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Tag: Mad Over Donuts

  • Mad Over Donuts & KITKAT partner to launch the ultimate donuts

    Mad Over Donuts & KITKAT partner to launch the ultimate donuts

    Mumbai: Mad Over Donuts (MOD) has announced an exciting new collaboration with KITKAT, bringing together two beloved brands to create a unique and delicious experience for donut and KITKAT enthusiasts alike.

    Mad Over Donuts executive director and CEO Tarak Bhattacharya shared his excitement about the partnership: “We are always looking for innovative ways to make our donuts more delicious and irresistible, and collaborating with KITKAT allows us to bring a new dimension of flavor and fun to our offerings. We believe this collaboration will create a unique and memorable experience for our customers.”

    The new range includes several mouth-watering options, such as the Swirl it Up, DND Donuts, and Break time bliss. In addition to these scrumptious donuts, MOD is also introducing The Break Shake, blending the iconic chocolate flavor into a creamy, refreshing treat with KITKAT crunch. These donuts and the shake are perfect for sharing with friends and family or taking a break into happiness.

    Talking about the association, Nestlé Professional director Saurabh Makhija said, “It has always been our endeavor to ensure that our consumers can enjoy Nestlé’s brands, both in home and out-of-home. This partnership with Mad Over Donuts is a step towards building more relevant consumption occasions for KITKAT. Through this partnership, consumers would be able to enjoy three different variants of donuts and one variant of shake, made with KITKAT. We are confident that the consumers would find it to be a novel and delightful proposition.”

    To celebrate this exciting partnership, MOD hosted a special launch event at their flagship store at Viviana Mall. The event was attended by media personnel and influencers. Guests had the exclusive opportunity to meet and interact with Mad Over Donuts executive director and CEO Tarak Bhattacharya and Nestlé Professional director Saurabh Makhija. The event was filled with photo opportunities, capturing memorable moments during the launch of the three new donuts and a shake made by KITKAT.
     

  • Mad Over Donuts celebrates and unveils paintings by Atypical Advantage artists across stores

    Mad Over Donuts celebrates and unveils paintings by Atypical Advantage artists across stores

    Mumbai: Mad Over Donuts has taken a remarkable step towards inclusivity and empowerment. In a heartwarming collaboration with Atypical Advantage, the country’s largest inclusive platform dedicated to generating livelihoods for differently-abled people, the gourmet Donut brand has commissioned captivating paintings for its Powai and Colaba stores.

    Mad Over Donuts CEO Tarak Bhattacharya and Atypical Advantage CEO Vineet Sariawala proudly unveiled the painting with Shreya Gupta, the artist, at the Powai store. The beautiful pieces of art tell compelling stories through their vivid colours and intricate details. They enhance Mad Over Donuts’ fun, happy and cosy aesthetic, creating a warm and welcoming ambience in both stores.

    Shreya Gupta, the talented artist with a hearing impairment, has earned degrees in Fine Arts and Visual Arts and has received awards for her creative paintings. Mad Over Donuts is partnering with Atypical Advantage to showcase artists like Shreya and promote diversity and inclusivity. With these paintings, the brand hopes to provide a platform for artists from Atypical Advantage to showcase their talents to a broader audience.

    Expressing his gratitude during the event, Tarak Bhattacharya, executive director and CEO of Mad Over Donuts, stated, “We are truly honoured to join hands with Atypical Advantage for this remarkable project. These lovely paintings symbolise our shared dedication to inclusiveness. We firmly believe that everyone deserves an opportunity to flourish, and these exquisite pieces of art serve as an enduring testament to the talent and unwavering resilience that exists within our community. We are grateful and so appreciative of the artists for their remarkable work!”

    Mad Over Donuts invites customers to visit their Powai and Colaba stores to witness these exceptional paintings while biting into happiness.

     

  • Mad over Donuts to spend Rs 20 mn in promotions this year

    BANGALORE: F&B brand ‘Mad Over Donuts’ (MOD) will kick-start a multimedia campaign by the middle of next month to compliment its ambitious plans to grow its number of outlets from 33 to 100 by the end of the current fiscal, said MOD Ceo Tarak Bhattacharya.

    The company claims that it has developed 100 per cent vegetarian donuts that have found a strong connect with its target audience in the cities that it has been present in. These include the New Delhi NCR region, Mumbai and Pune.

    MOD has opened its first outlet in Bangalore and plans to up that count to four in Bangalore by the end of this fiscal. MOD also has plans to open outlets in Hyderabad by the second quarter of this fiscal and Chennai in the last quarter. Last year MOD opened 16 outlets in the country.

    Company sources said MOD intends to spend Rs 20 million towards ATL and BTL activities this year. Once it is present in many other cities, typical media spends would be around 5 per cent of sales. MOD plans to leverage digital media which include Internet and radio.

    Mod’s facebook page has garnered over 300,000 fans over an 18-month period since it was first started. The company has been using radio jingles in the cities that it is present in for promotions as well as contests which are a part of its BTL activities. Other BTL activities include mall initiations and in-store promotions.

    MOD plans to use outdoor and newsprint advertisement also. Television commercials, however, are not on the immediate agenda.

    Another initiative that the company has been pushing is to declare the third Friday of every June (15 June this year) as ‘Donut Day’ and this has met with a fair amount of success over the three years since MOD commenced operations in India.

    At present most of the general creative work is done in-house as is the media-buying. Creative work for its digital initiatives is done by Gazoop.