Tag: LYF

Reliance Jio declares readiness for 4G launch; imports IPTV STBs

MUMBAI: The Reliance Jio juggernaut is getting ready to enter the next phase. According to the Q1 2017 presentation Reliance Industries Ltd (RIL) made to investors over the weekend, Relaince Jio’s Preview Offer for its 4G LTE services tests phase is doing very well.

Reliance Jio officials announced that the company is ready to roll them out nationally, apart from four circles (these will take six to eight weeks) which were awarded to it on 6 July.

It said that its network is available over 18,000 cities and more than 200,000 villages in the 2300 MHz/1800 MHz band.

The company stated that its JioLyf Preview Offer is now being expanded and has attracted 1.5 million plus users to it. Each subscriber is consuming 26GB and speaking for about 355 minutes each month.

Reliance Jio revealed that there has been a strong uptake of all the services it has been offering, considering the humungous data consumption. Among the ones that are popular is Jio Play offering 300+ channel (30 of them HD) across 15 languages in 10 genres, offering seven day catch up TV with pause and play and personalization features. The others that are gaining in popularity are JioOnDemand, (100,000 hours of HD-ad free movies and trailers), JioBeats (million plus songs in 20 different languages), JioXpresNews (500 plus content publishers) and JioMags (5,000 magazine plus issues across 15 categories and 10 languages).

According to the RIL presentation, the company has set up a 100,000 strong retailer base to sell its LYF devices, which include Flame, Wind, Water and Earth priced between Rs 2,999 and 19,999. Another 500,000 outlets for SIM and recharge sales have been signed up.

Last week Reliance Jio extended its Preview Offer to select Samsung Galaxy Phone users and it is now expected to allow IPhone 6, and 6S users to be able to sign up for it too by next week.

Observers expect Reliance Jio to levy a data usage fee much lower than the 0.5 p per 10 kb – that has been talked about so far – when it launches. A commercial launch date that is being talked about is 15 August.

Additionally Reliance Jio has also imported 15,000 IPTV set top boxes from Vietnam earlier this month, according to reports.

The boxes reportedly have a price tag of Rs 5,500 and are an indicator that the company is possibly readying to introduce its fibre to the home services (FTTH) and could start delivering IPTV to customers in the not too distand future. All that subscribers have to do is download the JioPlay and JioOnDemand Apps to tune into content that could rival that offered by many other cable operators and DTH operators. Reliance Jio already has a national MSO licence. Pricing plans have not been revealed as yet, but expect them to be competitive.

RIL reported a turnover of Rs 71,451 crore with a net profit of Rs 7,113 crore. in Q12017.

July 18, 2016
Reliance Jio declares readiness for 4G launch; imports IPTV STBs

MUMBAI: The Reliance Jio juggernaut is getting ready to enter the next phase. According to the Q1 2017 presentation Reliance Industries Ltd (RIL) made to investors over the weekend, Relaince Jio’s Preview Offer for its 4G LTE services tests phase is doing very well.

Reliance Jio officials announced that the company is ready to roll them out nationally, apart from four circles (these will take six to eight weeks) which were awarded to it on 6 July.

It said that its network is available over 18,000 cities and more than 200,000 villages in the 2300 MHz/1800 MHz band.

The company stated that its JioLyf Preview Offer is now being expanded and has attracted 1.5 million plus users to it. Each subscriber is consuming 26GB and speaking for about 355 minutes each month.

Reliance Jio revealed that there has been a strong uptake of all the services it has been offering, considering the humungous data consumption. Among the ones that are popular is Jio Play offering 300+ channel (30 of them HD) across 15 languages in 10 genres, offering seven day catch up TV with pause and play and personalization features. The others that are gaining in popularity are JioOnDemand, (100,000 hours of HD-ad free movies and trailers), JioBeats (million plus songs in 20 different languages), JioXpresNews (500 plus content publishers) and JioMags (5,000 magazine plus issues across 15 categories and 10 languages).

According to the RIL presentation, the company has set up a 100,000 strong retailer base to sell its LYF devices, which include Flame, Wind, Water and Earth priced between Rs 2,999 and 19,999. Another 500,000 outlets for SIM and recharge sales have been signed up.

Last week Reliance Jio extended its Preview Offer to select Samsung Galaxy Phone users and it is now expected to allow IPhone 6, and 6S users to be able to sign up for it too by next week.

Observers expect Reliance Jio to levy a data usage fee much lower than the 0.5 p per 10 kb – that has been talked about so far – when it launches. A commercial launch date that is being talked about is 15 August.

Additionally Reliance Jio has also imported 15,000 IPTV set top boxes from Vietnam earlier this month, according to reports.

The boxes reportedly have a price tag of Rs 5,500 and are an indicator that the company is possibly readying to introduce its fibre to the home services (FTTH) and could start delivering IPTV to customers in the not too distand future. All that subscribers have to do is download the JioPlay and JioOnDemand Apps to tune into content that could rival that offered by many other cable operators and DTH operators. Reliance Jio already has a national MSO licence. Pricing plans have not been revealed as yet, but expect them to be competitive.

RIL reported a turnover of Rs 71,451 crore with a net profit of Rs 7,113 crore. in Q12017.

July 18, 2016
Sub Rs 3K LYF 4G smartphones

MUMBAI: Bringing Mukesh Ambani’s vision of digitising the entire country to get its people to use the internet a step closer to fruition, LYF Smartphone+, the True 4G smartphone brand from Reliance Retail, has pushed the envelope of affordability in the Indian smartphone space by announcing a very aggressive price of Rs. 2999 on four of its Flame models – Flame 3, Flame 4, Flame 5 and Flame 6. This move also resonates with the Prime Minister Narendra Modi’s vision of a digitally-connected India says a Reliance Retail press release.

The Indian device ecosystem always featured a clear line of distinction between smartphone users and featurephone users with price acting as a major barrier. With the introduction of 4G smartphones at a price which rivals that of featurephones, LYF has made it easy for featurephone users to upgrade to smartphones.

Like all LYF devices, the Flame series too offers smartphones equipped with VoLTE, or voice over LTE — a technology that enables the device to provide advanced features such as faster call setup, high-definition (HD) voice and video calling, seamless switching between voice and video calls and multi-party conferencing on a 4G LTE network.

The dual-SIM slots, a characteristic feature of every Flame phone, allow users to simultaneously use a 4G SIM in either of the slots. Further, all LYF devices come with a free Jio preview offer, under which every user buying a LYF phone gets access to the entire range of Jio services, Flame series provides a platform for users to migrate from older networks such as 2G or 3G to the more advanced 4G ecosystem. In addition to this, Flame series also offer smart aesthetic features and superior hardware technology claims the Reliance Retail release.

With all the models being equipped with a primary camera and also a front camera, or a selfie-shooter, Flame series allows users to shoot images of all types with a range of photography features such as HDR, panorama, face detection, smile shutter, burst mode, slow motion video, metering, white balance, anti-banding and ISO.

Will the competition, especially the Chinese smartphone manufacturers for whom India is a focus market, react with aggressive price points? Only time can tell. The Indian consumer will definitely benefit with lower priced smartphones, bringing closer the mission of Indian political and industry leaders to have every Indian connected.

Also read:

Reliance Retail launches LYF Wind 5 smartphone

Reliance Jio’s mid-segment LYF Water 5 smartphone launches on Amazon

Reliance Jio embarks 4G trail service for public

July 7, 2016
Sub Rs 3K LYF 4G smartphones

MUMBAI: Bringing Mukesh Ambani’s vision of digitising the entire country to get its people to use the internet a step closer to fruition, LYF Smartphone+, the True 4G smartphone brand from Reliance Retail, has pushed the envelope of affordability in the Indian smartphone space by announcing a very aggressive price of Rs. 2999 on four of its Flame models – Flame 3, Flame 4, Flame 5 and Flame 6. This move also resonates with the Prime Minister Narendra Modi’s vision of a digitally-connected India says a Reliance Retail press release.

The Indian device ecosystem always featured a clear line of distinction between smartphone users and featurephone users with price acting as a major barrier. With the introduction of 4G smartphones at a price which rivals that of featurephones, LYF has made it easy for featurephone users to upgrade to smartphones.

Like all LYF devices, the Flame series too offers smartphones equipped with VoLTE, or voice over LTE — a technology that enables the device to provide advanced features such as faster call setup, high-definition (HD) voice and video calling, seamless switching between voice and video calls and multi-party conferencing on a 4G LTE network.

The dual-SIM slots, a characteristic feature of every Flame phone, allow users to simultaneously use a 4G SIM in either of the slots. Further, all LYF devices come with a free Jio preview offer, under which every user buying a LYF phone gets access to the entire range of Jio services, Flame series provides a platform for users to migrate from older networks such as 2G or 3G to the more advanced 4G ecosystem. In addition to this, Flame series also offer smart aesthetic features and superior hardware technology claims the Reliance Retail release.

With all the models being equipped with a primary camera and also a front camera, or a selfie-shooter, Flame series allows users to shoot images of all types with a range of photography features such as HDR, panorama, face detection, smile shutter, burst mode, slow motion video, metering, white balance, anti-banding and ISO.

Will the competition, especially the Chinese smartphone manufacturers for whom India is a focus market, react with aggressive price points? Only time can tell. The Indian consumer will definitely benefit with lower priced smartphones, bringing closer the mission of Indian political and industry leaders to have every Indian connected.

Also read:

Reliance Retail launches LYF Wind 5 smartphone

Reliance Jio’s mid-segment LYF Water 5 smartphone launches on Amazon

Reliance Jio embarks 4G trail service for public

July 7, 2016
Reliance Retail launches LYF Wind 5 smartphone

BENGALURU: Reliance Retail added to its LYF brand of True 4G smartphones with the launch of value model Wind 5. With this launch, Reliance Retail has expanded its Elements Collection range The new smartphone is priced at Rs 6,599 and is available across the country says the company. With the launch of this device LYF Smartphone+ now has an extensive range of smartphones across price points it adds.

The key features of Wind 5, as listed on the website, include:OTG Support – Pen Drive Compatible; 12.7cm (5) screen with HD; Camera with the 8MP rear and 5MP front camera; 64-bit quad-core processor with 1GB RAM and 8GB internal memory, 2000 mAh battery.

Reliance Retail says that the Wind 5, like all phones from LYF, is equipped with VoLTE technology across all price points. It further claims that the Wind 5 will deliver a True 4G experience (TRUE 4G features are network and transmission dependent) to the user, which it says means HD voice and video calling, fast call setup time, seamless switch between voice and video calling, HD voice calling over WiFi, seamless switch of voice calls between WiFi and LTE, multiparty audio and video conferencing, and internet surfing while calling.

LYF handsets are currently available in the price range of Rs 5,599 to Rs 19,499.

June 9, 2016
Reliance Retail launches LYF Wind 5 smartphone

BENGALURU: Reliance Retail added to its LYF brand of True 4G smartphones with the launch of value model Wind 5. With this launch, Reliance Retail has expanded its Elements Collection range The new smartphone is priced at Rs 6,599 and is available across the country says the company. With the launch of this device LYF Smartphone+ now has an extensive range of smartphones across price points it adds.

The key features of Wind 5, as listed on the website, include:OTG Support – Pen Drive Compatible; 12.7cm (5) screen with HD; Camera with the 8MP rear and 5MP front camera; 64-bit quad-core processor with 1GB RAM and 8GB internal memory, 2000 mAh battery.

Reliance Retail says that the Wind 5, like all phones from LYF, is equipped with VoLTE technology across all price points. It further claims that the Wind 5 will deliver a True 4G experience (TRUE 4G features are network and transmission dependent) to the user, which it says means HD voice and video calling, fast call setup time, seamless switch between voice and video calling, HD voice calling over WiFi, seamless switch of voice calls between WiFi and LTE, multiparty audio and video conferencing, and internet surfing while calling.

LYF handsets are currently available in the price range of Rs 5,599 to Rs 19,499.

June 9, 2016
Reliance Jio’s mid-segment LYF Water 5 smartphone launches on Amazon

MUMBAI: Reliance Jio’s mid-segment LYF Water 5 phone from Reliance Digital has been launched. Water 5, unlike its predecessors Water 1, Water 2, and Water 7 that are available in various brick and mortar showrooms, is only available online, exclusively on Amazon India. The smartphone is priced at Rs 11,699/-.

Online platforms are fast becoming an attractive option for vendors because of the wide outreach it allows them as well as an increasingly web-savvy young generation that is taking to online shopping as a means of quick, hassle-free, and largely secure mode of shopping.

A few days ago, Reliance Jio opened its 4G mobile internet and phone call service for the general public on a ‘trail’ basis with a couple of conditions. One can buy the Jio sim-card after getting an invite from employees of Reliance Industries group firms and must buy an LYF handset. The invitee needs to pay Rs 200 to activate the services. This will also grant user free unlimited access to Jio’s 4G mobile applications like Jio Play, Jio On-demand, JioMag, JioBeats, Jio Drive etc., for 90 days. Reliance’s LYF range of mobile devices cost between Rs 5,599 and Rs 19,499 each.

May 17, 2016
Reliance Jio’s mid-segment LYF Water 5 smartphone launches on Amazon

MUMBAI: Reliance Jio’s mid-segment LYF Water 5 phone from Reliance Digital has been launched. Water 5, unlike its predecessors Water 1, Water 2, and Water 7 that are available in various brick and mortar showrooms, is only available online, exclusively on Amazon India. The smartphone is priced at Rs 11,699/-.

Online platforms are fast becoming an attractive option for vendors because of the wide outreach it allows them as well as an increasingly web-savvy young generation that is taking to online shopping as a means of quick, hassle-free, and largely secure mode of shopping.

A few days ago, Reliance Jio opened its 4G mobile internet and phone call service for the general public on a ‘trail’ basis with a couple of conditions. One can buy the Jio sim-card after getting an invite from employees of Reliance Industries group firms and must buy an LYF handset. The invitee needs to pay Rs 200 to activate the services. This will also grant user free unlimited access to Jio’s 4G mobile applications like Jio Play, Jio On-demand, JioMag, JioBeats, Jio Drive etc., for 90 days. Reliance’s LYF range of mobile devices cost between Rs 5,599 and Rs 19,499 each.

May 17, 2016
LYF Meet and Greet with RCB players

BENGALURU: As part of the association with IPL, LYF organized an IPL ‘meet-and- greet’ for its partners and gave them an opportunity to meet up close and personal with their beloved cricket stars from Royal Challengers Bangalore. LYF is the proud sponsor of 3 IPL teams – Royal Challengers Bangalore, Rising Pune Supergiants and Mumbai Indians.

LYF had also engaged with its fans on social media through a creative teaser campaign around its first TVC that was released during the IPL season. The teaser creative (featuring a cut out of the female lead from the TVC) was released on social media ahead of the TVC going on air and the social media users were asked to #GuessTheActress. The contest generated huge excitement among fans and attracted massive participation during the 3 day period leading to the release of the TVC on air.

16 winners of LYF #GuessTheActress social media contest got a chance to meet Chris Gayle, AB de Villiers and Shane Watson at today’s meet-and- greet.

About LYF:

LYF smartphones + is a range of True 4G devices from Reliance Retail designed to bring the latest 4G technologies to consumers in India. The entire LYF range is VoLTE-enabled, which deliver a true 4G experience, a move that is unprecedented in terms of the technology revolution to be expected across price points. The brand allows consumers to stay on top of technological advancement with HD voice and video calls over VoLTE & Wi-Fi, multi-party audio and video conferencing, superfast downloads and seamless switching between voice and video calls. The range of LYF smartphones includes 4 series namely Earth, Water, Wind and Flame from the Elements Collection. LYF Smartphone + is about design excellence with smart, elegant looks and a simple user interface, and powerful features that make for a fantastic user experience. Be it at work or home or on the go, LYF Smartphone + is designed for a thrilling video experience.

This is a press release dated 13 May 2016.

May 14, 2016
LYF Meet and Greet with RCB players

BENGALURU: As part of the association with IPL, LYF organized an IPL ‘meet-and- greet’ for its partners and gave them an opportunity to meet up close and personal with their beloved cricket stars from Royal Challengers Bangalore. LYF is the proud sponsor of 3 IPL teams – Royal Challengers Bangalore, Rising Pune Supergiants and Mumbai Indians.

LYF had also engaged with its fans on social media through a creative teaser campaign around its first TVC that was released during the IPL season. The teaser creative (featuring a cut out of the female lead from the TVC) was released on social media ahead of the TVC going on air and the social media users were asked to #GuessTheActress. The contest generated huge excitement among fans and attracted massive participation during the 3 day period leading to the release of the TVC on air.

16 winners of LYF #GuessTheActress social media contest got a chance to meet Chris Gayle, AB de Villiers and Shane Watson at today’s meet-and- greet.

About LYF:

LYF smartphones + is a range of True 4G devices from Reliance Retail designed to bring the latest 4G technologies to consumers in India. The entire LYF range is VoLTE-enabled, which deliver a true 4G experience, a move that is unprecedented in terms of the technology revolution to be expected across price points. The brand allows consumers to stay on top of technological advancement with HD voice and video calls over VoLTE & Wi-Fi, multi-party audio and video conferencing, superfast downloads and seamless switching between voice and video calls. The range of LYF smartphones includes 4 series namely Earth, Water, Wind and Flame from the Elements Collection. LYF Smartphone + is about design excellence with smart, elegant looks and a simple user interface, and powerful features that make for a fantastic user experience. Be it at work or home or on the go, LYF Smartphone + is designed for a thrilling video experience.

This is a press release dated 13 May 2016.

May 14, 2016