Tag: M S Dhoni

  • IPL 2018: The dos and don’ts for brands

    IPL 2018: The dos and don’ts for brands

    MUMBAI: Brands are always on the hunt to find events with high engagement and some sporting properties are just that. The Indian Premier League (IPL) has been one of the most sought after and followed sports events in India since 2008. It’s 2018 now, its eleventh edition and the IPL has come a long way.

    The T20 tournament is the fifth most popular sporting event in the world with over 335 million viewers and the number only seems to be increasing every year. Ad displays are synonymous with the IPL. Every conceivable property, right from boundary line ropes, billboards, stumps to even the sight screen is covered with brands and is monetised.

    The IPL has turned out to be the best property for advertisers, considering its short three-month schedule, high consumer involvement and television ratings. Ever since the league started, it has managed to attract major clients as sponsors, including PepsiCo, Vivo, Oppo, Havells, Vodafone, Samsung, DLF, Karbonn among other big spenders.

    With less than two months to go before the season starts in April 2018, brands have begun their hunt to pick their favourite teams.

    Any sporting event is only made possible through the commercial participation and support of sponsors, partners, licencees and broadcasters. While Vivo Mobiles is the league’s title sponsor this year, several brands have come on board to become the associate sponsors for the teams. 

    The IPL governing council issues brand and content protection guidelines for all the brands that provide guidance on appropriate and acceptable commercial and non-commercial utilisation by third parties of the IPL proprietary names, proprietary marks and trophy image and audio-visual representations of the league.

    Franchise sponsors and partners are granted certain rights by the franchises they associate with. The rights that franchises may grant to their sponsors and partners are governed by the franchise agreement, sponsorship guidelines, player ID guidelines and other applicable league rules.

    But just because a brand isn’t Vivo doesn’t mean it can’t get a boost from the game—just that it needs to be careful. The council issues many pages of guidelines on the do’s and don’ts.

    Indiantelevision.com got its hands dirty and compiled the crib sheet for advertisers and players below : 

     

    Players:

    Major players competing in the games have established sponsorship deals with one or several brands. But once the league begins, they need to be careful about what they say, wear and do.

    They Can

    They Cannot 

    Share their experiences at the games via social media

    Post or talk about their personal brand sponsors or mention any branded products

    Share their own photos or videos

    Mention or promote any organisations they support

    Use IPL logo, so long as its not in a commercial context

    Wear any branded apparel that isn’t official on IPL property

     

    Official sponsor brand:

    These are the brands that shell out big bucks for the title league partnership.  Official sponsorship is expensive stuff for a usual five-year deal which is why only mega brands end up signing on the dotted line.

    public://vivo_0.jpg

    They Can

    They Cannot 

    Advertise while the game is in progress

    Conduct any advertising or promotions that have not been pre-approved by the IPL governing council. 

    Enjoy exclusive advertising within their market category

    Cannot use IPL name or logo that is confusingly similar or likely to be mistaken for IPL footage which is unlicensed and unauthorised. 

    Mention the game on social media platforms

     

    Supply their goods and services on an exclusive basis within IPL venue

     

    Sell merchandise and team jerseys

     

    Can run ticket promotions or IPL prizes in contest

     

     

     

    Other brands: 

    Brands that are not official title sponsors but are partnering team sponsor or additional sponsor are allowed to do a limited amount of marketing during the league. These brands include brands like Kent RO, Muthoot Finance, Royal Stag, Kingfisher, Parle, Lotus Herbals among others that have come on board this season

     

    public://mit_0.jpg

    They Can

    They Cannot 

    Run marketing campaigns that feature the teams they sponsor

    No franchise sponsor or partner may use the IPLname or marks in any of its marketing communication or promotion 

    Merchandise with general cricket terms, India related terms, provided there is no usage of IPL name or logo

    Manufacture and sell counterfeit merchandise relating to IPL or unlicensed use of the IPL relating to any of the teams participating in the league

    Can run ticket promotions or IPL prizes in contest

    Launch a new campaign while the league is in process that talks about their association with the tournament without prior licence from the IPL committee.

     

    Brands cannot reproduce or distribute items during IPL and cannot be used on goods, in business names or in advertising promotions without licence from the IPL

     

    A formal or pre-existing association with any of the eight participating teams does not permit a team player or team sponsor to use the IPLname or logo without prior authorisation from the committee.

     

    Engage in ambush marketing, basically an attempt to create the false impression of an official relationship with IPL.

     

    Live score on mobile and SMS guideline for official and team sponsors:

     

    They Cannot

    Use IPL name or footage on any mobile or wireless technology including on mobile apps without licence

    SMS updates of live stores and game that utilise the IPL name 

     

    Brands and match schedule:

    They Can

    They Cannot 

    Use the match schedule to provide information in a purely non-commercial sense 

    Commercial use or presentation of match schedule by third parties is not permitted

    Though the rules may sound stringent, they are to safeguard the interests of parties. Brands have to be extra cautious while associating and marketing themselves during sporting events and it is not all fun and games in the end!

    Also Read :

    IPL 2018 gets a makeover with Star India

    Star India bags 5 new advertisers for IPL 2018

    IPL 2018: Team sponsorship deals may see an uptick

    Global appeal of Indian sports high, says Deloitte report

  • Biopics & sports-based films help popularise sporting culture in India

    Biopics & sports-based films help popularise sporting culture in India

    MUMBAI: “Sattar minute, sattar minute hai tumhare paas … shayad tumhari zindagi ke sabse khaas sattar minute … (Seventy minutes, seventy minutes is what you have … may be the most important seventy minutes of your life..)”.

    These famous lines spoken in true Shah Rukh Khan style and many other such nuggets woven into a drama with various twists and turns, and ups and downs went on to make the 2007 Hindi film Chak De India — loosely based on real life incidents highlighting the Indian women’s hockey team’s journey from outcasts to gold and glory having being coached by a disgraced goalkeeper — one of the biggest hits of that decade. It also gave India an iconic phrase: ‘chak de India’, denoting winning against odds.

    Though India is primarily a cricket-crazy nation and success of sports theme based films like Chak De and later Pan Singh Tomar (a national athlete’s life story from the sports tracks to that of an outlaw ultimately shot down by police) notwithstanding, the local film industry put more faith in action and romantic flicks. Unlike Hollywood that always turned to the sports field to get inspiration for gut-wrenching and raw drama. Remember Raging Bull, the Rocky series or flicks based on boxing legend Muhammad Ali’s life and footballer Pele? Or, for that matter, Escape to Victory?

    However, India has witnessed a trend of late: movies being made on both popular and not-so-popular sports and sports personalities. The rationale being viewers convert into fans boosting the popularity of non-cricket sports desperately needed in India. 

    Bollywood suddenly discovered that biopics of sports personalities do get the cash registers ringing in theatres and, later, when the rights were sold to TV channels. Stars who won medals to empty stands or forgotten are now getting the glory they deserve.

    If Chak De India pitchforked the much-neglected-in-need-of-a-boost hockey into limelight and also conceiving of fast-paced hockey leagues with foreign and domestic players, films like MS Dhoni, Sachin: A Billion Dreams,Azhar and Jannat capitalised on popular cricketers and the darker side of betting and match-fixing, respectively. Dangal and Sultan (wrestling), Mary Kom (boxing), Bhaag Milkha Bhaag (athletics) not only turned out to be box-office hits, but also did a lot of good to lesser followed sports, creating newer fan bases.

    “Sports biopics have played an important role in inspiring generations of youth not just in India, but globally. They help in channelising youth’s energies positively and in a way that contributes towards society building. It also drives home a deeper message on life and showcases the pain and toil that go behind the achievement of fame, popularity and, above all, respect,” says Sportscomm Co-Founder Abhoy Chattopadhyay.

    In recent years Dangal, undoubtedly, is the most popular sports films, highlighting the travails and glory of Haryana’s Phogat sisters, trained by their former national champ wrestler-father for the big stage and medals. Launched in December 2017 with a budget of Rs 70 crore, the box office collection went to clock Rs 2,122 crore worldwide, out of which more than Rs 1,300 crore was made only from the Chinese market where most viewers saw sub-titled versions to experience the true flavour and energy of the local language. The film has also been watched over 345 million times on Chinese streaming platforms.

    The Broadcast Audience Research Council viewership of some of the top sports biopics premiered on TV includes Dangal (16.2 million impressions) followed by MS Dhoni (8 million impressions).

    The movie Mary Kom helped boxing increase its reach and popularity in India as people started watching and following the game more fervently as they connected with players like Mary Kom and now-turned pro boxer Vijender Singh.

    According to Chattopadhyay, by reproducing the life journey of a successful athlete on the silver screen, the target audience is “taught to appreciate the years of dedication and hard-work behind all that glitz and glamour” and the fact that there are no short-cuts to success – and in life.

    Said a sports executive: “In a country bereft of a sports culture, sports biopics help in creating an ecosystem for the future where parents encourage children to take up a particular sport as a career option — a support system so vital to producing sporting champions — simply because movies play a huge influencing role in society.”

    Chak De, for example, gave women’s hockey a new lease of life as well as contributed towards the growth of women sports in the country. Dangal too played a very critical role in helping wrestling reach out to various corners of the country and encourage many more girls to take up the sport in what is still a patriarchal society. Movies like MSD may not have boosted the popularity of cricket, already a craze, but, according to the sports executive, it helped many youngsters from smaller towns gather the courage to take up sports as a career option, including cricket that was earlier looked upon as an urban game with most cricketers coming from big cities and metros.

    Speaking to Hindustan Times newspaper in September last, the 43-year-old actor Farhan Akhtar, who essayed the role of the Flying Sikh Milkha Singh in  Bhaag Milkha Bhaag admitted that the film was a “turning point” for him with the rigorous training and strict diet for the shoot having positive side effects. “I have not been able to go back to the way I used to eat or drink before I started training for the film,” Akhtar explained, adding, “Working on the movie made me realise the true meaning of fitness and the value of getting enough rest.”

    More biopics and sports-based films in the pipeline include Gold and Soorma on some now-forgotten Indian hockey stars, flicks based on the life and times of Indian badminton stars Saina Nehwal and PV Sindhu, and the country’s lone individual Olympics gold-finger shooter Abhinav Bindra.

    A three-language biopic is also being readied on former badminton champ P Gopichand, the mentor of quite a few current sensations like Sindhu, Nehwal and K. Srikanth, in Telugu, Hindi and English. Another movie is dedicated to the great all-rounder and India’s first cricket World Cup lifting captain Kapil Dev.

    Viacom18 Motion Pictures last year announced that it had acquired the rights of a film on the life and times of Indian woman cricket team captain and legend Mithila Raj, who also happens to be the highest run-getter in the world. It was under her captaincy that India went to reach the final in the women’s cricket World Cup 2017.

    While Viacom18 Motion Pictures COO Ajit Andhare said the studio had always showcased content with strong women characters and was proud to be collaborating with the “young and inspirational” Raj, Varun Chopra, Director, Medallin Sports, who facilitated the Raj-Viacom association, went a step further to opine the proposed film would inspire and motivate future generations [of young girls]. 

    Sports biopics nudge people’s interest in newer sports in a cricket-crazy nation. However, the sport on which no biopic has been made yet, but the game itself is a hit on TV (Pro Kabbadi League on Star Sports) is kabbadi. We hope that too will happen soon.

    Also Read :

    The year of big switch in sports broadcasting

    PKL season 6 and 7 dates announced

    Star ushers in IPL’s new era with a bang

    Launch of 1st indian sports radio channel – sports flashes 

  • B4U to be official South Asian media partner for CPL St. Lucia Stars

    MUMBAI: B4U Network is excited to announce a tie-up with St Lucia Stars cricket team for the upcoming Caribbean Premier League, which will be played from 4 August to 9 September 2017.

    The St Lucia Stars (formally known as the St Lucia Zouks) are a franchise cricket team representing the beautiful country of Saint Lucia in the Caribbean Premier League. The franchise is owned proudly by Chairman Jay Pandya. The team is currently captained by the skipper himself Daren Sammy and coached by veteran Stuart Williams, a former West Indies cricketer.

    B4U is the primary South Asian media partner for this star-studded team that includes Shane Watson, Darren Sammy, Marlon Samuel, Kamran Akmal and a host of others.

    As the official media partners for the team, watch out for the logo of B4U on their arm on the playing field as the team partake in one of the world’s biggest T20 tournaments.

    The Caribbean Premier League is a T20 tournament that showcases the beauty and talent of the Caribbean to the world. The best cricketers that the West Indies play alongside their international counterparts, in the unique carnival atmosphere for which the Caribbean is world-renowned. The CPL draws the attention of millions of cricket fans across the globe.

    The 2016 CPL season was the St Lucia Stars most successful yet, with the Daren Sammy side reaching the CPL finals for the first time.

    B4U head of international business, Ashok Shenoy states, “B4U is thrilled to have teamed up with St Lucia Stars cricket team for the 2017 CPL. In light of the release of major cricket focused Bollywood films such as ‘Sachin: A Billion Dreams’ and ‘M.S Dhoni’, there is a strong synergy between Bollywood and Cricket. As one of the world’s leading South Asian entertainment channels our partnership with the St Lucia Stars Cricket team will exemplify this synergy, our strong brand identity in the Global sports market as well as our long standing digital presence in the Caribbean market. We wish the St Lucia Stars all the best during the CPL 2017!”

    Jay Pandya St Lucia stars team owner states: “B4U has been a pioneer in taking Bollywood to a global audience. It is an honour to be associated with B4U, as I have enjoyed watching B4U Movies and B4U Music over the years. Cricket and Bollywood connect South Asians across the globe and while this association will further strengthen those bonds, I see B4U playing a pivotal role in promoting the CPL and in particular St Lucia Stars across the world through it’s various satellite beams.”

    St Lucia Stars kick off the CPL season 4 August off facing rival Trinidad and Tobago Knightriders in match that is surely not to be missed.

    CPL will be shown on BT Sport in UK, Sony Six In India and Willow TV in the U.S and across various other platforms on channels around the globe.

  • Star launches Tamil sports channel, localisation features Ashwin, Dhoni, TNPL & Chennaiyin stars

    MUMBAI: Star Sports has added another channel in its sports cluster and entered the Tamil market with Star Sports – Tamil.  The channel went live on 28 May.

    Star Sports Tamil will be available on all the DTH/cable operators across Tamil Nadu as well as rest of India.

    The channel has a rich calendar of sports starting with the ICC Champions Trophy 2017, moving into Tamil Nadu Premier League (TNPL 2.0), Vivo Pro Kabaddi Season 5 and Hero ISL. The channel would also provide curated Tamil content localisation of which would feature superstars R. Ashwin, M S Dhoni, TNPL Stars, and stars from Chennaiyin FC.

    A first-of-its-kind regional sports channel, Star Sports Tamil will bring fans across Tamil Nadu closer to their favorite sports and heroes. 

    The marketing campaign #MachiAreYouReady (Buddy, are you ready) has commenced along with the launch of the channel. A tribute to the multi-sport culture of the state, the campaign underlines Tamil pride and is rich with nuances such as the presence of the soil of Tamil Nadu in the TVC. The campaign will be supplemented by comprehensive, high-impact promotions on radio, TV, print, digital, and OOH.

    Tamil Nadu’s favourite cricketer Dhoni and Indian sports icon, the Star Sports ambassador, is featuring prominently in the campaign. Thala Dhoni embodies the pride, valour and sportsmanship of the Tamil culture.

    A Star India spokesperson said, “Tamil Nadu is a unique market with high affinity to language content and distinctive viewing habits. Star India’s strong presence in the state has helped us understand the pulse of the Tamil sports fans. Star Sports Tamil is an extension of our belief to give people more relevant regional sports content and celebrate the ‘Tamizh’ culture. This is another resolute step in our constant endeavour to bring fans closer to sports.”

    The channel will feature content exclusively packaged with a line-up of eminent Tamilian hosts and commentators from the sports fraternity such as K Srikkanth, L. Sivaramakrishnan, S. Badrinath, S Sriram, S Ramesh, H Badani.

  • Cricket movie brings in the moolah

    Cricket movie brings in the moolah

    MUMBAI: There have been a few biopics made earlier on sport personalities, most with tepid reception with, may be, a couple of them making an impact and sustain at the box office. However, cricket has no barrier between audiences as it enjoys universal following.

    To add to the delight of the lovers of cricket, M S Dhoni: The Untold Story tells about the struggles of an aspiring cricketer from a small town middleclass India, M S Dhoni, who went to lead the Indian cricket team on the path of glory. The combination proved just the recipe to draw the viewers. Cricket and Dhoni lovers alike took to the film instantly overlooking all its flaws.

    M S Dhoni: The Untold Story opened to an excellent response all over befitting a regular commercial star cast film. The film collected about Rs 20 crore on day one, sustained very well on Saturday with a negligible drop but held on very well on Sunday. Being a solo release after a deluge of mediocre and poor films also helped its cause. The film collected Rs 61.6crore for its opening weekend.

    However, the film has shown a noticeable drop today (Monday), especially at single screens. The film was exempt from entertainment tax in UP (200 screens over two months) which may utilized next Friday onwards. Tax exemption is also expected from Delhi government soon.

    While the collections match the appreciation the film has earned, the film faces a massive challenge for the status of a commercial success is its huge price tag.

    *Banjo, a film about a gully bred Banjo player, suffered due to its outright regional Marathi flavor; the musical instrument as well as the flavor, both lacking all India identity.

    However, what this purported musical lacked the most was what it needed the most, music. The film lacked grossly in popular songs. The film met with rejection on the very onset. Having met with a poor response and collecting a mere Rs 4.45 crore for its opening weekend, the film continued with its poor run through the week to collect Rs 7.6 crore for its first week.

    *Parched will have to remain contended with the festival circuit as the film has not been able to make an impact at the box office. The film managed just Rs 1.2 crore for its first week.
    *Days OfTafree: In Class, Out Of Class, a remake of the Gujarati film, Chhello Divas, goes overboard with its theme of college campus fun, as it depicts the fun few would identify with. The film collected Rs 1.75 crore in its first week.

    *DilSala Sanki and Chapekar Brothers fail miserably at the box office.

    *Pink makes the most of poor oppositions in its second week and sustains with excellent collections of Rs 22.4 crore to take its two week total to Rs 57.9 crore.

    *Raaz: Reboot collets 1.35 crore in its second week taking its two week tally to Rs 24.05 crore.

  • Cricket movie brings in the moolah

    Cricket movie brings in the moolah

    MUMBAI: There have been a few biopics made earlier on sport personalities, most with tepid reception with, may be, a couple of them making an impact and sustain at the box office. However, cricket has no barrier between audiences as it enjoys universal following.

    To add to the delight of the lovers of cricket, M S Dhoni: The Untold Story tells about the struggles of an aspiring cricketer from a small town middleclass India, M S Dhoni, who went to lead the Indian cricket team on the path of glory. The combination proved just the recipe to draw the viewers. Cricket and Dhoni lovers alike took to the film instantly overlooking all its flaws.

    M S Dhoni: The Untold Story opened to an excellent response all over befitting a regular commercial star cast film. The film collected about Rs 20 crore on day one, sustained very well on Saturday with a negligible drop but held on very well on Sunday. Being a solo release after a deluge of mediocre and poor films also helped its cause. The film collected Rs 61.6crore for its opening weekend.

    However, the film has shown a noticeable drop today (Monday), especially at single screens. The film was exempt from entertainment tax in UP (200 screens over two months) which may utilized next Friday onwards. Tax exemption is also expected from Delhi government soon.

    While the collections match the appreciation the film has earned, the film faces a massive challenge for the status of a commercial success is its huge price tag.

    *Banjo, a film about a gully bred Banjo player, suffered due to its outright regional Marathi flavor; the musical instrument as well as the flavor, both lacking all India identity.

    However, what this purported musical lacked the most was what it needed the most, music. The film lacked grossly in popular songs. The film met with rejection on the very onset. Having met with a poor response and collecting a mere Rs 4.45 crore for its opening weekend, the film continued with its poor run through the week to collect Rs 7.6 crore for its first week.

    *Parched will have to remain contended with the festival circuit as the film has not been able to make an impact at the box office. The film managed just Rs 1.2 crore for its first week.
    *Days OfTafree: In Class, Out Of Class, a remake of the Gujarati film, Chhello Divas, goes overboard with its theme of college campus fun, as it depicts the fun few would identify with. The film collected Rs 1.75 crore in its first week.

    *DilSala Sanki and Chapekar Brothers fail miserably at the box office.

    *Pink makes the most of poor oppositions in its second week and sustains with excellent collections of Rs 22.4 crore to take its two week total to Rs 57.9 crore.

    *Raaz: Reboot collets 1.35 crore in its second week taking its two week tally to Rs 24.05 crore.

  • M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story’ is one biopic that has caused enough curiosity in the trade circles as well as amongst moviegoers. While most biopic come years after the person and his/her heroics have faded from the public memory, this one comes just in time. Even as Indian cricketer Dhoni probably now is closer to calling it a day, the legend and excitement is still very much alive.

    The first half is all about the untold part of Dhoni’s life: his dreams and struggles. Something that few have known or cared to know as long as their idol was excelling on the field.

    The coach of the school cricket team, Rajesh Sharma, is at his wits end as the lad he counted on as the team’s wicket-keeper has ditched him. It is only two months to exams and his parents think studies are more important than cricket. Can’t blame the parents since, till then, cricket had remained more a metro-centric game. At least, as far as team selections and spotting new talents were concerned. Cricket as a career had no future for small town lads.

    Sharma happens to watch the school football team practicing and the goalkeeper catches his eye. The lad does not let a single shot get through to the post. But, Dhoni, (Sushant Singh Rajput) would have none of it: playing with a small ball is not his idea of sport. Also, when it comes to cricket, he would rather bat than field. Finally, when Rajput agrees, his father, Anupam Kher, is reluctant. As he grows, Dhoni, keeps on improving his skills and makes progress locally moving from a Rs 600/ pm stipend to Rs. 1500 and, finally, landing a job with the Railways as a ticket checker.

    Dhoni keeps taking big strides but local authorities’ negligence results in him missing a chance to be selected for the Under-19 Indian team. The budding cricketer is depressed as his career is stuck as a ticket checker.

    Dhoni’s luck seems to brighten up eventually. The chairman of the Indian cricket board (late ex-Chairman Jagmohan Dalmia lookalike) decides to spot talent from the hinterlands of India instead of just concentrating on big towns. Dhoni’s skills are noticed. But, there are four other contenders for the wicket-keeper’s job. Finally, it is Dhoni’s batting, coupled with his wicket-keeping abilities, which earns him a spot in the national team.

    After failing badly in initial matches, Dhoni makes his presence felt with a century and, for him, there is no looking back thereafter. He is selected to lead Team India and scales glories as his team wins both the One-Day as well as T20 world championships.

    The long first half is all about Dhoni’s struggles and the ultimate rise to the top.

    The second half deals mainly with a celebrated cricketer’s life beyond the game. Dhoni comes across his first love, Disha Patani, at a time when he has failed on his debut. While Dhoni is in Pakistan playing for the country, Disha, out to buy a Valentine’s Day gift for him lost in the thoughts, meets with a fate that alters the love narrative.

    Dhoni meets Sakshi (Kiara Advani), a trainee with a 5-star Kolkata hotel who has no knowledge about cricket. Taken in by her innocence, love happens to Dhoni again.

    The film attempts to go too much into the details of Dhoni’s life and takes its own time doing so. In the process, its run time extends to three hours and five minutes. The film misses out on the vital junctures of his life like his appointment as the captain bypassing many senior players of the time.

    Rather than showcase the cricketer’s prowess as a wicket-keeper, which was his forte, most of the footage is devoted to his batting capabilities and how it often helped India win. All that should have come in the latter part of the film that lacks in cricket and concentrates more on his love life. The matches and crowd footage acquired by the makers from various TV networks saves the film from shoddy crowd scenes seen in most cricket-oriented films. The film has songs in the background that are soothing.

    Replicating a living and still active cricket legend is tough, but Sushant Singh Rajput slips into the role easily within few scenes into the film. He has done an able job. Disha Patani and Kaira Advani are good in small roles. Anupam Kher and Bhumika Chawla lend good support, while Rajesh Sharma, Mukesh Bhatt and Brijendra Mishra impress as usual.

    `M S Dhoni: The Untold Story’ generated enthusiasm during pre-release period and is now getting positive response from the audience, thanks to the popularity of Dhoni. The film has all the makings of a hit were it not for its high cost of production.

    (The film is being released simultaneously in Hindi, Marathi, Tamil and Telugu versions.)

    Producers: Arun Pandey, Fox Star Studios.

    Director: Neeraj Pandey.

    Cast: Sushant Singh Rajput, Anupam Kher, Bhumika Chawla, Kiara Advani, Disha Patani, Rajesh Sharma, Mukesh Bhatta, Brijendra Mishra.

  • M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story’ is one biopic that has caused enough curiosity in the trade circles as well as amongst moviegoers. While most biopic come years after the person and his/her heroics have faded from the public memory, this one comes just in time. Even as Indian cricketer Dhoni probably now is closer to calling it a day, the legend and excitement is still very much alive.

    The first half is all about the untold part of Dhoni’s life: his dreams and struggles. Something that few have known or cared to know as long as their idol was excelling on the field.

    The coach of the school cricket team, Rajesh Sharma, is at his wits end as the lad he counted on as the team’s wicket-keeper has ditched him. It is only two months to exams and his parents think studies are more important than cricket. Can’t blame the parents since, till then, cricket had remained more a metro-centric game. At least, as far as team selections and spotting new talents were concerned. Cricket as a career had no future for small town lads.

    Sharma happens to watch the school football team practicing and the goalkeeper catches his eye. The lad does not let a single shot get through to the post. But, Dhoni, (Sushant Singh Rajput) would have none of it: playing with a small ball is not his idea of sport. Also, when it comes to cricket, he would rather bat than field. Finally, when Rajput agrees, his father, Anupam Kher, is reluctant. As he grows, Dhoni, keeps on improving his skills and makes progress locally moving from a Rs 600/ pm stipend to Rs. 1500 and, finally, landing a job with the Railways as a ticket checker.

    Dhoni keeps taking big strides but local authorities’ negligence results in him missing a chance to be selected for the Under-19 Indian team. The budding cricketer is depressed as his career is stuck as a ticket checker.

    Dhoni’s luck seems to brighten up eventually. The chairman of the Indian cricket board (late ex-Chairman Jagmohan Dalmia lookalike) decides to spot talent from the hinterlands of India instead of just concentrating on big towns. Dhoni’s skills are noticed. But, there are four other contenders for the wicket-keeper’s job. Finally, it is Dhoni’s batting, coupled with his wicket-keeping abilities, which earns him a spot in the national team.

    After failing badly in initial matches, Dhoni makes his presence felt with a century and, for him, there is no looking back thereafter. He is selected to lead Team India and scales glories as his team wins both the One-Day as well as T20 world championships.

    The long first half is all about Dhoni’s struggles and the ultimate rise to the top.

    The second half deals mainly with a celebrated cricketer’s life beyond the game. Dhoni comes across his first love, Disha Patani, at a time when he has failed on his debut. While Dhoni is in Pakistan playing for the country, Disha, out to buy a Valentine’s Day gift for him lost in the thoughts, meets with a fate that alters the love narrative.

    Dhoni meets Sakshi (Kiara Advani), a trainee with a 5-star Kolkata hotel who has no knowledge about cricket. Taken in by her innocence, love happens to Dhoni again.

    The film attempts to go too much into the details of Dhoni’s life and takes its own time doing so. In the process, its run time extends to three hours and five minutes. The film misses out on the vital junctures of his life like his appointment as the captain bypassing many senior players of the time.

    Rather than showcase the cricketer’s prowess as a wicket-keeper, which was his forte, most of the footage is devoted to his batting capabilities and how it often helped India win. All that should have come in the latter part of the film that lacks in cricket and concentrates more on his love life. The matches and crowd footage acquired by the makers from various TV networks saves the film from shoddy crowd scenes seen in most cricket-oriented films. The film has songs in the background that are soothing.

    Replicating a living and still active cricket legend is tough, but Sushant Singh Rajput slips into the role easily within few scenes into the film. He has done an able job. Disha Patani and Kaira Advani are good in small roles. Anupam Kher and Bhumika Chawla lend good support, while Rajesh Sharma, Mukesh Bhatt and Brijendra Mishra impress as usual.

    `M S Dhoni: The Untold Story’ generated enthusiasm during pre-release period and is now getting positive response from the audience, thanks to the popularity of Dhoni. The film has all the makings of a hit were it not for its high cost of production.

    (The film is being released simultaneously in Hindi, Marathi, Tamil and Telugu versions.)

    Producers: Arun Pandey, Fox Star Studios.

    Director: Neeraj Pandey.

    Cast: Sushant Singh Rajput, Anupam Kher, Bhumika Chawla, Kiara Advani, Disha Patani, Rajesh Sharma, Mukesh Bhatta, Brijendra Mishra.

  • IPL season 9 remains sponsor heavy despite earlier setbacks:  Onspon.com study

    IPL season 9 remains sponsor heavy despite earlier setbacks: Onspon.com study

    Mumbai: IPL season nine has been the subject of many headlines – good and bad. The betting scandal leading to two popular teams  — Chennai Super Kings and Rajasthan Royals —   being banned; and its title sponsor Pepsi’s exit from the league didn’t help the tournaments reputation either.  Questions that rose on the tournaments fate and the sponsorship dilemma were soon answered when Chinese smart phone brand Vivo bagged the title sponsorship right for the next two seasons. Vivo plans to spend an additional Rs 200 crore on strengthening the brand association with IPL.

    Now, owing to India’s performance at the T20 World Cup, sentiments around IPL Season 9 are on the positive side. A week prior to the IPL season, sponsors such as FreeCharge  and Maruti Suzuki had confirmed their associations with the league. These central level sponsorships are each estimated around Rs 10 Crore and above as per a study conducted by Onspon.com.

    At a team level too, the teams are seeing an increased interest from brands, where team sponsorships are getting closed faster, whereas last year half the slots were available until about two to three days prior to the IPL. While commercials for team level sponsorship rights were expected to take a dip due to the betting fiasco surrounding IPL, teams have been in a position to bag sponsors at commercials similar to those of last years, the study revealed.

    These team level sponsorship rights range from Rs 1 crore to Rs 20 crores – dependent on the logo spot on the jersey and other rights such as player imagery, merchandise options etc. A number of sponsors have in-fact also continued their association with their respective teams.

    Coming to the two new IPL teams, Pune Super Giants and Gujarat Lions have also been successful in clinching lucrative sponsorship deals with each of these teams managing to rope in about 10 sponsors each. With the Pune franchise boasting of a star studded line-up, including the likes of M.S Dhoni, Faf du Plessis, Ajinkya Rahane, Kevin Pietersen etc – the Pune franchise has emerged as a strong IPL title contender and has managed to bag sponsor’s within the Rs 2 Crore to Rs 16 crore range.

    The Gujarat franchise, owned by smartphone manufacturer Intex has also bagged a number of high value sponsorships ranging from Rs 1.5 Crore to Rs 15 crores.

    As per Onspon.com  the reason for the increased sponsorship interests from brands in this season’s IPL can be attributed to the pre-event cricket warm-up from the multiple cricket series leading to IPL – making the brand continuity easier and effective.

    Faraaz Peerbhai who leads brand partnerships at Onspon.com said, “Additionally, the low event density in the non-sport space – with few high voltage movie releases or any other major music events, making sponsorship routing to IPL more effective. The advent of early summers have also lead to buoyancy in consumption categories such as FMCG, Air-conditioners – thereby leading to pre-allocation of marketing budgets, especially for categories such as drinks, consumer durables etc,” Peerbhai added.

    If one were to look into brand categpries in IPL, a number of FMCG brands such as Haldiram’s, Britannia, Mother Dairy – Deodorant brands such as Sparkle, Kama Sutra have partnered with various IPL teams. Air-conditioner brands such as Daikin, Lloyd and Sansui have also partnered with teams such as Delhi, Bangalore and Kolkata respectively.

    The smartphone category as-well has taken to IPL Season 9 in a huge way – Three big smartphone manufactures entering (or re-structuring their entry) in India (Oppo, Vivo and LeEco) have allocated a significant budget to cricket and in particular IPL. They are seeking to leverage IPL to create awareness about their brand and reach out to the young audiences.

    Overall, after the pre-IPL ambiguity, IPL Season 9 is seeing a massive positive upswing from sponsors and audience alike.

  • IPL season 9 remains sponsor heavy despite earlier setbacks:  Onspon.com study

    IPL season 9 remains sponsor heavy despite earlier setbacks: Onspon.com study

    Mumbai: IPL season nine has been the subject of many headlines – good and bad. The betting scandal leading to two popular teams  — Chennai Super Kings and Rajasthan Royals —   being banned; and its title sponsor Pepsi’s exit from the league didn’t help the tournaments reputation either.  Questions that rose on the tournaments fate and the sponsorship dilemma were soon answered when Chinese smart phone brand Vivo bagged the title sponsorship right for the next two seasons. Vivo plans to spend an additional Rs 200 crore on strengthening the brand association with IPL.

    Now, owing to India’s performance at the T20 World Cup, sentiments around IPL Season 9 are on the positive side. A week prior to the IPL season, sponsors such as FreeCharge  and Maruti Suzuki had confirmed their associations with the league. These central level sponsorships are each estimated around Rs 10 Crore and above as per a study conducted by Onspon.com.

    At a team level too, the teams are seeing an increased interest from brands, where team sponsorships are getting closed faster, whereas last year half the slots were available until about two to three days prior to the IPL. While commercials for team level sponsorship rights were expected to take a dip due to the betting fiasco surrounding IPL, teams have been in a position to bag sponsors at commercials similar to those of last years, the study revealed.

    These team level sponsorship rights range from Rs 1 crore to Rs 20 crores – dependent on the logo spot on the jersey and other rights such as player imagery, merchandise options etc. A number of sponsors have in-fact also continued their association with their respective teams.

    Coming to the two new IPL teams, Pune Super Giants and Gujarat Lions have also been successful in clinching lucrative sponsorship deals with each of these teams managing to rope in about 10 sponsors each. With the Pune franchise boasting of a star studded line-up, including the likes of M.S Dhoni, Faf du Plessis, Ajinkya Rahane, Kevin Pietersen etc – the Pune franchise has emerged as a strong IPL title contender and has managed to bag sponsor’s within the Rs 2 Crore to Rs 16 crore range.

    The Gujarat franchise, owned by smartphone manufacturer Intex has also bagged a number of high value sponsorships ranging from Rs 1.5 Crore to Rs 15 crores.

    As per Onspon.com  the reason for the increased sponsorship interests from brands in this season’s IPL can be attributed to the pre-event cricket warm-up from the multiple cricket series leading to IPL – making the brand continuity easier and effective.

    Faraaz Peerbhai who leads brand partnerships at Onspon.com said, “Additionally, the low event density in the non-sport space – with few high voltage movie releases or any other major music events, making sponsorship routing to IPL more effective. The advent of early summers have also lead to buoyancy in consumption categories such as FMCG, Air-conditioners – thereby leading to pre-allocation of marketing budgets, especially for categories such as drinks, consumer durables etc,” Peerbhai added.

    If one were to look into brand categpries in IPL, a number of FMCG brands such as Haldiram’s, Britannia, Mother Dairy – Deodorant brands such as Sparkle, Kama Sutra have partnered with various IPL teams. Air-conditioner brands such as Daikin, Lloyd and Sansui have also partnered with teams such as Delhi, Bangalore and Kolkata respectively.

    The smartphone category as-well has taken to IPL Season 9 in a huge way – Three big smartphone manufactures entering (or re-structuring their entry) in India (Oppo, Vivo and LeEco) have allocated a significant budget to cricket and in particular IPL. They are seeking to leverage IPL to create awareness about their brand and reach out to the young audiences.

    Overall, after the pre-IPL ambiguity, IPL Season 9 is seeing a massive positive upswing from sponsors and audience alike.