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Tag: Lubomira Rochet

  • L’Oréal elevates Asmita Dubey as group chief digital officer

    L’Oréal elevates Asmita Dubey as group chief digital officer

    NEW DELHI: Beauty brand L’Oréal has elevated Asmita Dubey as chief digital officer and member of the group’s executive committee. Dubey succeeds Lubomira Rochet, who is moving on from the global cosmetics giant.

    Dubey was chief media officer for the group and chief digital officer for L’Oréal’s consumer products division. She is entrusted with the responsibility of driving the second phase of the brand’s digital transformation.

    With a background in both statistics and economics, Dubey started her career in the Indian advertising industry. Later in China, she activated campaigns for some of the world’s biggest FMCG companies. As part of the group, she laid the foundations for L’Oréal’s e-commerce acceleration in China. She built L’Oréal’s first joint-business partnerships with Alibaba and Tencent and established a broader start-up ecosystem. As chief marketing officer for China and Asia Pacific for L’Oréal, she strengthened L’Oréal’s digital footprint in the region.

    L’Oréal deputy chief executive officer – divisions Nicolas Hieronimus remarked, “Asmita is a real expert in her field and is a true strategic thinker, with a unique ability to simplify within complexity. With her long-term experience in digital marketing, trend-spotting and consumer centricity, she is the perfect choice to build the next big phase of our digital transformation.”

  • Eye on e-retail, L’Oréal invests in social selling platform Replika Software

    Eye on e-retail, L’Oréal invests in social selling platform Replika Software

    NEW DELHI: As part of its acceleration strategy in e-commerce, L’Oréal has made a minority investment in US-based social selling platform Replika Software through its corporate venture capital fund BOLD (Business Opportunities for L’Oréal Development). 

    As a turnkey social selling platform, Replika Software enables brands to activate at scale their network of social sellers to sell online, inspire on social media and connect with consumers anytime, anywhere. Founded in 2016 by Kareen Mallet, former fashion director at Neiman Marcus and Bergdorf Goodman, and Corey Gottlieb, advertising, marketing and tech entrepreneur, the company is based in New York and has offices in Paris. 

    “Social commerce is an exciting new form of e-commerce that enables consumers, influencers, experts, beauty or shop assistants to sell brands and products on social platforms through formats such as live shopping or livestreaming,” said L’Oréal chief digital officer Lubomira Rochet. “Today, e-commerce already represents 25 per cent of L’Oréal’s revenues. The rise of social commerce is a great opportunity for our brands to reinvent the consumer beauty experience worldwide. We are very excited to partner with Replika Software, a pioneer in the field, to create social commerce at scale. Our ambition is to crack this new channel and create a healthy and dynamic ecosystem of social sellers for the beauty category.” 

    “As an industry, we’re just scratching the surface of how powerful social commerce can be when it’s combined with the massive scale offered by the global online community. Replika Software comes off an excellent year of growth and is powering new revenue generating social selling programs for brands of L’Oréal and others around the world,” said Replika Software co-founder Kareen Mallet. “We are thrilled to strengthen our partnership with L’Oréal. Having their financial support and domain expertise will help us execute our vision even more rapidly and broadly.”