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Tag: Madchatter

  • Madchatter goes global with Worldcom PR pact

    Madchatter goes global with Worldcom PR pact

    MUMBAI: From Bandra to Berlin Madchatter’s next brainstorm could be worldwide. Mumbai-based integrated communications agency Madchatter Brand Solutions has joined the Worldcom Public Relations Group, becoming part of a 40-country-strong alliance of over 80 independent PR firms. The move signals a strategic leap for the young firm as it gears up to build campaigns that are globally informed and locally resonant.

    “This partnership is a huge milestone, especially at a time when regional boundaries are blurring fast,” said Madchatter founder and CEO Rachna Baruah. “It gives us access to a global brain trust of PR experts while ensuring that Indian narratives get the international spotlight they deserve.”

    Worldcom, which vets every member through a rigorous operational and cultural compatibility check, says India remains a market of growing strategic significance. “Madchatter’s regional depth and forward-thinking approach are a strong value-add,” said Worldcom recruitment chair Bjorn Mogensen.

    Founded with a focus on both Web2 and Web3 sectors, Madchatter has made a name for itself in storytelling across verticals like enterprise tech, fintech, real estate, wellness, crypto, and impact ventures. Its full-stack services include crisis comms, digital strategy, multilingual content, and policy-sensitive media training, a mix now poised to go global.

    With this partnership, Madchatter will co-create multi-market campaigns, exchange real-time insights with international partners, and offer on-ground India expertise to global clients expanding into the subcontinent.

    From local stories to global strategies, it’s chatter that now speaks many languages.

  • House of Hiranandani onboards Madchatter Brand Solutions as its PR partner

    House of Hiranandani onboards Madchatter Brand Solutions as its PR partner

    Mumbai: House of Hiranandani has signed Madchatter Brand Solutions as its PR partner. The agency will oversee promoting House of Hiranandani’s developments and overseeing the company’s media communication and reputation management.

    The association aims to develop and maintain House of Hiranandani’s position as India’s leading developer that is responsible for creating some of the most iconic residential landmarks in Mumbai, Chennai and Bangalore. House of Hiranandani has a four-decade legacy and is credited towards building neighbourhoods like Powai in Mumbai. Etched on premium architectural pillars, focus on sustainability and integrated community living, House of Hiranandani has over 40.23 million sq.ft expanse of properties across major cities in India.

    Madchatter will work with House of Hiranandani to increase its brand recall and equity among Indian consumers while focusing on the company’s mission towards sustainability and horticulture.

    On this partnership, House of Hiranandani VP marketing strategy Prashin Jhobalia said, “We found Madchatter’s ideas refreshing and their research on the industry was insightful. Their energy and rigour towards our goals has made them good partners of growth for us. We hope to pave the way for interesting communication campaigns and brand building soon.”

    Madchatter founder Rachna Baruah added, “House of Hiranandani occupies a unique position in the Indian real estate market, transforming the industry benchmark in real estate ethos and aesthetics. By leveraging our media connections and industry strategic ideas, we hope to increase the developer’s share of voice, maintain public recognition, and elevate their image in the industry. We’re excited to learn from them and be inspired to do more clutter-breaking work.”