ITV

Tag: Madhubanti Bagchi

  • After Khalasi, Coke Studio Bharat drops Meetha Khaara this festive season

    After Khalasi, Coke Studio Bharat drops Meetha Khaara this festive season

    MUMBAI: After the runaway success of Khalasi, Coke Studio Bharat is back with another soulful folk offering, Meetha Khaara. Released as part of Season 3, the track arrives in time for the Navratri festivities and celebrates the enduring spirit of Gujarat’s Agariya community.

    Curated, composed and produced by Siddharth Amit Bhavsar, Meetha Khaara brings together a powerhouse of talent: the folk brilliance of Aditya Gadhvi, the tenderness of Madhubanti Bagchi, and the fresh notes of Thanu Khan.

    Rooted in a 600-year-old legacy, the song draws from the Agariya community’s life around salt farming. In Gujarati, “meethu” means salt, a substance born from hardship yet vital and sweet in its inheritance. The track captures this paradox, portraying resilience, pride and identity through music that blends earthy folk rhythms with contemporary sounds.

    Coca-Cola INSWA, imx lead, Shantanu Gangane said, “Festivals are occasions when music serves as a cultural connector. With Meetha Khaara, our intent is to create a bridge between tradition and the youth’s passion for music. Coke Studio Bharat unites legendary voices with fresh talent to create authentic stories that connect music, culture and people across India.”

    The song’s foundation lies in Bhargav Purohit’s evocative lyrics, which were then transformed into a layered musical narrative by Bhavsar. Gadhvi’s powerful vocals anchor the track, Bagchi adds emotional depth, and Khan ties it all together with his distinct sound.

    For Aditya Gadhvi, the song continues the journey begun with Khalasi. “With Meetha Khaara, we’re carrying forward Gujarat’s folk stories in a fresh way. Making this song was pure joy, as it carries the pride of our people,” he added. 

    Echoing him, lyricist Bhargav Purohit said, “Writing this song was an honour. I wanted the words to reflect resilience and tradition with simplicity and honesty.”

    Singer Madhubanti Bagchi shared, “It allowed me to merge technique with emotion, tradition with individuality. The result felt deeply authentic.”

    And for emerging artist Thanu Khan, the experience was nothing short of a dream. “Being part of Coke Studio Bharat and contributing to *Meetha Khaara* will always be an honour,” he shared. 

  • Zee Bangla announces special programming for Mahalaya

    Zee Bangla announces special programming for Mahalaya

    Mumbai: Zee Bangla has come up with a special musical offering “Agomoni Aradhana” around Mahalaya to engage with its digital and TV audiences. The celebration will begin with digital festive content, starting from midnight to 4:30 a.m on 6 October, followed by Mahalaya telecast on Zee Bangla from 5 a.m onwards.

    “Agomoni Aradhana”  is a musical extravaganza bringing together well-known celebrities spanning two different generations to celebrate Mahalaya with a  collection of more than 40 songs consisting of Rabindrasangeet, Nazrul Geeti, Agomoni, classical, Bangla modern, and Band songs. It will feature singers including Jayati Chakraborty, Raghob Chatterjee, Sahoj Ma, Madhubanti Bagchi, Durnibar, Aditi Munshi, Neeharika (first runner up, “SaReGaMaPa“), Arkadeep (winner “SaReGaMaPa“), and Anushka (second runner up, “SaReGaMaPa”), along with popular YouTuber and singer Rishi Panda.

    The show aims to connect with the viewers on the eve of Mahalaya – a night that is ritualistically known as nishijapon, where people stay up all night and tune into radio or TV to listen or watch Mahalaya. “Agomoni Aradhana” will enthrall audiences with four hours of programming showcasing an array of Bangla cultural performances.

    On the digital front, celebrities like Srima and Anik, and YouTube sensation ‘Wonder Munna’ have been roped in as hosts of a “Youth Adda” and other content initiatives, respectively. “Agomoni Aradhana” will premiere on Zee Bangla Facebook page on 6 October at midnight.