ITV

Tag: Lynn

  • Lynn and Meenakshi launch Social Access

    MUMBAI: Media veterans Lynn de Souza (former Lintas Media Group chairman and CEO) and Meenakshi Menon (media audit company Spatial Access founder and chairperson) have joined hands to launch a one of a kind initiative named Social Access – India‘s first a communications firm to focus solely on the social sector.

    The core objective of the company is to use strategic communication and creative ideas to re-orient society towards the social sector by building channels among the four key players – NGOs, corporates, government bodies and the society.

    De Souza said, “The vision behind Social Access is to use the power of communications to help ideas travel across cultures, consumers and corporates to build a more equitable society with informed and involved participation from all constituents.”

    Menon added, “Through our core values of equality, responsibility, sustainability and collaboration, Social Access aims to become the bridge between the corporate and the social sector. Monitoring and impact assessment will be a critical component of our offering”.

    The launch of Social Access took place Radio Club in Mumbai on 11 April through an event themed ‘Bee the Change‘ and saw participation from the stakeholders of the company.

    The event had international achievers seeking to inspire audiences with real action. These included Lt Cdr Abhilash Tomy, the first Indian to circumnavigate the oceans solo, nonstop and unassisted, Mark Inglis, the only double amputee in the world to scale Mount Everest who is also Para Olympic silver medallist in cycling and cancer and avalanche survivor Sarah Wilson. The three spoke about overcoming their limitations and ways to battle their fear.

    The event was attended by over 300 guests including 50 children who participated in the demonstration, NGO representatives, corporate head honchos and media.

    Social Access‘ launch event found quite a few supporters like Aquasail (sailboats), Radio Mirchi (venue and radio campaign), Mercury Integrated (alliances), Sound Corporate Communications (PR and media relations) Catalyst (event management), Foxymoron (digital communications) and National Geographic Traveller (clothing).

    De Souza was the face of LMG till she quit the organisation in November 2012. She had a successful run at Lintas having served in various capacities and roles while at the group. The office will be based out of Khar and currently Social Access has a team of five people, with more likely to join in the near future.

  • Shashi Sinha to take charge of IPG Mediabrands India as Lynn de Souza quits

    MUMBAI: A major change is taking place at IPG Mediabrands India. Shashi Sinha, the CEO of Lodestar UM, is taking charge as CEO of IPG Mediabrands India in a newly created post while Lynn D‘Souza is quitting the company to become a social entrepreneur.

    As part of the new arrangement, Initiative, BPN, Reprise and the Outdoor company will all now report to Sinha. He will also continue to function in his old role as Lodestar UM CEO.

    In a related development, D‘Souza, who has been serving as the chairman and CEO of Lintas Media Group, will be leaving IPG Mediabrands at the end of November. She will announce the launch of a pioneering new initiative for the development sector in early 2013. She is an old hat at Lintas, having joined the agency in 1995 to set up Initiative Media.

    “We want to take this opportunity to recognise another IPG veteran, Lynn de Souza. Lynn, Chairman and CEO of Lintas Media Group
     and an active participant in the non-profit space for several years, has expressed her desire to become a social entrepreneur. She will announce the launch of a pioneering new initiative for the development sector in early 2013, and will be leaving IPG Mediabrands at the end of November,” IPG said in a statement.

    The formation of IPG Mediabrands in March this year saw IPG leveraging its number two position with more than 17 per cent share of the Indian media market. In addition to the momentum gained by the three media agencies – Lodestar UM, Initiative and BPN – this period also saw the strengthening of the digital offering, Reprise – a joint venture with India’s largest digital independent, Interactive Avenues.

    Magna Intelligence was launched to further improve the group’s buying capabilities and IPG Mediabrands also brought its unique consumer panels to the market. With more than 16000 contacts in India alone, the consumer panels fuel proprietary tools such as Matrix.

    As IPG Mediabrands India enters the next growth phase, the agency‘s forward motion will continue with the launch of IPG Mediabrands Analytics, and the renewed focus and energy on the IPG Mediabrands outdoor business.

    Sinha, an IPG veteran of over 20 years, has rapidly expanded and developed Lodestar UM over the past six years, led the way for the foundation of many new offerings in the market, and has remained actively engaged in various industry forums. Currently, he is also the President of The Advertising Club.