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Tag: Luv Ranjan

  • Pyaar ka Panchnama’s Luv Ranjan & Ankur Garg to launch digital sitcom ‘Life Sahi Hai’

    Pyaar ka Panchnama’s Luv Ranjan & Ankur Garg to launch digital sitcom ‘Life Sahi Hai’

    MUMBAI: Luv Films, a venture from the writer and director of Pyaar Ka Punchnama, Luv Ranjan, is all geared to enter the digital space with its sitcom Life Sahi Hai. Starting 24 May, the first episode of the series has already been shot, while the trailer will roll-out the first look of the show on 18 May.

    Produced by Ranjan and partner and producer Ankur Garg under their company Luv Films and created by Tarun Jain, co-writer of Pyaar Ka Punchnama 2, the 12 episodic and 20 minute long series will feature multiple directors during the entire season’ tenure. The company has struck cash plus media deals with three sponsors. While Himalaya Herbals Men is the powered by sponsor, Mahindra Gusto 125 is  the associate sponsor.

    “The viewers will see the brands being seamlessly integrated in our series. Life Sahi Hai shows friendship amongst guys and is on a similar zone to my movie. As a company producing and distributing youthful and quality content, we’re thrilled to see our story come alive on the no holds barred online medium”, notes Garg.

    He further adds, “Digital gives us the liberty to broadcast content without any constraints. We will mostly likely launch one episode per week There has been an immense boom in the online space in recent times and going by the opportunities that this medium offers, we are certain about achieving scale and building a brand from Life Sahi Hai”.

    Completely shot in HD quality, the series is about four boys in their early 20’s, who come from different parts of India to live together independently for the first time, in Delhi, right after college. Coming from diverse backgrounds and having lived very different lives, the guys don’t immediately get along with each other. But feeding off each other’s strengths for help in professional as well as personal problems, they soon become buddies. Actors Tarun Jain, Suhail Nayyar, Abhishek Saha and Siddhant Chaturvedi will be seen essaying the characters of the four boys.

    A source close to the development reveals that the production cost for one episode will approximately be Rs 22 lakh to 24 lakh.

  • Pyaar ka Panchnama’s Luv Ranjan & Ankur Garg to launch digital sitcom ‘Life Sahi Hai’

    Pyaar ka Panchnama’s Luv Ranjan & Ankur Garg to launch digital sitcom ‘Life Sahi Hai’

    MUMBAI: Luv Films, a venture from the writer and director of Pyaar Ka Punchnama, Luv Ranjan, is all geared to enter the digital space with its sitcom Life Sahi Hai. Starting 24 May, the first episode of the series has already been shot, while the trailer will roll-out the first look of the show on 18 May.

    Produced by Ranjan and partner and producer Ankur Garg under their company Luv Films and created by Tarun Jain, co-writer of Pyaar Ka Punchnama 2, the 12 episodic and 20 minute long series will feature multiple directors during the entire season’ tenure. The company has struck cash plus media deals with three sponsors. While Himalaya Herbals Men is the powered by sponsor, Mahindra Gusto 125 is  the associate sponsor.

    “The viewers will see the brands being seamlessly integrated in our series. Life Sahi Hai shows friendship amongst guys and is on a similar zone to my movie. As a company producing and distributing youthful and quality content, we’re thrilled to see our story come alive on the no holds barred online medium”, notes Garg.

    He further adds, “Digital gives us the liberty to broadcast content without any constraints. We will mostly likely launch one episode per week There has been an immense boom in the online space in recent times and going by the opportunities that this medium offers, we are certain about achieving scale and building a brand from Life Sahi Hai”.

    Completely shot in HD quality, the series is about four boys in their early 20’s, who come from different parts of India to live together independently for the first time, in Delhi, right after college. Coming from diverse backgrounds and having lived very different lives, the guys don’t immediately get along with each other. But feeding off each other’s strengths for help in professional as well as personal problems, they soon become buddies. Actors Tarun Jain, Suhail Nayyar, Abhishek Saha and Siddhant Chaturvedi will be seen essaying the characters of the four boys.

    A source close to the development reveals that the production cost for one episode will approximately be Rs 22 lakh to 24 lakh.

  • Viacom18 packs a punch with ‘Pyaar Ka Punchnama 2’ marketing

    Viacom18 packs a punch with ‘Pyaar Ka Punchnama 2’ marketing

    MUMBAI: Pyar Ka Punchnama is all set to return with new twist. Viacom18 Motion Pictures has lined up a unique marketing campaign to promote the movie. Kick-starting the teaser with #DilKaJail standees across multiplexes pan India, the studio set the tone for a quirky yet relatable marketing campaign.

     

    Presented by Viacom18 Motion Pictures, Pyaar Ka Punchnama 2 is produced by Abhishek Pathak and directed by Luv Ranjan. The movie will release on 16 October.

     

    Viacom18 Motion Pictures marketing VP Rudrarup Datta said, “Pyaar Ka Punchnama 2 is a cult film that defies the norms of quintessential Bollywood love stories. The film needed a quirky, standout campaign that would connect to the youth and their ideologies of love and relationships and we are delighted with the response we have received thus far.”

     

    An interesting campaign was done by the filmmakers where cinema patrons went behind the bars, jailed by the heart and clicked funky selfies and group pictures. This was facilitated across metros and mini metros. Driving the quirk in the campaign, human banners with the tagline ‘Love is Injurious to Health’ were created and volunteers went and photo-bombed couples at various lover’s points across 10 cities.

     

    Moreover, as the Pyaar Ka Punchnama monologue has gone viral across platforms, in an attempt to extend the idea of the monologue to the common man, an on ground contest activation was conceptualised wherein the most Pyaar mein Pareshaan boy gets a chance to win a trip to Bangkok after a successful recitation of a heated monologue.

     

    Using radio and the digital platform as mediums, this campaign engaged people across the nation. Taking the campaign a notch higher in the release week, a Mohabbat Mukti Morcha was organised where a horde of people assembled in Juhu. From witty one liner hand posters that said Jaanu mujhe jaane do to the burning of a 3ft teddy bear – all the cliché romantic symbols that lead to false expectations in a relationship were protested against. Leading this movement were the lead actors of the film including Kartik Aaryan, Omkar Kapoor and Sunny Singh.