Mumbai: Shriram Finance Ltd. has launched a new brand campaign titled ‘#TogetherWeSoar’. Today, many Indians are embracing the ‘So, what?’ philosophy, reflecting the aspiration to overcome any challenges in their journey to success. This campaign aims to celebrate this spirit and depict partnership as a means to soar ahead, with a slice from Rahul Dravid’s own life.
The message is clear: “Together, we soar. By building strong relationships with our customers, we help them step into their power and achieve their dreams.”
Former Indian cricketer Rahul Dravid features as the brand ambassador, embodying the values of teamwork and resilience that Shriram Finance also stands for. His presence reinforces the brand’s commitment to nurturing partnerships that inspire growth.
Adding to the campaign’s impact, renowned actor Naseeruddin Shah lends his voice to the Hindi version of the ad film, titled ‘Har Indian ke Saath: Judenge. Udenge.’ Having acted and directed in films for more than 50 years, the Padma Bhushan and Padma Shri Awardee has received multiple accolades for his exceptional contributions to Indian cinema. His powerful voice to the message of Shriram Finance emphasises the dedication to helping individuals achieve their dreams through meaningful partnerships.
The campaign also features lyrics penned by academy award winner K.S. Chandrabose for the Telugu version and acclaimed lyricist Madhan Karky for the Tamil version, ensuring a heartfelt connection with audiences across multiple regions.
With a comprehensive 360-degree media approach, the ‘#TogetherWeSoar’ campaign will reach audiences through print, digital, television, social media, and outdoor platforms, as well as select theatres across India. Shriram Finance has partnered with the Pro Kabaddi League, and viewers will catch the ad during PKL. Over the next two months, the campaign will be showcased nationwide, targeting diverse urban and rural audiences to reinforce Shriram Finance’s commitment to partnering with customers at every stage of their financial journey.
Shriram Finance executive marketing director Elizabeth Venkataraman shared insights about the campaign: “‘Together, We Soar’ symbolises our promise to stand by every Indian, supporting their aspirations—whether it’s fixed deposits, financing vehicles, nurturing small businesses, or providing quick access to funds via gold or personal loans, etc. Our creative approach, tailored in seven languages, allows us to connect deeply with diverse audiences across the nation.”
