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Tag: Luminous Power Technologies

  • Powering up hope: Luminous launches Spring CSR

    Powering up hope: Luminous launches Spring CSR

    MUMBAI: Talk about a bright idea, Luminous Power Technologies has unveiled Spring, its new corporate social responsibility identity, designed to spark fresh beginnings in education, environment, and electrification.

    With more than 1.88 lakh lives already touched across 13 states, the company is now streamlining its community efforts under a single, uplifting banner. From mentoring 1,590 young scholars through its Luminous advanced mentoring program (LAMP) programme to training over 900 youth in solar PV installation, Luminous has steadily grown its impact while planting over 22,000 trees under Project L.I.F.E.

    The launch of Spring isn’t just about a new name, it’s a symbol of hope and renewal. The three core pillars: solar electrification, education and employment, and environment, will guide the company’s mission to brighten lives while greening the planet.

    Championing women in energy remains central too. Its award-winning Women in energy initiative and partnership with the Royal Rajasthan Foundation’s ‘Pink promise’ are breaking barriers in male-dominated fields, skilling women in solar technology and boosting their financial and digital literacy.

    “The Luminous brand promise has always centred on providing reliable power for every home and a brighter future for every citizen. With Spring, we are branding our purpose,” said Luminous chief strategy transformation and marketing officer Neelima Burra.

    With four decades of powering homes and businesses in India and abroad, Luminous is betting on Spring to make its social footprint as strong as its market presence. After all, a company that lights homes now wants to light up futures.

  • Luminous Power Technologies #PowerAapkeHaathMein campaign

    Luminous Power Technologies #PowerAapkeHaathMein campaign

    Mumbai: Luminous Power Technologies has launched its new campaign #PowerAapkeHaathMein, featuring a series of thematic films to highlight its revolutionary end-to-end solar solutions ecosystem. The campaign aims to showcase Luminous’ comprehensive solar ecosystem and educate consumers about the significance of solar energy solutions.

    In India, a significant portion of the population faces challenges with power supply. They have grown accustomed to dealing with power outages, voltage fluctuations, and high electricity bills as part of their daily lives. Luminous aims to change this by offering an end-to-end solar solution that empowers people to take control of their power supply and enables them to generate and use electricity according to their own needs.

    Luminous Power Technologies has recently established a solar panel factory in Rudrapur, Uttarakhand, marking a significant step in its solar energy initiatives. With this new facility, Luminous has become India’s only full-component manufacturer of solar solutions comprising solar panels, inverters, and batteries with connected solutions. Another innovation, the Connect X App, helps its users manage and monitor their solar products with efficiency, demonstrating Luminous’ vision of marrying advanced technology with sustainable energy solutions. The company has adopted the hashtag #PowerAapkeHaathMein for its latest campaign, encouraging individuals to switch to solar energy to free themselves from unreliable power supply and high electricity bills.

    In one of the thematic films, the story begins on the terrace of a humble teacher who teaches underprivileged students for free. A businessman enters his classroom and offers a partnership that promises better pay and power, suggesting that it would free the teacher from the struggle of paying hefty electricity bills. The film takes a surprising turn when the teacher turns down the offer and proudly shows the businessman the ConnectX App and Luminous solar product range installed on his rooftop. Luminous’ ConnectX App is a powerful tool that provides its consumers with real-time monitoring of their energy consumption patterns symbolizing #PowerAapkeHaathMein.

    Luminous Power Technologies chief strategy transformation and marketing officer Neelima Burra said, “The country’s power consumption is rapidly increasing, causing challenges with outages, voltage fluctuations, and high electricity bills for many people in India. As the nation moves towards renewable energy, consumers need to embrace clean energy solutions. At Luminous, we believe that solar is the future and we are committed to being a leading company in this energy transition journey. Luminous’ end-to-end solar solutions are designed to liberate consumers from the worry of erratic power supply and hefty bills by harnessing solar energy to power their homes, businesses, and lifestyles. We feel that the future of energy lies in the hands of consumers and with the #PowerAapkeHaathMein campaign we want to empower them to take control of their energy consumption and embrace sustainable alternatives such as solar power.”

    The second thematic film follows the story of a young politician who has left his high-paying job to pursue a career in politics and serve the nation. He is surprised when his former boss visits him and informs him that he is in line for a promotion at his previous job. The boss then discourages him by pointing out the power cuts at his new workplace, which could hinder his progress. The young politician reassures him and brings alive the message of #PowerAapkeHaathMein by showcasing the ConnectX app and the Luminous solar range installed on his rooftop.  

    “Millions of Indians face power cuts on a daily basis. We felt it was high time they took power in their hands and stopped being at the mercy of an erratic power supply. That’s how we arrived at the campaign line #PowerAapkeHaathMein. We wanted to tell hard-hitting, inspirational stories that would resonate with people across the country. Through slice-of-life situations and heart-warming scenarios, we highlighted the role of Luminous Solar in their journey to a brighter tomorrow,” said Cheil India national creative director Amit Nandwani.

    The campaign will be leveraged on TV and OTT platforms. It will also be promoted on all Luminous’ social media platforms i.e.- Twitter, Facebook, Instagram, and YouTube.

  • Luminous Power Technologies hosts meet and greet with Rajasthan Royals in Delhi

    Luminous Power Technologies hosts meet and greet with Rajasthan Royals in Delhi

    Mumbai: India’s leading energy solutions brand and the title sponsor of Rajasthan Royals for IPL 2024, Luminous Power Technologies, today hosted an exclusive “Meet and Greet” event with the players of Rajasthan Royals in Delhi.

    As the title sponsor of the Rajasthan Royals for the ongoing season, Luminous is excited to bring fans closer to their cricket heroes. The meet and greet event offered cricket fans and enthusiasts a once-in-a-lifetime opportunity to interact with their favourite players.

    The event was attended by the leadership team of Luminous India CEO and MD Preeti Bajaj, chief strategy, transformation, and marketing officer Neelima Burra, senior VP – energy solutions Amit Shukla, and leading players of Rajasthan Royals including ace batsman Yashasvi Jaiswal, Rovman Powell & one of the most prolific bowler R Ashwin. Several channel partners and distributors attended this exclusive “Meet & Greet” event. The players presented their signed miniature bats to the Luminous team.

    Luminous Power Technologies CEO and MD Preeti Bajaj said, “Luminous has consistently been driven by the values of high performance and reliability while striving to be a catalyst in the energy ecosystem. The partnership with Rajasthan Royals is most special for Luminous as the association has only grown stronger in recent years. The collaboration between the two brands is strong due to the shared values, as we together are set on the path of championing sustainability through our collaborative social initiatives. The partnership with Rajasthan Royals has helped us achieve greater brand visibility amongst the RR Fans who are spread all over India. We are extremely delighted with the way the team is performing and look forward to seeing this association grow further with every season.”

    Luminous Power Technologies chief strategy, transformation, and marketing officer Neelima Burra said, “Luminous has closely been associated with the nation’s most loved sport of cricket through strategic brand partnerships. Our alliance with Rajasthan Royals gives us an opportunity to build a stronger brand recall amongst our target audience. The Rajasthan Royal’s team presence has instilled sporting spirit and boosted the morale of the Luminous team and channel partners alike. The partnership with RR highlights our efforts towards illuminating lives with innovative energy solutions, and the team’s support strengthens our endeavours to bring about a transformation in society.”

    Luminous and Rajasthan Royals have taken their brand collaboration a step further, as Luminous complemented Rajasthan Royals’ commitment to solar power 156 homes for ‘26 sixes’ hit during the team’s #PinkPromise match against the Royal Challengers Bengaluru on Saturday, 6 April. The Royals, through its social equity arm, Royal Rajasthan Foundation have undertaken a women-led transformative endeavour aimed at bringing solar power to communities in need, and the franchise’s title sponsor, Luminous Power Technologies, is supporting the initiative, which is being led by rural women, who have trained to become solar engineers and are promoting the usage of solar energy in their community.

  • Luminous Power Technologies Partners with Republic Media Network for Strategic Election Studio Branding: A Landmark Collaboration in India’s Media Landscape

    Luminous Power Technologies Partners with Republic Media Network for Strategic Election Studio Branding: A Landmark Collaboration in India’s Media Landscape

    Mumbai– Luminous Power Technologies, India’s leading energy solutions company, has partnered with Republic Media Network and announced a strategic Election Studio Branding in India’s media sphere. This partnership marks a significant milestone as the country prepares for the General Election 2024.

    Republic Media Network, recognized as India’s fastest-growing media network, commands vast reach and influence nationwide, annually reaching an astounding 62 crore people. With its commitment to unbiased journalism and comprehensive coverage, Republic Media Network has emerged as a trusted source of news and analysis for millions of individuals.

    With over 35 years of expertise, Luminous has created innovative and technology-driven products, establishing itself as one of India’s most trusted and reliable brands. A pioneer in providing renewable energy solutions, the company is on a mission to deliver transformative solutions and aims to guide its consumers through every facet of their solar journey and is set to bring a unique touch to the upcoming General Election. With India’s real celebration being the electoral process itself, Luminous aims to infuse this spirit into every household, emphasizing the importance of participation and engagement in shaping the nation’s future.

    Mr. Arnab Goswami, Founder and Chairman of Republic Media Network “We are delighted to welcome Luminous as our power partner for Election headquarters studio branding. Republic Media Network has always strived to offer viewers insightful and impactful coverage, and this collaboration further enhances our commitment to delivering excellence. Together with Luminous, we aim to create an immersive experience for our audience, fostering dialogue and engagement around this crucial event. This strategic partnership is just the beginning of some spectacular innovations to be created across our platforms. “

    Neelima Burra, Chief Strategy Transformation & Marketing Officer, Luminous Power Technologies said, “The partnership between Luminous and Republic for a Strategic Election headquarters studio branding will seamlessly integrate the brand and election news updates, creating the next big thing in brand-media collaborations.  With this first-ever Studio, we are excited to bring viewers a top-notch experience and redefine how the world sees brand partnerships. It is a unique integration of technology, brand, and media to bring uninterrupted election news this season, creating an immersive experience for the consumers. This partnership takes forward our like-minded ideologies of being end-to-end players and paves the way for an array of opportunities for both of us.”

  • Luminous Power Technologies supports RR’s solar power promise for #PinkPromise match

    Luminous Power Technologies supports RR’s solar power promise for #PinkPromise match

    Mumbai: Energy solutions provider, Luminous Power Technologies, has announced that it will complement Rajasthan Royals’ commitment to solar power six homes for every six hit during the team’s #PinkPromise match against the Royal Challengers Bengaluru on Saturday, 6 April. The Royals, through its social equity arm, Royal Rajasthan Foundation have undertaken a women-led transformative endeavor aimed at bringing solar power to communities in need, and the franchise’s title sponsor, Luminous Power Technologies, is supporting the initiative which is being led by rural women, who have trained to become solar engineers and are promoting the usage of solar energy in their community.

    Owing to last season’s collective success, Rajasthan Royals and Luminous Power Technologies had strengthened their long-standing association. With the Luminous logo proudly displayed on the front of the Rajasthan Royals’ official jersey and training kits, both brands had extended their association for the upcoming India’s T20 Premier League and announced Luminous as the Title Sponsor for the next two seasons till 2025.

    This collaboration marks a significant step for Luminous Power Technologies as they aim to raise awareness about the importance of renewable energy and its impact on improving lives and uplifting communities. Meanwhile, matching the Rajasthan Royals’ commitment to amplify and support the empowered women of Rajasthan by enabling equitable access to water, clean energy, livelihoods and mental health, Luminous will be supporting the women-led transformation model, which can also be replicated in other parts of Rajasthan and across India. Luminous’ vision is to support the access to clean energy initiative in rural India, and this commitment to the Royals will potentially involve the use of Luminous solar panels and storage solutions.

    Luminous Power Technologies chief strategy transformation and marketing officer Neelima Burra said, “As we usher transformation in the energy space with the solar revolution, we strive to be a catalyst in the sustainable energy ecosystem. Our long-standing association with Rajasthan Royals aims to drive innovation, promote sustainability, and inspire positive change in individuals and communities. Our support for the initiative #PinkPromise is a testament to our commitment to promoting clean and sustainable energy solutions and by leveraging the excitement and passion of cricket, we aim to create a positive impact on both the environment and the communities we serve.”

    Adding to the #PinkPromise initiative, Luminous Power Technologies group CHRO Shikha Gupta said, “Luminous has always maintained its attention towards the larger impact on the communities associated. In our long-standing partnership with the Rajasthan Royals, the #PinkPromise initiative adds impetus to solar energy adoption and empowers women solar technicians. As we navigate the dynamic, high-potential energy sector, our focus remains on evolving our brand partnership strategies to support higher brand affinity, growth, and transformation.

    Apart from supporting Rajasthan Royals and its #PinkPromise initiative, Luminous has been undertaking several CSR initiatives. Its project “Solar PV Installation Training” is upskilling women across India to become solar technicians. The 400-hour course is being initiated to provide a lucrative job avenue to the unemployed youth. The project is active in the states of Himachal Pradesh, Odisha, Karnataka (Bengaluru), Jammu, Haryana (Kaithal), Maharashtra (Nagpur) and Sikkim (Rangpo). The women upon completion are provided a Skill Certificate from NSDC (National Skill Development Corporation). Under the training course, the focus will be on the development of industry-competent skills.

  • Amaze unveils heartfelt Diwali campaign #Amazewalidiwali

    Amaze unveils heartfelt Diwali campaign #Amazewalidiwali

    Mumbai: Amaze, a Luminous Power Technologies brand, has launched an emotional short film #Amazewalidiwali to celebrate the festive spirit of Diwali. This heartfelt film has been thoughtfully crafted to capture the true essence of the festival, with a focus on the significance of family unity and the art of reconciliation. Through this film, Amaze intends to touch the hearts of viewers and inspire them to embrace the essence of Diwali, fostering love, understanding, and harmony within their families.

    The central theme of the campaign revolves around a touching father-son story, portraying a generational gap and the eventual mending of their relationship during Diwali, a time when families come together to celebrate. The film skillfully illustrates a powerful analogy between the entangled mirchi lights and the complexities of human relationships, highlighting how both can be untangled with care, giving the message of love and unity. Just as untangling mirchi lights requires patience and effort, relationships can also be mended with genuine communication and understanding, embodying the true spirit of Diwali.

    Speaking about the campaign, Luminous Power Technologies chief strategy, transformation and marketing officer Neelima Burra expressed, “We are delighted to present the #Amazewalidiwali campaign, celebrating the importance of relationships with a message that reminds us that our homes are illuminated not just by lights and lamps but by the warmth of our family bonds. We believe that our products play an essential role in making Diwali celebrations brighter, and our campaign meticulously portrays the values that are close to us. The film beautifully captures the authentic spirit of these celebrations, and we encourage families to come together and celebrate the festival of light, love, and reconciliation, as it symbolizes the core values we hold.”

    Bodh Entertainment Private Ltd founder & chief content officer Bodh Deb said, “Diwali has always been the best time for brands to connect with their core consumer base. Amaze wanted to break free from the usual norms and engage with its consumers on a deeper, emotional level. The idea was to create something that doesn’t come across as just another Diwali ad. We aimed to recreate intimate moments from our lives that evoke a strong sense of personal connection and the warmth of home. Our hope is to strike a chord with our target audience across Bharat, fostering a genuine emotional connection during this special festival of lights.”

    Amaze’s Diwali campaign conceptualised and executed by Bodh Entertainment Pvt Ltd serves as a touching reminder of the significance of Diwali in fostering love and unity within the family. The script seamlessly integrates the Amaze Inverter as part of the family’s Diwali celebrations, highlighting its role in providing energy solutions for a brighter and more enjoyable festival. It’s a compelling message that resonates with the idea that Diwali is a time to strengthen family bonds, emphasizing that no matter the past, it’s never too late to strengthen relationships.

  • Luminous Power Technologies’ #ILLUMINATINGLIVES campaign ignites Diwali spirit

    Luminous Power Technologies’ #ILLUMINATINGLIVES campaign ignites Diwali spirit

    Mumbai: Luminous Power Technologies, India’s leading energy solutions company, launches their inspiring Diwali campaign, #ILLUMINATINGLIVES. The campaign beautifully captures the Diwali’s essence while emphasizing the importance of spreading joy in the lives of those who selflessly brighten our lives all year around.

    Diwali, known as the festival of lights, is a time when people across India celebrate the triumph of light over darkness and good over evil. Luminous Power Technologies, renowned for its innovative energy solutions, shares a special message to everyone, urging them to make this Diwali not just a season of festivities but a moment to celebrate the spirit of giving and to make a significant difference in someone’s life.

    The campaign’s core theme is simple yet impactful: Diwali is about illuminating lives. It encourages us to recognize and appreciate the unsung heroes around us, who bring light and joy into our lives, often without receiving the recognition they deserve. Through #ILLUMINATINGLIVES, Luminous Power Technologies encourages people to come together as a community to help those who may need a helping hand.

    Luminous Power Technologies chief strategy, transformation & marketing officer Neelima Burra said, ” Luminous has always been at the forefront of innovation and social responsibility. The #ILLUMINATINGLIVES campaign highlights our deep commitment to lighting up not only homes but also the lives to dream bigger and achieve higher. In a country where long power outages are common, we remain dedicated to lighting up lives in India. This Diwali, let us join hands to express our gratitude and spread the joy of giving. Together, we can make this Diwali truly special by spreading light, happiness, and hope, ensuring that the light of progress reaches everyone, even in the darkest hours.”

    Luminous Power Technologies has a long-standing tradition of providing innovative energy solutions that enhance the lives of millions across India. The #ILLUMINATINGLIVES campaign, conceptualised and executed by AutumnGrey, is a testament to the company’s dedication to going beyond business, reinforcing their commitment to the welfare of individuals and families. The film serves as an opportunity to celebrate the unsung heroes in our lives, to express gratitude, and to make a tangible difference in someone’s life.

    Grey Group India chairperson and Group CEO Anusha Shetty said, “Power Cuts are real in India and living in larger homes with inverters and solar solutions, we miss to see a reality sometimes. A lot of us already help with fees and clothes but what our extended family require is a bit more power in their lives. I am glad we were able to partner Luminous with this Diwali vision.”

    As the campaign unfolds, it serves as a reminder that the real beauty of Diwali is in the warmth and love we share, in the smiles we bring to the faces of those who matter. By #ILLUMINATINGLIVES, we create a brighter, more meaningful Diwali for all. To bring the film to life, the agency partnered with director, Deepti Nangia.

    Luminous Power Technologies is also running a social media contest on platforms like Twitter, Instagram, and Facebook. Participants are encouraged to share their heart-warming Diwali stories, photos, and videos, showcasing their efforts to make the festival special for others. By joining the contest, they have a chance to win prizes, including Luminous inverters and surprises, as a token of appreciation for spreading happiness and making a positive impact in someone’s life. The contest will be live on 6 October 2023, and terms and conditions apply.

     

  • Luminous Power Technologies elevates Ruchika Gupta to CMO

    Luminous Power Technologies elevates Ruchika Gupta to CMO

    Mumbai: Luminous Power Technologies has announced the elevation of Ruchika Gupta to chief marketing officer (CMO). She earlier held the position of assistant vice president, marketing communications at the company.

    According to Luminous, Gupta will now be at the helm of the marketing function and report to the managing director, Vipul Sabharwal. “She will cover aspects like overseeing brand management, digital consumer experience, and development of marketing and advertising initiatives with a strong focus on overall brand building,” said the company in a statement.

    “After some phenomenal and inspired work here, I have great confidence in Ruchika, and I believe now it’s time for her to reach greater heights with her new role,” Sabharwal said. “With her strong domain knowledge, expertise in brand transformation, digital marketing, PR, consumer, and market strategy, Ruchika to bring in a new perspective, a thrust to the overall strategy and take our brands to new horizons.”

    “I am excited about the recognition of the role that brand marketing plays and can play at Luminous,” Gupta shared. “Over the last few years, our brands have been on a transformation journey and it is now at a stage where business as usual no longer applies. The pandemic forced us all to take a hard look at the strengths we all bring to the table – and am glad that the positive results shone through. Going forward my job will be to ensure that we cement our thought as well as business leadership in the market.”

    Prior to joining Luminous in 2016, Gupta was heading the qualitative research wing for Millward Brown for the Northern region. In her earlier stints, she held many executive roles working with companies like Microsoft, Nokia, Nestle India.

  • Luminous Power Technologies launches new TVC with brand ambassador Sachin Tendulkar

    Luminous Power Technologies launches new TVC with brand ambassador Sachin Tendulkar

    MUMBAI: Luminous Power Technologies, a brand in the power backup, home electrical and residential solar space, announced the launch of their new TVC campaign featuring their brand ambassador- Sachin Tendulkar. Through this campaign, created by 82.5 Communications, Luminous intends to draw more attention to its long-lasting inverter batteries, in a striking, unconventional and appealing manner.

    The film tells the story of a scrappy young underdog whose strength and determination exceeds the viewers’ expectations. Set in the context of a ‘Kabaddi’ match playing out in the narrow street lanes of a humble locality, the film tends to make the audience feel nostalgic, while also reinforcing its core proposition, and leaving a smile on their faces. This, coupled with Sachin Tendulkar’s trustworthy and likeable on-screen presence, successfully drives the point home.

    Talking about the new campaign, Sachin Tendulkar says, “It is always a pleasure to be part of Luminous campaigns, and this one is all the more special, as it took me back to my childhood memories. While shooting, I could relate so much with the children and their stupendous energy levels. Their zeal and passion reminded me of my days of practicing with my Guru and mentor – Achrekar Sir. The fervor was such that even in the dark and barely visible grounds, I couldn’t keep myself from practicing. Relating this vigour to the long-lasting inverter batteries is Genius and yet so seamless. Working on this campaign was a great experience altogether and I look forward to more such campaigns in the years to come.”

    Introducing the new campaign, Luminous Power Technologies senior vice president marketing Sachin Bhalla said: “Luminous is considered one of the most reliable brands when it comes to inverters and batteries. Our campaigns so far have been focused more on our inverters than our batteries. Through our new campaign, we wish to put emphasis on Luminous’ high-performance batteries which are amongst the longest lasting batteries in the country. We are thankful to Sachin for his continued patronage with the brand. His presence on the screen brings great value and helps us building a greater brand connect with our end users.”

    The TVC has been conceptualized by 82.5 Communications. Talking about the simple yet very powerful and relatable campaign concept, 82.5 Communications chairman and CCO Sumanto Chattopadhyay said: “Kabaddi is a quintessentially Desi sport in which a player must ‘raid’ the opponents’ side while resisting being tackled, and then return to his side safely, all in one breath. We have drawn a parallel between this demonstration of endurance with that of long-lasting Luminous batteries. Sachin Tendulkar endorses the brand with genuine warmth and enthusiasm.”

    Chandana Agarwal, President, 82.5 communications added, “Working on communications for inverters and batteries is never easy as they tend to get very dull and clinical. This time, fortunately for us, we had a very interesting brief which was single minded and emphasized long lasting inverter batteries. We took this as an opportunity to humanize the product and bring about humor and nostalgia alongside our key proposition. We have attempted to make it crisp and universally understood. We had a great time working on the creatives as it brought out the child in all of us and we hope that it brings out the same emotion in everyone who sees it.”

    As per 82.5 Communications executive creative director and creative head Mayur Varma, “A kid with long-lasting enthusiasm. A cricketer with a long-lasting career. Perfect ingredients for an ad for Luminous long-lasting Inverter Batteries.”

    Sachin Tendulkar was roped in as the brand ambassador for Luminous Power Technologies in 2010. The company has recently extended its partnership with Sachin by another five years till 2024.

  • Luminous Power Technologies launches new social media campaign #BeExamReady

    Luminous Power Technologies launches new social media campaign #BeExamReady

    New Delhi: Luminous Power Technologies, a powerful and trustworthy brand with a wide range of innovative products in the power backup, home electrical and residential solar space, announces special #Be Exam Ready social media campaign with brand ambassador, Sachin Tendulkar. The campaign is primarily curated around the stressful exam days wherein Luminous sends out the special message to families and children that how being prepared keeps stress at bay.

    Luminous has been doing this campaign for the last two years on social media during exam time. This year the Company has roped in Brand Ambassador – Sachin Tendulkar that includes a video message from him sharing his own life experiences to beat the stress. In the video message, Sachin urge children to set their own targets and to be their own competition as opposed to comparing themselves with others. He also requests the parents to not put unnecessary pressure on their children and create a calm environment and a happy home – “Khushiyon ka Ghar” to yield better results.

    The campaign and the messaging perfectly resonate with the wide range of Luminous product portfolio that helps set up the conducive environment for the children to prepare for their exams. Power situation in India is erratic and power cuts range from half an hour to 6-7 hours per day. These power cuts can hamper the exam preparation of children wherein power backup solutions from Luminous can ensure seamless and uninterrupted power supply in this crucial time. Similarly, Luminous LED range is flicker free and provides optimum brightness for the children to study without putting any strain on eyes. The Signature FAN range from Luminous keeps the house ventilated and airy. Together, all the above creates Happy Home (Khushiyon ka Ghar) and let children focus on their studies without any stress or distractions.

    Talking about his association with the Luminous and the new campaign, Sachin Tendulkar says, “It has been a wonderful experience collaborating with Luminous on various initiatives. #BeExamReady campaign is practical and very well timed. Exam time can sometimes be quite challenging, and it is important to ensure that our children are not burdened with unnecessary pressure during this crucial time. Luminous, like always is doing a wonderful job in successfully finding solutions for the consumer needs while also performing their social responsibility by undertaking important initiatives.”

    Introducing the campaign Sachin Bhalla, Sr. Vice President, Marketing, Luminous Power Technologies said, “I am thankful to Sachin for sending across this powerful message on behalf of Luminous Power Technologies. We have observed that exam days are very stressful and demanding for children. Through this campaign we aim to address this problem. Sachin is a living legend with great values and experiences and his association builds a strong brand connect with our consumers while also amplifying the reach of our message. We believe that Sachin’s real life tips and tricks will definitely help children.”

    Sachin Tendulkar was roped in as the brand ambassador for Luminous Power Technologies in 2010. The company has recently extended its partnership with Sachin by five years till 2024.