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Tag: Maarten Geraets

  • Flipkart to exclusively launch Maggi special masala noodles

    Flipkart to exclusively launch Maggi special masala noodles

    MUMBAI: Nestlé India has announced that it will partner with Flipkart to launch MAGGI Special Masala Noodles, that epitomises the flavours of India and brings with it the goodness of 20 finely ground and whole spices, roasted to perfection. 

    As a part of the partnership, from 21 August, consumers can pre-book MAGGI Special Masala Noodles on Flipkart. This product will also be available exclusively on Flipkart from 25-20 August, following which it will be available nationwide through Nestlé’s strong distribution reach.

    Nestlé India general manager for foods business Maarten Geraets says, “We are excited about our partnership with Flipkart as it will give a chance to MAGGI lovers to try this innovation from the convenience of their home. The product uses spices and condiments present in Indian kitchens. We are confident that this product with its special taste from 20 finely ground and whole spices and specially created bouncier non sticky noodles would be appreciated by our consumers.”

    Flipkart senior director Nishit Garg adds, “Nestlé and Flipkart’s association to launch the upcoming MAGGI flavour exclusively on Flipkart cements the transition of FMCG’s physical goods into the digital space. Having traveled through several generations, MAGGI proudly enjoys an enduring relationship with its customers. And, we are very excited to partner through this journey of delighting our customers, now online.”

    In line with its new thinking, Kuchh achha pak raha hai, MAGGI Special Masala noodles, uses ingredients right out of kitchen cupboards and is inspired by India’s rich and diverse culinary tradition.

  • ‘Maggi Kitchen Journey’ to premiere on Zee TV, Living Foodz

    ‘Maggi Kitchen Journey’ to premiere on Zee TV, Living Foodz

    MUMBAI: Nestle and Zee pay an ode to women who have emerged from bread makers to bread earners, leveraging their passion for food on the show Maggi Kitchen Journeys. The show will be soon premiere this July on Zee TV at 6:30 pm on Saturday, 14 July and on Living Foodz at 1:30 PM on Monday, 16 July.

    Maggi Kitchen journey brings up 12 motivating and history of women who have established their own unique identity, empowered themselves using cooking as a medium. Guests of the shows  will be sharing their success stories with show host actress Renuka Shahane. Maggi Kitchen Journeys aims to to fuel the ambition of women across the country and motivate them to carve an identity for themselves in society. 

    Zee Unimedia Ltd chief operating officer Ashish Sehgal said, “ZEE shares great thought synergies with Nestle, who has been a cherished client over the years. Our brand philosophies intersect beautifully when it comes to igniting a spark among the Indian masses to achieve the extraordinary. Through this collaboration, we as broadcasters, are happy to help amplify this message across and ensure that it reaches the largest denominator in the form of engaging television content.”

    ZEEL chief marketing officer Prathyusha Agarwal says, “We are very excited to bring alive Nestle’s brand vision through a show that salutes women who have combined their culinary expertise with gumption and industriousness to re-write their destinies and emerge as successful entrepreneurs. The content fits beautifully with the two channels we plan to showcase it on Zee TV, where our brand philosophy Aaj Likhenge Kal is all about inspiring the masses to draw from their inner strength, seize the right opportunities and reach out to an extraordinary future and Living Foodz, our lifestyle channel, which elevates food from just something cooked within the confines of a kitchen to an emotion that bonds people together and paves a way of life”.

    Commenting on the same, Nestlé India General Manager Foods, Maarten Geraets says “At Maggi, we believe that home-cooking deserves its rightful due. Home-cooking provides us everyday meals and has a huge impact on oneself, the family and consequently on the society. We are extremely excited about our partnership with ZEE TV and Living Foodz in taking our message of ‘Kuch Acha Pak Raha Hai’ forward.”

  • Maggi turns 35 in India, celebrates with new campaign

    Maggi turns 35 in India, celebrates with new campaign

    MUMBAI: The most iconic food brand in India, Maggi has turned 35 years. 

    Maggi began its journey in 1983, with the launch of Maggi 2-minute noodles. Since then the brand has brought about constant innovation in the food category through a host of launches in a number of categories, such as the taste-enhancer ‘Maggi Masala-ae-Magic’, Maggi Tomato Ketchup and Hot & Sweet, Maggi Vegetable Atta Noodles, and many more.

    Over the years, Maggi has become a much-loved brand across the country. In-sync with the changes in society, Maggi aspires to embody contemporary thinking by recognising the larger impact women have on the society.

    Along these lines, on this Women’s Day, MAGGI has rolled out its new campaign “Kuch Achha Pak Raha Hai” that recognises the changing status of women.

    The ad revolves around a story of a mother and son, wherein the mother encourages her son to let his wife work after marriage. This campaign makes the point, just as recipes are changing, so are relationships.

    Maggi as a brand believes that cooking does not stop in the saucepan. The simple act of cooking does not just make us more curious, creative and empathetic, it also teaches us independence, resourcefulness and awareness. Through “Kuch Achha Pak Raha Hai” MAGGI aims to drive advocacy on this thought, supported through multiple initiatives.

    Nestlé India general manager of foods Maarten Geraets says, “Our consumers are seeking more information on our products than ever before, and this campaign will allow consumers to get the understanding they seek. The style of storytelling is aimed at eliciting interest amongst consumers and inviting them to ask any question.

    Another key initiative as part of this changing Maggi is a campaign where Maggi will be opening up “our kitchen”, branded “From Our Kitchen To Your Kitchen”, where consumers will be invited to learn about Maggi products and how they are made.

    Maggi has partnered with Rocky and Mayur to make a series of digital films as part of this campaign.