ITV

Tag: Maa Television Network

  • Star India to launch new Tamil GEC – Vijay Plus

    Star India to launch new Tamil GEC – Vijay Plus

    MUMBAI: Expanding its bouquet of Tamil general entertainment channels (GEC), Star India is all set to launch a second Tamil GEC called Vijay Plus, which will complement Star Vijay.

     

    While Star Vijay is already an established channel in the two southern states of Kerala and Karnataka, with Vjay Plus, Star is looking at further expanding its presence in the Tamil market.

     

    While speculation was rife last year that Star India was set to launch its second Tamil GEC, which would be christened Vijay Plus or Vijay TV 2. 

     

    However, the network is yet to procure the license from the government for the new channel. “We are still waiting to get our license for Vijay Plus from the government,” informs Star Vijay general manager K Sriram.

     

    As per industry sources, the channel was supposed to go live in December last year. However, the launch was delayed due to license issues from the Information and Broadcasting Ministry.

     

    A source close to the development informs that the new channel will focus on a new line-up of fiction content and will also air old programs of Vijay TV. 

     

    Moreover, Star will make available the Vijay Plus on all major DTH platforms and cable operators across South India from the test launch phase itself.

     

    Star India seems to have set its eyes on strengthening its foothold in the regional space. It may be recalled that recently the company acquired the broadcast business of Maa Television Network, which comprises four Telugu language channels. The acquisition gave Star access to the Telugu TV market, which is the second largest regional market in India in terms of revenue potential.

     

    Star India broadcasts more than 40 channels in seven languages, reaching more than 720 million viewers every week, across India and 100 countries. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus.

     

    It has a leading presence in regional language as well, through a bouquet of affiliate channels, which include Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.

     

    Star’s sports business has grown rapidly to eight channel properties and its digital presence is defined by starsports.com and hotstar.com, which brings TV shows, movies and sports on one destination.

     

  • Maa TV partners with Amagi to launch customised channel feeds to Singapore

    Maa TV partners with Amagi to launch customised channel feeds to Singapore

    BENGALURU: India’s Telugu language Maa Television Network is using Amagi’s localisation platform for creating customised local feeds to Singapore for its “Maa TV” and “Maa Movies” channels claims Bangalore headquartered Amagi Media Labs.

    Maa TV has gone live with custom feeds on SingTel mio TV since April, 2013. Maa TV network uses its existing satellite feed playout for India as the base feed for Singapore as well, but masks few hours of programming and all advertising everyday on its feed to Singapore using Amagi’s localisation platform.

    Amagi says that broadcasters with common multi-country broadcast feeds can now adapt Amagi’s patent-pending localisation platform to easily fine-tune programming played out in individual countries. Broadcasters can ‘opt out’ of specific programs or even specific spot advertising in a country and replace it with some other locally appropriate content for the country by utilising Amagi’s cloud-based localisation platform.

    “We are able to ‘reliably’ and ‘cost effectively’ comply with all regulatory aspects related to programming and advertising for Singapore on both channels. Amagi gave us an end-to-end solution which has seamlessly merged with our existing systems and workflows”, said Maa TV COO J Sekhar

    Maa TV’s Sr. general manager, P Masthanaiah added, “We were looking for solution which would efficiently enable us to generate a local feed for Singapore from our India feed and Amagi offered just that. The technology is simple yet powerful and augments the existing systems effortlessly.”

    “Regionalisation of content is a pressing need for broadcasters. Amagi’s platform can easily integrate with existing workflows and systems of a broadcaster and reliably address regionalisation needs like local advertising, local programming to meet audience preferences, content masking for regulatory or copyright restrictions, etc. We are extremely pleased by the positive response to our exclusive platform from global broadcasters and are delighted to add Maa TV network as the latest customer”, said Amagi , Co-founder and CTO S Srividhya.