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Tag: Lux

  • HUL’s Paranjpe to move up, Sanjiv Mehta is the new CEO

    HUL’s Paranjpe to move up, Sanjiv Mehta is the new CEO

    MUMBAI: The Rs 25,000 crore FMCG major Hindustan Unilever has elevated its managing director and CEO Nitin Paranjpe as the global head of parent company Unilever‘s home care business.

    HUL MD and CEO Nitin Paranjpe

    From 1 October, company‘s current Middle-East and North Africa operation head Sanjiv Mehta will replace Paranjpe as HUL MD. Mehta will also be responsible for south Asia cluster which includes India, Pakistan, Sri Lanka, Bangladesh and Nepal. However, the appointment of Mehta will be subject to approval of shareholders.

    Paranjpe will join the leadership executive team and will report directly to global CEO Paul Polman.

    Announcing the management changes, HUL chairman Harish Manwani said “The changes reflect our strong commitment towards leadership development and our tradition of leveraging experiences and synergies of talent across markets.”

    HUL chairman Harish Manwani

    Welcoming Mehta as the new CEO, Manwani added, “Sanjiv brings with him rich experience of successfully leading businesses across developing and emerging markets. I am confident that he will further build on the growth momentum and drive the company‘s agenda of competitive, consistent, profitable and responsible growth.”

    HUL, which employs over 16,000 people in India, markets various brands including Lux, Lifebuoy, Surf Excel and Pepsodent. They contribute six-seven per cent to Unilever‘s turnover which recently pumped Rs 19,180 crore through an open offer to increase its stake to 67 per cent in the company.

  • HUL ups ad spend by 21.27% in Q4 FY13

    MUMBAI: Fast moving consumer goods major Hindustan Unilever Ltd (HUL) increased its spending on advertising and promotions for the fifth consecutive quarter ended 31 March as competitive intensity in the category continued to be high.

    The FMCG giant ramped up its spending into the fourth quarter of FY13 with ad spends increased by a robust 21.27 per cent in Q4 FY13 when compared to Q4 FY12.

    HUL‘s advertising and marketing expenditure in the fourth quarter of FY12 stood at Rs 6.77 billion which grew to Rs 8.21 billion in the fourth quarter of FY13 ended 31 March 2013. The percentage of total income dedicated to advertising also grew from 11.74 per cent in Q4 FY12 to 12.70 in Q4 FY13.

    The company‘s income for the period grew by 12.14 per cent on a year on year basis from Rs 57.66 billion in Q4 FY12 to Rs 64.66 billion in Q4 FY13. Its net profit grew by 14.56 per cent as the net profit in Q4 FY12 was Rs 6.87 billion compared to Rs 7.87 billion in Q4 FY13.

    HUL said, “The operating context remained challenging during the fourth quarter with input costs holding firm and high competitive intensity. Advertising and promotion was stepped up and maintained at competitive levels.”

    HUL chairman Harish Manwani said, “In an environment that continued to be challenging, we have delivered another quarter of broad-based growth and margin expansion.”

    This quarter saw quite a few ad campaigns do well for the FMCG major, these included Dove‘s rescue from split ends; Sunsilks‘ perfect straight hair and Lux‘s deo spray magic spell. HUL gained by these campaigns as it reflects in the annual results declared by the FMCG major.

    The annual figures reflect a growth from FY12, as the FMCG company increased its advertising spends by a hearty 21.99 per cent in FY13. HUL‘s advertising and marketing outflows increased from Rs 26.97 billion (FY12) to Rs 32.90 billion (FY13).

    The total income from advertising also grew from 11.51 per cent in FY12 to a healthy 12.18 per cent in FY13. The FMCG‘s income for the period also grew by 15.22 per cent on a annual basis from Rs 234.36 billion in FY12 to Rs 270.03 billion in FY13. And the new profit grew by a stellar 37.12 per cent, seeing it rise from Rs 27.91 billion in FY12 to Rs 38.29 billion in FY13.

  • Shah Rukh Khan and Katrina Kaif together for the first time in an ad campaign

    NEW DELHI: ‘King of Bollywood’ Shah Rukh Khan and ‘Queen of Hearts’ Katrnia Kaif have come together for an ad campaign for the first time for beauty soap bar Lux.

    These Bollywood superstars will endorse two new sensuous variants Lux Peach and Cream and LuxStrawberry and Cream in their first ever endorsement together.

    In 2005, Khan came onto the brand and featured in a memorable TVC with Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor. Once again, Shan Rukh Khan will feature in a stunning Lux commercial with the gorgeous Katrina Kaif who will drive him ‘Bekaboo’.

    The magical fragrance of Lux that’s driving Khan ‘Bekaboo’ (helpless against his emotions) has been created by world renowned perfumer Didier Gaffet. Inspired by the Kenzo Flower and keeping in mind the sensory preferences of Indian women; this Master Perfumer has created a fragrance that will make Indian woman feel elegant and polished.

    Says Khan, “The fragrance of Lux reminds me of being happy and being in love.”

    Khan and Kaif’s sizzling chemistry can be seen radiating through the campaign, that’s been beautifully shot and directed by French director- Juan Delcan. The Sufi inspired music score has been composed by none other than world acclaimed Poet and Lyricist Gulzar and sung by the Voice of the Country Sonu Niigaam. Katrina has been styled by leading Bollywood fashion designer Rocky S.

    At the shoot, Khan said, “I’m happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me ‘Bekaboo’. The fragrance of Lux that stands for love and sensuality brings out the lover in me”.

    Kaif added, “Lux for me is a very special and iconic brand; it symbolizes beauty. When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality. Lux’s amazing fragrance makes the whole experience of bathing fun!”