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Tag: Lux Jhakaas Heroine

  • GSEAMS partners with 9X Jhakaas to launch ‘Lux Jhakaas Heroine’

    GSEAMS partners with 9X Jhakaas to launch ‘Lux Jhakaas Heroine’

    MUMBAI: GSEAMS (Global Sports Entertainment And Media Solutions Pvt Ltd) which in less than a year’s time after successfully establishing “GSEAMS-Media Solutions” , “GSEAMS –Production” & “GSEAMS – Talent Management”, has partnered with India’s First Marathi Music Channel 9X Jhakaas to produce a unique reality show titled “Lux Jhakaas Heroine” under the “GSEAMS – Production” Division.

     

    “Lux Jhakaas Heroine” is a talent hunt for the next leading face in the upcoming Marathi film “Mitwaa” starring renowned actors Swapnil Joshi and Sonalee Kulkarni. In a short span of time, the show received a stupendous response with over 3000 entries of talented contestants from various parts of Maharashtra such as Solapur, Kolhapur, Nasik, Jalgaon, Pune and Mumbai among others. 9X Jhakaas along with the producers of Mitwaa, Meenakshi Sagar Productions, have scanned through all the entries and have shortlisted the best candidates who will compete to star in Mitwaa. 

     

    Speaking on their latest foray into Non Fiction, Arjun Singgh Baran and Kartik Nishandar said “We are extremely happy to have forayed into regional Non Fiction with “Lux Jhakaas Heroine” primarily because it’s the first of its kind show in the Marathi Non Fiction space. The show is a hunt for the heroine of Mitwaa movie opposite to Marathi Superstar Swwapnil Joshi & the movie is produced by the makers of the biggest blockbuster of Marathi cinema so far “ Duniyadaari”.  We are very happy with the support that we have received from the entire Marathi Industry specially Swwapnil Joshi, Sonalee Kulkarni Jr, Sidharth Chandekar,  veteran actor Vijay Patkar, Duniyadaari Director Ravi Jadhav, veteran choreographer Umesh Jadhav, Phulwa Khamkar & many more who are part of the show either in the form of experts, Jury or special panel. Lastly we would like to thank the team at 9X Media spearheaded by Amar Tidke (Sr VP, Content Head 9X Media) & Rohan Rane (Associate Vice President – 9X Jhakaas) without whom this show wouldn’t have been possible and also we are very happy the way they have believed in our creative concepts and have got the best out of us.”

     

    Commenting on the association Amar Tidke, Sr. VP, Content Head 9X Media said “We are pleased to partner with GSEAMS and create an apt platform for aspiring actors to showcase their talent and get a Jhakaas entry into the Marathi Film Industry. The young and talented team at GSEAMS has the zeal and the hunger to work towards a better product. With Lux Jhakaas Heroine we are confident of getting newer viewers to Marathi television. This unique talent hunt show will introduce the next big Heroine in the Marathi Film Industry!”

     

    Further Adding to the same Rohan Rane (Associate Vice President – 9X Jhakaas) commented “ It was a pleasure to work with GSEAMS as a team since they helped us to put together this unique concept which we feel would create a revolution in the Marathi Non Fiction space. At 9X Jhakaas, we believe in innovation and new age distinctive content. We look forward to creating many such path breaking and compelling content with GSEAMS in the future.” 

     

    After having a successful stint with Reliance Broadcast Network Ltd. Arjun Singgh Baran & Kartik Nishandar started GSEAMS a year back. Since the inception of the company there has been no looking back for the media veterans wherein under the media solutions division the team has been involved in marketing more than 8 movies with banners such as Viacom, Eros, Fox & others, providing media solutions to clients like Reliance Infra & many more and creating television content be it their own IP such as the IMA Marathi Music Awards on Star Pravah or producing shows for other channels/ clients & lastly their one month old division “GSEAMS –  Talent Management” which manages Sports star, Youth  Icon & BIGG Boss Finalist Sangram Singh .

  • 9X Jhakaas to foray into reality space with ‘Heroine’

    9X Jhakaas to foray into reality space with ‘Heroine’

    MUMBAI: 9X Jhakaas, in collaboration with Video Palace, a leading production house that has created Marathi blockbusters like Duniyadari and Hee Porgi Konachi, is all set to premiere Lux Jhakaas Heroine, a grooming reality series that will mark the channel’s foray into the reality space.

     

    Lux Jhakaas Heroine, which has been in the making for the past two months, will see the winner getting an opportunity to play the lead in Mitwaa, an upcoming Marathi film starring Swapnil Joshi (Fu Bai Fu) and Sonalee Kulkarni (Natrang). The film is produced by Meenakshi Sagar Productions and Nanubhai Jaisinghani of Video Palace, and directed bySwapna Waghmare-Joshi (Damadamm).

     

    “We want to bring the youth back in the theatres! The Marathi entertainment industry has created a niche of its own, with a dedicated viewership and growing popularity. There is new talent coming in, and this is the new talent that the country needs,” says 9X Media Group EVP and content head Amar Tidke “We are a regional channel, and a regional channel will do what the region wants; widen the reach of our audience as much as we can. And since we are a music channel, music will play an extremely significant role in Lux Jhakaas Heroine. We will not deviate from music.”

     

    Registrations for Lux Jhakaas Heroine have begun and will be on till 26 March, 2014. Those interested can also register by auditioning on digital platforms. Of the entries received, 60 will be shortlisted and finally pared down to 30 contestants, who will undergo training and grooming before an eminent jury selects the Jhakaas Heroine from among them. Within ten days of announcing the winner, she will start shooting for Mitwaa.

     

    The channel is betting big on the upcoming show which is being promoted extensively across print, radio and digital platforms. Promos are being played in Big Cinemas and UFO screens across Maharashtra. 9X Jhakaas is also promoting the talent hunt across colleges, housing societies and CCD outlets in the state. A brand integration with Radio City is part of the marketing strategy.

     

    “If Heroine is as successful as we are confident it will be, we will consider venturing into similar formats in the near future,” concludes Tidke.