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Tag: Maaza

  • Sreekumar Balasubramanian joins Publicis Capital as senior VP

    Sreekumar Balasubramanian joins Publicis Capital as senior VP

    MUMBAI: Sreekumar Balasubramania, who has 19 years of experience in global marketing communications companies, has been appointed as Publicis Capital senior vice president.

     

    Balasubramanian will report in to the Publicis Capital CEO Hemant Misra.

     

    Misra said, “It’s great to have Sree in our team. His mandate will be to focus on maintaining our high standards on existing businesses as well as on new business development.”

     

    Before joining Publicis, Balasubramanian worked with W+K as Head Account Management. He also worked with other eminent agencies including Leo Burnett, Lowe, Rediffusion, Dentsu Communication among others.

     

    On his appointment Balasubramanian said, “It is always important for people to get out of their comfort zones and face new challenges and Publicis has provided me that opportunity.”

     

    “I see exceptional potential for leveraging their credentials on existing business and for growth. I look forward to being a part of this endowed team,” he added.

     

    Balasubramanian has worked on categories like food and beverages, automotive, telecom, retail and services including brands like Thums Up, Maaza, Minute Maid, Coke Studio, Eristoff vodka, AirTel, Telenor Pakistan, Matrix Cellular, Toyota Kirloskar Motors, Audi India etc. 

  • Maaza stresses on mangoes for all seasons in new campaign

    Maaza stresses on mangoes for all seasons in new campaign

    MUMBAI: Maaza has launched a brand campaign, ‘Har Mausam Aam’, to take ahead the thought and positioning of the brand as a ‘Mango’ that is available throughout the year regardless of seasons.

    The campaign has been conceptualised by Leo Burnett. It has been designed to reinforce the fact that Maaza offers a real mango experience being available throughout the year.

    Coca-Cola India VP- juice business Andriy Avramenko said, “The latest campaign for Maaza has been designed to give all mango lovers the choice of enjoying the superlative taste experience of the delicious fruit all throughout the year with new variety – Maaza, the ‘Har mausam Aam’. This particular variety gives mango loyalists the freedom to gratify their mango craving anytime they want – with its consistent authentic seedless mango taste each and every time. The thought is to strengthen brand Maaza’s strong association with the mango in a very entertaining and engaging manner.”

    Leo Burnett New Delhi ECD Sainath Saraban said, “Our new campaign is all about Maaza being the mango equivalent whatever the season may be, and since it is made with great care using the choicest mangoes, it gives you the best mango experience every time, all through the year. Hence the line, ‘Har Mausam Aam’, is the central theme of our campaign.”

    The integrated communication plan for the campaign includes roll out of a range of initiatives including out-of-home (OOH) media, point of sale merchandise and on-the-ground initiatives across all key markets.