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Tag: Lucknow Super Giants

  • IPL 2022: Gigabyte inks sponsorship deal with Lucknow Super Giants

    IPL 2022: Gigabyte inks sponsorship deal with Lucknow Super Giants

    Mumbai: Lucknow Super Giants (LSG) has announced Gigabyte Technology as its associate sponsor for IPL 2022. According to a statement, this partnership is a strategic win for both, as a unique marketing approach will help them to reach out to and engage with a much larger spectrum of audience who love both sports and e-sports.

    The Taiwan-headquartered organisation has been making significant investments in the gaming industry in the past few years and this will be its foray into advertising in sports. “Gigabyte will sponsor the team’s headgear (helmet and cap), with logos on the side and back. While the Gigabyte logo will be visible on the side of the Lucknow Super Giants’ headgear, the company’s gaming brand  ‘Aorus’ will be present on the back,” said the statement.

    “We are delighted to be partnering with a global enterprise like Gigabyte,” Lucknow Super Giants CEO Raghu Iyer said. “We are sure this relationship will be mutually beneficial for both companies. We aim to make our partnership a powerful enabler and medium for their brands to communicate with their customers. Gigabyte believes in pushing the boundaries of performance with their products. We share these values and see synergies. We look forward to helping them achieve the best possible exposure.”

    “Lucknow Super Giants and Gigabyte are a perfect fit. Both are challenger brands with a focus on breaking limitations. The freshness of the new franchise, the potential and energy of the huge region it represents resonates with our endeavours in the country. We hope to build a strong long-lasting alliance,” Gigabyte Technology director Sunil Grewal said.

    “Lucknow Super Giants is a team that shares many of our core values. They bring an extraordinary level of ambition to the sport of cricket. This partnership is just perfect for us as it will help us connect with a younger and much wider audience across the globe,” added Gigabyte Technology marketing manager Sashank Bhandaru.

  • IPL 2022: Greenply joins hands with LSG as associate partner

    IPL 2022: Greenply joins hands with LSG as associate partner

    Mumbai: Ahead of the first match to be played for the much anticipated Tata Indian Premier League (IPL) 2022, interior infrastructure company Greenply Industries has announced its association with the newly minted franchise of Lucknow Super Giants (LSG) as its associate partner. 

    With this association, the company aims to focus on strategic investments for the Uttar Pradesh market to expand its business operations.

    Aligned to the association, the players and official members of LSG team will be sporting the Greenply logo on the right-side chest of their official match day jersey. The logo will also be prominently visible during the on-ground matches of the franchise. The association will also be amplified across digital and social media platforms which will run through the entire duration of the tournament, said the statement.

    “There has been a dynamic shift in the consumer pattern towards the branded products and hence we see a lot of growth potential in the Uttar Pradesh market,” remarked Greenply Industries Ltd chairman cum managing director Rajesh Mittal. “Our three new manufacturing units will cater to serve the growing demand for plywood and allied products in this market and will cumulatively help us to grow our business operations nationally. Uttar Pradesh is an ideal investment destination for us as this market even in the current scenario is the third largest value contributor towards our business.”

    “We are delighted to be entering into a long term partnership with an esteemed brand like Greenply. We appreciate their trust in a new franchise and we are confident that this will be a very successful association for both brands,” commented Lucknow Super Giants CEO Raghu Iyer.

    Uttar Pradesh serves as the second largest plywood market as per value. Since Uttar Pradesh is a growing market, Greenply is expanding its plywood and allied products capacity by investing ~Rs 200 crore in the state, according to the company. 

    The company is setting up a manufacturing unit at Sandila Industrial Area in Hardoi, Uttar Pradesh which will be its manufacturing; one unit in Hapur and two units in Bareilly through partnership, it said.

    “Uttar Pradesh is a key market for us, and we hope this association creates a significant positive impact amongst our target consumers,” stated Greenply Industries Ltd joint managing director & CEO Manoj Tulsian. “India is a cricket frenzy nation, and this partnership will help us to build a high brand recall and reach amongst our target audience. We look forward to a very successful season for both the brands.”

  • IPL 2022: Lucknow Super Giants ropes in Credenc as associate sponsor

    IPL 2022: Lucknow Super Giants ropes in Credenc as associate sponsor

    Mumbai: Education lending fintech platform Credenc.com has announced the partnership with RP-Sanjiv Goenka Group-owned Lucknow Super Giants (LSG) team as its associate sponsor. 

    With this association, the LSG team will sport the brand’s logo on the jersey sleeves.

    “We are delighted to be partnering with a young brand like Credenc.com for the upcoming season,” said Lucknow Super Giants CEO Raghu Iyer. “We appreciate their confidence in our young franchise and are positive that this will be a mutually beneficial association for both brands. It will help us connect with and reach out to the student community.”

    Lucknow Super Giants is one of the two new teams in the annual competition as the popular tournament has expanded its wings to become a ten-team contest. There is synergy between Lucknow Super Giants and Credenc.com’s beliefs of staying committed to the excellence of education, according to the fintech brand.

    “Today marks a significant moment for Credenc.com as we associate with the 15th season of T20,” Credenc.com co-founder Mayank Batheja said. “Sponsoring the Lucknow team is extra special as it is my hometown. Cricket is India’s most popular sport has a large fan following in Lucknow too. It’s the shared hunger for excellence and proving your potential despite being a new entrant that brings us together.”

    “There has always been a strong correlation between education and cricket, both are skills that teach you life lessons. The sport teaches you to embrace your academic mistakes as learning and to keep practicing in life. We are thrilled to be associated with Indian Premier League this year,” added Credenc.com co-founder Avinash Kumar.