ITV

Tag: Lowe Singapore

  • Lowe Singapore names Ranjit Jathanna as CSO & global planning lead on Lifebuoy

    Lowe Singapore names Ranjit Jathanna as CSO & global planning lead on Lifebuoy

    MUMBAI: Lowe Singapore has welcomed back Ranjit Jathanna to the newly created position of chief strategy officer (CSO) at the agency. 

     

    Jathanna takes up this role in Singapore after two years as chief client officer on the Unilever business at Lowe China.

     

    In his new position, Jathanna will also take the global planning leadership role on the Unilever brand Lifebuoy. As CSO, he will be responsible for the development, capability building, and management of the planning function within the advancing Singapore agency. The role is effective immediately.

     

    Jathanna is no stranger to Lowe Singapore, where he previously held the role of associate global planning director on the Unilever laundry brand platform Dirt is Good. With a career spanning over 16 years and a MBA in marketing, Jathanna has held senior planning roles across the Lowe network – based in India, Dubai, Bangkok, Singapore – as well as the management role in China.

     

    Lowe Asia Pacific regional president Rupen Desai said, “We’re delighted to have Ranjit back in Singapore in a significant management role. He is a superb leader, a brilliant planner and most importantly a great human being; all of which were critical in the search for the agency’s CSO role.”

     

    Jathanna added, “Obviously this is a great opportunity for me professionally. Lifebuoy is an exceptionally powerful brand around the world, and taking up a key management position at a business headquarters like Singapore is both an honour and a challenge.”

  • Lowe Singapore hires Vinay Vinayak as global business director on Lifebuoy

    Lowe Singapore hires Vinay Vinayak as global business director on Lifebuoy

    MUMBAI: Lowe Singapore, part of the Mullen Lowe Group, has appointed Vinay Vinayak as global business director for Unilever’s health and hygiene skin cleansing brand, Lifebuoy.

     

    Vinayak will assume the responsibilities of Lowe Singapore’s previous Lifebuoy lead, Virat Tandon, who was recently appointed CEO of the advertising network’s new agency Mullen Lintas, in India.

     

    Vinayak comes to Singapore after five years with Lowe’s Lifebuoy team in Mumbai. At Singapore headquarters, he will lead and develop the brand across markets in South East Asia, South Asia, Middle East, Africa and Latin America.

     

    He has over ten years across both agency and client-side in the advertising industry, directing brands such as HSBC, Cadbury (now Mondelez), Samsonite and BBC World. With Lowe in Mumbai, he was part of the core Lifebuoy team that among various brand initiatives also conceptualised and implemented the multi-award winning social mission programme – Help A Child Reach 5.

     

    Lowe Asia Pacific regional president Rupen Desai said, “Lifebuoy is an amazing brand where the purpose and profit both work in perfect sync. We’re delighted that Vinay agreed to take up this challenge leading the team here in Singapore. He has a great track record with the brand, and working with the client and agency teams globally. Lifebuoy is one of our most lauded partner brands, so it was crucial that we had exactly the right fit for this senior position.”

     

    Vinayak added, “The Lifebuoy brand is on an interesting trajectory, and is deeply committed to improving the hygiene habits of families and especially children, everywhere. Coming to Singapore means that I can not only be a strong part of the brand’s journey, but help shape it as well. Singapore also means being at the vortex of some of the newest opportunities for content – as it is a key centre for Asia, and also because it offers the ability to lead integrated work for the brand, alongside specialists like Lowe Open and Lowe Profero.”