ITV

Tag: Luminous

  • Luminous Power Technologies announces new campaign featuring Sachin Tendulkar

    Luminous Power Technologies announces new campaign featuring Sachin Tendulkar

    Mumbai: Luminous Power Technologies has announced its latest television commercial featuring the brand ambassador – Sachin Tendulkar, who talks about using solar seamlessly in a fun yet impactful way.

    Developed and conceptualised by 82.5 Communications, the TVC establishes the comfort and convenience that Luminous brings in with its stellar range of Solar products, making it the go-to product with its catch line – Solar hai lagana toh Luminous ko hai bulana.

    The TVCs will be aired on prominent TV channels and shows. The campaign will be leveraged on the brand’s social media handles. It will also be promoted on all Luminous’ social media platforms i.e.- Twitter, Facebook, Instagram and YouTube.

    Introducing the new TVC campaign, Luminous Power Technologies  CMO Ruchika Gupta said, “We are 100% devoted to providing consumer centricity to all we do at Luminous. When it comes to solar, our extensive consumer research revealed that there is a great deal of ambiguity surrounding various areas of the buying decision-making process, which is enough to put off a lot of buyers.”

    “As a result, we created the “Solar Hai Lagana toh Luminous ko Bulaana” campaign to showcase the brand as a one-stop shop for all solar-related queries. This ad aims to combine consumer insight and storytelling, and I hope that you all resonate with it,” she added.

    Talking about the concept, 82.5 Communications India Chairman & Chief Creative Officer Sumanto Chattopadhyay, “Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner him than Mr Sun in convincing the consumer that Luminous is the right way to go solar.”

    82.5 communications India (North) president Chandana Agarwal, “As a leading name in power solutions, the onus is on Luminous to help the customer evolve to Solar. This communication aims at converting the fence-sitters by answering all the reasons that become a stumbling block. This is done in an interesting conversation between Sun and Sachin.”

    82.5 Communications India (North) Creative Head Preeta Mathur,  “Let no one cast doubt about Solar. The film talks to those who are contemplating the thought of installing Solar in their houses but haven’t taken the first step yet. Enters the team of Sun and Sachin to put a stop to all the confusion and let the world know that Luminous is the one-stop solution for Solar. Solar hai lagana toh Luminous ko bulana.”

  • Luminous & 82.5 Instil Hope on World Environment Day

    Luminous & 82.5 Instil Hope on World Environment Day

    MUMBAI:   On World Environment Day, Luminous wanted to play a little part in restoring belief in a better future, as individuals and as a collective. Through this video, Luminous & 82.5 Communications are trying to change people’s perspectives in a simple yet thought provoking manner.

    In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being. This has been a reassurance that indeed it is possible to reverse some of the damage humans have done to the environment and its biodiversity over the centuries.

    However, what was needed was to undo the hopelessness in people’s attitudes towards saving the environment

    82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay said, “We thought it apt to use the device of ’reverse poetry’ to spread the message of reversing the damage we have caused to our planet. This message is more relevant than ever this year as we have experienced both the ill-effects of  ‘disturbing nature’ as well as proof of how quickly it regenerates when left in peace."

    82.5 Communications North group CD Preeta Mathur added, “As a writer, it was lovely to take on the challenge of writing reverse poetry to convey the message that there is still hope for Mother Earth – if we pledge to reverse the damage now.”

    82.5 Communications president North Chandana Agarwal,  “The proposition for this creative is not just in the message, but in the execution too. That’s the pleasure of working with clients like Luminous who always give us briefs that allows us to push ourselves.”

    You may check the work on these links: 

  • Arms Communications wins Luminous and Groversons business

    Arms Communications wins Luminous and Groversons business

    MUMBAI: Luminous Power Technologies has appointed Arms Communications for its new home electrical division. The agency won the business following a multi-agency pitch that took place in Delhi and saw participation from several agencies including Meridian, which is the incumbent on the account.

    The annual media spends for this new division is estimated to be in the range of Rs 200-250 million.

    Arms Communications chairman Reet Ahluwalia said, “To leverage Luminous‘ exciting brand equity, and achieve high visibility will be the focus for the home electrical division, which will be launched under the Luminous brand.”

    The offering will include switches, fans, cables, and wires.

    The media mix will include print, TV, outdoor and below the line (BTL) activities.

    The media planning and buying duties for Luminous lie with Alliance Marketing and Advertising.

    Luminous deputy general manager marketing Sridip Banerjee said, “Arms Communication came across as an agency which can provide strategic inputs to the overall marketing approach. It was quite evident through their presentations and the detailed discussion which spanned several meetings that there are synergies in the way both the parties want to promote brand Luminous and an understanding was reached in terms of overall creative duties as well as day to day conduct.”

    Sachin Tendulkar, who was signed on as brand ambassador of Luminous Power, will also promote the offering of the home electrical division.

    In 2010, Luminous had appointed Meridian to handle its creative function. Arms Crestra was managing the creative duties for Luminous Power Technologies before Meridian.

    In a similar development the agency also won the creative account for ladies intimate wear manufacturer Groversons. The size of the business is estimated at Rs 70-80 million.

    Groversons was established in India in 1953 by Chaman Lal Grover. It manufactures ladies undergarments in woven, knitted, and hosiery fabric. Some of the brands from the group include Paris Beauty, Miss-t, Poem, Sparsh, and Sunaina.

    The group plans to use TV, print, digital, and below the line (BTL) activities to spread awareness about its brands. The campaign will begin by April 2012.