Loyalty and incentive programmes from brands are not new to India, right from the points that one accumulates by swiping a credit card to the free...
MUMBAI: Indian Oil Corporation and JK Tyre have joined hands for delivering value-added services to the loyal customer base of the two companies. Indian Oil chairman...
MUMBAI: Nimbus will launch the first ever “Loyalty Rewards” programme for Indian television advertisers from 14 January 2003. The programme is in recognition of the role...

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