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MUMBAI: Celebrity endorsements remained the lifeblood of India’s advertising world in 2024, proving once again that a star-studded ad is worth its weight in gold. While...
MUMBAI: Eurogrip Tyres, a two- to three-wheeler and off-highway tyre brand, has brought on board a cricketer who does not seem to tire, even though he...
Mumbai: The latest report from Tam AdEx India for January to June 2024 highlights a key role of celebrity endorsements in television advertising. This period saw...
Mumbai: Eurogrip Tyres, a 2 & 3-wheeler tyre brand, has launched a comprehensive brand campaign focussing on the superior grip of Eurogrip tyres. The campaign highlights...
Mumbai: As India eagerly embraces the 13th edition of the 2023 ICC Men’s World Cup, it’s clear that cricket is more than just a sport; it’s...
Mumbai: Pro Kabaddi League, one of the fastest-growing sports franchises in terms of viewership is all set to return on 22 December, after a two-year hiatus,...
Mumbai: Star Sports has drawn parallels between Vivo Indian Premier League (IPL) 2021 and a blockbuster film in its latest advertising campaign called #AsliPictureAbhiBaakiHai featuring cricketer...
MUMBAI: Online matrimony brand BharatMatrimony, has roped in iconic Indian cricketer Mahendra Singh Dhoni as its brand ambassador. Talking about the association, MS Dhoni said, “I’m...
MUMBAI: Officers Choice Blue Snacks, one of the largest consumer brands in the country, launched its new TVC campaign featuring Mahendra Singh Dhoni. Officers Choice Snacks,...
MUMBAI: Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Indian cricketer Hardik Pandya as its brand ambassador for the company’s new business...
MUMBAI: Brands are always on the hunt to find events with high engagement and some sporting properties are just that. The Indian Premier League (IPL) has...
MUMBAI: “Sattar minute, sattar minute hai tumhare paas … shayad tumhari zindagi ke sabse khaas sattar minute … (Seventy minutes, seventy minutes is what you have...
MUMBAI: B4U Network is excited to announce a tie-up with St Lucia Stars cricket team for the upcoming Caribbean Premier League, which will be played from...
MUMBAI: Star Sports has added another channel in its sports cluster and entered the Tamil market with Star Sports – Tamil. The channel went live on...
MUMBAI: There have been a few biopics made earlier on sport personalities, most with tepid reception with, may be, a couple of them making an impact...
MUMBAI: There have been a few biopics made earlier on sport personalities, most with tepid reception with, may be, a couple of them making an impact...
M S Dhoni: The Untold Story’ is one biopic that has caused enough curiosity in the trade circles as well as amongst moviegoers. While most biopic...
M S Dhoni: The Untold Story’ is one biopic that has caused enough curiosity in the trade circles as well as amongst moviegoers. While most biopic...
Mumbai: IPL season nine has been the subject of many headlines – good and bad. The betting scandal leading to two popular teams — Chennai Super...
Mumbai: IPL season nine has been the subject of many headlines – good and bad. The betting scandal leading to two popular teams — Chennai Super...
MUMBAI: Star India has long presented itself as undisputed disruptor when it comes to the Indian media and entertainment industry. The disruption wave does not look...
MUMBAI: Star India has long presented itself as undisputed disruptor when it comes to the Indian media and entertainment industry. The disruption wave does not look...
MUMBAI: When Justice Lodha committee spelt a part of its landmark verdict on 2013 Indian Premier League (IPL) betting case on the afternoon of 14 July,...
MUMBAI: After all the hue and cry, the Board for Control of Cricket in India (BCCI) has finally decided to go ahead with the Zimbabwe tour,...
MUMBAI: India’s defeat in the semi final match against Australia in the ICC Cricket World Cup may have been disappointing for Indians but the energy set...
India qualified to the semi-finals of ICC Cricket World Cup 2015 in sublime fashion. In the semi-final, India will face host nation Australia and pundits predict...
MUMBAI: India’s stellar performance against South Africa during the Sunday match did not enthral fans at just the stadium and homes but also set social media...
MUMBAI: With the ICC Cricket World 2015 a few days away, Star Sports in association with Lowe Lintas + Partners unveiled a youth-centric campaign titled, #wontgiveitback,...
MUMBAI: Mahindra Singh Dhoni’s achievements suddenly seem to be a thing of the past. What immediately comes to mind is Dhoni’s stupendous victory as hugely popular ‘Captain...
MUMBAI: The wait is finally over for cricket fans as the list of the Indian squad for the ICC Cricket World Cup has been finalised. The...
MUMBAI: The announcement of India’s probable cricket squad for the ICC Cricket World Cup 2015 is finally out. And so are some surprises. Cricketers like Yuvraj...
MUMBAI: The squads for the world’s premier Twenty20 competition were announced today and will comprise international cricket’s biggest names along with domestic players. Eight players...
NEW DELHI: Indian skipper M S Dhoni has been appointed brand ambassador to promote Barclays Premier League football (BPL) in India by Star Sports. A keen...
MUMBAI: Star India has launched a marketing campaign, with the core theme of ‘Zor Lagao Champion Banao”, to promote the ICC Champions Trophy 2013 which started...
BENGALURU: Telcom player Aircel announced the all India launch of a new product ‘PocketBuddies- Srf n txt‘ in Bengaluru. The company plans to back this product...
MUMBAI: Facing bouncers and googlies from the cricket World Cup, India‘s Hindi general entertainment channels (GECs) have regained their old order in the television audience graph...
