collected Rs 23.85 crore in its opening weekend and has already come into profit soon after its opening weekend considering its cost.

     

    On the other hand, Madhur Bhandarkar’s rehashed idea of Page 3 film, Calendar Girls, has majorly backfired. The film has poor script if there is one, no direction and lacks a purpose. Also, the film cost almost five times to the producer as compared to what the look of the film makes you believe. There is nothing for the investor to look forward to as far as returns are concerned. The film opened to a very poor response and closed its opening weekend with a measly Rs 3.8 crore.

     

    Time Out, a decent film with a youthful appeal, as expected, has gone mostly unnoticed. There was no promotion and awareness created around the film.

     

    Meeruthiya Gangsters fails miserably and collects just Rs 75 lakh in its first week.

     

    Bhaag Johnny, a poorly directed film, has failed badly with lack of face value.

     

    The Kangana Ranaut – Imran Khan starrer Katti Batti has flopped miserably. This was indeed a senseless film with no appeal. Even Ranaut’s popularity could not salvage it. The film, which collected Rs 15.5 crore in its opening weekend, could barely add another Rs 6 crore for the rest of the week, taking its first week total to Rs 21.5 crore.

     

    Hero could add little to its collections with a major drop in its second week earnings. The film collected Rs 2.5 crore in the second week to take its two week total to Rs 31.7 crore, which is poor.

     

    Welcome Back continues to struggle to make it to the Rs 100 crore mark as the film collects Rs 3.3 crore in its third week to take its three week total to Rs 93.9 crore. So close yet so far; it won’t make the mark.

  • Doordarshan re-hauls programming; to launch 5 new shows

    Doordarshan re-hauls programming; to launch 5 new shows

    MUMBAI: Independence Day will herald the launch of several new television serials on Doordarshan National with different shows across different genres. The pubcaster has lined up at least five new shows and will also be putting in a concerted effort to promote them across platforms. The move is seen as an attempt to regain eyeballs and also keep up with the changing taste of viewers.

     

    DD National ADG Deepa Chandra says, “Our aim behind the launch of fresh programming is to attain a renewed and appealing look. This time the prime time band is not just focused on women-oriented programmes, but also bringing shows of different genres in three phases to allure masses.”

     

    What makes these shows different from Doordarshan’s earlier programming is the quality of content. “The earlier shows were not a high value production. We are spending at least five times more than what we used to spend on these shows. Each program is going to cost us somewhere around Rs 8 – 8.5 lakh per episode, which is a big number for a public service broadcaster. However, our aim was to first concentrate on content, which will only come if we are willing to shell out good money. The presentation and the type of stories are also very different from what we have so far attempted,” shares Doordarshan Mumbai additional director general Mukesh Sharma.

    When it comes to marketing, Sharma admits that Doordarshan’s purse size is limited and the pubcaster cannot spend in the way privately owned entertainment channels do. “The marketing is mostly controlled from the Delhi Kendra, and they do have some idea. The fact remains that unless you have a sustained marketing effort, the results won’t show. You cannot have a thrust of marketing at the launch, which gradually dies out when the show progresses. So that is one of our concerns, which we plan to deal with. Another issue is that we are a public broadcaster, we cannot just hire anyone for our marketing efforts. There are tenders and quotations involved and after that I have to go for the lowest rates available. So there is a limitation as to what all we can try with our publicity,” points out Sharma.

    Having said that, Doordarshan has nonetheless put in place a planned and systematic effort for marketing its shows, starting with press conferences, hoardings and print media.

    “I have personally called at least eleven editors of print media and asked for their support in promoting our shows. And I plan on further promoting the shows through various other reality shows we host at DD Sahyadri. Apart from that, we are putting up hoardings across cities at the right places. We are trying to do radio publicity on FM channels and through the mediums available to Prasar Bharati,” informs Sharma.

    The five new shows come as breath of fresh air, and will be the first amongst the channel’s steps to re-haul its programming to suit the changing taste of viewers. The step is also an effort to redeem the channel’s falling position on the ratings chart.

    When asked whether the new shows were a conscious effort to boost its failing BARC ratings, Sharma says, “In a government organisation nothing can happen in a jiffy. We had plans to launch fresh content with good production value for a while now and after these five shows, more will follow. It is a mere coincidence that the shows are launching after a few weeks of the BARC ratings releasing.”

    Aimed at audience of a varied age group; from non-fiction talk show to romance drama series meant for the super prime time slot, the new shows comfortably fit to entertain both the young and old in a family.

    The story of the independence struggle is brought out through the story of Ranbheri, a newspaper that not only played a significant role in the freedom struggle in the 1940s but also joined the different voices of the freedom fighters who were slowly and stealthily working towards the overthrow of the tyrannical British Rule. The one hour show scheduled to start from 15 August at 8 pm, will be telecast on Saturdays and Sundays to tell the unheard stories of unsung heroes of the freedom struggle and how media had played a major role during the independence struggle in India.

    Starting from 16 August, DD National has scheduled a chat show called Koshish Se Qamyabi Tak at 10:30 am, to be telecast every Sunday, anchored by the veteran Kiran Juneja who herself got a major break in DD through Buniyaad. She will take viewers through a journey of the lives of cine stars, from their struggles to their successes. The stories would feature notable faces from Bollywood like Madhur Bhandarkar, Parineeti Chopra and Ayushmann Khurrana amongst others.

    This is followed by Dil Ko Aaj Fir Jeene Ki Tamanna Hai from 17 August at 9 pm, Monday to Friday. The show is a soft, sentimental and tasteful love story of a small town girl from Patiala and a city bred boy who meet through a musical reality show where the girl’s dreams intertwine with the boy’s ambitions and thus unfolds their journey of love through many twists and turns.

    Beti Ka Farz is the story of a married woman who is an ideal daughter in law till she decides to fulfill her duty and responsibility as a daughter of her ailing and needy parents. Thus starts the never ending struggle and trial of this daughter-in-law. The show asks many pertinent questions about the rights of a daughter who wishes to help and care for her parents just like any other son even after she gets married and goes to her husband’s home. This daily unconventional show will be telecast from 24 August at 10 pm, Monday to Thursday.

    On the other hand, Annu Kappor brings to Doordarshan National his ‘slice of life’ story of people over forty, tracing their angst, frustrations, emotions, ambitions, dreams and struggles. The show takes the viewers through the experiences of a few such men, that are ‘ realistic’ and ‘heart touching’ and every person in the viewers would relate to their emotions portrayed in this daily show. 40 Plus begins from 31 August at 8 pm, Monday to Friday.

    Apart from Koshish Se Qamyabi Tak, which is entirely home produced by Prasar Bharati, the rest of the four shows have been commissioned to well known production houses including BBC Worldwide Productions India.