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  • Madhouse COO Pathak hired as Httpool MD – southeast Asia

    Madhouse COO Pathak hired as Httpool MD – southeast Asia

    MUMBAI: Httpool has announced the appointment of Milind Pathak as the managing director for Southeast Asia to be based in Jakarta.

    In this role, Milind will be responsible for laying the foundation and setting up of Httpool in the region and building up strategic relationships with key clients and partners. Httpool has global client / partner alliances, and intends to provide the Southeast Asia market access to these partners.

    Milind is an experienced international executive, with strong knowledge of the southeast Asia region and a well-recognised thought leadership in mobile and digital industry. He has been an active evangelist in the Asian market for mobile entertainment/ marketing / commerce / internet domain for over two decades.

    In his previous role, Milind was the COO of Madhouse, South Asia, A WPP- GroupM’s mobile marketing specialist unit, where he was responsible for providing award-winning mobile media and creative solutions across the GroupM client portfolio and help them manoeuver a mobile first journey in the digital world.

    Milind has played multiple level leadership roles in his previous avatars at One97 (Paytm) – Comviva (later acquired by Tech-Mahindra) / Mitsui / Buongiorno in multiple markets of Asia / Africa and Middle East

    Httpool APAC co-founder and MD Sunny Nagpal said: “Milind is an exceptional choice to lead the Southeast Asia business as he has a track record of leading businesses at a global level and deliver sustained growth and profitability. His in-depth experience in this sector will lay a strong foundation for the SEA business.”

    Pathak says: “Mobile-first has always been my approach, and I will be working with our diverse network teams and support our global partners to maximise full potential of the growing Southeast Asian market in this mobile domain.”

    He will be leading business initiatives and set up of the Southeast Asia operations of Httpool group. Httpool is in process of starting its operations in Indonesia and Malaysia and looking at aggressively penetrating the region.

  • FMCG, e-commerce, telecom & auto to boost Indian AdEx by 15.5% in 2016: GroupM

    FMCG, e-commerce, telecom & auto to boost Indian AdEx by 15.5% in 2016: GroupM

    MUMBAI: India’s advertising investment is predicted to reach an estimated Rs 57,486 crore in 2016, which is a growth of 15.5 per cent for the calendar year 2016 over the corresponding period in 2015, according to GroupM’s bi-annual advertising expenditure futures report This Year Next Year (TYNY).

    The last calendar year closed on a promising note, with the advertising expenditure in India closing at Rs 49,758 crore, growth of over 14.2 per cent over 2014.

    The growth will come from the FMCG sector as it continues to remain the most dominant sector with a 28 per cent share of the AdEx. Despite facing volume pressure, the sector is expected to continue ad investment aided by the softening of commodity prices.

    In 2016, e-commerce ad spends are expected to be high on the back of increasing competition, market expansion and newer players entering the space. Many leading traditional retailers will be expanding their e-commerce presence in 2016 even as consolidation continues in the sector. Another exciting development is the opening up of e-commerce as a platform for advertising, which will see further traction in 2016.

    What’s more, with the advent of 4G services in India, telecom service providers are expected to roll out extensive marketing campaigns across media. This roll out will also see global and domestic handset manufacturers launching new models of 4G/ LTE handsets. Another big contributor to the Indian AdEx this year will be the Auto sector, on the back of multiple launches across both four-wheelers and two-wheelers.

    GroupM South Asia CEO CVL Srinivas said, “India is the fastest growing ad market among all the major markets of the world. 2015 was the best year for ad spend growth we’ve had in the last five years. While global headwinds are building up in the new year, there are a number of positive factors that will help the Indian ad sector grow at higher levels in 2016. The GroupM TYNY report released today highlights these factors. While FMCG, Auto and e-commerce, which have been the top sectors contributing to ad growth in 2015 will continue to invest, Telecom, BFSI and the Government sector will see a ramp up. Events like the T20 World Cup, IPL and many state assembly elections will give a further impetus to ad spends. While digital will remain the fastest growing platform, India is one of the few large markets where all traditional media platforms will show positive growth.”

    GroupM South Asia chief growth officer Lakshmi Narashimhan added, “With significant number of users accessing internet primarily from a mobile device, ad-spend on mobile will become as large as the digital AdEx from two years ago. With digital media achieving audience reach numbers that are next only to television, multi-screen planning is the order of the day. We have seen focused targeting of digital and native advertising with programmatic buying over the last two years, and this momentum will continue in 2016, as automation increases.”

    GroupM estimates the Digital AdEx to grow by 47.5 per cent in 2016 to Rs 7,300 crore from the earlier Rs 4,950 crore. A significant part of this growth is on the back of higher investments in cross-screen campaigns. The digital AdEx is estimated to take a 12.7 per cent share of the total AdEx in 2016. However TV still leads the pack with 47.1 percent contribution to the total AdEx, which is a growth from 46.3 per cent in 2015. On the otherhand print advertising will see a slight decline in AdEx from 32.4 per cent share of the total pie in 2015 to 29.7 percent in 2016.

    2016 will see Video on Demand (VOD) services gaining popularity in India. The Asia Pacific region is expected to overtake Western Europe as the second largest market for VOD services by 2020, fuelled by rapid growth of smart phones in China and India. With the recent Netflix service launch in India, several domestic and international players will actively market their VOD services and acquire customers in the next 12 to 24 months.

    2016 is estimated to be a better year for newspapers than 2015. The increase in ad spends expected from print heavy sectors like Auto, BFSI and the Government sector augurs well for newspapers. Regional advertising of Telco and FMCG brands will benefit language dailies. While print as a medium is facing a lot of pressure from digital there is still headroom for growth in certain pockets and amongst certain audience clusters.

    While Radio is expected to grow at a little over 10 per cent, there is scope for the medium to pick up towards end 2016 when most of the new stations (set up after Phase III licenses, round I were issued) are fully operational. Digital audio platforms are gaining in popularity, opening up a new format for radio.

    There has been an upswing in Cinema Advertising in the last few years, which will continue in 2016 with an estimated 25 per cent growth in ad spends. Recent acquisitions by larger multiplex chains will help create a far richer viewing experience for consumers, giving brands another avenue to capture their target audience. The medium can expect more brands to come on board with longer term deals if they invest in measurement and build more accountability. At present Cinema advertising is less than one per cent of the total ad spend.

  • Mobile Marketing Association reveals speaker list for 4th MMA Forum India

    Mobile Marketing Association reveals speaker list for 4th MMA Forum India

    MUMBAI: The Mobile Marketing Association (MMA) has revealed the full speaker line-up and agenda for the upcoming MMA Forum India to be held on 16 September, 2015. Themed: Acquiring, Reaching and Engaging the Right Consumers with Mobile, this one-day conference will see prominent experts and thought leaders from across the mobile marketing ecosystem dissect the different components of mobile marketing from programmatic, mobile video, and location, to creativity and innovation. In-depth discussions will reveal new ways in which marketers can harness the power of mobile to keep up with the ever changing needs of today’s discerning consumer.

     

    Rahul Welde, Regional Vice President – Media of Unilever, will kick-start this year’s Forum, providing insight into Unilever’s innovative approach to marketing, discussing the opportunities presented by the consumer in his session ‘Leveraging Mobile To Drive Innovation and Enhance Brand Experiences.’

     

    CVL Srinivas, CEO GroupM will moderate a key panel discussion on key principles to becoming mobile capable with Vipul Prakash, Vice President – Beverages Category, Pepsico India, Ajit Mohan, Executive Vice President & Head, Digital for Star India and Novi Digital Entertainment Limited, Amrit Thomas, CMO, United Spirits Limited and Amarjit Singh Batra, CEO, OLX India. They will share examples from their client’s perspective and will give insight into how media owners can best work with agencies to build mobile insight and capability so companies can reach a level of maturity quickly and more effectively.

     

    The Forum will also see Fergus O’Hare, Head of APAC at Facebook Creative Shop, talk about the creative renaissance in mobile marketing. His session will explore creativity in today’s connected world, the explosion of mobile video and the implication and opportunities for marketers.

     

    In addition, Dippak Kurrana, Co-Founder & CEO Vserv will host a Fireside chat with Media Specialist and writer Vanita Kohli-Khandekar on the discovery to transaction in the mobile internet world. The smartphone explosion and ever-evolving technology has brought us closer than ever in achieving the marketer’s ultimate goal of shrinking the intent-purchase gap. This session will see the industry leaders discuss how marketers can get ahead of the curve, to maximize their opportunities and future-proof their strategy.

     

    Other key speakers include

     

    ·         Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited

    ·         Nitin Bawankule, Industry Director, Ecommerce, Local Classifieds & Technology, Google India

    ·         Shireesh Joshi, Head Strategic Marketing, Godrej Group

    ·         Joshua Maa, Founder & CEO MADhouse Inc

    ·         Scott Zalaznik, Head of Global, Strategy, Xad

    ·         Joe Nguyen, Senior Vice President, Asia Pacific comScore, Inc

    ·         Nitin Mathur , Senior Director Marketing, Yahoo Asia Pacific

    ·         Vikas Gulati, Managing Director, Asia Opera Mediaworks

    ·         Avinash Jhangiani, Managing Director –Digital & Mobility OmnicomMediaGroup

    ·         Chris Steedman, Managing Director APAC, M&C Saatchi Mobile

    ·         Anita Nayyar, CEO India & South Asia, Havas Media Group

    ·         Milind Pathak, COO Madhouse – South Asia

    ·         Manav Sethi, Group CMO, ASKME India & Findit Malaysia

    ·         Jayesh Easwaramony, VP & GM, Asia Pacific, Middle East & Africa, InMobi

    ·         Rohit Sharma, CEO & Founder Pokkt

    ·         Joby Babu, COO, Nimbuzz Internet Media Pvt Limited

     

    “I am extremely excited about the diverse mix of speakers at this year’s Forum, who will be sharing their insights into how marketers can adapt and reinvent their approaches to mobile marketing to acquire, reach and engage the consumer in line with continuously changing technologies and consumer behaviours,” said Rohit Dadwal, Managing Director, MMA APAC.

     

    The MMA Forum India 2015 will conclude with the awards ceremony of the SMARTIES™ INDIA 2015, recognizing the best mobile marketing works in the region.

     

    The MMA Forum India 2015 is partnered by Vserv.com, MADhouse, InMobi, Nimbuzz, Opera Mediaworks, Pokkt, Hotstar, Yahoo!, Unites Spirits Limited and Pocket Math. 

  • Milind Pathak joins Madhouse India as COO

    Milind Pathak joins Madhouse India as COO

    MUMBAI: Madhouse, a mobile marketing and communications company, has appointed Milind Pathak as COO. He will be reporting in to Madhouse CEO Joshua Maa and GroupM Interaction south Asia managing partner Tushar Vyas and will be based in Gurgaon.

     

    Pathak comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce.

     

    Prior to joining Madhouse, Pathak was a part of the One97 Communications’ leadership team. He has over two decades of experience in sales, business development, marketing, strategy and P&L management.  Pathak moved to digital domain in 2005 as Buongiorno co-CEO and country manager and was responsible for setting up the company’s successful operations in India. He is an active speaker at various events by IAMAI, MEF, MMA, FICCI, Music Matters, ASSOCHAM etc and has shared his experience and perspective on mobile domain, technologies and allied areas in many national & international conferences, seminars and round tables.

     

    Maa said, “India continues to be a priority market for us and we look forward to working closely with Milind as he steers Madhouse India into its next phase of growth.”

     

    Vyas added, “We are excited to have a senior leader from the industry in the Madhouse team. Milind comes with a rich and in depth experience from the telecom industry with depth of experience in Mobile marketing, content and commerce across consumer and enterprise segment. We are confident he will help our clients to seamlessly integrate mobile advertising into their marketing strategies.” Mobile media and advertising remains an integral part of GroupM’s New Me vision that puts digital at heart of the organisation. Madhouse India is a joint venture by WPP and Madhouse China and is managed by GroupM.”

     

    Pathak said, “Over the last two years, I have watched Madhouse emerge as a thought leader in a dramatically changing media environment. I am excited to join and lead Madhouse. I believe we have tremendous headroom for growth in the mobile marketing and advertising domain in India. In the next 3 years the India will be a 400 million mobile internet user market and these users will spend disproportionate time on handheld devices. Our vision is to continue to invest in people, product & technology, creative domain and strategic partnerships offering cutting edge solutions to brands for all the stages of their marketing cycle- awareness, sales and engagement.

     

  • Mindshare south Asia elevates Vinod Thadani

    Mindshare south Asia elevates Vinod Thadani

    MUMBAI: Mindshare, part of GroupM, has appointed Vinod Thadani as its chief digital officer – south Asia. In his new role, Thadani will be responsible for managing the agency’s full-service digital offerings for existing clients as well as bringing in new business to the agency.

     

    With over fifteen years of media experience, Thadani is responsible for setting up the largest mobile practice at GroupM in 2008 and winning media awards in the mobile category across all major award functions – IDMA, Emvies, DMA, IAMAI, Goa Fest, Campaign India, MMA, Yahoo Big Chair and Festival Of Media.

     

    Prior to moving to Mindshare south Asia, he was the chief executive officer of Madhouse India (a joint venture between WPP and Madhouse China) and played a crucial role in setting up India’s largest mobile advertising and marketing company. He worked closely with over 100 clients like Intel, Idea, VW, Panasonic, Titan, Britannia, Google, LIC, Siemens, ITC, Flipkart, Nestle, Make My Trip, Hungama.com and media conglomerates such as GroupM, OMG, Percept & Ignitee.

     

    Welcoming him to the team, Mindshare south Asia leader Ravi Rao said, “Vinod has always managed to stay ahead of the curve with his in-depth knowledge and continuous innovation. We are extremely glad to have him on board and are confident he will take Mindshare to greater avenues.”

     

    Thadani said, “With the eminent growth of over 40 per cent in digital advertising, the future of marketing lies in seamless integration of core traditional media with digital and mobile media. Mindshare boasts of an impressive client roster with some of the biggest brands in the world, and I look forward to working with each of them and the team on their digital mandates.”

     

    Thadani is also an empanelled member of the Mobile Marketing Association (MMA) and plays a pivotal role in the MMA’s South Asian operations. He has been a regular speaker and conference chair at several domestic and international industry events, giving his point of view and expert opinions in the role of mobile in the marketing value chain.