ITV

Tag: Lucy Young

  • Nick Asia to launch English site 1 July

    Nick Asia to launch English site 1 July

    MUMBAI: It is hard at work trying to carve out a niche in India and it is as part of this effort that Nickelodeon is pushing ahead with attempts at getting even closer to Asian kids.

    On 1 July it will launch www.nicksplat.com, a dedicated English-language website for kids in the region. This will provide the latest news on Nickelodeon.

    The site will contain informative and interactive content such as programme schedules and highlights, character bios, event news, Nick news, an online community. In addition there will be downloads such as screensavers, printables, e-cards and web-exclusive contests, give-aways, interviews and more. Programme information will focus on India, Singapore, Malaysia, Hong Kong among others.

    The English comes on the heels of Nickelodeon Asia’s Japanese-language website, www.nickjapan.com which launched at the end of last year. On the issue of why it took so long for Nickelodeon to come up with a website, considering that competitors have had one since they came into the region the broadcaster stated that it wanted to make sure that its channel and brand presence in the market was established enough before it went online.

    Elaborating further Nick Asia Pacific marketing and communications VP Lucy Young said, “Nick fans in this part of the world now have a place to go online that will be informative, interactive and just plain fun! Through personalization, tools and games developed just for them, we hope kids will feel that nicksplat.com is their place on the internet.”

    The broadcaster added that all the Nick websites around the world are fun, colourful and interactive. As to how the Asia site would differ from other Nick sites the broafcaster pointed out that hids weren’t very much different whether they are in Australia, Austria or Malaysia. They want something they can relate and connect to.

    With nicksplat.com, kids in the region will be able to find programme schedules for their own countries, chat with kids from their own countries and take part in contests that they may otherwise be restricted from if they had gone to the nick US or Australian sites. Nicksplat.com will be an avenue for them to connect even more with Nick Asia Pacific.

  • Nickelodeon Asia announces executive promotions

    Nickelodeon Asia announces executive promotions

    MUMBAI: MTV Asia Network’s kid’s channel Nickelodeon Asia has announced three executive promotions with immediate effect to help the companies rapid expansion in Asia.

    Richard Cunningham has been promoted to managing director, Lucy Young to vice president, marketing and communications and Hitomi Nagakaki to account director, network development and marketing.

    Cunningham, who previously worked with MTV Networks in the United States in the affiliate sales and marketing division, handling distribution for MTV, Nickelodeon, VH1 and Comedy Central in the western United States, will now be based at Nickelodeon’s Asia regional headquarters in Singapore.

    Cunningham will oversee Nickelodeon’s operations in the Asia Pacific covering markets such Japan, India, Southeast Asia, Philippines and New Zealand. He will continue as senior V-P of MTV Networks Asia overseeing network development, licensing and merchandising for both, MTV and Nickelodeon, besides playing a vital role in overseeing both MTV and VH1 channels in Thailand, according to a company release.

    As V-P marketing and communications, Lucy Young, who has successfully guided and developed Nick’s marcom activities and initiatives in Asia, will oversee consumer, trade and affiliate marketing as well as pro-social, brand and publicity initiatives in the region. Young will be reporting to Cunningham.

    Nagakaki, who has been promoted to account director, network development and marketing has contributed significantly to Nickelodeon’s cable and satellite distribution growth in the past two years in Japan. According to the release, she has successfully guided the channel’s acquisition of important Japanese animation series and marketing campaigns to boost awareness for Nick in the Japanese market. An ex-employee of producers of Japanese animation feature film Rex Entertainment, Hitomi is currently based in Tokyo and will also be reporting to Cunningham.