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Tag: Made in India

  • Tadiran Telecom to invest $10 million annually in IP phone manufacturing in India

    Tadiran Telecom to invest $10 million annually in IP phone manufacturing in India

    MUMBAI: Securing a visionary investor is the spark that fuels every entrepreneur’s ambition, and for Tadiran Telecom, it’s a dream realised with purpose. In a landmark move blending opportunity with innovation, the Israel-based leader in unified communications has unveiled its commitment to invest over $10 million annually in India, marking a new chapter in its 26-year journey in the country. Partnering with DCM Shriram, Tadiran is set to produce 100,000 cutting-edge IP telephones each year—a transformative step that underscores its unwavering belief in India’s potential as a global manufacturing hub.

    Tadiran Telecom CEO Moshe Mitz stated, “We plan to make 1,00,000 IP telephones in India every year. This is a conservative number. We have allocated $10 million for one year for our manufacturing project. Investment will increase based on the performance.”

    IP telephones, designed for businesses and supporting multiple communication functions, including conference calls, will be classified under class two equipment, making them eligible for government procurement.

    Mitz confirmed that Tadiran’s current business is driven 70 per cent by software and 30 per cent by hardware. This manufacturing initiative represents the first phase of the company’s ambitious expansion in India. “If we achieve success in meeting manufacturing targets, then we will launch our phase two expansion in India for software development,” Mitz added.

    The company has already initiated discussions with a leading Indian software giant to collaborate on software development in phase two of its plan.

    DCM Shriram president Rudra Shriram highlighted the group’s commitment to the partnership, noting that this is its first foray into electronics manufacturing. “Tadiran Telecom has the technology. We are putting in place a dedicated team for manufacturing their products. Besides manufacturing, our group will provide all supply chain support to Tadiran Telecom, including warehousing and logistics,” he said.

    Tadiran’s investment aligns with India’s growing focus on local manufacturing and advanced technology solutions. As Mitz remarked, “Manufacturing is phase one of our expansion plan in India. If successful, phase two will focus on software development, further solidifying our commitment to India.”

    This initiative underscores Tadiran’s strategy to bolster its hardware manufacturing capabilities while exploring advanced software development partnerships in the Indian market.

  • DigiBoxx onboards Mohua Mitra as chief product officer

    DigiBoxx onboards Mohua Mitra as chief product officer

    Mumbai: India’s leading indigenous digital asset management platform Digiboxx has announced the appointment of Mohua Mitra as the chief product officer. 

    In her new role, Mohua will focus on strategy, execution, attaining higher efficiency levels, further innovation and automation into the core product offerings at DigiBoxx. She brings over 21 years of experience in SaaS (Software as a Service), PaaS (Platform as a Service) and BI (Business Intelligence).

    Prior to joining DigiBoxx, Mohua Mitra has been associated with Hitachi Consulting (IN, UK & UAE) for eleven years as a technical architect and manager.

    On this new appointment, Digiboxx CEO Arnab Mitra said, “We are excited to have Mohua join DigiBoxx. She brings with her technical prowess and expertise in implementing solutions in international markets, which will help us take our product offerings to the next level.” 

    Mohua has majored in Physics from Jadavpur University, with a post graduate degree in Radio Physics & Electronics from the Institute of Radio Physics and Electronics (INRAPHEL), Calcutta University. She found her calling in IT consulting very early in her career, working for companies like TCS, Oracle, PwC and IBM as a techno-functional consultant before moving to Hitachi Consulting and now DigiBoxx.

    “It has been a long rewarding career, spanning various geographies including the US, UK, and the UAE. I think it was time for me to embark on a new journey where I can lend my experience to a Made in India service and make it a global product. I thank the DigiBoxx leadership for their confidence in me and look forward to working with the vibrant team,” Mohua Mitra said on her appointment.

  • Advent PR bags communication mandate for Hygiene Plus

    Advent PR bags communication mandate for Hygiene Plus

    Mumbai:  Delhi-based PR agency Advent Public Relations has attained the communication mandate for Hygiene Plus, a manufacturer of hygiene products in India.

    Advent PR will now be in charge of organising, executing, and administering Hygiene Plus’s innovative and strategic communication plans. The agency’s main efforts will be on increasing and enhancing market involvement through strategic communication tools and techniques. This affiliation will strategically increase the company’s visibility in the market while concurrently targeting the prospective customers.

    Hygiene Plus is one of the leading manufacturers of made in India hygiene products like sanitary napkins, baby wipes, refreshing wipes, baby bath towels, adult bath towels, kids bath towels, and laundry detergent capsules (adult & baby). They are a quality-driven, integrated production facility that provides a long-term answer to a fundamental need which is hygiene. Backed by the business expertise, reliability, and industry experience, Hygiene Plus truly believes that success is proportional to inventive thinking.

    Hygiene Plus managing director Gautam Kanodia said, “Hygiene Plus has become a credible brand name within its industry over a short span of time. With our assertive growth prospects for the years ahead, we were looking to work with a PR agency that could use their acumen to deliver us integrated marketing communication solutions, in line with our brand vision, and enable us to connect with our diverse customers across different platforms. We needed someone who could advise us on how to improve the firm’s brand image and Advent PR came up with decisive solutions. We are certain that they will effectively position our brand in the market by creating a recall value among the customers.”

    Sharing his views, Advent Public Relations director Kheman Kumar said, “We are delighted to announce that we have been selected as Hygiene Plus’s ideal PR and brand communications agency. At Advent PR, we aim to provide the finest service possible to our clients, and we are convinced that as their valued communication partners, we will support them in their mission and assist them in meeting their objectives. We are eager to work with Hygiene Plus to assist them to create and achieve their goal of expanding their business to new levels.”

  • India-made Thums Up becomes a billion-dollar brand

    India-made Thums Up becomes a billion-dollar brand

    Mumbai: Made-in-India soft drink brand Thums Up has become a billion-dollar brand in 2021, announced The Coca-Cola Company, which owns the brand.

    “Our local Thums Up brand became a $ one billion brand in India, driven by focussed marketing and execution plans,” said The Coca-Cola Company chairman and CEO James Quincey on Thursday evening during a post-earnings call.

    With this, the original fizzy drink to emerge from the country becomes the first home-grown Indian beverage brand to scale to billion-dollar sales, finding its place amongst the billion-dollar brands in the global beverages market.

    During the December quarter, the company’s sales grew by nearly 30 per cent in the country as “initiatives in India to build omnichannel presence and marketing campaigns around key occasions by leveraging festivals and passion points, through occasion-led marketing and integrated execution, drove a sequential increase in market share,” Quincey added.

    The locally-made fizzy drinks brand Thums Up was launched more than four decades back in 1977, after Coca-Cola had exited from the Indian market following the Indian government’s directive to reduce the ownership stake of its Indian operation. 

    The brand was then re-acquired by The Coca-Cola Company in 1993 when it re-entered the Indian market. Coca-Cola had then bought the entire portfolio of aerated drinks from Ramesh Chauhan of Parle Bisleri. which also included Gold Spot and Limca.

  • Koo co-founder Mayank Bidawatka on breaking the language barrier for social media users

    Koo co-founder Mayank Bidawatka on breaking the language barrier for social media users

    Mumbai: Having launched at the outset of the pandemic, home-grown multi-lingual micro-blogging platform, Koo has already garnered over fifteen million users in a short span of twenty months. Pitched as India’s alternative to the US microblogging platform Twitter, the app allows its users to express themselves in their mother tongue, providing its offerings across regional languages.

    “We looked at the existing products and saw there was no platform to openly express oneself in Indian languages,” said co-founder Mayank Bidawatka, an alumnus from the Asian Institute of Management. “That’s when we realised that there’s a very large market out there waiting to be unleashed.”

    The brainchild of founders Mayank Bidawatka and Aprameya Radhakrishna, the home-grown app has added five million users in the last quarter. The Bengaluru-based app currently supports nine Indian languages, namely, Hindi, Kannada, Tamil, Telugu, Assamese, Marathi, Bangla, Gujarati and English, and is in the process of adding three more.

    But, before Koo, the duo had co-founded Vokal- an expert-based Q & A platform in regional languages, an Indian version of Quora. “That time we got a lot of feedback from experts who felt that they were just answering questions that people asked. But, they also wanted to use an open expression platform where they could also share their thoughts freely,” said Bidawatka in an exclusive interview with Indiatelevision.com.

    It is this thought that also forms the core of its first-ever Television campaign Koo Kiya Kya?’ launched during the recently concluded T20 World Cup 2021. Conceptualised by Ogilvy India, the campaign consisted of a series of short-format twenty-second advertisements that delve on the comfort of expressing oneself in one’s native tongue.

    Talking about the objective behind the brand’s latest campaign, Bidawatka said, “To get all the people who are passive creators to become active creators, it was important for them to know what Koo’s about. With this campaign we are trying to drive the thought that ‘if you have anything on your mind, come and say it on Koo’. Hence the line ‘Dil mein jo bhi ho, Koo pe kaho’. Coupled with the slogan ‘Koo kiya kya’ that’s the broad concept behind the campaign.”

    The brand also made a conscious decision not to have a celebrity endorse the campaign. “It needs to cater to the masses. Hence we used common people in the ads to show that anyone could be creating- You don’t need to be a celeb or big guy to create,” said the co-founder.

    The start-up largely depended on online penetration in its initial phase of outreach, but going ahead it plans to make use of both mainstream media as well as digital media in equal measures. “Both of these are important for different reasons. Digital helps us to drive downloads, and mass media aids in creating brand awareness,” he added.

    Building awareness was also top-of-the-mind when the brand decided to use Cricket as a launch-pad for its maiden campaign. “The T20 tournament is one of the most viewed properties of the country, plus if you want mass awareness, it’s one f the best properties to advertise in,” he said.

    When asked about the consumer demographic the platform currently caters to Bidawatka said, “We have people across genders, age-groups, across cities and tier two towns. This product is made for the country at large where people find their topics of interest, their people of interest. Also it’s relatively simple to use.”

    With the growing menace of hate speech on social media becoming a challenge for social media platforms, Bidwatka said, Koo is working on a feature that allows users to self-verify. “This way we’ll know we aren’t dealing with a fake account or someone who’s masked,” he signed off.

  • The pandemic had a phenomenal impact on the wearable space: Fire-Boltt’s Arnav Kishore

    The pandemic had a phenomenal impact on the wearable space: Fire-Boltt’s Arnav Kishore

    India’s wearables market grew 118.2 per cent year-over-year in the April-June quarter of 2021, shipping 11.2 million units according to the recent data from the International Data Corporation (IDC)’s India Monthly Wearable Device Tracker. In a market dominated by the likes of Apple & Fitbit, strong shipments from home-grown brands in earwear and watches fuelled this growth.

    ‘Made in India’ brand Fire-Boltt identified the gap and was quick to leverage this trend and align the device portfolio. The Indian brand entered at fourth position in just three quarters of starting its business in the smart wearables category, cementing its place among the top five brands in the already crowded market in the wearable tech space.

    Co-founded in 2019 by Arnav Kishore in partnership with Aayushi Kishore, Fire-Boltt currently has a presence in over 750+ cities across the country and emerging as a strong contender in the budget smartwatch brand segment.

    Backed by a strong DNA of wearable technology, having launched an AI-based wearable fitness startup- Boltt Sports Technologies Ltd in 2015, Kishore’s entrepreneurial journey began shortly after he completed his education. Awarded and featured under CNBC-TV18’s ‘Young Turks,’ co-founder Arnav Kishore aspires to take affordable, industry-first feature-packed smartwatches to the masses. The brand roped in cricketer Virat Kohli as its brand ambassador ahead of its global debut.

    IndianTelevision’s Anupama Sajeet caught up with the young visionary entrepreneur for a freewheeling conversation on being one of the early movers in the highly competitive and crowded domestic market. Kishore also shared his vision for the young startup, post-teaming up with Kohli.

    Edited excerpts:

    On the challenges faced as a home-grown brand to penetrate into the wearables sector

    While it is true that the Indian wearable market is cluttered with a plethora of offerings from several brands, the fact remains that there was a severe dearth of quality products at affordable price points till very recently. With decades-old DNA in the wearable space, we identified the lacunae and filled the same with premium offerings in the most economical range. Also, we ensured plenty of options to choose from, each conducive to the needs and liking of different individuals. This is how we grew as a home-grown brand and eventually as the main pilot of the booming Indian wearable market.

    To ensure that we established a long-term rapport with our existing as well as prospective customers, we onboarded reputed names like actor Vicky Kaushal and cricketing icon, Virat Kohli. This made the buyers trust our brand, and most obviously, we made sure that they always got something new and special from each of our offerings.

    On onboarding Virat Kohli as brand ambassador

    Rather than an endorsement, we have collaborated with the iconic cricketer on a long-term basis. Virat Kohli will be participating in different marketing, ad, and endorsement campaigns as our brand ambassador. Just days ago he unveiled our complete line for the UAE market, where we forayed recently. With the cricketer being amongst India’s most valuable celebrity brands, an association with him has definitely been a boost for our brand value. Also, we have not put any deadline on the association as of date.

    We have already taken the next big step by kick-starting our global expansion, post the onboarding of Kohli as our brand ambassador along with Vicky Kaushal. Within the next few weeks, we intend to further expand our presence across all Emirates, following which we will head towards other geographical regions.

    On the brand’s marketing strategies

    Fire-Boltt has grown as a formidable home-grown wearable brand owing to a strategic communication roadmap, which we have charted through our different marketing and communication partners. An omnichannel approach has made our products rank amongst the best-sellers on leading e-commerce platforms like Amazon, and has also enabled us to establish an offline presence across more than 750 cities across India.

    On the media mix, Fire-Boltt is looking to target

    We have always banked on an omnichannel approach, having a mix of different media such as print, television, or digital. In the past 18 months, the focus has definitely inclined towards digital, which is the buzzword in the new normal. Going forward too, we expect digital to rule the roost.

    On plans to leverage influencer marketing mode of advertising

    The impact of influencer marketing cannot be disputed. However, we take a little broader approach by collaborating with big celebrities rather than just endorsements of different products by different influencers or celebrities. We feel a lack of coherence in the same, hence we took an informed decision to take a rather traditional approach of getting brand ambassadors on board for the long term.

    On the difference in the brand’s consumer base, pre & post covid

    The pandemic has had a phenomenal impact on the wearables space, not only in India but across the world. The realisation of keeping a constant tab on health metrics along with physical activities has been the major catalyst for the growth of the wearable market. Even IDC mentions that the watch form factor has been appealing to the consumers over the past few quarters. This is the reason why the Indian wearable market registered a whopping 118.2 per cent YoY growth in the June 2021 quarter. As per the latest Counterpoint Research report, India’s smartwatch market registered a 293 per cent YoY in Q3 2021.

    On the brand’s current consumer demographic

    As per the latest Counterpoint Research report, Fire-Boltt has been adjudged as the fastest growing smartwatch player in Q3 2021, clocking QoQ growth of a whopping 394 per cent. This signifies that our reach is beyond the digital divide, age group, or geographical constraints. We started with an offline presence in nearly 350 cities, and within a year, we have expanded to over 750 cities. It goes without saying that the expansion was not confined to just metro cities but also to different tier 2 and tier 3 cities. Regarding catering to any definite age group, we understand that health metrics are intrinsic to everyone who wishes to lead a healthy and active life, thus we have crafted multiple timepieces sufficing the needs of people from different age brackets and demography.

  • ShopClues.com Launches ‘AtmaNirbhar’ Store on Homepage; Will Promote ‘Made In India’ Products As Part of PM’s Vocal For Local Initiative

    ShopClues.com Launches ‘AtmaNirbhar’ Store on Homepage; Will Promote ‘Made In India’ Products As Part of PM’s Vocal For Local Initiative

    ShopClues.com, India’s leading value-for-money online marketplace, has launched the ‘AtmaNirbhar’ store on its homepage starting June 4th that will exclusively offer domestic products that are ‘Made In India’ across categories including fashion, footwear, home & kitchen, jewelry & watches, groceries, electronics, beauty and appliances and many more.

    ShopClues.com's new ‘AtmaNirbhar’ store takes forward the Indian Prime Minister’s ‘Vocal for Local’ message to the nation urging Indians to be self-reliant and buy products that are domestically manufactured and sourced. All local products in the new store will be easily identifiable with a ‘Made in India’ badge on product images. 

    “As part of the AtmaNirbhar Bharat Abhiyaan, ShopClues has launched this new online store to promote and support domestically manufactured products. Our platform will not only encourage more indigenous brands to flourish and grow through our customer base located across 31,500 pin codes in India but also help to reopen of MSME sellers while we continue to work behind the scenes to ensure efficient operations of the marketplace post lockdown. The ‘Made In India’ badge on each local product will give distinct visibility to the product helping customers to easily identify and pick out these products,” said Sanjay Sethi, Chief Executive Officer, ShopClues.

    Local brands interested in being part of ShopClues’ are welcome to onboard as a seller and become a part of our seller community. At present, the e-commerce platform has over 2500 sellers falling under ‘Made in India’ initiative and over 1 lakh products can be identified with ‘Made in India’.

    Some of these domestic brands include Digimate, Khadi, Pause, Clymb, Darkpyro, Ikall, Sukkhi, and Patanjali. It is planned to onboard new SME manufacturers/ sellers that can use the ShopClues’ platform to merchandise products made by them. 

    ‘Made in India’ badge is currently live in M-Site and Website. The feature will available to App Customers very soon. 

  • Usha International associates with YRF’s Sui Dhaaga – Made in India

    Usha International associates with YRF’s Sui Dhaaga – Made in India

    MUMBAI: Usha International, one of India’s leading household consumer durables company, proudly announces its association with Sui Dhaaga – Made In India produced by Yash Raj Films and starring Bollywood heartthrobs Varun Dhawan and Anushka Sharma. As the pioneers of sewing machines in India when they started in 1936, Usha International is today a leading sewing machine brand in India and offers a range of technologically advanced solutions to cater to a wide variety of sewing needs.

    Sui Dhaaga – Made in India celebrates and is aligned with Usha’s philosophy of swadeshi and ‘Make in India’ through the heart-warming story of Mauji (Varun Dhawan) and Mamta (Anushka Sharma). The film showcases their passion and talent which progresses in life and creates a fashion label Sui Dhaaga – Made In India, reinforcing the fact that sewing in deeply entrenched across classes and masses in India and has the potential to bring about impactful socio-economic change in the lives of people who use it to further their passion and creativity. Usha sewing machines are an integral part of the film both visually and thematically.

    Usha has been promoting sewing in India for decades inspiring people to create, innovate, and experience the joy of sewing. Associating with a film like Sui Dhaaga – Made In India that highlights the struggles of the marginalized and creative people, underscores Usha’s commitment to partnering with initiatives that focus on empowerment and showcase how sewing can be a game-changer that can potentially transform lives. 

    Talking about the association, Mr. Harvinder Singh, President – Sewing Machines & Appliances, Usha International Ltd, said, “Usha is very proud to be associated with Sui Dhaaga – Made In India, a film that celebrates the entrepreneurial spirit that exists across India. The movie is in perfect synergy with our philosophy that sewing is a skill that anyone can learn and use to elevate their quality of life, and also serves as a powerful tool to mainstream the marginalized. We are definitely looking at this association to connect with the masses and bring to life the joy that comes with unleashing one’s creativity using a sewing machine and, of course, the potential economic benefits that follow. It could be a person in a small town who wants financial independence or then a corporate leader who wants a creative outlet.” 

    Manan Mehta, Vice President – Marketing & Merchandising, from Yash Raj Films said, “Unarguably, Usha is synonymous with sewing machines in India for over eight decades so it was a win-win situation for both of us. Am happy to have Usha partner us in the co-marketing journey of Sui Dhaaga – Made In India. With innovative ideas for co-promoting the agenda of self- reliance and dignity of labour, Usha along with Sui Dhaaga – Made In India will endeavour to spread this message as far and wide as possible.”

    Usha’s association with Sui Dhaaga – Made In India goes beyond the in-film placements and the co-branded communication – there is a whole slew of on-ground and online activities and competitions in the pipeline with thousands of prizes to be won. 

    Contests for consumers and dealers will begin soon and lucky winners can win prizes that range from an invite to the meet-and-greet with Varun and Anushka to sewing machines. To know all about the contests and win exciting prizes follow us on #ushasew. 

  • The first ‘Made in India’ Baleno launched in Japan

    The first ‘Made in India’ Baleno launched in Japan

    MUMBAI: The ‘Made in India’ Baleno was launched in Japan today by the Suzuki Motor Corporation, parent company of Maruti Suzuki India Limited which had launched the model in India..

    Baleno, first exhibited at the Frankfurt Motor Show in September 2015, was launched in India on 26 October 2016. Baleno is manufactured only in India at Maruti Suzuki’s Manesar facility in Haryana. Since its launch, Maruti Suzuki has sold over 38,000 units of Baleno cars in the domestic market. Baleno will be exported to more than 100 countries.

    On the occasion of the launch ceremony in Tokyo today, Indian Ambassador to Japan Sujan R. Chinoy said, “Maruti Suzuki exports to over 125 countries including those in Europe, which is proof of their quality. The model being launched today, the Baleno, is a state-of-the-art car developed and manufactured in India through Suzuki’s excellence. It will be exported to 100 global markets including Japan. I am confident that the Baleno will prove to be a huge success in Japan. I wish the launch complete success.”

    Suzuki MD and CEO Kenichi Ayukawa added, “A landmark moment like this is a true testimony to the success of the Indian Government’s ‘Make in India’ campaign. Launch of the ‘Made in India’ Baleno in Japan is a proud moment for all of us. This reaffirms Maruti Suzuki’s manufacturing potential and growing importance of Maruti Suzuki India Limited in Suzuki Motor Corporation’s global business strategies. I am confident our Baleno would be well accepted by Japanese customers as well.”

    Baleno is a harmonious combination of “Liquid Flow” styling, performance achieved through ground-breaking technologies, and packaging. Baleno’s design, spacious interiors, features and Suzuki’s latest technologies make it the ideal compact hatchback.

    Fine-tuned over repeated test runs, Baleno offers a driving experience achieved by pursuit of the best balance between nimble performance and refined riding comfort.

  • The first ‘Made in India’ Baleno launched in Japan

    The first ‘Made in India’ Baleno launched in Japan

    MUMBAI: The ‘Made in India’ Baleno was launched in Japan today by the Suzuki Motor Corporation, parent company of Maruti Suzuki India Limited which had launched the model in India..

    Baleno, first exhibited at the Frankfurt Motor Show in September 2015, was launched in India on 26 October 2016. Baleno is manufactured only in India at Maruti Suzuki’s Manesar facility in Haryana. Since its launch, Maruti Suzuki has sold over 38,000 units of Baleno cars in the domestic market. Baleno will be exported to more than 100 countries.

    On the occasion of the launch ceremony in Tokyo today, Indian Ambassador to Japan Sujan R. Chinoy said, “Maruti Suzuki exports to over 125 countries including those in Europe, which is proof of their quality. The model being launched today, the Baleno, is a state-of-the-art car developed and manufactured in India through Suzuki’s excellence. It will be exported to 100 global markets including Japan. I am confident that the Baleno will prove to be a huge success in Japan. I wish the launch complete success.”

    Suzuki MD and CEO Kenichi Ayukawa added, “A landmark moment like this is a true testimony to the success of the Indian Government’s ‘Make in India’ campaign. Launch of the ‘Made in India’ Baleno in Japan is a proud moment for all of us. This reaffirms Maruti Suzuki’s manufacturing potential and growing importance of Maruti Suzuki India Limited in Suzuki Motor Corporation’s global business strategies. I am confident our Baleno would be well accepted by Japanese customers as well.”

    Baleno is a harmonious combination of “Liquid Flow” styling, performance achieved through ground-breaking technologies, and packaging. Baleno’s design, spacious interiors, features and Suzuki’s latest technologies make it the ideal compact hatchback.

    Fine-tuned over repeated test runs, Baleno offers a driving experience achieved by pursuit of the best balance between nimble performance and refined riding comfort.