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MUMBAI: India’s television advertising market has hit the skids. The Economic Times reported that ad volumes plummeted 10 per cent year-on-year in the first nine months...
NEW DELHI: TAM Media Research has launched CRISP (Consumer Reviews & Influencer Sentiments for Brand Performance) -a robust, intelligence analytics tool to help decode consumer sentiments...
MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company...
MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company...
MUMBAI: TAM Media Research, which launched its TV viewership app version 1.0 last year, has now packed a punch with the upgraded version 2.0 of the app....
MUMBAI: With increasing number of channels in the country, much of the interior towns have found solace in having free-to-air (FTA) channels. Doordarshan’s own Direct to...
MUMBAI: Even as it awaits the verdict of the Delhi High Court on the case filed by its parent body Kantar Market Research, media ratings agency...
MUMBAI: For the past three months, the focus of the entire TV industry has been on the new industry-backed Broadcast Audience Research Council (BARC). It was...
MUMBAI: A decade old now, Eikona, the neutral Public Relations Audit arm of TAM Media Research, is embarking on its next journey. After having set many...
MUMBAI: The Ministry of Information & Broadcasting (MIB) has finally put its stamp on the TV rating guidelines and the government order is already out on the...
MUMBAI: Even as the broadcast community gets ready to put the lights out on India‘s TV ratings, TAM Media CEO LV Krishnan has suggested that he...
MUMBAI: TV ratings agency TAM Media has come under fire from time to time with the allegation that its ratings sample audience has been breached and...
MUMBAI: TAM Media Research, the only television audience measurement service in India, will conduct a survey in November in the four metros to get an estimate...
MUMBAI: With the government pressing for a new set of guidelines to check misleading ads, Asci, India’s advertising industry watchdog, has swung into action. The Advertising...
MUMBAI: TAM Sports, TAM Media Research‘s division that specialises in measuring the sports sponsorship RoI, has done an assessment on IPL 3 and 4 focusing on...
MUMBAI: Radio Audience Measurement (RAM), launched by TAM Media Research in 2007 for the radio Industry, has expanded its footprint across nine additional Indian cities –...
MUMBAI/NEW DELHI: Television news broadcasters are pressuring for a monthly ratings system that will free their content from being weighed on a weekly basis, but advertising...
Media research agency Tam is in an expansion mode. Recently, it increased the number of peoplemeters from 4800 to 6917. And as direct-to-home (DTH) and conditional...
MUMBAI: Ratings measurement service Tam is in expansion mode. Earlier this month it came out with an Elite Panel for Mumbai and Delhi. The aim is...
The CAS word gets TAM India CEO LV Krishnan thinking about what this brave new world could mean for the likes of the airtime sales exec...
MUMBAI: It has taken quite a while but media research agency Tam has finally got its Elite Panel up and running. This latest value addition for...
MUMBAI: News is here to stay and the market still has the capacity to absorb new entrants in a sector that has been witnessing explosive growth...
MUMBAI: In response to the latest NRS 2005 (National Readership Survey) findings that showed an increase in the television and satellite universe numbers, Tam Media Research...
MUMBAI: TAM India will be presenting three papers at the WAM conference in Canada this June. This comes close on the heels of TAM’s success at...
MUMBAI: Is a television brand different from any other fast moving consumer durable goods (FMCG) brand? Is brand building for a TV brand different from an...
NEW DELHI: What may bring smiles on the faces of many, the government today indicated that certified adult content could be allowed on television at late...
MUMBAI: Have money, will watch what? Don’t we all want to know. The advertiser’s most sought after viewers, the ones with the serious money to spend,...
LV Krishnan, chief executive of TAM India, is a soft spoken man. But that could well have worked to an advantage for someone who been in...
“Measuring the pulse of Indian TV audiences” – one sees these words almost everywhere in the Mumbai headquarters of TAM India. With services in more than...
MUMBAI: The conditional access system (CAS) provides a golden opportunity for the media fraternity to go beyond ratings and industry constituents must join forces to relook...
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
Whatever may be their shortcomings perceived or otherwise, data that ratings agencies provide still give the best possible understanding of the viewing profile was a point...
Reliability in the peoplemeter system is what the industry is crying for and US-based Arbitron Inc. is promising just that. It has successfully completed the first...
Bowing to a long-standing demand from the industry that there should only be one rating system, market research agencies AC Nielsen’s TAM Media Research and ORG...
Thirty-eight days ago the Indian cable, satellite, and terrestrial television, advertising and market research industries received a body-blow with the anonymous release of peoplemeter lists in...
