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Tag: LPL

  • Supreme TV to telecast LPL in Sri Lanka

    Supreme TV to telecast LPL in Sri Lanka

    Mumbai: Sri Lankan TV channel Supreme TV has acquired the exclusive rights to broadcast the Lanka Premier League (LPL) in Sri Lanka, from the IPG Group, the official franchise and broadcast holder. According to a statement, Sony will continue to be the official broadcaster of the league in India.

    The multi-year agreement, positioned as one of the biggest broadcast deals so far in Sri Lanka will help LPL penetrate deep into every nook and corner of the country and Supreme TV is committed to play an integral part in the television and digital transmission of the LPL starting from the second season, said the statement.

    “Supreme TV has become a household name and it is the fastest growing Sinhala Language channel in Sri Lanka with special focus on sports and entertainment,” said Supreme TV chairman RM Manivannan. “At a time when our nation is going through a challenging period due to the Covid-19 pandemic, LPL comes as a breath of fresh air to infuse positivity and regain its character as a sport loving nation. LPL brings to the island the revolutionary concept of franchise T20 cricket which features international cricketers of repute pitched along with our own leading cricketers, not to mention the budding ones who greatly learn from this exposure. One of my biggest hopes is  that young and upcoming cricketing talent that our country has always been blessed with, uses this opportunity to harness their talent and soon start to compete for selection in the national side.”

    “LPL is a great opportunity given to Sri Lankans to see many cricketing stars in action, whilst passionately supporting their preferred team all in our turf. Supreme TV considers it a great privilege to take this rare entertainment to all Sri Lankans – the urban elite, as well as to every village, with their strong island wide coverage for a continuous period of almost a month. For a cricket loving nation, which is slowly disengaging from the pandemic at this moment, opportunity to enjoy the high quality second season from home is probably the best year end gift,” he added.

    The inaugural edition of the LPL which was played in a bio-secure bubble at the Mahinda Rajapaksa International Cricket Stadium in Hambantota from 26 November till 16 December, 2020, reached a cumulative audience of 557 million people through TV, digital-social space, and traditional media outlets. Sponsors enjoyed a media evaluation (visibility) of $54.5 million and title sponsor My11Circle enjoyed a ROI of 9.85 times. Winner of the first edition of LPL, Jaffna Kings tops the valuation chart with $3.98 million, followed by Galle Gladiators ($3.82 million), Dambulla Vikings – now Dambulla Giants, ($3.54 million), Colombo Kings ($3.44 million), and Kandy Tuskers ($3.19 million).

    “It gives me immense pleasure to welcome on board Supreme TV as our broadcast partner of the prestigious Lanka Premier League and I can confidently say that this association is a great testament to the brand LPL,” said Dubai-based IPG Group’s founder and CEO Anil Mohan. “In the first edition, from Sri Lanka alone we garnered a total viewership of 1.9 million which is quite significant. Our first season was big success and with the addition of Supreme TV, we will only grow bigger.”

    As per the statement, the LPL matches which were telecast live by Sky Sports, Sony Sports Network, Geo, PTV, and Willow TV, ITN in Sri Lanka, India, Pakistan, Bangladesh, UK, US, Canada, Ireland, and New Zealand saw 155 million people tuning in to catch live action. On social media, it achieved a reach of 218 million and LPL found 133,478 mentions as the League came alive with each and every match with some scintillating performances on the ground.

  • Cycle Pure Agarbathi Official Umpire Partner of LPL

    Cycle Pure Agarbathi Official Umpire Partner of LPL

    Colombo: Cycle Pure Agarbathi, India’s largest and the only certified carbon neutral incense brand, strengthened its longstanding support to cricket by associating with the ongoing My11Circle Lanka Premier League (LPL) 2020. The brand has been roped in as an official umpire sponsor and will be visible on-ground through multiple properties like Third umpire decision on giant screen, umpire apparel, perimeter boards, boundary ropes, giant screen and sight screen. The leading home worship brand is also the official partner for the Fair Play Award in the annual cricket extravaganza to enhance the sportsmen spirit among the players.

    Speaking about the association,  Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “It is an honour for Cycle to associate with My11Circle Lanka Premier League. This initiative will make our association stronger and reinforce our commitment to cricket and in the Sri Lankan market. Cricket has been a key element in our brand journey right from our inception and it has worked brilliantly for our brand. It is a sport that binds us all together and we would like to be associated with all such true emotions and forms of reverence. Be it our products or associations we have always tried to foster a sense of respect, and adulation and this association is a logical manifestation of this vision.”

    Anil Mohan, CEO of IPG, the promoters of LPL, said, “We are delighted with the response for LPL from the brands across sectors. Brands are actively choosing LPL as the marketing vehicle to deliver their business ambitions in a tough 2020. All brands that have come in so far have chosen to up their investments significantly.

    Sangeet Shirodkar, Director of LPL said, “The pandemic has not been easy on anyone and with brands coming all out and supporting us means how much they have believed in this league. These brands will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before. My11Cricle Lanka Premier League continues to be an unmissable platform to build brands.”

    Sri Lanka Cricket (SLC) VP  Ravin Wickramaratne said, “We welcome Cycle on board as the official Umpire Partner and the associates of Fair Play Award for My11Circle Lanka Premier League 2020. Their willingness to support us in this league is a proof of the potential of the brand LPL.”

    Over the years, Cycle Pure Agarbathi has become one of the leading companies to associate with sports across the world. Their continuous participation in sporting activities has resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Brand’s dedicated and continuous focus towards nurturing sporting talent has resulted in them being actively involved in the development of various sports. They are also owners of Mysuru Warriors, a T20 team in a state league franchise of a national repute, offering aspiring sporting enthusiasts a platform to hone their skills as well as to witness and learn from established professionals.  

  • Lemon bags silver at Flame Award for Dabur’s Real School of Nepal

    Lemon bags silver at Flame Award for Dabur’s Real School of Nepal

    New Delhi: Lemon Pvt Ltd  (LPL) bagged a silver award in the prestigious Flame Awards Asia 2016 under Integrated Marketing Campaign for Dabur’s “Real School of Nepal”. The awarded campaign is an annual national level school competition, which provides children the platform to showcase their talents.

    LPL MD Ujjwal Shakya said that this achievement boosted the morale of his team whose immense efforts have led it to the silver. Being the first award to be received by a Nepali agency in the international arena has challenged his team to perform much better in the days to come. He said the client had been very supportive from the beginning on this project and had motivated Lemon to widen its reach across the country every year.

    “This should motivate both advertisers and agencies in Nepal to work harder because this proves that even the work we do for Nepal can make a mark and get international recognition if you are able to showcase outstanding work” said Advertising Association of Nepal (AAN) vice-president Ujaya Shakya. 

    “Winning the Flame Award in the Integrated Campaign category competing with the region’s best players is actually a great achievement for all of us. It is a kind of an assurance that our team has done a good job and would like to congratulate and thank everyone who has made this Real School of Nepal successful”, Dabur Nepal head of marketing Abhaya PrasadGorkhalee said.

    The Rural Marketing Association of India (RMAI) instituted the Flame Awards in 2006 to recognize excellence in marketing, promotion and initiatives across rural markets of India and immediate sub-continent. It is considered the most prestigious award programme that celebrates the best of the best in marketing and communications in presence of the region’s leading marketing and agency professionals.

  • Lemon bags silver at Flame Award for Dabur’s Real School of Nepal

    Lemon bags silver at Flame Award for Dabur’s Real School of Nepal

    New Delhi: Lemon Pvt Ltd  (LPL) bagged a silver award in the prestigious Flame Awards Asia 2016 under Integrated Marketing Campaign for Dabur’s “Real School of Nepal”. The awarded campaign is an annual national level school competition, which provides children the platform to showcase their talents.

    LPL MD Ujjwal Shakya said that this achievement boosted the morale of his team whose immense efforts have led it to the silver. Being the first award to be received by a Nepali agency in the international arena has challenged his team to perform much better in the days to come. He said the client had been very supportive from the beginning on this project and had motivated Lemon to widen its reach across the country every year.

    “This should motivate both advertisers and agencies in Nepal to work harder because this proves that even the work we do for Nepal can make a mark and get international recognition if you are able to showcase outstanding work” said Advertising Association of Nepal (AAN) vice-president Ujaya Shakya. 

    “Winning the Flame Award in the Integrated Campaign category competing with the region’s best players is actually a great achievement for all of us. It is a kind of an assurance that our team has done a good job and would like to congratulate and thank everyone who has made this Real School of Nepal successful”, Dabur Nepal head of marketing Abhaya PrasadGorkhalee said.

    The Rural Marketing Association of India (RMAI) instituted the Flame Awards in 2006 to recognize excellence in marketing, promotion and initiatives across rural markets of India and immediate sub-continent. It is considered the most prestigious award programme that celebrates the best of the best in marketing and communications in presence of the region’s leading marketing and agency professionals.