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Tag: Luigi Mirri

  • SOFIT unveils Disha Patani as brand ambassador

    SOFIT unveils Disha Patani as brand ambassador

    Mumbai: SOFIT, India’s leading plant-based drink from Hershey India Pvt Ltd., a part of The Hershey Company, has unveiled its new digital film promoting SOFIT Almond drink featuring brand ambassador and fitness icon Disha Patani. The film highlights Disha’s personal fitness mantra and reinforces SOFIT’s proposition that ‘Fit is Fab’. Through Disha’s workout routine, the brand intends to inspire consumers to embrace their own path towards health and wellness and make SOFIT Almond drink their preferred choice in this journey.

    The film opens with Disha Patani receiving texts from her massive fanbase, asking for her diet regime, fitness tips, favorite exercises and more. As she gets ready for her workout, her phone buzzes continuously with questions and compliments. Following a diverse range of workouts, Disha heads to her fridge and grabs SOFIT Almond Drink. She is shown relishing it and then reveals that incorporating SOFIT Almond Drink in her daily diet helps her stay fit from the inside and fabulous on the outside. The film concludes with the director calling “cut”, but Disha continues to savour her drink, showcasing her genuine love for SOFIT Almond Drink.

    Commenting on the new film, Luigi Mirri, General Manager, Hershey India & APAC stated, “For Hershey India, SOFIT is a brand of strategic importance, representing our commitment to promoting a healthy lifestyle. Consumers are prioritizing their health more than ever and the demand for plant-based beverages and their numerous health benefits is on the rise.  As the market leader in the dairy-alternative milk category, we are excited to unveil the new film featuring our brand ambassador Disha Patani, further solidifying our leadership and strengthening our market position.”

    Speaking about the film, Disha Patani said, “As someone deeply passionate about fitness, maintaining a healthy lifestyle is incredibly important to me. That’s why I am always look on the lookout for products that truly make a difference in my life and fitness journey. SOFIT Almond Drink easily fits into and enhances my wellness routines, whether it’s after workouts or morning runs, or when I simply need something nutritious during a busy schedule.”

    SOFIT is a delicious plant-based drink packed with the goodness of plant protein and dietary fiber. It offers two ranges of plant-based drinks including Almond drink and Soya drink, and comes in indulgent and exciting flavors. The almond drink comes in Unsweetened and Chocolate flavor. The soya drink comes in 4 flavors – Chocolate, Vanilla, Naturally Sugar Free and Kesar Pista.

  • Hershey India bolsters its chocolate portfolio with the launch of HERSHEY’S Choco Delights

    Hershey India bolsters its chocolate portfolio with the launch of HERSHEY’S Choco Delights

    Mumbai: Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, a leading global Snacking and Confectionery Company and the largest producer of quality chocolates in North America, has launched HERSHEY’S Choco Delights – a melt-in-mouth milk chocolate bar with crunchies. HERSHEY’S Choco Delights launch strengthens Hershey’s chocolate portfolio in India and marks the company’s foray into the Value Molded Chocolate Sub-Segment, one of the largest within the chocolates category in India.

    HERSHEY’S Choco Delights caters to the growing demand for unique snacking experiences at a reasonable price point among Indian consumers, particularly Gen Z, Millennials, and value-conscious consumers.

    Commenting on the launch, Hershey India and APAC general manager Luigi Mirri stated, “HESHEY’S Choco Delights stands out distinctly with its combination of melt-in-mouth chocolates and crunchies that delivers Hershey’s classic ‘chocolatey’ experience at an accessible price point. It is a testament to our commitment to strengthen our chocolate portfolio in India and innovate in our pursuit of engaging a diverse consumer base. With this launch we aim to become a significant player in the prominent chocolate segment, catering to key consumption occasions for chocolate enthusiasts.” 
     

  • The Hershey Company names Luigi Mirri general manager, India alongside APAC role

    The Hershey Company names Luigi Mirri general manager, India alongside APAC role

    Mumbai: The Hershey Company, a leading global snacking company and the largest producer of quality chocolates in North America, announced the appointment of Luigi Mirri as general manager, India effective 1 January 2024. Currently serving as the general manager of APAC, Luigi will expand his responsibilities to include India.

    In his current role as general manager for the Asia-Pacific (APAC) regions, he keeps his team focused on consumers and customers and smoothly integrated multiple business units into a cohesive region. Notably, he spearheaded the expansion of the brand footprint in critical markets, such as Australia, fostered a strong relationship with 7-Eleven convenience stores, played a pivotal role in fostering stability in Hershey Korea and set Hershey Philippines and Thailand on a multi-year double-digit growth trajectory. Prior to joining The Hershey Company five years ago, Luigi was based in India with another confection company where he held key leadership positions and dedicated substantial time to business operations.

    The Hershey Company president, International Rohit Grover said, “Both India and APAC play crucial roles in shaping our company’s future. Our business in India, in particular, is growing, and a strategically important market for the future. Luigi’s outstanding track record in steering growth for large enterprises, driving profitability, and turnarounds, will guide his leadership as we continue to tap our desired growth and unlock new potential.”

    Commenting on his appointment, Hershey India and APAC general manager Luigi Mirri said, “I’m looking forward to embracing my new role and the opportunity it brings, including my return to India. I am excited to contribute to the broader transformation goals and growth of our company. India is a key focus for Hershey, bringing moments of goodness to our consumers with fantastic products and our commitment to talent development and leadership building. I’m excited about the prospect of collaborating with the talented team here to make an impact for the company and our people.”