ITV

Tag: Lutz Kothe

  • Volkswagen launches ‘Post It’ campaign

    Mumbai: Volkswagen, Europe‘s car manufacturer, has announced the launch of its new ad campaign for the festive season titles ‘Post it‘.

    ‘Post it‘ is an integrated brand communication campaign, which encompasses print, digital and out-of-home media with an objective to capture the hearts and minds of the Indian consumers.

    This campaign will be driven by a contest targeted towards the prospective Polo and Vento buyers.

    The campaign commences with a ‘Post it‘ neatly placed on the front page of a leading newspaper across India – reiterating the “unique” and “unforgettable” Diwali offering on the Polo and the Vento. Similar ‘Post its‘ will also be pasted at bus shelters, inside air conditioned buses, parked cars in major parking lots and movie tickets.

    The customers across India booking the new Polo and Vento during the month of November 2012 will be eligible for participating in the contest.

    These customers will have to answer three questions at the time of booking and the right answers will then be processed for a lucky draw and the results of the draw will be announced in the month of December 2012. The lucky winners will drive away with free Polo and a Vento.

    Volkswagen Passenger Cars head of marketing and PR Lutz Kothe said, “We are extremely excited about this unique campaign where we have been able to effectively convert a static medium into a dynamic one across our key markets.”

    “The campaign is a focused one specifically targeted towards our prospective customers who have been identified and clustered according to their demographics based on our CRM data,” he added.

    The post it campaign will run for a period of 1 month starting today.

  • Neil Nitin Mukesh is the face for Volkswagen’s Think Blue initiative

    MUMBAI: Volkswagen India has roped in Neil Nitin Mukesh as the brand ambassador for its Think Blue initiative.

    The Bollywood actor will support the campaign for a year.

    Mukesh had first lent his support for Volkswagen at the recent Auto Expo in New Delhi, encouraging people to take their first step towards a greener future by planting saplings at home.

    Volkswagen group sales head of marketing and PR Lutz Kothe said, “Neil and we first met in New Delhi during one of our Think Blue initiatives at the Auto Expo and we realised Neil is extremely forthcoming about his support towards such campaigns besides his love for the latest in automotive technologies which was a perfect fit with the Brand‘s philosophy.”

    The Think Blue mindset has three main pillars: environmentally friendly solutions and products, individual behaviour and environment-related initiatives that goes beyond products and technologies. Volkswagen intends to adopt Think Blue as a consistent approach that will be reflected in the brand‘s actions and communication, the car major said.

  • DDB India launches Volkswagen’s Polo and Vento campaign

    DDB India launches Volkswagen’s Polo and Vento campaign

    MUMBAI: Volkswagen India has recently launched it‘s ‘once-in-a- lifetime‘ offer on the Volkswagen Polo and Vento.

    The communication has been conceptualised by DDB India.

    The idea behind the campaign is ‘An offer so special, you‘ll come back for it. Even if you have to travel over lifetimes!‘. The objective is to create consumer intrigue and excitement around the offer, even while keeping the brand values intact.

    Volkswagen head of marketing and PR Lutz Kothe said, “The new Volkswagen Polo and Vento campaign creates curiosity with the target to get prospective customers directly to the showroom. This also makes it different to other campaigns.”

    DDB India creative head on Volkswagen Rajeev Raja said, “Set in India of the 1970‘s, it‘s the story of a Parsi gentleman and his son. The Parsi gentleman, typically, is obsessed with his long owned Volkswagen Polo. He wipes away even the slightest blemish on his beloved car with a characteristic ‘tsk, tsk‘. Time passes on and so does the Parsi gentleman. His son now married with a baby, buys new Polo, and as they drive out there‘s a pleasant surprise in store for them. “

  • Volkswagen launches the Vento IPL Edition

    Volkswagen launches the Vento IPL Edition

    MUMBAI: Volkswagen has launched a special edition of its popular model, the Vento, coinciding with Season four and five of the Indian Premier League (IPL).

    The Vento IPL Edition will be the first such model to be introduced in the Indian market. The cars will go on sale from the first week of April.

    The Vento IPL edition has various features such as colour touchscreen multimedia player, navigation system and other specially branded accessories. The car is available for Rs 724,000 (ex-showroom) in New Delhi.

    Said member of board and director Volkswagen passenger cars, Volkswagen group sales India Neeraj Garg, “The award winning Vento was specially designed for the Indian customer and has become very popular since its launch last September, hence, the perfect choice for an action model for this market. The Vento IPL Edition adds to our existing line-up as we continue to strive to give our customers innovations and at the same time value for money in our products.”

    Volkswagen group sales head of marketing and PR Lutz Kothe added, “Globally Volkswagen introduces special editions which have been very successful. The IPL edition is our first step towards a similar initiative. We will be adopting a complete synergetic marketing approach during the IPL to reach out to our customers across our carline.”

  • Volkswagen’s campaign for Beetle aims at wedding season

    Volkswagen’s campaign for Beetle aims at wedding season

    MUMBAI: With the beginning of the wedding season, Volkswagen has launched a marketing campaign for its new Beetle, positioning the small car as the perfect wedding gift.

    The new campaign comes with a tagline, “Marriage does come with its rewards”. It says that the Beetle is an ideal gift for this special occasion. 

    Volkswagen Group Sales India Head of Marketing & PR, Volkswagen Passenger Cars Lutz Kothe said, “The Beetle has been able to trigger emotions like no other car has been able to for decades and it continues to do so across the globe. It is more than a mere car, it is a timeless gift that anyone would love to give to their loved ones and what better occasion than marriage. The New Beetle campaign tries to draw exactly that.”

    The campaign will hit print, online, digital and out of home media across six major cities: Mumbai, Delhi, Bangalore, Pune, Hyderabad, Ahmedabad and Hyderabad. It will run until middle of January next year.