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Tag: Lucky Saini

  • Fyers makes its winning move with American Gambits

    Fyers makes its winning move with American Gambits

    MUMBAI: Check, mate, and market ready! Fyers, India’s tech-driven brokerage and investment platform, has announced a strategic move of its own, becoming the title sponsor of the American Gambits, one of the most dynamic franchises in the Global Chess League.

    The three-year partnership brings together two worlds that thrive on foresight, discipline, and data-driven precision. The announcement, held in Bengaluru, also marked the unveiling of the team’s official jersey, in the presence of American Gambits co-owner Prachura PP; Fyers co-founder and CEO Tejas Khoday; and Fyers SVP and marketing head Lucky Saini.

    “Fyers embodies the same spirit that drives the American Gambits: strategic thinking, precision, and bold decision-making under pressure,” said Prachura PP. “This partnership is not just about sponsorship, but about shaping chess into a modern, data-driven, aspirational sport.”

    A chess enthusiast himself, Tejas Khoday drew parallels between the game and investing. “Every move in chess mirrors the mindset needed in trading, thinking ahead, assessing risk, and staying calm under pressure. This partnership celebrates that shared discipline and strategic intelligence,” he said.

    Adding to that, Lucky Saini noted, “Both chess and investing reward focus, timing, and calculated risk-taking. Through this partnership, we aim to inspire people to think strategically, both on the board and in the markets.”

    Team co-owner and cricketer R Ashwin welcomed Fyers to the Gambits family, calling the association “a step toward building a robust and inspiring ecosystem for the sport.”

    The Global Chess League returns for its third season in Mumbai from 13 to 24 December 2025, and with Fyers joining the Gambits, the game is about to get even more strategic, both on and off the board.

     

  • Dentsu India Slingshot bags creative mandate for Melorra

    Dentsu India Slingshot bags creative mandate for Melorra

    MUMBAI: Dentsu India Slingshot, a marketing solutions outfit from Dentsu India – a Dentsu Aegis Network (DAN) agency, has won creative duties for Melorra. As per the mandate, the agency will handle all marketing communications, campaign designs, media consulting and demand planning duties for the brand. The agency won the mandate following a multi-agency pitch.

    Dentsu India chief executive officer Simi Sabhaney said “This win means a lot to us. It gives us an opportunity to partner with an audacious, ambitious founder like Saroja. Melorra, with its well thought through design sensibilities, is poised to make the women of today fall in love with the idea of wearing jewellery every day. We look forward to launch some great campaigns with them.”

    Dentsu India Slingshot business head and VP Kunal Dubey; and digital & marketing solutions VP Lucky Saini in a joint statement said “Melorra is truly disrupting the jewellery category in India by its trend-inspired business model; and so is Dentsu India Slingshot with its platform-agnostic, solution-first approach in the advertising industry. In association with Melorra, we see an opportunity to build a digital-first and extremely relevant brand for the independent and modern millennial Indian women. We have also adopted the role of their extended marketing team by partnering with them on all aspects. We will now be working on their brand strategy, long term communication plan, media analysis and content strategy.”

    Melorra founder and chief executive officer Saroja Yeramilli added, “We, at Melorra, were looking for an integrated and a new-age solution thinking approach towards building our brand.  In Dentsu India Slingshot, we found a team that was well experienced not just in communication but also in media and strategy. Lucky and Kunal’s deep understanding of building digital-first brands convinced us that Dentsu India Slingshot was the right agency to partner with.”