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Tag: Madame Tussauds

  • IIFA to pay a special tribute to Amitabh Bachchan on his 80th birthday

    IIFA to pay a special tribute to Amitabh Bachchan on his 80th birthday

    Mumbai: The International Indian Film Academy (IIFA) this year will celebrate Amitabh Bachchan’s 80th birthday over the next 10 days. The IIFA celebration will consist of polls, quizzes, and trivia highlighting his work and achievements.

    Fans can catch all of this and more on IIFA’s social media handle (@iifa).

    IIFA said that it has never left any opportunity for movie fans to get closer to their favourite stars. Over the past 22 years, IIFA has travelled the world to showcase and highlight the very best in Indian cinema. During this time, through the journey of IIFA, the brand has taken Indian cinema to the world and has been working to bring the world together through cinema and entertainment.

    IIFA added that Bachchan is known as the Shahenshah of Indian Cinema. Bachchan has also donned the hats of a film producer, television host, and occasional playback singer.

    Amitabh Bachchan, who has won multiple awards at IIFA, was also awarded the first ever Bollywood wax figure at Madame Tussauds, which was facilitated, ironically, at the first IIFA in London in 2000. There are so many wonderful memories and moments that IIFA has witnessed with the superstar himself in many editions of the IIFA Weekend. He is currently one of the actors with the most IIFA best actor awards.

  • Madame tussauds delhi unveils KFC’s zinger Aka ‘the original celebrity burger’

    Madame tussauds delhi unveils KFC’s zinger Aka ‘the original celebrity burger’

    MUMBAI: In what is a historic first, Madame Tussauds, the world’s most famous wax attraction, welcomed the ‘Iconic Burger’ – Zinger at its location in Regal building in Connaught Place, New Delhi. Delighting burger-lovers since 1984 and loved in more than 120 countries, the Zinger is easily the most ‘drool worthy’ addition at Madame Tussauds Delhi. The founder of KFC – Colonel Sanders – was the Original Celebrity Chef; and the ‘Original Celebrity Burger’ – the Zinger – was unveiled today.  Just like a true celeb, the Zinger has real fans, has made it to headlines and is truly an original; one of a kind celeb burger. And a place amongst leading celebrities & iconic personalities is just what it deserves.

    But how did a not-so-humble burger find its way to Madame Tussauds? Moksh Chopra, Chief Marketing Officer, KFC India explains, “While many have wondered if the Zinger is a piece of art or a celeb; all debates are now put to rest with the Zinger asserting its celeb status at Madame Tussauds. Surely this isn’t any regular burger. It is the only burger that has travelled to space and has even inspired tattoo artworks for some. In 2018 alone we sold more than 10 million Zingers in India – that's like a Zinger each for every person in New Zealand and Singapore!”

    Anshul Jain, General Manager, and Director, Merlin Entertainments India Pvt. Ltd, adds, "Madame Tussauds Delhi is one of the most favored and loved family entertainment destination in Delhi NCR. Our endeavor has always been to give a complete and memorable experience to all our visitors. We welcome the Zinger Burger to Madame Tussauds Delhi"

    Just as the actual Zinger burger is hand made with care at the KFC restaurant, the Zinger at Madame Tussauds Delhi was crafted with similar precision. Madame Tussauds is globally known for their lifelike figures of famous personalities; each figure being created using precise measurements & photographs by skilled artists and sculptors to capture exact details.

    Visitors can feast their eyes upon the Zinger burger at Madame Tussauds in Delhi from 21st August. So hurry, before the Zinger heads out on a new adventure!

  • Madame Tussauds in India; WATConsult wins media mandate

    Madame Tussauds in India; WATConsult wins media mandate

    MUMBAI: WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

    The agency will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning.

    WATConsult founder and CEO Rajiv Dingra said, “I am excited that they are launching in India; further for WATConsult to be associated with a global brand. We look forward to creating some truly innovative campaigns using technology.”

    WATConsult AVP Operations (Delhi) Faisal Haq commented, “We are exploring new ideas for their launch in India and have planned effective campaigns for them.”

    Merlin Entertainment India General Manager and Director Anshul Jain said, “Merlin Entertainments group, World’s second largest attractions operator is bringing its flagship brand Madame Tussauds, which is also the number 1 wax attraction in the world, with a rich legacy of over 250 years in Connaught place, Delhi. We are thrilled to announce that the attraction will truly encapsulate the vibrancy and colour of India, and dynamism of Delhi.”

    Madame Tussauds head marketing & sales Sabia Gulati added “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touchpoint”

    Wax figures of megastar Amitabh Bachchan and cricketer Sachin Tendulkar will be amoing the first of 50 to be displayed at the Indian branch of Madame Tussauds museum of wax sculptures at the heritage building of Regal Cinema in New Delhi’s Connaught Place. The first and second floor of the heritage building will be occupied by the 23rd branch of what is one of London’s biggest tourist attractions with 22 branches across the world.

    Madame Tussauds showcases local and global celebrities in a ratio of 4:6 but this will be reversed in India where there will be more local celebrities than global ones, according to Jain. The British-based company plans to showcase Indian culture via a “different form of entertainment.”

    Wax figures of celebrated personalities from the worlds of sport, music, history, film and TV will be seen at the Madame Tussauds in Delhi. The layout of the exhibits follows these areas or themes. The father of the nation Mahatma Gandhi, Hollywood superstar Jackie Chan, and pop icon Lady Gaga are among the host of personalities whose wax figures will be installed. (Media reports from Mumbai had indicated that Bachchan mistook a picture of his wax figure in newspapers to be a photograph of him.)

    The museum can accommodate approximately 500 visitors. Preferring to discard the tag of a ‘museum’, Jain said visitors would be allowed to interact with the life-like figures. Every wax figure on display at a Madame Tussauds takes over four months to complete and costs Rs 15 million. Almost 500 precise body measurements are worked upon by a team of 20 artists to create each wax masterpiece. The maintenance of the Delhi branch will be handed to a trained local team.

    Live action, seen in some editions of Madame Tussauds, will take a while to arrive in Delhi. “We are trying to give more life to the surroundings of the figures, across all our global editions,” said Madame Tussauds director of new openings-Europe and emerging markets Marcel Kloos,

  • Madame Tussauds in India; WATConsult wins media mandate

    Madame Tussauds in India; WATConsult wins media mandate

    MUMBAI: WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

    The agency will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning.

    WATConsult founder and CEO Rajiv Dingra said, “I am excited that they are launching in India; further for WATConsult to be associated with a global brand. We look forward to creating some truly innovative campaigns using technology.”

    WATConsult AVP Operations (Delhi) Faisal Haq commented, “We are exploring new ideas for their launch in India and have planned effective campaigns for them.”

    Merlin Entertainment India General Manager and Director Anshul Jain said, “Merlin Entertainments group, World’s second largest attractions operator is bringing its flagship brand Madame Tussauds, which is also the number 1 wax attraction in the world, with a rich legacy of over 250 years in Connaught place, Delhi. We are thrilled to announce that the attraction will truly encapsulate the vibrancy and colour of India, and dynamism of Delhi.”

    Madame Tussauds head marketing & sales Sabia Gulati added “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touchpoint”

    Wax figures of megastar Amitabh Bachchan and cricketer Sachin Tendulkar will be amoing the first of 50 to be displayed at the Indian branch of Madame Tussauds museum of wax sculptures at the heritage building of Regal Cinema in New Delhi’s Connaught Place. The first and second floor of the heritage building will be occupied by the 23rd branch of what is one of London’s biggest tourist attractions with 22 branches across the world.

    Madame Tussauds showcases local and global celebrities in a ratio of 4:6 but this will be reversed in India where there will be more local celebrities than global ones, according to Jain. The British-based company plans to showcase Indian culture via a “different form of entertainment.”

    Wax figures of celebrated personalities from the worlds of sport, music, history, film and TV will be seen at the Madame Tussauds in Delhi. The layout of the exhibits follows these areas or themes. The father of the nation Mahatma Gandhi, Hollywood superstar Jackie Chan, and pop icon Lady Gaga are among the host of personalities whose wax figures will be installed. (Media reports from Mumbai had indicated that Bachchan mistook a picture of his wax figure in newspapers to be a photograph of him.)

    The museum can accommodate approximately 500 visitors. Preferring to discard the tag of a ‘museum’, Jain said visitors would be allowed to interact with the life-like figures. Every wax figure on display at a Madame Tussauds takes over four months to complete and costs Rs 15 million. Almost 500 precise body measurements are worked upon by a team of 20 artists to create each wax masterpiece. The maintenance of the Delhi branch will be handed to a trained local team.

    Live action, seen in some editions of Madame Tussauds, will take a while to arrive in Delhi. “We are trying to give more life to the surroundings of the figures, across all our global editions,” said Madame Tussauds director of new openings-Europe and emerging markets Marcel Kloos,

  • Madame Tussauds to unveil five wax figures of Jimmy Fallon

    Madame Tussauds to unveil five wax figures of Jimmy Fallon

    MUMBAI: Madame Tussauds will unveil five new, never-before-seen wax figures of TV host Jimmy Fallon.

     

    Fallon, who hosts NBC’s The Tonight Show, will join Merlin Entertainments at their New York attraction for the special launch. The event will take place at Madame Tussauds New York in Times Square and will mark Fallon’s one year anniversary behind The Tonight Show desk. 

     

    For the first time in history, Madame Tussauds will unveil not one, but five, unique wax figures of a single celebrity. Fallon’s figures will be housed in Madame Tussauds U.S. locations spanning the country: New York, Washington DC, Hollywood and San Francisco. His fifth figure will be featured in the newest Madame Tussauds U.S. location in Orlando when it opens on 4 May, 2015.

     

    “We are thrilled to welcome Jimmy Fallon to five of our U.S. Madame Tussauds attractions, including our newest Orlando attraction opening in May this year. Jimmy is beloved by fans across the world and we look forward to offering so many of our visitors the opportunity to engage with such an entertainment icon,” said Merlin Entertainments Group divisional director, Midway North America Janine DiGioacchino.

     

    “I’m honestly floored! These artists did an amazing job. I guess I’ll have to stop with the plastic surgery for at least a few years so these figures stay relevant,” said Fallon.

     

    Dressed in his classic yet laid back style, each figure was meticulously made by Madame Tussauds studio artists over the course of four months. Fallon worked closely with the Madame Tussauds team, who spent hours sitting with the star taking over 250 measurements, identifying exact eye color, and detailing each strand of hair.

  • LG outlines growth strategy in the US

    LG outlines growth strategy in the US

    MUMBAI: LG Electronics in the US has recently celebrated innovation, technology and design at an event at Madame Tussauds’ Wax Museum, where more than 200 of the world’s most famous personalities are celebrated and honoured.

    The company hosted its annual LG – Life’s Good summer line show at New York City where LG US CEO Michael Ahn updated guests on progress in the company’s key products categories – digital displays, digital media, home appliances and mobile phones.

    Ahn said, “LG continues to strengthen its premium brand image, and develop products and technologies that enrich peoples’ lives on a daily basis. Our ‘Life’s Good’ marketing theme embodies our commitment to creating leading-edge technologies and design that enhance the way we live, work and interact with each other.”

    Ahn highlighted progress in key areas, including brand, revenue and market leadership: He noted that since the official US brand launch in 2003, LG has increased its aided awareness from 33 per cent in 2004 to 65 per cent in 2005, demonstrating the company’s success of the “Life’s Good” campaign, as well as its premium brand positioning.

    This year, the company launched a new broadcast and print advertising campaign, highlighting its three product divisions, and announced the exclusive three-year title sponsorship of the LG Skins Game a golf event. Ahn noted that what helps to further enhance its brand in the US are premium products and technologies – such as its flat-panel HDTVs with integrated high-definition digital video recorders, the TV Refrigerator with WeatherPlus, the LG SteamWasher and the

    all-new ‘Chocolate’ mobile phone.
    Ahn explained that LG Electronics continues to see impressive growth across all divisions. For the first half of 2006, brand revenues grew by 11 per cent from the first half of last year. For the full-year 2005, LG revenues in the US, Canada and Mexico increased by more than 17 per cent, with sales totaling $9 billion.

    He said, “We are dedicated to bringing premium products to consumers, and continue to make great strides in establishing and maintaining our leadership position across all divisions” . For example, LG continues to be the fastest growing mobile phone brand in North America according to Strategy Analytics and is the largest provider of CDMA handsets worldwide. Supporting continued momentum for LG mobile phones are unique new mobile phone designs and features coming to the US later this year.

    As the world’s largest producer of flat-panel displays, LG says that it continues to capitalise on its technology leadership for the US market, Ahn said. He explains that the long-term winners will be those like LG Electronics that possess core technologies in-house. Combining style and functionality, LG claims to have the only LCD and plasma HDTVs with built-in high-definition digital video recorders.

    Further, LG says that it continues to maintain its number one position in the US digital storage market led by its Super Multi optical drives (including its new Blu-Ray drive), while continuing the growth of its LCD computer monitor business.