ITV

Tag: lure

  • Vijay TV all set to lure Tamil viewers with ‘KBC 2’

    MUMBAI: This Friday, that is 5 August, at 9 pm, as Amitabh Bachchan re-unites with Computerji to rekindle the KBC phenomenon yet again on Indian television, Star’s Tamil channel Vijay TV will also have for its viewers its own dubbed version of KBC 2 with the tagline “Nambikku Mele Double” (twice more than you hope).
     

    The Big B’s familiar deep baritone voice is being dubbed by renowned Tamil film artiste Nizhalgal Ravi who made it big in Kollywood with a reportoire that includes Nayakan, Nizhalgal, Indian, Kandukondain Kandukondain and Annamalai.

    The channel has already kicked off its aggressive promotional activities for the big property. On ground activities which had participation by school kids, the distribution of KBC 2-branded merchandise, outdoor and print campaigns are being employed to create hype.
     
     

    Says Vijay TV DGM Harsh Rohatgi on the upcoming biggy, “The show which made television history is back again and this time it will create a bigger impact among the Tamil audience.”

    Regional advertisers who have been roped in by Vijay TV for KBC 2 are confident that the dubbed version of the Hindi show will be accepted by Tamil viewers. “KBC 2 is a property that re-defines Indian television’s regional spirits. The show targets all segments of society whether it is the youth, the family or the kids segment. So I think the experiment will really work,” says Chennai-based retailer Pothy’s Ramesh.

    Other regional advertisers figuring in the Tamil version of KBC 2 include Univercell. The channel has also national advertisers Airtel, Fairever, LG Electronics and Chlor-Mint in its line up.

  • Cartoon Network, HLL join hands to lure the pester power

    Cartoon Network, HLL join hands to lure the pester power

    MUMBAI: Seems like perfect synergy – Hindustan Lever (HLL) taught kids all about ‘Ice-cream Power’, while Cartoon Network familiarized them with ‘Toon Power’.

    HLL’s Kwality Wall’s Max ice-cream and Cartoon Network joined hands today to unveil their summer bonanza for kids at a press conference in south Mumbai.

    Cartoon Network will air a series of animated stories from 20 March to 31 May 2003, as television commercials, featuring the Max ice cream’s mascot ‘Max the lion’, other toon characters Professor Higgabottom, Max kingdom and King Cobra. With ‘treasure’ hunts, tussle between ‘good-n-evil’ included in the stories, even the ad breaks should fun.

    To participate, kids need to collect three Max wrappers with special ‘Bano Toonstar’ logo, drop them at the redemption center ‘Max Jungle’ and collect special Max scratch card. The range of scratch and win prizes include comics, max jungle trail board games, camera, and tents.

    As a part of the promotions, around 1,000 Max Jungle centres have been appointed and a number of ground events are planned. Through direct marketing programmes, 500,000 children will be personally contacted, according to a spokesperson.

    HLL also announced the relaunch of its entire kids portfolio with Cartoon Network India. The multimedia promotion Bano Toonstar with Scooby-Doo and Max is the largest-ever in the whole of Asia and a unique promotional licence deal done by Cartoon Network. That is, unless Sony Entertainment Television and HLL get into a tussle over the intellectual property rights usage of “MAX”.

    Twelve Indian children will get a chance to star along with Scooby-Doo as a ‘Toonstar’ in their own mini-adventure animation short, says an official release.

    The six mini-animation series, to be produced in June-July along with Cartoon Network’s Hong Kong based Creative Services Team (CST), will be aired between August-September 2003.

    While the ad agency JWT and the media agency WPP Media have been roped in for the promotion, the best animators have been commissioned to create a series of animated adventure stories that tell the kids about the new Max lion and the exciting new products, the spokesperson says.

    HLL ice-cream executive director JH Mehta says: “Since Kwality Wall’s has emerged as one of the most popular kids brands, we hope to strengthen that position with the promotion in partnership with Cartoon Network.”

    The newly promoted Turner Entertainment Networks AsiaPac regional entertainment, advertising and sales vice president Soumitra Saha revealed that the channel will also air eight full length films “Summer of Scooby” to coincide with the promotion.

    Speaking about the partnership Saha says: “Cartoon Network is delighted to be associated with Kwality Wall’s. The innovative initiative heralds an exciting new phase for Cartoon Network’s promotional licensing business in India. It is a big leap towards achieving the Network’s mission to provide consumers multiple access points to the brand and properties.”

  • Zee to lure pester power with Sunday ‘Masti Band’

    MUMBAI: ‘Catch ’em young’ seems to be the current mantra at Zee.
    In its bid to strengthen the kids programming, the channel is all set to launch two new shows Jooth Bole Kauwwa Kaate and The Magic Make- up Box on Sunday, 7 September.


    Earlier this year, Zee had planned to introduce kids’ and family programming blocks. Although the first launch Kanhaiyya is still languishing in the court, the next scheduled launch XYZ debuted on 13 July. The channel now plans to unveil a complete entertainment block dedicated to kids programming. Branded as the Masti Band, the section promises to deliver all that kids want action, fantasy and comedy.


    First to roll out is a fantasy show Jooth Bole Kauwwa Kaate, which will air at 10 am every Sunday morning. The show is produced by Gulshan Sachdev under the banner Film and Shots production and directed by Rajeev Bhatia. Incidentally Film and Shots had produced Kanhaiyya, which was embroiled in a plagiarism suit with Sundial Communication.
    Starring the cute Shreya, who was initially supposed to make her television debut with Kanhaiyya, the show is based on how kids can say darnest things putting the parents in embarrassing situations.


    Shreya is a precocious five-year-old who is always up to some mischief. On her father Anand’s instistence, she promises that she will never lie. Little to her father’s knowledge, she inadvertently blurts out family secrets and truths that lead to further pandemonium.
    Being the apple of her grandmother’s eye, she has Nani who refuses to believe that angelic Shreya is the cause of all the trouble in the house. Bearing the brunt of all the mayhem is Shreya’s uncle Mohan who is the target of Shreya’s pranks. Yet another scapegoat for Shreya’s antics is Pinto whose mother Nanda is forever complaining about Shreya. While the parents Ritu and Anand are dumbfounded on how their bundle of joy can be such a brat.
    Besides the star of the show Shreya, other prominent cast members include Rohini Hatangadi as Nani, Jiten Lalwani as Anand, Lata Sabharwal as Ritu and Deven Bhojwani as Mohan (Dholu Mama).


    The next show to launch is joint venture of In House production and You n Him production’s The Magic Makeup Box, which will air every Sunday at 10:30 am. The show revolves around the fantastic, strange and comical adventures of a curious young boy and his friends who by chance discover a magical make-up box that helps them transform into any character be it of past, present or future. Directed by Himanshu Khurana the show stars Gufi Paintal as Brithari, Shweta Makdee Prasad as Maya, Dhairya Oza as Abhay and Aditya as Sikander.
    The protagonist Abhay is a 10 year old orphan living with his Mausi and an alcoholic Mausaji. An inquisitive, ambitious and imaginative kid who can with the help of a swipe of a brush transform himself into an ace fighter pilot, super cop, army general who wins war single handedly, heroic engine driver, fire fighter or WWF wrestler.
    With the success of Star Plus’ Shakalaka Boom Boom, show where a child can invoke the powers of any hero from the past, present or the future seems like a good kiddie show.
    Be it Shivaji Maharaj, Jhansi ki Rani, Bhagat Singh, Sumo wrestler or even Tendulkar, Abhay can transform himself into anybody with the swipe of a brush, an unspoken wish, a fervent prayer. Abhay is joined by his friends Maya and Sikandar in the strange and comical adventures with huge help from the Magic Magic Make-up Box and its maverick keeper, Brithari, a magician.
    The show is all about how they tackle difficult situations using Magic Box, the fun they have along the way, the comical situations, and their victory against wrong-doers forms the essence of a multi-episodic story.


    Set in a contemporary urban setup, middle class locality with its own character and colour, the characters of the show are normal, everyday people carrying the baggage of biases, beliefs, problems, joys, sorrows.
    With XYZ slotted in the 11am, the one and half hour back to back kids slot has a potential of developing into a viewing habit.