ITV

Tag: Lowe Lintas

  • Expedia rolls out new campaign nationally

    Expedia rolls out new campaign nationally

    MUMBAI: Expedia, the online travel company has announced the launch of its latest advertising campaign in India.

    The TVC is visualised and conceptualised by Lowe Lintas.

    The campaign is aimed at igniting the hunger for travel amongst its target. The campaign can be seen in all platforms like print, digital, radio and television mediums.

    Expedia head marketing India Manmeet Ahluwalia said, “The campaign is designed keeping in mind the need for travel and the travel proposition offered by Expedia to consumers in India and globally. The purpose of this campaign is to convey the need to travel for people who often neglect it due to lack of time or not being able to book in advance and end up being the non-traveling population. With 18,000 amazing offers every day, unparalleled in the industry. Expedia ensures that you are never ‘the neighbor who never travels‘.

  • Lowe Lintas and Partners flies off with Go Air creative biz

    Lowe Lintas and Partners flies off with Go Air creative biz

    MUMBAI: Airline Goa Air has awarded its creative duties to Lowe Lintas and Partners following a six month pitch process. The agency’s Mumbai office will handle the account.

    Go Air, a part of the Wadia Group, launched its operations in November 2005 with the objective of commoditising air travel offering affordability, flexibility and convenience with value for money. The airline currently operates over 750 weekly flights and 2,000 plus connections across 21 destinations in the country.

    Go Air chief executive officer Giorgio De Roni said, “We believe in the capability and expertise of Lowe Lintas & Partners to enhance our creative outputs and better engage our audience to experience and interact with the Go Air brand.”

    Lowe Lintas and Partners chief executive officer Joseph George India adds, “Airlines is a very exciting and challenging category, and the low cost sector even more so. We are ready for this challenge and look forward to helping Go Air fly higher. This alignment is even more gratifying since this will further strengthen our relationship with the Wadia Group given our long and successful involvement on the Britannia business”.

    Lowe Lintas a wholly owned subsidiary of the Interpublic Group. Besides advertising, Lowe Lintas India offers its clients, holistic marketing services that include public relations, corporate identity and design, digital solutions, direct marketing and CRM, rural marketing, branded content, health care and film production. Its client portfolio includes both long standing relationships with companies such as Hindustan Unilever, Idea Cellular, Tata Tea, Johnson & Johnson, Dabur, Bajaj Auto, ICICI Life Insurance, BPCL, Axis Bank, Britannia, Maruti Suzuki, Titan, Tanishq, MRF and new partnerships with Havells, Micromax, ET Now, Tata Croma, Hindustan Times and Axis Bank.

  • SX4 bring men back with latest TVC

    SX4 bring men back with latest TVC

    MUMBAI: The Maruti Suzuki SX4 has launched its new campaign developed by Lowe Lintas. The television commercial is based on the proposition that SX4 is the car for men who are passionate about driving. It stems from the idea that almost every boy grows up playing with cars and dreams of driving his cars really fast and assertively. The TVC aims to establish that SX4 is a car that lets you live your passion for driving.

    Shot at an airstrip in Bengaluru, the car shots were captured by hi-tech camera equipment and an experienced international crew which included an international stunts co-ordinator and the cinematographer. The stunts guy put the new SX4 to some rigorous driving tests both on the tarmac and off the road and helped in capturing the shots used in the TVC. Director Arun Gopalan (of Story-tellers) captured both the story part (boy growing) as well as the car shots. The TVC juxtaposes the manoeuvres of the boy with the car shots.

    The TVC depicts a young boy‘s passion for speed and thrill of driving a car which is eventually fulfilled when he gets to drive the all new SX4. The music used is pacey and builds up the TVC well to establish that the new super turbo diesel engine is better than its previous versions.

    Maruti Suzuki Industries marketing GM Sanjeev Handa said, “The new SX4, has attractive new exterior looks, plush interiors, and exciting features like the touch screen audio cum navigation system and power folding ORVM‘s. It comes with power packed performance and a Super Turbo Diesel engine. The latest TVC demonstrates our absolute commitment towards our positioning, which has let us stand distinctly apart in the segment. The production quality adds sheen to our statement and puts the TVC in a league of its own.”

  • Lowe Lintas & Partners and Interactive Avenues set up exclusive partnership

    MUMBAI: IPG Mediabrands India has decided that Interactive Avenues, its new acquisition, will partner with creative agency network Lowe Lintas & Partners.

    The two entities will be engaged in an exclusive partnership intended to expand and strengthen Lowe Lintas & Partners‘ digital offering to its clients.

    The brand planners, brand creatives and digital/social media planners within Lowe Lintas & Partners will work closely with the specialist teams at Interactive Avenues to provide creative strategy, content, SEO, SEM, social media management, mobile, technical development, and online media planning and buying to their clients.

    The biggest advantage for the clients in this case will be that this partnership brings for them a completely integrated offering that their primary brand custodian, their creative agency, takes responsibility for.

    “We were on the lookout for a partner who could complement our brand teams and enhance our execution and delivery capabilities on the digital medium. And we found Interactive Avenues perfectly placed to do so. I am also acutely aware of the fact that clients are getting increasingly frustrated about having to deal with multiple partners who are operating at varying levels of brand familiarity and brand management skills to optimally manage their brands‘ various engagement needs,” commented Lowe Lintas & Partners CEO Joseph George.

    Interactive Avenues CEO Amar Deep Singh said, “We are delighted to partner with Lowe Lintas and Partners to help provide end to end digital solutions to their clients. Lowe Lintas & Partners is one of the most respected creative agencies in India and we hope to be able to improve our digital offering by working closely with them. Working with Lowe Lintas & Partners also presents a great opportunity for us to work with some of the best brands in the business.”

    Interactive Avenues is one of India‘s largest full service independent digital agencies with specialist teams in Search Marketing, SEO, Social Media, Mobile, Web-Development, Creative, Content Development, Media Planning / Buying / Optimisation. With a team of close to 200 people, Interactive Avenues caters to about 200 advertisers from its offices in Mumbai, Delhi and Bangalore.

  • Lowe Lintas and Partners creates new campaign for Godrej HIT

    MUMBAI: Godrej Consumer Products has launched a new television campaign for Godrej HIT Anti Roach Gel created by Lowe Lintas and Partners.

    The campaign is aimed at simply amplifying the product feature without adding any layers to the message. The product, HIT Anti-Roach Gel, has such an impact that cockroaches now kill other cockroaches. Instead of consumers running behind cockroaches, this gel attracts cockroaches. They eat it, get infected and die. Other cockroaches then feed on these dead roaches and die, thereby eliminating the whole cockroach nest without any effort, Lowe Lintas and Partners NCD Arun Iyer said.

    “What we have done is encapsulate this seemingly complicated message in a humorous way so it doesn‘t get lost on the consumer and ends up putting a smile on their face. The sign off , “Cockroach Aayenge, Khayenge aur Jadd se Marr jayenge” closes the loop and acts as a strong leave behind for consumers about what this product does,” Iyer added.

    Lowe Lintas and Partners EVP Shantanu Sapre said that the challenge was to make it edutainment, and not just education. “The other fact also was that, unlike the aerosol which requires active human intervention in elimination of cockroaches, the only human intervention with the Hit Anti Roach Gel is in the application of the gel – since the cockroach then takes over the task of killing itself and its community. The challenge again was to ensure that the communication didn‘t do away with the human (and as a result humor) angle to an otherwise straightforward product application & action demonstration,” he added.

    Produced by Jamic Films, the ad film is directed by Nikhil Rao.

  • Lifebuoy rolls out ‘Saving Lives’ campaign

    MUMBAI: Lifebuoy has announced the launch of a campaign with a three-minute film that seeks to inspire action from viewers to pledge support for Lifebuoy’s hand washing programs on the ground.

    According to the brand, the objective of the campaign is not to sell a product, but share a lofty brand purpose. Also, the brand wants to tap the “technology-savvy” audience by inspiring them to spread this message of saving lives. The campaign aims to create an act that will make a real difference.

    Lowe Lintas chairman and chief creative officer R. Balki said, “A small act like washing hands with Lifebuoy can save a child‘s life. This message needs to reach far and wide. So, we created this campaign that can open one‘s mind to this amazing message. A campaign that moves people to the extent that they care to share it with others”.

    Lifebuoy global vice president Samir Singh said, “Lifebuoy’s goal is to change the hand-washing behaviours of a billion people by 2015 in order to help save lives and reduce disease. On top of the work we have been doing on ground for the last 10 years, we needed people to support our cause in huge numbers to reach our goal. We wanted to tell the world the Lifebuoy story in a deeply emotional way. Our brief to Lowe was to translate the statistic of “2 million children still die in the world before the age of 5 due to preventable infections like diarrhoea and pneumonia” into something real, personal and powerful. And through this film, they have done just that.”

    “We wanted this ad to evoke a meaningful response towards the initiative and not to say ‘what a beautiful ad’. It‘s a real, true and honest programme and the work should embody that. Judging from the responses we have from people and industry alike, I think we‘ve managed to achieve this,” Lowe Lintas NCD Amer Jaleel added.

  • Lowe Lintas and Partners bags creative mandate for Max Bupa

    MUMBAI: Health insurance company Max Bupa Health Insurance has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch.

    The business will be handled out of Lowe Lintas Delhi office.

    The agency has already executed a multi media campaign for Family First, a unique family health insurance plan that can cover up to five generations and 13 relationships in one single policy.

    Lowe Lintas executive director Naveen Gaur said, “We are extremely thrilled to partner with Max Bupa Health Insurance. With more and more Indians realising and accepting how important Health Insurance is for them, advertising will play a very prominent role to expand the category and the brand. We will partner them in creating and delivering a distinctive brand promise that will make the brand more relevant in the life of the consumers.”

    Max Bupa director- marketing Sevantika Bhandari added, “We are happy to be associated with Lowe Lintas who will partner us in our journey ahead. The team has good understanding of the market and the consumer which was demonstrated at the time of the pitch as well as in the first campaign which was rolled out recently. Lowe Lintas has a great track record in building iconic brands and I am looking forward to some great work and a long relationship with Lowe.”

  • Lowe Lintas retains Apollo Hospitals creative biz

    MUMBAI: IPG‘s Lowe Lintas and Partners has retained the national creative mandate for Apollo Hospitals covering all of Apollo‘s health-care verticals barring insurance.

    The agency will be responsible for integrating national with regional initiatives, so that brand Apollo is able to present a unified front in terms of communication.

    The win comes after a hard fought multi agency pitch called by the healthcare chain.

    The challenge for the agency will be to build on this significant equity and help make the brand ready for a new era of competition. The agency has already executed a campaign for Oncology-related robotic surgery; this campaign is currently running in key markets.

    Lowe Lintas executive director G V Krishnan said, “We are delighted to manage the mandate of this prestigious institution a pioneer in health care and wish to make brand Apollo a preferred choice in this category.”

    Lowe Lintas CEO Joseph George said, “Contrary to what many believe, the Chennai market does offer significant and challenging mandates for ad agencies which are willing to take the effort and stay invested, and this win is proof of it.”

    In 2012, Lowe Lintas Chennai swept away some big accounts like Daimler-Benz and Amrutanjan.

  • Axis Bank re-interprets progress with new TVC

    MUMBAI: After launching its new brand philosophy “Badhti ka naam Zindagi…”, Axis Bank‘s creative agency Lowe Lintas and Partners has re-interpreted it in the brand‘s latest media campaign.

    In the previous campaign, the philosophy emanated from the strategic insight that optimistic Indians of today are constantly seeking avenues to better their stations in life. This was creatively expressed in a cinematic idiom of Zindagi ke picture me interval nahin hota. The TVC which caught the fancy of the viewers showed a man‘s journey through different stages of life in the form of a film and highlighted the important role played Axis Bank in the man‘s life.

    This year‘s campaign re-interprets this philosophy of “Progress” by giving it a new meaning. This time around, it shifts the focus from “personal progress” to “how progress of one, impacts many.”

    Lowe Lintas national creative director Arun Iyer said, “The task this year was to continue building this sentiment on a larger canvass. What better than changing the frame of reference from what it means for an individual, to what it means in the context of the entire community we live in? The fact is that when you progress, others benefit too. And hence no one really progresses alone. When you move up, others do too. We hope the execution will make our audience have this joyful realization about how we are connected with each other.”

    He added, “The beauty in this is that, no one consciously seeks to improve other‘s lives around him. It is an action that follows unknowingly and the ripple effect it creates is beautiful, it‘s called progress that links us all.” he adds.

    The use of social media networks to popularise this philosophy in an innovative way is also a part of the campaign.

    Axis Bank executive director – retail banking R K Bammi said, “The new film takes our brand positioning of Badhti ka naam zindagi… or Progress On… ahead. We understand that progress always has a ripple effect. This insight is captured in our new TVC that clearly demonstrates the circle of progress and how you touch lives of others even when you do not know them.”

  • Lowe Lintas & Partners conceptualise new Godrej Hit TVC

    MUMBAI: Godrej Consumer Products has launched a new television for its mosquito and cockroaches spray brand Hit.

    Conceptualised by Lowe Lintas & Partners, the campaign‘s tagline says ‘Ungli Nahi, Hit Uthao. Lal Hit‘.

    According to the agency, the communication task is to make Hit more relevant by establishing the fact that Cockroaches are dangerous and harmful. Through the campaign, the agency has aimed to make women aware that Cockroaches breed and live in filth and can spread diseases like typhoid, Gastro, food poisoning and diarrhoea.

    The campaign instead of just telling people to kill cockroaches with Hit, which they already know, aims to educate people on the ‘Why‘.

    Lowe Lintas and Partners NCD Arun Iyer said, “The campaign thought of ‘Ungli Nahi, HIT Uthao‘ came from the consumer insight that generally people have this tendency to blame external factors for any kind of illnesses that have cropped up in the family, whereas the problem could very well be at their homes itself. The two commercials have been created with a slice of life emotion and have an authoritative character in each of them who are hurt by the protagonist‘s accusation of holding them responsible for the reason behind the illnesses while the problem is the cockroaches in their home.”

    Godrej Consumer Products VP Marketing Ajay Dang added, “With the rampant urbanisation in India and changing consumer lifestyles, home structure and introduction of modular kitchens this problem is only increasing. As a leader it‘s our task to educate the consumers about the diseases caused due to cockroaches.”