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Tag: Madhu Noorani

  • Super Vasmol Kesh Kala 33 unveils new TVC

    Super Vasmol Kesh Kala 33 unveils new TVC

    Mumbai: Hygienic Research Institute Pvt Ltd (HRIPL) has unveiled a new TVC for Super Vasmol Kesh Kala 33, oil based hair colour under Brand Vasmol. The TVC addresses the needs of young women who are looking for safe coloring options with natural ingredients.

    The film begins with a young woman applying Super Vasmol Kesh Kala 33 to her greying hair as her younger sister enters, recording the process. The younger sister praises her sibling’s bravery for coloring her hair and addressing the belief that hair color leads to bleaching and premature greying. The elder sister clarifies that it’s not about bravery but about choosing a safe option. She explains the benefits of Super Vasmol Kesh Kala 33, an oil-based hair color with a unique blend of oils and natural ingredients that delivers a natural black color and is completely safe. The TVC shows how the product is easily applied like regular hair oil, washed out after an hour, and should be reapplied every 15 days. At the end, the younger sister admires her elder sister’s beautiful black hair and calls her brave. The TVC concludes with the elder sister saying the brand’s famous tagline with a twist: ‘Safed nahi rahenge mere baal, Vasmol ne kiya kamaal.’

    Speaking about the new TVC, HRIPL MD & CEO Dheeraj Arora said, “Vasmol has been a trusted ally for generations, providing safe hair coloring options across India. With this new TVC, we aim to broaden our consumers and to reach women aged 28-35 years who have started seeing early greys but may hesitate to color their hair due bleach-induced damage to hair. For decades, Super Vasmol Kesh Kala 33 has been the most trusted brand which offers credible hair coloring solutions. Super Vasmol Kesh Kala 33 is a unique blend of oils with natural ingredients like Amla, Hibiscus and Bhringa Raj.”

    “The brand aims to evolve and resonate with modern women by offering natural and safe hair coloring options that align with today’s needs. The latest TVC emphasizes the rational relevance of Vasmol & why it is still the safest hair colour as it was decades back l, highlighting its relevance to the current generation. It underlines that the essence of Super Vasmol Kesh Kala 33’s age-old traditions is as sacrosanct to modern women as it was to previous generations. This campaign serves as a bridge between cherished traditions and the dynamic, ever-changing aspirations of today’s women, demonstrating that Vasmol’s values are enduring and adaptable. The modern-day woman is both brave and beautiful and that’s the ‘Kamaal’ the brand brings into their lives,” said Lowe Lintas president Madhu Noorani.

    The brand film has been released in Hindi, Odia, Tamil, Telugu, Bengali and Assamese languages.

  • Sun Pharma launches Volini Maxx with Virat Kohli

    Sun Pharma launches Volini Maxx with Virat Kohli

    MUMBAI: Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries has launched Volini Max.

    The company has signed Virat Kohli, captain of Indian cricket team as the new brand ambassador of Volini. A 360 degree marketing campaign featuring Virat Kohli goes live today. 

    Kohli says, “I’m happy to partner with Volini and announce the launch of Volini Maxx – India’s strongest pain relief spray. Athletes are required to push through pain on a regular basis, and Volini has been my trusted pain relief partner for decades. With its instant pain relief formulation, I am able to focus on my game and not the pain.” 

     

    Volini Maxx is a new variant of Sun Pharma’s popular brand, Volini. Its unique formulation of 2 per cent diclofenac makes it 100 per cent stronger than the existing 1 per cent diclofenac sprays available in the Indian market. Volini Maxx is targeted for severe pains including musculoskeletal, joint and low back.

    Sun Pharma CEO India for emerging markets and consumer healthcare Kal Sundaram mentions, “Volini has been a trusted pain relief partner for over two decades. We are happy to introduce Volini Maxx spray which is stronger than any other topical pain relief spray available in India*. It will provide effective relief to people suffering from back and joint pain & also in sports injuries. Known for pushing the limits of physical endurance, Virat echoes the brand vision of constantly improving performance and not letting pain come in the way of going that extra mile.”

    Lowe Lintas President Madhu Noorani adds, “Virat Kohli headlines more than every cricket match he plays. He is celebrated for his consistent performance and unmatched levels of fitness. Unstoppable, he is always seen firing on all cylinders on the field. However, this does not come easy in today’s demanding competitive cricket world. A sportspersons life, more than anyone else’s, is liberally sprinkled with injuries and when you are knocked down, what matters most is how quickly you can come back to the game.”

    The overall topical analgesic market in India is valued at Rs 3380 crore growing at 11 per cent. Out of this, the spray category is around Rs 356 crore growing at 18 per cent, according to Nielsen MAT June 2018 report.

    Sun Pharma is the world’s fifth largest specialty generic pharmaceutical company and India’s top pharmaceutical company.

    Sun Pharma’s global presence is supported by 42 manufacturing facilities spread across six continents, R&D centres across the globe and a multi-cultural workforce comprising over 50 nationalities. In India, the company enjoys leadership across 13 different classes of doctors with 32 brands featuring amongst top 300 pharmaceutical brands in India. Its footprint across emerging markets covers over 100 markets and six markets in Western Europe.