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Tag: Lowe Lintas

  • Percept/H Delhi appoints Rajiv Agrawal as ECD

    Percept/H Delhi appoints Rajiv Agrawal as ECD

    MUMBAI: Percept/H has appointed Rajiv Agrawal as executive creative director for its Delhi branch. He joined the agency on 13 September and will report to Percept/H chief creative officer Ryan Menezes.


    Formerly, Agrawal was creative director at Lowe Lintas, Delhi and before that senior creative director at JWT. He has also worked with Ogilvy and Draftfcb Ulka.
     
    Agrawal said the creative freedom he was to get as the ECD was one of the primary reasons he moved.


    “Everyone’s take on creativity differs. In bigger agencies this problem seems to exacerbate, as too many people are involved in the creative process. In the field of advertising its very important to have the elbow room; and here as the ECD I will get that,” Agrawal added.


    Besides managing the brands – agency’s Delhi branch handles – such as Hero Honda, Canon and Delhi Police, Agrawal’s mandate also includes getting new businesses and amplifying brand Percept/H’s creative portion. 
     
    “Percept/H is a strong creative agency with a sound business model. Besides getting new business, we are also working towards enhancing the creative side of our agency – strike balance between business and creativity. We will do that by getting new businesses,” Agrawal concluded.


    In his over 17 years of experience Agrawal has worked for brands such as Pepsi, Mountain dew, SBI cards, Horlicks, Monster.com, GE Money, and Hero Honda.

  • Suzlon powers a new brand initiative – p.a.l.s.

    Suzlon powers a new brand initiative – p.a.l.s.

    MUMBAI: Wind power company, Suzlon, has launched a new brand campaign called p.a.l.s. – the Pure Air Lovers‘ Society.

    The company has roped in radio jockey Malishka; model and actor Milind Soman; actor, social worker, and author Gerson da Cunha; and writer and columnist Anil Dharker, as the first p.a.l.s. champions.

    P.a.l.s. aims to emphasise that clean air, green open spaces and proper channels of garbage disposal all lead to an improved quality of living. With a national print and TV campaign, the movement aims to gain traction through online registrations at www.pals.in.

    Suzlon Group global head of brand Dharini Mishra said, “At Suzlon, we want to go beyond our corporate duties and dispel apathy to create social consciousness on environmental change. Working towards this, we initiated p.a.l.s. – a group of environmentally responsible individuals, who not only voice their opinions against the constant threat to our environment, but follow through in their actions. We believe that p.a.l.s. will create a change in attitudes, and eventually actions, to make our air cleaner and environment healthier.”

    Lowe Lintas chairman R Balki said, “We are proud to partner with Suzlon to create a campaign that is critical and relevant to the times we live in. We believe that the p.a.l.s. movement will resonate with the people of India, educating and empowering them to make choices that have a direct impact on our planet.”

  • Lowe Lintas wins creative biz of iProf

    Lowe Lintas wins creative biz of iProf

    MUMBAI: Lowe Lintas has won the creative business of a digital education company, iProf.

    The account will be handled out of their Delhi Office.

    As part of the association, the agency will contribute to the strategic direction, branding and communication of this innovative concept.
     
    Lowe Lintas India chief growth officer Sabyasachi Mishra said, “iProf is an innovative model of how ad agencies should be collaborating with start-up businesses, investing their branding know-how as seed capital. Contrary to the belief that Lowe Lintas works only on established big clients, entrepreneurship, as always, is a big theme in our choice of clients.”

    iProf offers a digital education delivery system which combines technology and content enabled via a personal education tablet.

    iProf founder & CEO Sanjay Purohit said, “We were looking for a partner who had experience of introducing disruptive products in the market and in spite of being large in size can work with a startup organisation as a true partner. I am proud to have Lowe Lintas as our partner for developing the positioning and marketing strategy.”
     

  • Lowe Lintas appoints Subramanyeswar as national planning director

    Lowe Lintas appoints Subramanyeswar as national planning director

    MUMBAI: Lowe Lintas India has roped in S. Subramanyeswar as its national planning director.

    Previously, Subramanyeswar was national planning director at Publicis Communications.

    In an advertising and marketing career spanning more than a decade, Subramanyeswar has worked at Rediffusion Y&R, Saatchi & Saatchi, Mudra, Parle and Wipro.

    Lowe Lintas CEO Joseph George said, “Subbu has a brilliant mind and a great attitude. His strategic thinking abilities and his highly evolved grass roots understanding makes him uniquely qualified to develop, nurture and grow Lowe Lintas’s partnership with marketers in the non-metro markets.”

    Some of the brands that Subramanyeswar has worked on include Citibank, Colgate, Procter & Gamble, General Mills, Johnson & Johnson, Unilever and Sony Ericsson.

    Subramanyeswar added, “I’m happy to be here. Lowe always had a strong Planning culture and the planning product is well respected internally and externally. I bought into Joe’s thinking on breaking new ground by being a Planning Entrepreneur here.”
     

  • Suzlon assigns Rs 600 mn creative mandate to Lowe Lintas

    Suzlon assigns Rs 600 mn creative mandate to Lowe Lintas

    MUMBAI: The Suzlon Group has roped in Lowe Lintas as their creative partner. Grey was the incumbent agency.

    According to industry sources, the size of the account is valued at Rs 500-600 million.

    The mandate was given following a multi-agency pitch that also involved O&M, Dentsu and Grey.

    The company‘s digital duties are handled by Dentsu Digital and Webchutney.

    Lowe executive director Anaheeta Goenka, “We at Lowe are really excited about partnering with Suzlon. It‘s an extremely challenging opportunity, to get the masses to even think about renewable energy. So while we build brand Suzlon, we will also be building a greener tomorrow for India and that‘s a great feeling.”

    Suzlon has worked in the past to create awareness for the category of wind energy and educate the audiences of its benefits. The upcoming campaign aims to take the argument to a wider audience.

    Global head of brand for the group Dharini Mishra said, “Our brand premise has been to power the world with clean renewable energy for a greener tomorrow. We have never directly pitched Suzlon or our products through our brand communications. Instead, our endeavor has been to promote the cause of renewable energy and wind within it. We at Suzlon, aim to leverage our brand to bring about a revolution of economic, ecological and social sustainable development.”

    Mishra also said that India is very integral and critical to Suzlon. It is not just the company‘s home market but also a highly dynamic renewable energy market with great potential.
     

  • Fali Vakeel is Lowe Lintas India vice chairman

    Fali Vakeel is Lowe Lintas India vice chairman

    MUMBAI: Lowe Lintas India has elevated its chief operating officer, Fali Vakeel, to vice chairman.

    Vakeel will continue to be based in Mumbai and his new role comes into effect immediately.

    Lowe Lintas CEO Joseph George said, “Fali was an obvious and easy choice. His personality, experience and fierce bias for the agency‘s well being will now play an even more pivotal role in helping us chart the future of this agency.”

    Prior to joining Lowe Lintas, Vakeel worked in London at JWT and McCann for over eight years and has now been with the organisation for over two decades. He has worked out of the agency‘s Mumbai as well as Bangalore offices.

    Chairman and chief creative officer R Balakrishnan (Balki) adds, “Fali introduced me to Lowe Lintas and he is one of the prime reasons why I am here. At Lowe Lintas, the combination of wisdom, irreverence and commitment means Fali.”

     

  • Joseph George appointed judge at the 2011 Global Effie Awards

    Joseph George appointed judge at the 2011 Global Effie Awards

    MUMBAI: Lowe Lintas India CEO Joseph George has been invited to be part of the panel of judges at the prestigious 2011 Global Effie Awards.

    In the past, George has been on the jury of the India Effie‘s.

    George says “Effie’s is possibly the only award function in India that Lowe Lintas participates in. And my participation now on its global jury, is yet another endorsement of our belief in its principle and its process.”

    The Global Effie Awards honors the year’s most effective global marketing communications ideas – ideas that work. Whether mainstream or unconventional, digital or print, design or advertising, paid or unpaid – any form of marketing communications can enter.

    The Global Effie Awards were created in 2003 to honor multinational marketing communications ideas that have proven themselves effective in four or more countries on at least two continents. For the past several years the award has been judged on multiple continents and this year is no exception with judging sessions to be held in London, Mexico City, Singapore and New York.

  • Quasar appoints Sourav Dutta as account director

    Quasar appoints Sourav Dutta as account director

    MUMBAI: WPP digital company Quasar has appointed Sourav Dutta as its account director, (West).

    In his new role, Dutta will support new business initiatives for Quasar‘s western region and will be the account lead for Travelocity, Tata AIG and Sharekhan.

    Based out of Mumbai, Dutta will report to Moneka Khurana, business director – West and would be based out of Mumbai.

    Said Quasar Business Director (west) Moneka Khurana, “I welcome Sourav to the Quasar team. He brings along extensive experience at various levels across digital platforms and will play catalyst to Quasar‘s growth with his rich experience across the board.”

    Dutta is a brand marketing and communications professional with over nine years of cross-industry experience across sectors such as FMCG, Telecom, E-commerce, Services sectors & Online Marketing.

    In his previous assignment, Dutta led the online marketing division of Linteractive (Lowe Lintas).
     

  • Lowe Lintas wins creative duties of Matix Group

    Lowe Lintas wins creative duties of Matix Group

    MUMBAI: After a multi agency pitch that involved agencies like JWT, Ogilvy and Mega Vision, Lowe Lintas has won the creative duties of Matix Group‘s Matix Fertilisers & Chemicals.

    Linterland, the agency‘s specialist rural communication and marketing arm, has bagged the media duties and the rural marketing account. The account size pegged at Rs.50 million would be headed by Lowe Lintas Executive Vice President D.K. Guha.

    The Matix Group, a subsidiary of the Datamatics Group is building a path-breaking Greenfield fertilizer complex. This multi faceted project that will create direct and indirect employment as well as introduce farmers to world-class fertilizers and agro products will be a boon to rural sector in Eastern India.

    Lowe Lintas‘ clients include Unilever, Idea, Tata Tea, Bajaj Auto Ltd, ICICI Life Insurance, BPCL, Britannia, ET Now and BBC World News.

  • HT Media officially launches Fever 104 FM

    HT Media officially launches Fever 104 FM

    MUMBAI: Further strengthening its position as a leading media company, HT Media Ltd today announced the official launch of a FM radio station in Delhi under the brand name Fever 104 FM in collaboration with Virgin Radio.

    The Delhi station would be followed by launch in Mumbai, Bangalore and Kolkata (need not necessarily in that order).

    Commenting on the launch, business head S. Keerthivasan said in a statement, “Our brand, our focus on quality, and our people will be our key competitive advantages in an increasingly cluttered and undifferentiated radio market place.”

    He added that the station reflects the “evolving tastes of discerning, urban Indians” who are comfortable with both Hindi and English and seek a good music experience more than anything else from their radio.

    “To give the consumer a radio experience comparable with anywhere in the world, Fever 104 has invested in, and ensured through our tie-up with Virgin, the best quality infrastructure and a highly competent and experienced talent pool,” Keerthivasan said.

    According to an official release, Fever 104 FM is an adult contemporary music station that targets consumers in the age group of 15-39 years and offers them a format radio experience.

    The tag line for Fever 104 FM highlights the philosophy of the radio station: more music, less talk.

    The four-ad launch campaign, developed by Lowe Lintas, projects the brand imagery for Fever 104 FM as one that is contemporary, youthful and innovative.

    Virgin Radio, the programming partner for Fever, has its presence in variious markets, including Bangkok, South Africa, London, Paris and Malaysia.

    Fever’s parent HT Media’s flagship brand is the English daily Hindustan Times. The company also owns Hindi daily Hindustan.

    Apart from the newspapers, the media house owns Hindi magazines Nandan and Kadambini and the company is now looking at launching a business paper.