ITV

Tag: M.N. Kapasi

  • Summer vacation fuels ‘Narnia’ DVD sale in India

    Summer vacation fuels ‘Narnia’ DVD sale in India

    MUMBAI: The Walt Disney Company has claimed that its The Chronicles of Narnia, has become the highest selling DVD in India. The DVD, released last month, acquired the feat by dethroning the Lion King DVD by over 30 per cent in sales.

    The DVD sales were fueled on account of summer vacation and the unique sales promotion activities aimed at children.

    The Narnia DVD has been topping the international DVD charts for continuous weeks since its release, according to an official release.

    Buena Vista Home Entertainment International VP Daniel Solnicki says, “The success of the DVD has been phenomenal in India echoing its success worldwide (as the highest selling DVD of 2006). The growing hardware (DVD / VCD players) penetration and the aggressive marketing efforts by our partner in India are taking the home entertainment business to new heights.”

    The Walt Disney Company (India) managing director Rajat Jain said, “Creativity and great stories traverse all boundaries and this movie has been a great Disney experience that audiences across India have embraced with equal fervor.”

    Says M N Kapasi Excel Home Videos, “The DVD being a value product with its inbuilt language selection feature (English, Hindi) enabling the viewer to watch the movie in the language of his/her choice has further helped the cause. The pan India response has prompted us to add more Indian Languages to future editions. The huge success has also been attributed to the summer vacations and the unique sales promotions activities for children.”

    Says Mehul Rathod, Movies and More,(India ‘s only exclusive chain for Movie DVDs).”The DVD has received a huge response, with the summer vacation and the unique sales promotion activities aimed at children. The DVD with its competitive pricing has done extremely well across the country. The product has been a best seller since its release, and has been our highest selling product in terms of its volume and value. “

  • Disney’s ‘Chronicles of Narnia’ launches on DVD

    Disney’s ‘Chronicles of Narnia’ launches on DVD

    MUMBAI: Chronicles of Narnia: The Lion, The Witch and the Wardrobe is out on Excel Home Videos DVDs this summer. Winner of 13 awards and nominated 40 times, the movie was the highest grosser worldwide in recent times.

    Based on C.S. Lewis’ timeless adventure, the DVD is packed with added features like fun facts on Narnia, bloopers on the sets and making of the movie. The DVD has options for Hindi and English audio tracks. Other regional language editions will also be launched shortly.

    The movie’s popularity across the globe reverberated extensively during the theatrical launch in India with dubbed versions in several Indian languages, ahead of many Hindi and regional movies. The movie was among the top three movies in India, topping the list in the south ahead of regional movies for several weeks.

    The Walt Disney Company India managing director Rajat Jain said, “With our range of world-class business assets and the productive working relationships we’ve developed, India represents excellent opportunities to create meaningful and across-the-board presence. Our Home Entertainment business in the country through local partnership with Excel Home Videos represents long term growth potential as more and more consumers are being exposed to Disney hallmark quality entertainment.”

    Excel Home Videos managing director M N Kapasi added, “Considering the huge theatrical response, the positive reaction from retail and the impending summer vacations, we have doubled the number of DVDs to be released, making it the largest release in recent times. The huge retail penetration Excel enjoys in the country, with DVDs sold out from local stationery and general stores to premium book stores and malls further justify the magnitude of the release. The DVD is a value product with its inbuilt language selection feature (English, Hindi) enabling the viewer to watch the Movie in the language of his choice.”

    The DVD launch will be bolstered with an exciting pan-India contest on Disney Channel, promotion on Disney Channel India website and several on ground events. Kids buy the DVD and avail a chance to win wardrobes full of Disney goodies and other prizes.