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Tag: m-Commerce

  • Inkspell acknowledges frontrunners in India through Drivers of Digital Awards

    Inkspell acknowledges frontrunners in India through Drivers of Digital Awards

    Inkspell announced the much awaited results of the Drivers of Digital Awards 2016 – India Chapter (DOD Awards) on 28 September, 2016. This event was conceptualized with the idea of furtherance of the ongoing digital momentum in India. The DOD Awards also aligns itself with the Government’s visionary programmes like ‘Digital India’ and ‘Start-up India’.

    Following were the Winners in various categories in the glittering DOD awards ceremony:

    Special Awards
    Best Digital Enterprise Tech Mahindra
    Digital Entrepreneur of the Year Vineet Bajpai
    Digital Person of the Year Uday Sodhi
    Digital Startup of the Year Indus OS
    Digital Agency of the Year WATConsult
    Digital Marketing Awards
    Best Engagement in a Digital Campaign Vero Moda Campaign by WATConsult
    Best Digital Integrated Campaign Reliance #KisseKamyabiKe by Fruitbowl Digital
    Best Digital Marketing Analytics HCL Technologies
    Best Display Campaign CarTrade Campaign by Sociomantic
    Best Display Campaign World TV Premiere of Singh Is Bliing by Zee Entertainment
    Best Email Marketing Campaign Via.com by Octane – The Biggest Online Travel Sale Campaign
    Best Engagement in a Mobile Campaign Myntra Mini Game by Gameloft
    Best Mobile Marketing Campaign Sumit Sambhal Lega Interactive Masthead by Star TV
    Best Performance-driven Campaign Reliance Energy Online Reputation Management by Fruitbowl Digital
    Best Search Marketing Campaign Royal Sundaram SEO by iProspect
    Best Social Media Marketing Campaign Ariel Dads Share the Load by MediaCom
    Best Viral Marketing Campaign Trumping Donald – A TE-A-ME Intervention by ARM Digital
    Best Innovation in a Digital Campaign Himalaya MEN IPL Campaign by WATConsult
    Website Awards
    Best Website – Coupons/Deals/Cashbacks GoPaisa.com
    Best eCommerce website by a Retail Brand Titan eStore by Titan Company
    Best eCommerce website in a Specialised Category Bajaj Allianz Life Insurance
    Best Website – Educational Da Vinci Learning by ADG Online
    Best Website – Entertainment ESPNcricinfo – CRICIQ by ESPN Digital
    Best Website – Financial Services/Banking YES Bank
    Best Website – Local language Aaj Tak by India Today Group
    Best Website – News content DainikBhaskar.com by Dainik Bhaskar Digital
    Best Online Classified Website IndiaMART by IndiaMART InterMESH
    Best Website – Travel AWATAR by KSRTC
    Best Website – Personal Blog/Website ShoutMeLoud by Harsh Agrawal
    Mobile Awards
    Best Mobile App – Entertainment SonyLIV App by Prodigitz
    Best Mobile App -Financial Services/Banking Moneycontrol by E-Eighteen.com
    Best Mobile App – Healthcare/Fitness Stemetil VR by Abbott Healthcare
    Innovative Mobile App Karnataka Mobile One by IMI Mobile
    Best Mobile App – Game Asphalt Airborne by Gameloft
    Best Mobile App – News The Indian Express by IE Online
    Best Online Classified Mobile App Talentrack by Fameposter Career Services
    Best Mobile App – Travel IRCTC AIR by IRCTC
    Digital Financial Awards
    Digital Bank of the Year YES Bank
    Best Digital Payment Facilitator NextGen Telesolutions
    Best Financial Innovation Leopard Integrated Tablet POS and microATM by Evolute Systems
    Best Prepaid Card/Product DCB Prepaid Cards by DCB Bank
    Best Digital Wallet Pockets by ICICI Bank

    The objective of the Drivers of Digital Awards was to motivate the agencies and enterprises to continue doing phenomenal work for the uplift of the digital economy in the country. More than 700 Brands, Agencies, and professionals were in competition for the coveted trophy. The ceremony witnessed more than 500 plus professionals from the following industries: Digital marketing, e-Commerce & m-Commerce, Media, FMCG, BFSI, Auto, Electronics, OEMs, Technology and Conglomerates.

    About Inkspell Solutions:
    Inkspell Solutions is an avant-garde business intelligence and enterprise appraisal institution.

    It was founded with the objective of untangling the business-to-business (B2B) marketing convolutions in today’s hybrid-media age and providing simple yet effective platforms and solutions for businesses to effectively reach out to and communicate with their target market.

    Through a team of experts with exhaustive industry know-how, extensive network across sectors and the proficiency to conduct comprehensive, large-scale primary and secondary research, Inkspell helps companies formulate marketing strategies pertaining to their business needs, implement the marketing plans, and deliver market performances. It operates across old-school and the new-age media in a cohesive manner to ensure that the reach of the Digital media complements the impact of the ATL and BTL channels. It also formulates research reports for industry players to map the upcoming trends and practices in the business and keep a track of changing consumer behavior and choices.

    Inkspell holds expertise in the areas of large scale conferences and summits; roundtable meetings, seminars, and discussions; employee engagement and motivation activities; MICE events: mall activations, offsite trips, innovative OOH media programs; corporate branding and media buying; research reports and whitepapers.

    Click here to visit Drivers of Digital Awards 2016 – www.dodawards.in

  • Inkspell acknowledges frontrunners in India through Drivers of Digital Awards

    Inkspell acknowledges frontrunners in India through Drivers of Digital Awards

    Inkspell announced the much awaited results of the Drivers of Digital Awards 2016 – India Chapter (DOD Awards) on 28 September, 2016. This event was conceptualized with the idea of furtherance of the ongoing digital momentum in India. The DOD Awards also aligns itself with the Government’s visionary programmes like ‘Digital India’ and ‘Start-up India’.

    Following were the Winners in various categories in the glittering DOD awards ceremony:

    Special Awards
    Best Digital Enterprise Tech Mahindra
    Digital Entrepreneur of the Year Vineet Bajpai
    Digital Person of the Year Uday Sodhi
    Digital Startup of the Year Indus OS
    Digital Agency of the Year WATConsult
    Digital Marketing Awards
    Best Engagement in a Digital Campaign Vero Moda Campaign by WATConsult
    Best Digital Integrated Campaign Reliance #KisseKamyabiKe by Fruitbowl Digital
    Best Digital Marketing Analytics HCL Technologies
    Best Display Campaign CarTrade Campaign by Sociomantic
    Best Display Campaign World TV Premiere of Singh Is Bliing by Zee Entertainment
    Best Email Marketing Campaign Via.com by Octane – The Biggest Online Travel Sale Campaign
    Best Engagement in a Mobile Campaign Myntra Mini Game by Gameloft
    Best Mobile Marketing Campaign Sumit Sambhal Lega Interactive Masthead by Star TV
    Best Performance-driven Campaign Reliance Energy Online Reputation Management by Fruitbowl Digital
    Best Search Marketing Campaign Royal Sundaram SEO by iProspect
    Best Social Media Marketing Campaign Ariel Dads Share the Load by MediaCom
    Best Viral Marketing Campaign Trumping Donald – A TE-A-ME Intervention by ARM Digital
    Best Innovation in a Digital Campaign Himalaya MEN IPL Campaign by WATConsult
    Website Awards
    Best Website – Coupons/Deals/Cashbacks GoPaisa.com
    Best eCommerce website by a Retail Brand Titan eStore by Titan Company
    Best eCommerce website in a Specialised Category Bajaj Allianz Life Insurance
    Best Website – Educational Da Vinci Learning by ADG Online
    Best Website – Entertainment ESPNcricinfo – CRICIQ by ESPN Digital
    Best Website – Financial Services/Banking YES Bank
    Best Website – Local language Aaj Tak by India Today Group
    Best Website – News content DainikBhaskar.com by Dainik Bhaskar Digital
    Best Online Classified Website IndiaMART by IndiaMART InterMESH
    Best Website – Travel AWATAR by KSRTC
    Best Website – Personal Blog/Website ShoutMeLoud by Harsh Agrawal
    Mobile Awards
    Best Mobile App – Entertainment SonyLIV App by Prodigitz
    Best Mobile App -Financial Services/Banking Moneycontrol by E-Eighteen.com
    Best Mobile App – Healthcare/Fitness Stemetil VR by Abbott Healthcare
    Innovative Mobile App Karnataka Mobile One by IMI Mobile
    Best Mobile App – Game Asphalt Airborne by Gameloft
    Best Mobile App – News The Indian Express by IE Online
    Best Online Classified Mobile App Talentrack by Fameposter Career Services
    Best Mobile App – Travel IRCTC AIR by IRCTC
    Digital Financial Awards
    Digital Bank of the Year YES Bank
    Best Digital Payment Facilitator NextGen Telesolutions
    Best Financial Innovation Leopard Integrated Tablet POS and microATM by Evolute Systems
    Best Prepaid Card/Product DCB Prepaid Cards by DCB Bank
    Best Digital Wallet Pockets by ICICI Bank

    The objective of the Drivers of Digital Awards was to motivate the agencies and enterprises to continue doing phenomenal work for the uplift of the digital economy in the country. More than 700 Brands, Agencies, and professionals were in competition for the coveted trophy. The ceremony witnessed more than 500 plus professionals from the following industries: Digital marketing, e-Commerce & m-Commerce, Media, FMCG, BFSI, Auto, Electronics, OEMs, Technology and Conglomerates.

    About Inkspell Solutions:
    Inkspell Solutions is an avant-garde business intelligence and enterprise appraisal institution.

    It was founded with the objective of untangling the business-to-business (B2B) marketing convolutions in today’s hybrid-media age and providing simple yet effective platforms and solutions for businesses to effectively reach out to and communicate with their target market.

    Through a team of experts with exhaustive industry know-how, extensive network across sectors and the proficiency to conduct comprehensive, large-scale primary and secondary research, Inkspell helps companies formulate marketing strategies pertaining to their business needs, implement the marketing plans, and deliver market performances. It operates across old-school and the new-age media in a cohesive manner to ensure that the reach of the Digital media complements the impact of the ATL and BTL channels. It also formulates research reports for industry players to map the upcoming trends and practices in the business and keep a track of changing consumer behavior and choices.

    Inkspell holds expertise in the areas of large scale conferences and summits; roundtable meetings, seminars, and discussions; employee engagement and motivation activities; MICE events: mall activations, offsite trips, innovative OOH media programs; corporate branding and media buying; research reports and whitepapers.

    Click here to visit Drivers of Digital Awards 2016 – www.dodawards.in

  • Snapdeal strengthens m-commerce biz with MartMobi acquisition

    Snapdeal strengthens m-commerce biz with MartMobi acquisition

    MUMBAI: E-commerce venture Snapdeal is on an acquisition spree. After acquiring mobile transactions platform FreeCharge, earlier this year, the company has now acquired Hyderabad based mobile e-commerce platform MartMobi.

     

    With this, Snapdeal has augmented its mobile commerce capabilities by bringing onboard the MartMobi team that has created mobile specific platform and solutions for small and medium sized businesses in India and globally.

     

    MartMobi, which was founded by Pramod Nair and Satya Krishna Ganni, has core strengths in mobile technologies and has created instant mobile and tablet presence through mobile sites and native apps for e-commerce stores, small and medium sized businesses.

     

    The company enables seamless connectivity with the customers’ existing backend systems in addition to a real time analytics engine to improve conversions and user engagement.

     

    With its inclusion in the Snapdeal family, the MartMobi team will now focus on creating interfaces that enhance customer and seller experience on its mobile platforms. Realizing that the next wave of e-commerce customers are coming from mobile, Snapdeal is making substantial investments to strengthen this arm of business. The company already gets over 75 per cent of its sales via mobile-based transactions.

     

    Snapdeal was also the first company in the Indian e-commerce space to introduce a mobile application for its sellers. Around 70% of Snapdeal sellers now actively use this application to list products, manage inventory and effortlessly sell on the marketplace.

     

    Snapdeal co-founder Rohit Bansal said, “At Snapdeal, we are always on the lookout for talented people who come with special skill sets that will further enhance our capabilities. Being passionate about creating and building technology that solves real problems is another quality we look for in people. Mobile has been a key focus area for us and we have built technology capabilities to create a great experience for our buyers and sellers on this platform. The MartMobi team has built world-class products for mobile commerce, which will give a fillip to our existing mobile capabilities and we are confident that the team will further boost our mobile capabilities. We welcome them into the Snapdeal family.”

     

    MartMobi founder and former CEO Satya Krishna Ganni added, “We are very excited to become a part of the Snapdeal family. We strongly believe that new age technology innovations will happen here. The company has grown at a phenomenal pace in the last few years. With technology as the backbone, Snapdeal is solving the real challenges – of access faced by consumers and of reach faced by large and small retailers in India. Mobile is the way forward and all our efforts will be directed towards creating world class mobile technology at Snapdeal.” 

  • Mobile commerce: The key to impulse shoppers

    Mobile commerce: The key to impulse shoppers

    E-commerce industry’s success stories and reliability are the key factors determining its popularity. Customers have gained a new edge of convenience with products and services available at a click. Apparently, a new wave of innovation in the name of mobile commerce is gaining prevalence by driving new avenues for the e-commerce industry in India.

     

    Accessing an e-commerce portal on desktops and laptops has never been a hindrance; however, accessing the same website on phones have bulged various problems because they were primarily designed for big screens. Considering the mounting usage of mobile phones over big screen computers, mobile commerce has emerged as a key to impulse shoppers.

     

    Mobile commerce offers dual benefit – ease of navigation tools and the flexibility to shop; therefore, attracting a large number of customers. Nowadays, more and more e-commerce websites have become mobile friendly, which has accelerated the footfall on such websites by a huge number. The trend is gradually catching up in India like our European counterparts.

     

    According to a study conducted by global financial group ING, Europeans are now shopping frequently via mobile phone, British being the most impulsive shoppers. India has adapted to this innovation extensively and is observing its acceptance from customers on a large scale. Currently, a major chunk of our tech savvy population is inclined towards mobile commerce. Various studies have shown that mobile devices such as smartphones and tablets are leading to an increase in impulse buying among consumers. There is also a lot of scope for growth in this segment as only 40 per cent users make purchases using their mobile devices.

     

    Impulse shopping is triggered among consumers due to the availability of simple and easy to use technology that is used widely in m-commerce platforms. Its usage is rapidly increasing with evolution of mobile technologies. This innovative transformation is creating seamless opportunities for prospective businesses. While adding greater convenience to customers by providing more personalised services, mobile commerce equally benefits the retailers by reducing their cost of production.

     

    According to an independent study conducted by Manusis Technologies, 42 per cent purchases made on mobile devices are based on impulsive decisions. The attractive offers and discount coupons offered by mobile apps create a sense of urgency among buyers. Often, they make hurried purchases fearing an impending stock-out situation or rising prices of the commodity. Eventually, it positively impacts the store owners’ sale and revenues.

     

    M-commerce is a great opportunity for these retailers and e-commerce owners to tap impulse purchases from customers. Snapdeal, one of India’s biggest e-commerce stores, has witnessed an increase in sales via mobile purchases in the past year. Many of these purchases might have been made at the spur of the moment.

     

    (These are purely personal views of StoreHippo.com CEO and founder Rajiv Kumar and indiantelevision.com does not necessarily subscribe to these views.)

  • Star CJ launches its M-Commerce Site

    Star CJ launches its M-Commerce Site

    MUMBAI: Star CJ Network India– India’s largest home shopping network launches its M-Commerce website, bringing its products and services to the consumer’s palm. This move has been taken to take advantage of the growing number of mobile internet users in India, which presently is estimated to be 120 million, much more than the users using internet on their computers (estimated at 100 million). The other major reason behind this step is the overwhelming success experienced by the Company for their mobile DM service, which was launched as a pre-requisite to this m-commerce website in June this year. The mobile DM service has been growing at an average month-on-month rate of 250%, fetching the company 55% of the total sales through internet as compared to 45% achieved from the e-commerce front. The Company informed that a special team from Korea was assigned to develop the M-commerce website of the Company, which is going live on 19 November 2014.
     
    The biggest differentiating factor for STAR CJ’s M-commerce website is the live access provided to the consumers buying products from distinct sellers on the platform to view STAR CJ alive on their mobile phones. This will also allow the consumers to view live demonstrations of the products, over and above their images and specifications. Placing an order would be easier than ever!
     
    Commenting on the launch of the new M-commerce site Star CJ Network CEO Kenny Shin says, “M-commerce has grown phenomenally in India due to rapid growth in the smartphone sector. STAR CJ looks at this platform as one of the greatest opportunities to penetrate further into the Indian market. The team has done an impressive job with the design, making it extremely easy for consumers to access and navigate through the website.”
     
    The website has been specifically designed for easy access and navigation on all types of mobile phones with internet. A direct link would be provided to the users, which will connect them to the STAR CJ call centre on a simple click. This will smoothen and simplify the purchase, freeing the consumers from the tedious online payment process. Special discounts would be offered to the early birds, celebrating Company’s presence on the m-commerce platform.

     

  • 59 per cent of mobile web users comfortable with mobile ads: Study

    59 per cent of mobile web users comfortable with mobile ads: Study

    MUMBAI: The appetite for mobile media continues to rise and that the mobile is not just a fundamental part of consumers‘ communication needs, but increasingly the core platform through which they access the Internet and engage with brands online.

    To better understand changing media consumption usage and behaviours across the world, Bangalore-based mobile ad network InMobi has released the findings of its Mobile Media Consumption Report, a study of over 15,000 mobile users in 14 markets across all continents through its global mobile ad network, and research partners Decision Fuel and OnDevice Research.

    InMobi Co-Founder and CEO Naveen Tewari said, “Mobile devices now permeate every aspect of modern life. The study reveals that mobile users are always-on, whether surfing the web while spending time with family (48 per cent), at a social event (45 per cent), commuting (60 per cent) and shopping (43 per cent). This creates a huge opportunity for brands and marketers to engage with consumers throughout the day unlike traditional advertising like print and TV.”

    Mobile interactions increasingly influence buying behaviour: Overall analysis reinforces the shift towards mobile with 50 per cent of the average global mobile web user now using mobile as either their primary or exclusive means of going online. This has resulted in mobile devices becoming an indispensable shopping tool, gaining popularity as a viable shopping channel and now used throughout the research and decision-making process of a purchase.

    Mobile advertising‘s proving to be effective across the entire purchase funnel:

    • 75 per cent of respondents admitted that they‘d been introduced to something new via their mobile device
    • 67 per cent feel that it had provided them with better options
    • 46 per cent said that they had made purchases using their mobile device
    • 45 per cent said it has influenced their in-store purchase

    Opportunities for brands to engage with consumers through mobile apps: Mobile apps can offer brands opportunities to engage with consumers on a more personal level all across the globe. The findings of the research reveal the accelerated usage of mobile apps and found that the average consumer actively uses 6.5 apps throughout a 30-day period.

    Encouragingly, 54 per cent of respondents reported that they had noticed ads while engaged in an app. In fact, a considerable 80 per cent of respondents were influenced by a mobile ad to download an app and 67 per cent went on to visit a brand‘s website immediately afterwards. Mobile advertising is not only helping to drive app downloads but also increase website traffic.

    Ad format preferences are emerging for different user segments : The research found that 59 per cent of mobile users are now as comfortable with mobile advertising as they are with TV or online advertising. Whilst mobile ads in apps are the most noticed among mobile users, the study highlighted those different formats of mobile ads appeal to different segments of consumers. Globally, 54 per cent of users discover mobile ads via apps, 40 per cent on a search engine, 27 per cent on a retailer website and 23 per cent on a video website.

    Mobile commerce surges: M-commerce continues to evolve and consumer adoption is high with 66 per cent of consumers surveyed having spent money on an activity via a mobile device. This will continue to increase significantly as 80 per cent of consumers plan to conduct mobile commerce in the next 12 months, a 21 per cent increase from where we are today.

    Tewari concluded, “This study reiterates the industry stats on the mobile media consumption boom. With consumers now being increasingly receptive to mobile advertising and in-app ads, there has never been a better time for brands to embrace the use of mobile technologies. Finally, it highlights the fact that there is a real need for the industry to continue to rapidly innovate the ad experience and deliver rich, relevant, and timely content to the user.”