Tag: Maa TV

  • Maa TV maintains its dominance in Telugu market: TAM TV Ratings

    Maa TV maintains its dominance in Telugu market: TAM TV Ratings

    MUMBAI: The week 25 of TAM TV ratings in the regional general entertainment space saw a further growth in the share of Telugu GECs: from 40 per cent in week 24 to 41 per cent, this week.

     

    Maa TV has maintained its dominance in the genre with 616 GRPs, up from 548 GRPs. Gemini, stands at number two with 504 GRPs, up from 492 GRPs.

     

    ETV has surpassed Z Telugu in week 25. It has seen a rise from 398 GRPs to 464 GRPs.  Z Telugu observed a drop in the viewership and noted 458 GRPs, down from 469 GRPs.

     

    In the Kannada GEC space, Udaya TV topped the chart with 449 GRPs, down from 488 GRPs.  Colors Kannada stood second with 401 GRPs, down from 411 GRPs.

     

    However, Suvarna and Z Kannada witnessed a rise with 260 GRPs, up from 227 GRPs and 238 GRPs, up from 216 GRPs respectively. 

     

    The analysis was conducted by S-Group, an analytical arm of TAM Media Research. 

  • Star India gets FIPB nod for Maa TV investment; Jhakaas & Eros proposals deferred

    Star India gets FIPB nod for Maa TV investment; Jhakaas & Eros proposals deferred

    NEW DELHI: Star India has received permission for investing Rs 2500 crore in foreign direct investment in expanding its growth in the country. The approval by the Foreign Investments Promotion Board (FIPB) includes acquisition of the broadcasting business of Maa TV – engaged in broadcasting sector on a slump sale basis.

     

    A source in Star India told Indiantelevision.com that this meant acquisition of software and liabilities of Maa TV and not a take-over of the company.

     

    As was reported by this website earlier in February, Star India said it will acquire Maa Television Network’s four Telugu channels namely Maa TV, Maa Movies, Maa Music and Maa Gold. “Star will acquire all assets of Maa TV including broadcasting rights subject to regulatory approvals. After the approvals, Maa TV will become part of Star network. We do not have any Telugu channel in our portfolio,” Star India CEO Uday Shankar had then said.

     

    Maa TV group is owned by industrialist Nimmagadda Prasad, Rajya Sabha member Chiranjeevi and actor Nagarjuna.

     

    In addition, Star India has received the nod from FIPB for further issuance and transfer of shares to its foreign collaborator.

     

    Meanwhile, the FIPB once again deferred the proposal by INX Music to undertake the additional activity of broadcasting of a non-news and current affairs channels in various Indian languages. As proposed scheme of arrangement, the 9X Jhakaas Marathi channel shall be merged into INX Music, a company which aggregates and distributes music content for TV channels, having 70.85 per cent indirect foreign investment.

     

    Additionally, Eros International Media’s proposal for making downstream investment by way of acquisition of shares of an Indian company for non-cash consideration, that is, by issuance of shares of the applicant company to the existing shareholders of the investee company has been deferred.

     

    Today Magazines Lifestyle Private Limited received approval for Rs 2.05 crore foreign investment of 49 per cent by Cooperatief International Publications Holding through transfer and further issue for an aggregate consideration.

     

    Approval has also been given to Indium IV (Mauritius) Limited through India Value Fund IV for an investment of up to Rs 200 crore in an Indian company – Atria Convergence Technologies engaged in providing internet services. The two companies together propose to invest in the capital of Atria in excess of 49 per cent up to 100 per cent by subscribing to equity or compulsorily convertible preference shares or fully convertible debentures.

  • Rajahmundry MSO to get signals of Taj TV & Maa TV; Eenadu & Sun signals on interim basis

    Rajahmundry MSO to get signals of Taj TV & Maa TV; Eenadu & Sun signals on interim basis

    NEW DELHI: The Telecom Disputes Settlement and Arbitration Tribunal (TDSAT) has directed Eenadu and Sun TV to enter into interim and provisional interconnect agreements to supply signals to multi system operator (MSO) Vaji Digital Network in Rajahmundry, which is not a Digital Addressable System (DAS) area.

     

    TDSAT chairman Aftab Alam and member Kuldip Singh said the agreement would be on a fixed monthly fee at the rate of 25 per cent of the aggregate amount of monthly subscription fee that they are receiving from their MSOs in Rajahmundry. 

     

    Eenadu has one MSO from which it receives Rs 7,48,225 (exclusive of taxes) as monthly subscription fee. Sun has two MSOs in Rajahmundry from whom it receives an aggregate of Rs 11,92,929 as the monthly subscription fee. 

     

    The provisional agreements with the petitioner will be at the rate of 25 per cent of the aforesaid amounts respectively. 

     

    The Tribunal made it clear that the interim agreements will be without prejudice to the rights and contentions of the parties and the amount fixed for the provisional agreement will abide by the final determination in these two petitions. The agreements, as directed, may be executed forthwith and not later than a week from today and supply of signals should commence immediately on that basis. 

     

    While giving the order, the Tribunal said it would give its final order on 22 July with regard to Eenadu and Sun.

     

    However, the Tribunal resolved the matters relating to Maa TV and Taj TV with the consent of both sides.

     

    A direction was given to MAA TV to execute an interconnect agreement with Vaji, the petitioner on a fixed fee of Rs 90,000 (exclusive of taxes) per month. The agreement may be executed forthwith and not later than a week from today and supply of signals should commence immediately on that basis. 

     

    Taj TV submitted that in Rajahmundry area the broadcaster was receiving Rs 6,95,975 as the monthly subscription fee for the Taj group of channels. Taj TV counsel Tejveer Bhatia said Taj was willing to give the signals of its channels to the petitioner on monthly subscription at the rate of 30 per cent of the subscription fee received by it from the other MSO for the first quarter, 35 per cent of that amount for the second quarter and 40 per cent of the amount for the third and fourth quarters. The offer was accepted by Vaji and so the petition was disposed with the direction to enter into an interconnect agreement in the aforesaid terms. The agreement may be executed forthwith and not later than a week from today and supply of signals should commence immediately on that basis.

     

    A new entrant in the field of broadcasting, MSO Vaji had sought to enter into agreements with the four broadcasters to get their signals. However, the broadcasters did not accept the Service Line Report whereby the petitioner gave the number of subscribers he had with him.

     

    The matter was first referred to the arbitration centre but could not be resolved.

     

    In another similar matter by Rudhrapur Cable Network against Star TV, the Tribunal appointed Vadivelu Deenadayalan as an Advocate Commissioner with the consent of the both the parties to carry out the survey of the area and recommend the SLR on which the agreement may be executed between the parties. The survey may be carried out in presence of both the parties and the report be submitted within 4 weeks from today. The matter will now come up on16 July.

  • Maxus Bangalore devises campaign for Tanishq with Maa TV

    Maxus Bangalore devises campaign for Tanishq with Maa TV

    MUMBAI: Tanishq has joined hands with Maxus to capture the Southern market as the must-have jewellery brand for weddings through the agency’s innovative campaign. Tanishq has been integrated with Maa TV.

     

    “Tanishq has an extensive range of regional wedding jewellery for all different communities – a little known fact and essential to communicate. The brand TVC does try to address this, but only that much can be said in a single TVC. The Maxus content team created a win–win association with Maa TV’s editorial team and created a coup of sorts – getting the channel’s most popular faces to create a stunning showcase of the Telegu brides’ must have Telegu jewellery pieces, assuring Andhra/Telengana women that they will get the most spectacular regional range at Tanishq. The Maa protagonist giving their assurance adds immediate believability and trust, something that would otherwise take long to create,” said Maxus India South head Sanchayeeta Verma.

     

    Speaking about the initiative, Titan jewellery division general manager – marketing Deepika Tewari added, “We are delighted to be a part of this one-of-a kind initiative by Maxus in collaboration with Maa TV. Over the years, we have built a very strong bond with the Telegu community and look forward to growing our relationship by continuing to offer best-in-class jewellery. The Telegu wedding collection by Tanishq brings to life the ancient traditions of the Telegu community in true Tanishq form. We understand the importance of jewellery pieces like Vaddanam and Vanki for a Telegu bride, and are proud to showcase our wedding collection spread across traditional gold ornaments to deck the bride in her finest.”

     

    The campaign featured various soap actors who are big decision influencers in the Andhra Pradesh and Telangana market. Furthermore Maxus Bangalore also co-created integrated branded content with the Maa TV. 

     

    As a part of the integrated brand campaign Maxus ESP along with Maa TV selected the three most popular faces of the channel namely Jyoti (Ashta Chamma), Sirisha (Kanchana Ganga) and Meghna (Sasirekha Parinayam) to create a vignette. Maxus was involved in the entire creative process of casting, scripting and production of the vignette. The vignette will be promoted by Tanishq exclusively on the digital platform.

  • Star India acquires broadcast business of Maa TV

    Star India acquires broadcast business of Maa TV

    MUMBAI: Star India has acquired the broadcasting business of Maa Television Network. The company operates four Telugu channels namely – Maa TV (Telugu general entertainment channel), Maa Music (music channel), Maa Movies (movie channel) and Maa Gold (youth channel) – which offer an opportunity for creative content innovation in the Telugu television market.

     

    Pertinent to note here is that in 2007 Star had inked a joint venture with Balaji Telefilms to enter the Telugu market. Plans were to float a separate company for a Telugu language channel. However, the JV between the two companies ended in 2008. Star has now finally made its entry by acquiring the broadcast business of Maa TV, which industry sources peg at approximately Rs 1000 crore.

     

    Also interesting to note is that in 2012, Sony Pictures Entertainment (SPE) had entered into a strategic deal with Maa Television Network to pick up a 30 per cent stake, which however didn’t see the light of day. Nonetheless negotiations were on between the two companies and it seems as if Star has now pipped Sony in the acquisition race.

     

    The acquisition will give Star India access to the highly attractive Telugu TV market (the second largest regional market in India in terms of revenue potential), where it has a very limited presence till date. Maa Television Network is the number one broadcast network in Telugu language content and has a strong trajectory of growth driven by fiction content and movies.

     

    The strategic deal will come into effect upon complying with the necessary regulatory formalities and the broadcast business of Maa TV will be integrated with the business of Star India, once the policies and procedures in the acquired broadcast business of Maa TV are aligned with those at Star India.

     

    With the expansion into the Telugu market Star looks to continue its tradition of innovation in content, building on the strong track record established by the team at Maa Television Network.

     

    “The Telugu market is an important market however the pace of innovation has been slow. We are keen to change this by acquiring a local presence and fundamentally changing the content quality paradigm. We were very impressed by the solid creative core and quality and depth of the management team at Maa Television Network. In a short span of time they have built a leading business which is poised to take the next leap. The acquisition fills a vital gap in our portfolio allowing our advertisers targeted access to a critical market,” said Star India CEO Uday Shankar.

     

    “The strategic decision to align with Star India and be part of a global media group will be a big leap in our efforts to take the Maa TV Network to the next level and strengthen the positioning of Maa brand in the entertainment industry. Star’s leadership in Indian media and entertainment industry and its parent company’s proven expertise in media business on global scale will enable Maa to offer more innovative, rich and differentiated entertainment content to the Telugu Diaspora worldwide,” added Maa Television Network chairman Nimmagadda Prasad.

     

    “We see a lot of synergies and complementary strengths emanating from the strategic deal and it will be a win-win proposition for Maa and Star. Telugu TV viewers will stand to gain significantly from this initiative through greater access to a wide variety of qualitative entertainment content,” Prasad concluded.

  • Meelo Evaru Koteeswarudu (MEK) is back

    Meelo Evaru Koteeswarudu (MEK) is back

    MUMBAI: Meelo Evaru Koteeswarudu (MEK), the landmark game show on the Telugu Television screen, is all set to enthrall the audience once again.

     

    The game show that was watched by over 4 Crore Telugu TV audience with highest ratings will begin on 8th December on number one Telugu TV channel Maa TV and will be telecast at 9.30 PM from Monday to Friday, five days a week.

     

    The unprecedented emotional connect brought by Nagarjuna Akkineni, and his empathy and towering presence as the host made Maa TV to bring back the game show within 4 months of the last series. This is unheard of in the Indian TV space for this most popular game show format.

     

    MEK has the distinction of bringing back the family and community viewing of television, the characteristic feature of 1980’s.  In the remote control dominating space of entertainment, MEK is a clean entertainer providing wholesome entertainment and caters to all emotions that television audience seek in any programme.

     

    Maa TV has conducted rigorous process of selection to shortlist the participants eligible to come to the hot seat out of the 34.50 lakh SMS & IVRS responses received through Call for Entry (CFE) that was conducted for 10 days from 9th to 18th October. The prize money that each hot seat contestant can win is up to Rs. 1 Crore.

     

    The systematic randomization process was conducted Sundram BPO under the overall process supervision of the international audit firm Ernst & Young (EY).

     

    Commenting on the re-launch of MEK, Mr. N Prasad, Chairman of Maa TV, said: “Maa TV is always in the forefront in offering vibrant, innovative and qualitative programmes. MEK is an incredible life changing game show and a testimony to the abilities of Maa TV in creating a positive social impact by rewarding the knowledge. It is a sense of satisfaction to Team Maa.”

     

    The most successful international format game show is produced by Big Synergy.

     

  • Pressure of work before HC leads to adjournment of ad cap hearing to 21 January

    Pressure of work before HC leads to adjournment of ad cap hearing to 21 January

    NEW DELHI: The ad cap case has been adjourned yet again – this time to 21 January – in view of a large number of pending cases before the High Court.

     
    During the last hearing on 25 September, News Broadcasters Association counsel Nisha Bhambani had sought adjournment in view of the senior counsel S Ganesh not being in Delhi.

     
    Earlier on 15 July, the Court had adjourned the case as the final hearing of the bunch of petitions challenging the ad cap sort to be imposed by TRAI as the authority had not finalised its rejoinder.

     
    The case had been previously heard in the High Court on 17 December last year and 13 March this year.

     
    While TRAI had earlier given an assurance that it would not take any action against any channel pending the petition, the Court had at the regulator’s instance directed that all channels keep a record of the advertisements run by them.

     
    The NBA had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels.

     
    Apart from the NBA, the petition have been filed by Sarthak Entertainment, Pioneer Channel Factory, E24 Glamoru, Sun TV Network, TV Vision, B4U Broadband, 9X Media, Kalaignar, Celebrities Management, Eanadu Television and Raj Television.

     
    The news and regional broadcasters fear that the capping of commercial airtime will curtail their ad revenues. They also argue that the ad cap must be brought only after the benefits of cable TV digitisation start kicking in.

     
    Earlier this year, the Court also granted interim relief to Hyderabad-based MAA Television Network against the ad cap regulation. However, the court had also observed that the cap on advertisements is a ‘reasonable exercise’.

     
    Four major broadcast networks—Star India, Zee Entertainment, Multi Screen Media and TV18 Group—are following the regulations.

     

  • Maa TV introduces new show ‘Ali talkies’

    Maa TV introduces new show ‘Ali talkies’

    MUMBAI: Among all genres of entertainment, the most challenging is the comedy and that too on a television..  Most channels attempted several times but only a few succeeded and made a mark … Very few names and faces bring immediate laughter and people don’t even wait to hear them speak and act and they just start laughing. Their very presence gives the smile and laughter. One such name is Ali who has established himself as the finest actor and comedian with the best timing in film industry. He is accepted and respected among all heroes and Tollywood technicians.

     

    Ali is making an entry into Number one channel Maa TV for the first time as the Host in the real sense and taking the mantle of offering rip roaring comedy  show titled ” Ali talkies ”   on Weekends (Saturday & Sunday) at 9 pm … starting 11th October. This show will feature the who’s who of Tollywood industry as the guests and will have nonstop entertainment without giving any work for the remote.

     

    The first few episodes are already recorded with Nag Chaitanya, Pooja Hegde, Manchu Manoj, Gopichand.. The show has all that audiences seek in the comedy show, aptly called stand up comedy.  The timing, the cryptic lines among many other acts is what the audiences can look for.

     

    Set the clock to tune in to Maa TV at 9 pm on 11 October for the best entertainment and take the appointment with Ali on Maa…. Don’t miss… Ali Talkies- No Ticket No Tagline

  • Ratnakar Rao quits Maa TV Network

    Ratnakar Rao quits Maa TV Network

    MUMBAI: Maa TV network group head Ratnakar Rao has decided to quit the company.

     

    Speaking about his stint with the network he says, “I wanted to bring the channel to the top position, which I did. I wanted to do something big which I did by getting Meelo Evaru Koteshwarudu to the channel. Now I have decided to look for a change.”

     

    Rao hasn’t decided where will be heading next.

     

    Rao has over 30 years of experience in the field of marketing, advertising and communications. Prior to joining Maa TV, he has worked at various places such as DDB Worldwide Communications Group, RK Swamy BBDO, Landmark Group and Alghanim Industries.

  • Meelo Evaru Koteeswarudu season one to culminate on 7 August

    Meelo Evaru Koteeswarudu season one to culminate on 7 August

    MUMBAI: Meelo Evaru Koteeswarudu (MEK), the game show that has been enthralling the audience like never before in the history of Telugu Television, is all set to offer another visual treat to the viewers with Tollywood Megastar Chiranjeevi gracing the 40th episode of the show as the guest, along with the host Nagarjuna Akkineni.

     

    It is a rare occasion where both of them have come together exclusively on a television screen. The 40th episode of MEK will telecast at 9.00 PM on 7 August (Thursday) on MAA TV, the No.1 Telugu General Entertainment Channel (GEC). It will mark the closing of the first season of the game show. MEK holds a promise to come back soon for the second season keeping the audience interest in view. 

     

    Though the format of the game show is popular in India as Kaun Banega Crorpatii (KBC), the MEK game show hosted by MAA TV has created history by showcasing the aspirations of the common men and reflecting the life experiences of the people who have come up in a hard way in the life.

     

    The MEK game show on MAA TV has well connected with the audience across all age groups and socio-economic segments of the Telugu society in India and abroad.

     

    MEK has taken a shape with the visionary thinking of MAA TV Chairman Nimmagadda Prasad, who emphasized on making a social impact through this game show on MAA TV. The game show took the Telugu TV entertainment space to the next level with a good meaning and purpose. After careful assessment of various formats, MEK game show was adopted as it will be a life changer for several people. True to the belief, several heart touching life stories have come into light and MEK became a source of inspiration for common men.

     

    Successfully leveraging the strengths of the game show format, MAA TV platform and Nagarjuna’s image and acceptance, MEK has received excellent response with 11 lakh people showing interest to participate in the game show. Reputed international audit firm Ernst & Young (EY) has supervised the back end process of selection & auditions, while Big Synergy has produced the show for 40 episodes.

     

    MEK, which commenced on 9 June, reached 1.38 crore people in urban Andhra Pradesh and Telangana, out of the total TV viewing universe of 1.74 Crore as per TAM monitoring, and it is one of the highest reach for any TV program.

     

    MEK has achieved phenomenal reach across various target audience categories: 79% in CS 4+, 83% in CS ABC 15+, 81 % in CS Male ABC 15-44 and 86 % in CS Female ABC 15 – 44 as per TAM monitoring data.

     

    The Telugu TV audience is all set to watch the culmination of the success of the MEK first season at 9.00 PM on 7 August.