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Tag: Madhumita Sarcar

  • Tata CLiQ invites shoppers to its ‘House of Utsav’ Durga Puja online store

    Tata CLiQ invites shoppers to its ‘House of Utsav’ Durga Puja online store

    Mumbai: Tata CLiQ, an Indian online shopping platform, has launched a social media campaign for Durga Puja, celebrating the festive spirit and inviting consumers to shop for festive curations on the platform. The social media campaign showcases a star-studded collaboration with renowned Bengali actor Madhumita Sarcar and popular fashion content creator Sonali Mitra, capturing the joy and excitement of their invitation to Tata CLiQ’s ‘House of Utsav’ as they browse and shop the festive curations from the Durga Puja online store, offering an extensive range of products across categories like fashion, home, and beauty, all designed for the season’s grand celebrations.

    The concept of home is closely tied to the festive season, where people gather, reconnect, and celebrate. Tata CLiQ introduces ‘House of Utsav’, a curated shopping destination for the upcoming festivities. It blends the cultural significance of festivals with fashion, offering ethnic wear, fusion styles, serveware, makeup, and home décor. The Durga Puja edit features curated looks across various categories.

    The video features Madhumita and Sonali showcasing a range of styles available at the ‘House of Utsav’ Durga Puja store on the platform, from classic ethnic wear to contemporary fusion, highlighting the outfits they would wear on different Puja days. Set against the backdrop of Kolkata’s iconic landmarks, the video captures the joy of the festival, weaving fashion into its rich cultural narrative.

    Tata CLiQ CEO Gopal Asthana expressed his enthusiasm about the campaign, “We are excited to introduce ‘House of Utsav’, a theme that celebrates the cultural and emotional essence of festivals. With the launch of this curated destination, our aim is to become the preferred platform for consumers shopping for fashion, home, and beauty this festive season. Durga Puja is one of the country’s most widely celebrated festivals, rich in cultural significance. With the festival approaching next month, we’re excited to launch this social media campaign. For this, we’ve collaborated with well-known personalities like Madhumita Sarcar and Sonali Mitra to showcase our Durga Puja festive curations on the platform. We invite consumers to join us in celebrating the festive season at Tata CLiQ’s House of Utsav and look forward to delighting them with an unparalleled online shopping experience.”

  • Senco Gold ropes in Madhumita Sarcar, Sunita Kaushik as brand ambassadors

    Senco Gold ropes in Madhumita Sarcar, Sunita Kaushik as brand ambassadors

    Mumbai: Senco Gold & Diamonds has announced the appointment of celebrities Madhumita Sarcar and Sunita Kaushik as its regional brand ambassadors. With this move, Senco aims to strengthen its presence in West Bengal and the North-Eastern states of Assam and Tripura.

    Sarcar is a popular Bengali actress and Kaushik is a renowned Assamese actress and dancer. To promote the brand in West Bengal, Senco is coming up with a campaign with Sarcar which will go live on the occasion of Poila Boisakh, the Bengali New Year. Kaushik will represent the legacy brand and its unique jewelry collections in the North-Eastern states of Assam and Tripura on the occasion of Bohag Bihu.

    On signing the two leading ladies as brand ambassadors, the company said, “As part of its ‘hyperlocal’ approach, Senco Gold and Diamonds has chosen Bengali actress Madhumita Sarcar and Assamese actress and dancer, Sunita Kaushik as its regional brand ambassadors, to establish a deeper customer connect and enhance the visibility of the brand in east and north-eastern regions. Kiara Advani has been Senco’s brand ambassador since October 2021.”

    Speaking on becoming the face of Senco in West Bengal, Madhumita Sarcar said, “It is an honor to be associated with a brand like Senco Gold & Diamonds, which has a legacy of over five decades in the jewelry business. The campaign is beautifully planned and executed which brings out the essence of Bengal beautifully.” While Sunita Kaushik said “This is my first brand endorsement in the jewelry category and it is my absolute honor to be on board with such an esteemed brand name, the collection of the brand is something that I personally like and I am more than happy to represent this brand in the North East for the brand.”

    “With a legacy of more than five decades and roots in the east, it was a natural choice for us to onboard regional brand ambassadors for West Bengal and Assam as part of the first phase of our ‘Hyperlocal’ strategy. I am sure our customers in the region will like and connect with our campaigns planned across platforms like print, outdoor, digital and TV featuring the two celebrities,” commented Senco Gold Diamonds director and head of design and marketing Joita Sen.