ITV

Tag: Lowe Lintas

  • Saatchi & Saatchi wins HCL Infosystems

    Mumbai: IT major HCL Infosystems has appointed Saatchi & Saatchi as the creative agency for its tablet business – branded as ME.

    Saatchi & Saatchi won the account on the back of a multi-agency pitch that saw participation of Lowe Lintas & Partners, Meridian and M&C Saatchi.

    The agency‘s Delhi office will handle the account that is pegged at around Rs 200-250 million.

    Saatchi & Saatchi India CEO Matt Seddon said, “We felt an immediate connection with the team at HCL and are hugely excited about the opportunity to build the ME tablet into a Lovemark.”

    HCL Infosystems business unit head – Mobility Gautam Advani added, “The strategy presented by Saatchi & Saatchi was completely in sync with our thinking. The enthusiasm shown by the team was visible in the work presented to us.”

  • Lowe Lintas and Partners conceptualises Fastrack’s Tee Virus campaign

    MUMBAI: Lowe Lintas and Partners has created the Tee Virus campaign for Titan‘s watch and youth accessories brand Fastrack.

    The brief given to the agency was to inform the consumers about the new product line based on the apparel piece – the T-shirt. The communication focuses on the fact that these accessories (bags, watches and sunglasses) are a result of Fastrack‘s signature of “quirkiness”.

    The campaign is called ‘Teevirus‘, implying a highly infectious T-shirt borne disease that infects bags, watches and sunglasses.
    The campaign consists of three television commercials (TVCs), each 15 – 20 seconds long. While two of these (promoting the sunglasses) take the tag-line ‘Infected by tee shirts‘, one for the watch ends with the tagline ‘Born from tee shirts‘.

    Concepts like measles and vomiting have been used to portray how the range of sunglasses has been infected by tee shirt designs. The commercial with the watch shows two tee shirts (white and green) getting cosy on the bed and ultimately giving birth to a watch, also green and white in colour, justifying the tagline ‘Born from tee shirts‘.

    These videos were created and posted on Facebook and Youtube and later, due to the “overwhelming” response received, were aired on mainstream television.

  • Micromax’s new TVCs take on Samsung

    Micromax’s new TVCs take on Samsung

    MUMBAI: Micromax has launched its new television campaign titled ‘Why Y’ conceptualised and created by Lowe Lintas and Partners.


    The new TVCs are for Micromax’s new smartphones – Superfone Ninja 3.5 and Superfone Ninja 4. These two phones have been pitched directly against rival Samsung’s Galaxy Y and hence ‘Why Y’.


    The campaign takes a direct dig at the Samsung Galaxy Y campaign released a few months back. These films pick up from where the Samsung’s campaign for Galaxy Y climaxes.


    Lowe Lintas and Partners NCD Amer Jaleel said, “The TVCs we have created for Micromax are a take on the Samusng’s commercial in which a girl calls a man ‘Uncle’. In the category of technology one always has to go ahead by leaving someone behind.”


    In the Micromax Why Y campaign, the friends take the center stage and over an interesting conversation, prove the lead lady an “aunty”. The campaign poses a question to the viewers on their misperception of Galaxy Y being superior – therefore the question from Micromax – “Why Y?”


    Superfone Ninja 3.5 and Superfone Ninja 4 have been priced at Rs 4999 and Rs 5999 respectively, against Galaxy Y which is priced at Rs 9000.

  • Lowe Lintas creates the new Havells Standard Wires campaign

    MUMBAI: Standard, a sub-brand of Havells, has recently ventured into wires and Lowe Lintas and Partners has created an ad campaign for the same.

    The task for communication is to position Standard wires as “high heat-resistance” wires that can withstand extra load, when ordinary wires would get heated up and burn. The communication is intended to convey the message through an “interesting” and “endearing” creative.

    The TVC is based on the insight that when the wires get heated up because of extra load, they leave a burning smell of plastic/PVC. The TVC brings this alive through a humorous execution where Ranvir Shorey is seen sniffing like a dog around the house and figures out that the source of the burning smell is an AC socket. It closes with the discovery that he had used an ordinary wire instead of Standard wire.

    The campaign will also be extended to print and in-shop point of sales materials (POSM).

    The creative team that has worked on the campaign is Amer Jaleel and Shriram Iyer while the planning is done by Anurag Prasad. Directed by Nikhil Rao, the ad film is produced by Jamic Films.

  • OMD bags Amrutanjan‘s media biz

    MUMBAI: Amrutanjan, the headache and pain reliever brand, has awarded its media duties to OMD.

    The account will be handled out of the agency‘s Chennai office.
    The incumbent agency on the account was Vizeum India.

    Amrutanjan had recently handed over its creative duties to Lowe Lintas & Partners.

    The 118-year-old Amrutanjan brand has been repositioned with ‘Pure Healthy Essence‘ as its corporate promise to consumers.

  • Ranjeev Vij quits BBDO Proximity

    Ranjeev Vij quits BBDO Proximity

    MUMBAI: After a stint of over two years, Proximity India vice-president and head Ranjeev Vij has decided to move on.

    This is Vij‘s last week at Proximity, the digital and data arm of BBDO. However, Vij‘s next venture is still not known.

    Confirming the news to Indiantelevision.com, Vij said, “Yes, I have quit. I am leaving because of personal reasons.”

    Vij has over 18 years of experience in the industry. This was Vij‘s second inning at BBDO India. Earlier, he had joined BBDO India as vice president and business director in 2008. He had quit in 2009 to join iris worldwide as board director. Prior to BBDO India, he had also worked with agencies like Rediffusion DYR, Lowe Lintas, O&M and DraftFCB Ulka.

  • New Surf Excel TVC by Lowe Lintas launched

    New Surf Excel TVC by Lowe Lintas launched

    MUMBAI: A new television commercial to promote detergent brand Surf Excel has been launched, which is an extension of its “dirt is good” campaign.

    In this campaign, the creative AoR of Surf Excel, Lowe Lintas has focused on the value of righteousness.

    The new commercial is set in the context that kids today are exposed to lots of violence and anger and grow up believing that this is the way of life. With this commercial, Surf Excel is trying to demonstrate the value of “righteousness” and how a situation can be turned around without any negative overtones by a child who thinks and behaves differently.

    The television campaign will be supported by other media including point of purchase advertising.

    In the television commercial, we see a team of young kids engrossed in their post school cricket match, when a team of seniors enter the pitch and bully these kids to leave the ground in the middle of their session.

    While a heated brawl is underway between the bowler and a senior, a member of the younger team calmly walks up to the two of them and attempts resolution with reason. On being met with a violent response, the kid then cheekily offers to make peace with the elders by offering them a muddy hug.

  • Lowe Lintas bags Amrutanjan’s creative biz

    Lowe Lintas bags Amrutanjan’s creative biz

    MUMBAI: Lowe Lintas & Partners has won the creative duties of the pain reliever brand Amrutanjan, following a multi-agency pitch.

    The account will be handled out of the agency‘s Chennai office.

    Confirming the development to Indiantelevision.com, Amrutanjan Healthcare group product manager Reena Kamalarajan said, “Yes, we have appointed Lowe Lintas as the creative AoR. Their focus as of now will be our mother brand Amrutanjan Aromatic Balm.”

    The media agency on the business is Vizeum India.

  • Lowe Lintas bags BharatBenz account

    MUMBAI: Chennai-based Daimler India Commercial Vehicles (DICV) has appointed Lowe Lintas and Partners, Chennai, as its marketing communications partner.

    Lowe Lintas and Partners executive director G V Krishnan said, “This must have been one of the most awaited pitch results of recent times. We are thrilled to have been given the mandate.”

    The pitch involved two rounds of presentations followed by shortlisting of the top five agencies which then contested for the account.

    Krishnan said, “The Indian trucking segment is in rapid evolution mode, and BharatBenz (as DICV‘s trucks will be known in India) is uniquely poised to lead this revolution. As the pioneer of truck manufacturing, DICV will seek to assert its leadership through customer-oriented products and services. It feels great to be able to partner DICV from virtually their roll-out stage.”

    Lowe Lintas and Partners CEO Joseph George added, “This is a significant win for our Chennai office. It will be an interesting challenge to the agency‘s ability to strategize and persuasively communicate the rich, inspiring story of DICV. And with recent wins out of our Kochi and Bengaluru offices too, am particularly pleased with the way our South operations are performing”.

  • ICICI Prudential Life launches TVC on Child Plans

    MUMBAI: ICICI Prudential Life has launched a ad campaign that has been conceptualised and created by the company‘s creative AoR Lowe Lintas.

    The life insurance company feels that child education plans are not actively considered in India. Building a bright future for their child is the primary and foremost concern for all parents but when it comes to saving for the child‘s future, it is mostly done through traditional investment options like FDs, property, post office schemes and gold.

    The ad is aimed at creating awareness and informing the audience that Child Education Plans are an ideal way for them to secure their children‘s future.

    One of the television commercials portray the special relationship that exists between grandparents and their grandkids. “At ICICI Prudential Life, we recognise the emotion behind the need of a grandparent to want to do something to secure their grandkids future,‘ the company said.

    In other commercial, the story revolves around two brothers having a seemingly casual chat wherein the elder brother takes offence to the younger brothers informing him that the insurance company will ‘take care of the child‘ in case something happens to him and that no one else does this. There is a heightened moment of tension but in the end he realises that the company is lending only a helping hand and that he has an important role to play as well in ensuring the child‘s bright future.